The unlikely intersection between two four-letter words:

Transcription

1 The unlikely intersectin between tw fur-letter wrds: Or, hw GLUE and LUMA hld keys t the engagement f yung peple in lder industrial cities Prepared by Abby Wilsn fr delivery n May 10, LUMA Institute and its licensrs 1

2 I'm nt sure when the term ''Rust Belt'' made the transitin frm mark f dishnr t badge f hnr... But there's definitely plenty f evidence that, in the past half-generatin r s, the phrase has been adapted by peple wh came f age after the rust had already frmed. Instead f grwing up with the smell f factry smke, they grew up with stries f that smell Fr a lng time, frm arund the early 1980s until the mid-'90s, yunger peple in cities like urs felt islated by that feeling; a lingering sense f failure seemed t flat ut frm the brken windws in all thse abandned factries. But slwly and rganically, a sense f unity has frmed. Akrn Beacn Jurnal, March 28, 2007

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4 GLUE: A netwrk f yung leaders f the Rust Belt revitalizatin.

5 EXISTING TREND #1: MEGA- REGIONALISM Envirnmental: Great Lakes Cmpact, Healing Our Waters Calitin Ecnmic: Chicag Cuncil n Glbal Affairs

6 EXISTING TREND #2: THE ATTRACTION AND RETENTION OF YOUNG TALENT

7 EXISTING TREND #3: VIEWING VACANCY AS OPPORTUNITY

8 GLUE S GUIDING PRINCIPLES Urbanism: Cities are ur wrld s ecnmic drivers. Decisin makers cannt affrd t underestimate their value nr verlk their needs. Reginalism: Great Lakes urban centers need t vercme utlks f despair and islatin by frging a shared perspective and develping strength in numbers. Strytelling: White papers alne cannt prpel an agenda, particularly fr the emerging generatin f leadership. N need is expressed mre pwerfully than via human narrative. Netwrk Building: Cnnecting peple and institutins wh share challenges and bjectives will fster reginal cllabratin and transfer examples f success thrughut the basin.

9 WHAT IS GLUE? ANSWERS FROM OUR MEMBERS A place t gain understanding f what ur cities have in cmmn; a netwrk t learn and share; an pprtunity t frge relatinships and cnnectins t help tackle the issues and pprtunities Great Lakes cities face; fresh thinking frm a new grup f vices that may nt always be heard.

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11 WHAT IS GLUE? ANSWERS FROM OUR MEMBERS A twenty-first century apprach t a lng standing prblem. An rganizatin f similarly inclined yung leaders cmmitted t the revitalizatin f ne f the mst vibrant, imprtant regins in the wrld.

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13 June 19, 2007 What if we created a half-scientific/half-pp system f rating We culd mix real ways f quantifying livability Here is a list f ideas: bar segregatin factr; friendliness f ppulatin; apartment availability; kind f jbs listed n craigslist; mixed use scale; drunk driving index; ethnic restaurants; waitstaff-artist factr Where it all began July 20, 2007 We hpe t demnstrate that each f these cities is hst t a dynamic ppulatin that cannt be reduced t red, blue, plitically manipulated, scially backward, culturally behind-the-times, intellectually pr, bring, and maybe even: nice. [eh? We like being nice, thugh.] July 14, 2007 We want t explre, dcument, & share experiences f the 21st century American Midwest thrugh its cities and peple. The MW is characterized t death (heartland, largest ball f twine, etc.) yet knwn well by few ther than its wn residents. July 26, 2007 Of the 18 20th-century presidents, at least half f them had ties t Midwestern states July 30, 2007 researcher at U-Mich - lking t talk acrss several states that share this industrial past - it is ptentially the mst imprtant vting blc in the cuntry

14 CONFERENCE HISTORY 2008: Buffal 2009: Milwaukee 2010: Cleveland Urban Labratries 2011: Pittsburgh 2012:????

15 2009 OUTCOMES I felt rejuvenated in my wrk by attending the cnference. (100%) I felt cmfrtable expressing myself at the cnference. (89.3%) I will keep in tuch with at least ne persn I met at the cnference. (100%) I learned a few details abut at least ne new challenge, issue, r apprach at the cnference. (100%) I felt that the cnference represented a diversity f perspectives. (77.7%) I discvered at least ne slutin r practice that I will g hme and try t implement. (89.3%) I hpe t remain invlved in GLUE ging frward. (96.3%) I will try t attend GLUE Cnference (92.8%) I feel empwered t be an ambassadr fr GLUE in my cmmunity. (85.7%)

16 2010 OUTCOMES I felt rejuvenated in my wrk by attending the cnference. (95.8%) I felt cmfrtable expressing myself at the cnference. (100%) I will keep in tuch with at least ne persn I met at the cnference. (95.8%) I learned a few details abut at least ne new challenge, issue, r apprach at the cnference. (100%) I felt that the cnference represented a diversity f perspectives. (75%) I discvered at least ne slutin r practice that I will g hme and try t implement. (79.1%) I hpe t remain invlved in GLUE ging frward. (91.3%) I will try t attend GLUE Cnference (87.5%) I feel empwered t be an ambassadr fr GLUE in my cmmunity. (91.7%)

17 GLUESPACE FUNCTIONS Functin 1: Multi-media citizen jurnalism, Web 2.0 Functin 2: Online cmmunity-building - scial netwrking with a cnscience Functin 3: Clearinghuse f ideas, best practices, & resurces

18 GLUESPACE FEATURES Blg Vide & pdcasts Flickr phtstream Directry Discussin frums and questin bards Map index Calendar f events

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20 PRIOR OFFLINE ACTIVITIES Build strategic partnerships Engage in advcacy arund Great Lakes and urban issues in state and federal electins Hld mnthly lcal Sticky City Swap Meets Hld expert sessins with leaders n a variety f tpics via webcast and cnference call I Will Stay If campaign

21 STRATEGIC PARTNERSHIPS Grassrts Cmmunity Organizatins Chambers f Cmmerce & Yung Prfessinals Organizatins Traditinal Media Plicy Organizatins Educatinal Institutins

22 ISSUE ADVOCACY EXAMPLE - GLUE Press Release excerpt frm WI primary: Official campaign websites f Senatrs Clintn and Obama reveal rural issue platfrms that address ecnmic develpment and quality f life, yet neither they nr Senatr McCain have established a similar frum fr urban prpsals, let alne ne fr Great Lakes cities specifically. Even tday, Midwestern states send mre f their tax dllars t the federal gvernment than they receive in return investment, said Ryan Hrtn, Senir Plicy Researcher at the Public Plicy Frum, Milwaukee resident, and GLUE team member. It is critical that ur 44th president, whether Demcrat r Republican, is prepared t implement an urban reinvestment strategy the day he r she takes ffice.

23 STICKY CITY SWAP MEETS

24 MEETING AGENDAS Meeting #1 (April): What s yur laundry list? Meeting #2 (May): My Favrite Neighbrhd Meeting #3 (June): Hw can GLUE help yur city?

25 RELATED WORK On Yung Talent UrbanNext (CEOs fr Cities) Yung Prfessinals Organizatins Next Generatin Cnsulting Richard Flrida: Creative Class On Branding Issues Media Grup Chambers f Cmmerce Cnventin & Visitrs Bureaus Blggers On Plicy Brkings Institutin Cuncils n Glbal Affairs Smart Grwth America Nrtheast-Midwest Institute Drum Majr Institute Cngressinal Task Frce

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27 Fast Frward 2011 LUMA Institute and its licensrs 27

28 TO ADOPT A MINDSET OF HCD IS TO ADOPT AN ATTITUDE OF: Humble Curius Empathetic Yu? Iterative Imaginative Cllabrative 2011 LUMA Institute and its licensrs 28

29 ABOUT LUMA INSTITUTE We are an educatinal institute that helps leading rganizatins innvate thrugh design thinking. Wrkshps (Public and Private) Caching and Facilitatin Curriculum Design and Licensing Cllabratin Tls and Spaces 2011 LUMA Institute and its licensrs 29

30 A WORKING DEFINITION OF HUMAN-CENTERED DESIGN Human-Centered Design is the discipline f generating slutins t prblems and pprtunities thrugh the act f making smething new, where the activity is driven by the needs, desires and cntext f the peple fr whm yu design LUMA Institute and its licensrs 30

31 Everyne designs wh devises curses f actin aimed at changing existing situatins int preferred nes. HERB SIMON, NOBEL PRIZE WINNING ECONOMIST 2011 LUMA Institute and its licensrs 31

32 Design Engagement and Emerging Leaders: an ideatin challenge 2011 LUMA Institute and its licensrs 32

33 THE CHALLENGE Facilitate an ideatin sessin that helps 50 emerging leaders with wildly divergent ideas cme up with a single, unified cncept fr a Cmmunity Impact Prject inspired by Pp Up City, a cncept develped by Cleveland s Urban Design Cllabrative in just 5 hurs LUMA Institute and its licensrs 33

34 HUMAN-CENTERED DESIGN METHODS USED Lking Methds fr bserving human experience: Understanding Methds fr analyzing challenges and pprtunities: Making Methds fr envisining future pssibilities: E THNOGR APHIC RESEARCH PEOPLE & SYSTEMS CONCEPT IDEATION Interviewing Cntextual Inquiry Walk-a-Mile Immersin Fly-n-the Wall Observatin... Stakehlder Mapping Persna Prfiles Experience Diagramming Cncept Mapping... Thumbnail Sketching Creative Matrix Rund Rbin Alternative Wrlds... PARTICIPATORY RESEARCH PATTE R NS & PR IOR ITIE S MODELING & PROTOTYPING What s-n-yur-radar Build-yur-Own Buy-a-Feature Jurnaling... Affinity Clustering Bull s-eye Diagramming Imprtance/Difficulty Matrix Visualize-the-Vte... Strybarding Schematic Diagramming Rugh & Ready Prttyping Appearance Mdeling... EVALUATIVE RESEARCH Usability Testing Heuristic Review A/B Testing System Usability Scale... P R OB L E M FR AMING Prblem Tree Analysis Statement Starters Abstractin Laddering Rse, Bud, Thrn... DE S IGN R ATIONALE Cncept Psters Vide Scenaris Cver Stry Mck-ups Quick Reference Guides LUMA Institute and its licensrs 34

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39 43 peple. 9 teams. 797 ideas in 20 minutes LUMA Institute and its licensrs 39

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48 PpUp Pittsburgh + LUMA Year LUMA Institute and its licensrs 48

49 It was almst like magic. The prcess tricked me. I dn t knw where it came frm I walked in that dr at 3 clck withut a clue as t what we culd d. The idea came frm ne f the accuntants in the grup it was ne f thse straight-laced number crunching guys - Cri Begg, Steering Cmmittee Member 2011 LUMA Institute and its licensrs 49

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52 Thank yu! CONTACT ME Abby Wilsn LUMA Institute, LLC LUMA Institute and its licensrs 52