Ccalifornia style 2014 MEDIA KIT. california style

Transcription

1 2014 MEDIA KIT

2 C California Style is the first and only national-caliber magazine featuring all facets of California s superlative lifestyle. C Magazine showcases California s refined way of life through a wide range of lenses, from fashion and fine art to home design and travel. Providing unrivaled service information about shops, restaurants and exhibits with in-depth feature profiles of California s most influential figures and lavish homes, each issue of C Magazine takes the reader on a lush insider s tour of the Golden State. C - It s not just a state; it s a state of mind

3 at a glance C California Style is the only luxury magazine devoted to the style of California. RATE BASE 150,000 READERS PER COPY 5.8 COST $19.95/year for subscription $5.99 for single issue DISTRIBUTION PARTNERSHIP Time Warner Retail READER DEMOGRAPHICS Average HHI $460K Average Net Worth $3.0M Average Home Value $1.8M Average Age 46 OPEN RATE $25,116 net FOUNDER + EDITORIAL DIRECTOR Jennifer Hale PRESIDENT + PUBLISHER Lesley Campoy EDITOR Jenny Murray WEBSITE magazinec.com csocialfront.com PUBLISHED BY C Publishing LLC OFFICES 1543 Seventh Street, 2nd Floor Santa Monica, CA

4 editorial calendar 2014 Along with each issue s coverage of California s foremost in fashion, beauty, food and wine, home design and travel... JANUARY SPRING C WEDDINGS New Beginnings On newsstands for six months Jan through Jun Space/Materials Close 11/15/13 On Sale 1 /7/14 MARCH + C HOME Spring Fashion Issue Space/Materials Close 1/3/14 On Sale 2/25/14 APRIL Spring Home + Design Issue Space/Materials Close 1/31/14 On Sale 3/25/14 APRIL SPRING C FOR MEN Full Throttle On newsstands for three months Apr through Jun Space/Materials Close 2/14/14 On Sale 4/8/14 M AY Jewelry + Accessories for the Season Space/Materials Close 3/7/14 On Sale 4/29/14 SUMMER + C HOME Summer in the Golden State On newsstands for three months Jun through Aug Space/Materials Close 4/18/14 On Sale 6/10/14 J U LY FALL C WEDDINGS Breathtaking Unions On newsstands for six months Jul through Dec Space/Materials Close 5/16/14 On Sale 7/8/14 SEPTEMBER + C HOME Fall Fashion Issue Space/Materials Close 7/4/14 On Sale 8/26/14 OCTOBER Fall Art + Design Issue Space/Materials Close 8/8/14 On Sale 9/30/14 OCTOBER FALL C FOR MEN High Performance On newsstands for three months Oct through Dec Space/Materials Close 8/22/14 On Sale 10/14/14 NOVEMBE R Jewelry + Accessories for the Season Space/Materials Close 9/5/14 On Sale 10/28/14 DECEMBER WINTER + C HOME Holiday Gift Guides On newsstands for three months Dec through Feb Space/Materials Close 10/3/14 On Sale 11/25/14

5 circulation California remains the largest and most affluent luxury market in the United States. And since its launch in 2005, C Magazine has continued to establish itself as the premier advertising vehicle for reaching the nations's top luxury spenders from Los Angeles to San Francisco, Napa Valley to Orange County, Silicon Valley to San Diego. We are therefore thrilled to announce a circulation increase in 2014 for two key properties, C Magazine and C for Men. Beginning with March 2014, C Magazine's rate base will increase to 150,000 from 100,000. Our readership will include buyers of high-end Mercedes-Benz automobiles, South Coast Plaza, Shreve & Co and Stanford Shopping Center's most affluent spenders, as well as luxury hotel distribution, newsstand and public placement in the highest HHI zip codes. RATE BASE 150,000 SINGLE COPY & NEWSSTAND Prominent placement in more than 2,000 retail locations, including CA and NY airports, Barnes & Noble, Whole Foods Market, Bristol Farms, Gelson s, Vons and Safeway. Distribution Partnership: Time Warner Retail. SUBSCRIPTIONS & PARTNERSHIPS Subscriptions via traditional mail, insert cards, online and other direct sales efforts. Partnerships with exclusive luxury retailers include: Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co to reach California-based customers. LUXURY HOTEL DISTRIBUTION In-room at select five-star luxury hotels, spas and resorts throughout the state of California. Please see enclosed hotel list. SELECT PUBLIC PLACEMENT Select salons, and doctor and cosmetic surgeon offices in the highest HHI zip codes. SINGLE COPY $5.99 * C California Style is audited by the Alliance for Audited Media (AAM).

6 audience High-net-worth individuals. Major wealth and buying power. Luxury retail consumers. Cultural influencers. C California Style is targeted to California s wealthiest residents. Its readers have a passionate interest in and a high level of influence on the trends, styles and attitudes that shape the way we live and look. C Magazine is the only magazine that directly connects you to the affluent California market, in an atmosphere that is worthy of your brand. California is more than where they live; it is who they are. FEMALE/MALE 90% / 10% AVERAGE AGE 46 MEAN HHI $581K MEDIAN HHI $159K MEAN NET WORTH MEDIAN NET WORTH MEAN HOME VALUE $ 4.2 M $1.8M $2.7M MEDIAN HOME VALUE $1.4M MARRIED/PARTNER/SINGLE 63% / 9% / 28% BACHELOR S DEGREE 89% GRADUATE DEGREE 41% READERS PER COPY 5.8 *Data Source: Larson Research + Strategy

7 at a glance wedding From rustic vineyard elegance to flawless urban glamour, every Golden State bride dreams of a truly unforgettable wedding. C Weddings provides the insider's guide to the very finest bridal resources from San Diego to Sonoma. C Weddings will be published twice in the coming year: Spring 2014 and Fall Assembled with C Magazine s signature elegance, each page of C Weddings offers both inspiration and insight, making it the must-have wedding resource for every California couple. RATE BASE 70,000 SUBSCRIPTIONS & PARTNERSHIPS Key segments of C Magazine s lucrative database receive C Weddings, including distribution through our lucrative circulation partnerships with Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co. SINGLE COPY & NEWSSTAND C Weddings will carry a six-month newsstand shelf life for both 2014 issues, with prominent placement at leading newsstands and retailers. SELECT PUBLIC PLACEMENT Partnerships with a targeted subset of California s leading bridal retailers and select bridal events throughout California. SINGLE COPY $7.99 CLOSE DATES Spring January 2014 Space Close On Sale Fall July 2014 Space Close On Sale ADDED-VALUE ONLINE DIRECTORY All advertisers will be included in the C Weddings online directory posted on the C website. The online directory will include the advertiser s name and telephone number and a link to the advertiser s website. *C California Style is audited by the Alliance for Audited Media (AAM)

8 for men at a glance With expert trend reporting, informed articles and lush photography, C for Men is the definitive manual for the finest California has to offer. C for Men is filled with invaluable information on how to live the good life in the Golden State, all culled by C Magazine s expert editorial team and arranged with the magazine s signature sophistication. Beginning with the Spring 2014 Issue, C for Men's circulation will increase to 100,000 from 70,000. Readership includes male-specific and dual households from our current database, and prominent placement at leading newsstands and retailers. RATE BASE 100,000 SUBSCRIPTIONS & PARTNERSHIPS Male-specific and dual households from our current database, including top spenders from our Mercedes-Benz, South Coast Plaza, Stanford Shopping Center and Shreve & Co partnerships. SINGLE COPY & NEWSSTAND C for Men carries a three-month newsstand shelf life, with prominent placement at leading newsstands and retailers. LUXURY HOTEL DISTRIBUTION In-room at select five-star luxury hotels, spas and resorts throughout the state. SELECT PUBLIC PLACEMENT Select male-oriented public placement in the highest HHI zip codes. SINGLE COPY $5.99 CLOSE DATES Spring April 2014 Space Close On Sale Fall October 2014 Space Close On Sale

9 for men audience High-net-worth individuals. Major wealth and buying power. Luxury retail consumers. Cultural influencers. C California Style is targeted to California s wealthiest residents. Its readers have a passionate interest in and a high level of influence on the trends, styles and attitudes that shape the way we live and look. C Magazine is the only magazine that directly connects you to the affluent California market, in an atmosphere that is worthy of your brand. California is more than where they live; it is who they are. MALE/FEMALE 87% / 13% AVERAGE AGE 48 MEAN HHI $ 476 K MEDIAN HHI $183K MEAN NET WORTH MEDIAN NET WORTH MEAN HOME VALUE $4.3M $2.1 M $2.3M MEDIAN HOME VALUE $ 1.3M MARRIED/PARTNER/SINGLE 57% / 14% / 29% BACHELOR S DEGREE 90% GRADUATE DEGREE 50% READERS PER COPY 5.8 *Data Source: Larson Research + Strategy

10 hotel distribution In-room at select five-star luxury hotels, spas and resorts throughout the state Bacara Resort Bodega Bay Lodge and Spa Calistoga Ranch Carmel Valley Ranch Casa Del Mar Chateau Marmont Cupertino Inn Dolphin Bay El Capitan Canyon Fairmont San Francisco Fess Parker Doubletree Grand Hotel Hilton Hotel & Towers Honor Mansion Hotel Drisco Hotel Oceana, Santa Barbara Hotel Valencia Hotel Vitale Hotel Silicon Valley Huntington San Francisco JW Marriott San Francisco L'Auberge Del Mar Lafayette Park Hotel Le Meridien San Francisco Le Merigot Les Mars Lodge at Cordevalle Luxe Hotel Malibu Beach Inn Marriott San Mateo Meadowood Miramonte Monterey Plaza Palihouse Plump Jack Squaw Valley Inn Portofino Hotel Rosewood Sand Hill Hotel and Spa San Ysidro Ranch Shade Hotel Shutters on the Beach Solage Stanford Park Two Bunch Palms Viceroy Hotels W Hotels and more...

11 advertising contacts 1543 Seventh Street, 2nd Floor Santa Monica, California T F LESLEY CAMPOY President + Publisher T x 103 M lcampoy@ magazinec.com SUE CHRISPELL Associate Publisher, West T x 115 M sue@ magazinec.com CRISTA VAGHI Southern California Director T x 113 M cvaghi@ magazinec.com CAMERON HARROS Travel & Business Development Director T x 116 M cameron@ magazinec.com TRACY SKYTT Pacific Northwest Director T tskytt@ magazinec.com CATHERINE ABALOS Sales + Marketing Manager T x 110 catherine@ magazinec.com RENEE MARCELLO Associate Publisher, East T renee@ magazinec.com ALEXANDRA VON BARGEN Jewelry + Watch Director T F avonbargen@ magazinec.com MARY KENNEDY Home + Beauty Director T mkennedy@ magazinec.com ANNE MARIE PROVENZA Account Manager T annemarie@ magazinec.com KRISTA NATALI Administrative Assistant T x 100 krista@ magazinec.com

12 production requirements C California Style only accepts advertisements supplied in press quality, PDF/X-1A format. width x height SPREAD (bleed) 16.5 x SPREAD (trim) x SPREAD (live area) x FULL PAGE (bleed) x FULL PAGE (trim) 8.125" x FULL PAGE (live area) x HALF PAGE (non-bleed) x FILE FORMAT PDF/X-1A COLOR CRITICAL C California Style runs to SWOP standards CONTRACT PROOFS Contract proofs are recommended but not required SEND ALL PDFs production@ magazinec.com CONTACT US C California Style 1543 Seventh Street, 2nd Floor Santa Monica, CA

13 insert requirements C California Style only accepts pre-approved inserts supplied to the following specifications: Magazine Trim Size x Binding Method Perfect-bound Jogs & Trims All inserts jog to the foot. Allow for.125" foot trim and.125" grind-off in gutter. If applicable, allow for a face trim of.125" and a minimum.125" head trim. Paper (recommended) 80# minimum for single-page inserts; 50# minimum for multipage inserts; 7pt card stock for business reply cards. Bindable Card (minimum) 3.625" (head to foot) x 4" (spine to face), including.5" perforated binding stub, and.125" trim allowances at foot and gutter. Bindable Card (maximum) Full-Page Delivered Contact Us 6.5" side-to-side x 4.375" head-to-foot, including.5" perforated binding stub and.125" trim allowances at foot and gutter. Maximum deliverable width is 8.375"; maximum deliverable depth is ". Keep live matter.25" from all trim edges. Multipage inserts must arrive ready for binding, i.e. pre-folded, press-pasted and/or glue-tacked if needed. C California Style 1543 Seventh Street, 2nd Floor Santa Monica, CA *Contact your sales rep for additional delivery information.

14 production requirements - 4 page gatefold C California Style only accepts advertisements supplied in press quality, PDF/X-1A format. width x height FLAT (bleed) x FLAT (trim) x FLAT (live area) x Panel 2-7.5" x " Panel 3-7.5" x " FOLD (panel 1 + 4) 7.875" x FOLD (panel 2 + 3) 7.5 x Panel " x " FILE FORMAT PDF/X-1A - SUPPLY AS SPREADS spine COLOR CRITICAL C California Style runs to SWOP standards. CONTRACT PROOFS Contract proofs are recommended, but not required. Panel " x " SEND ALL PDFs production@ magazinec.com CONTACT US C California Style th Street, 2nd Floor Santa Monica, CA

15 digital advertising rates MAGAZINEC.COM (per month) spread 900 x 600 $1000 full page 450 x 600 $750 minimum buy: three months CSOCIALFRONT.COM (cpm) skyscraper 160 x 600 $50 half page 300 x 600 $60 minimum buy: 50,000 impressions C-HOME.COM (per month) sponsored listing single post $1500 spread 900 x 600 $1000 full page 450 x 600 $750 minimum buy: three months NEWSLETTER (per drop) banner 640 x 180 $1250 SPONSORED E-BLAST (per drop) full page 560 x 560 $1500 TERMS Net 30 days CONTACT US C California Style 1543 Seventh Street, 2nd Floor Santa Monica, CA info@magazinec.com

16 digital advertising requirements MAGAZINEC.COM CSOCIALFRONT.COM C-HOME.COM C Magazine only accepts advertisements supplied in JPEG, GIF, PNG, or SWF formats, or DFP IO. Please be sure to include a Click-through URL with your advertisement. width x height SPREAD 900 x 600 FULL PAGE 450 x 600 HALF PAGE 300 x 600 SKYSCRAPER 160 x 600 FILE TYPE jpg, gif, png, swf FILE DELIVERY CONTACT US DFP, Dropbox, Hightail, production@ magazinec.com SKY SCRAPER HALF PAGE 300 x 600 C California Style 1543 Seventh Street, 2nd Floor Santa Monica, CA x 600 FULL PAGE SPREAD 450 x x 600