TORONTO, ONTARIO NATIONAL RADIO WEEK

Transcription

1 25c Copy - $3.00 Yer - $5.00 for Two Yers Vg 9. No. 1R. TORONTO, ONTARIO September 27th, 1950 EFFICIENT VOICE OF AN EFFICIENT VOICE Csten, Mss., September 27 - Aiol McQurrie, generl mnir cf the Assocition of Cn - n Advertisers, is here tody to wept, on behlf of his As_oe.tion, n wrd of merit from Assocition of Americn Trde g. iodtion Executives. the winning of this wrd i kes the ACA the second Cn - e n orgniztion in 15 yers to vi top wrd in the nnul cnpetition. Ube wrd ws won by the ndin ssocition of dvertismen for its excellent service t the Cndin public nd especlly for its stedily expnded pigrm of ctivities in the pst 1 yers, ccording to n ATAE oicil, which hve resulted in its DAUPHIN GETS Vncouver. -- The Bord of Goveiors of the CBC, meeting here 14 week, recommended for p- pwl n ppliction of the Luphin Brodcsting Compny 11. for license to estblish 2) wtt AM sttion on 1230 Kc. Duphin, Mn. An ppliction vs presented t the Bord's pre- us meeting by Ken Prton, finer mnger of sttion CJGX, rkton. l'he Bord pproved trnsfer of ptrol in sttion CKOK, Pentict), B.C., from J. Reg Bettie nd vers to Grenville J. Rowlnd nd murice P. Finnerty. ii7jnib, North Bttleford, Ssk., i the nod on power boost to 1)0 wtts on 1460 Kc. omni- being recognized s the "efficient voice of the ntionl dvertising industry in Cnd." ACA, which centres nd mnges such orgniztions s the Bureu of Brodcst Mesurement, the Cndin Circultions Audit Bord, hs, under McQurrie's mngement, mde full use of regionl group meetings, working committees with definite plns of ction, mny types of bulletins nd regulr seminrs to pply coopertive effort to industry problems. The significnce of this wrd is tht it hs been judged to hve chieved more thn ny other ssocition of comprble size on the North Americn Continent. NOD FROM CBC directionl. CKLW's bid for n emergency trnsmitter ws deemed techniclly desirble, s ws CJS1PFM, Hmilton's request for pickup license. CKOV, Kelown, were denied their bid for power boost to 5000 wtts, on the grounds tht "it would not be dvntgeous to the generl brodcsting service from the vrious sttions in the Okngn Vlley." A request frem Edmundston's bilingul sttion CJEM for power boost to 1000 wtts ws deferred, s ws n ppliction by Robert Sturt Grnt for license to estblish n AM sttion t Kingston, Ontrio. NATIONAL RADIO WEEK SEPTEMBER 30 - OCTOBER 7 The entire rdio industry lri. Cnd - brodcsters, mnufcturers, distributors, delers nd service technicins-re co-operting in the celebrtion of Ntionl Rdio Week, September 30 to October 7, mrking the thirtieth nniversry of rdio brodcsting in Cnd. W. H. Jeffery, chirmn of the Ntionl Rdio Week Committee, points out tht "rdio in Cnd is highly orgnized, complex system composed of brodcsters nd set producers nd wholesle nd retil distributors- system dedicted solely to the service of the people of this gret Dominion. This system represents n investment of mny millions of dollrs nd gives employment to mny thousnds of our citizens. "From humble beginnings bck in 1920, the dys of crystl sets nd one -tube receivers, rdio hs developed into tremendously powerful medium of mss communictions. Music nd entertinment, the gret symphony orchestrs, eductionl fetures, drm, sport news nd the ltest spot news re now brought into prcticlly every home in Cnd every dy in the yer. "The industry which hs been developed by the brodcsters nd mnufcturers over the yers now rnks mong the gretest in Cnd, giving ginful employment to mny thousnds of Cndinsscientists, engineers, technicins, ssembly workers nd dministr- John Wrden To Mnge CHLO St. Thoms.-John C. Wrder hs been ppointed generl mnger of rdio sttion CHLO here, succeeding Mjor Jck Peterson, who hs rejoined the Cndin Army for service in Kore. The position of president of CHIA, lso held by Peterson, will be filled by Clrence Nichols, who is member of the bord of directors. Peterson remins chirmn of the bord. Wrder entered rdio in 1933 s trnsmitter opertor for OFPL, London, nd ws mde chief engineer there in After two yers s chief engineer t CKPC, Brntford, Wrder becme the first employee of CHLO nd, s --chief engineer of tht sttion, supervised the instlltion of equipment prior to the sttion's debut in My, tive nd sles people. "During the lst wr the industry produced over hlf billion dollrs of rdio nd rdr equipment nd it stnds redy once gin to do its shre in the defense of our country nd the preservtion of our wy of life, should the occsion rise. Through,its Committee on Industril Prepredness in Electronics the rdio industry is gered up redy for full co-opertion with the United Ntions whenever it is clled upon." "During Ntionl Rdio Week," continued Mr. Jeffery, "we shll strive to bring to the ttention of ;he public the gret strides tht ll brnches of our industry hve mde for the benefit of the generl public. Everyone in rdio is prticipting in Ntionl Rdio Week. Loclly, the brodcsters re feturing specil progrms nd delers re holding 'Open House' nd putting on specil dis- plys. We will be hppy to welcome ll listeners nd we hope tht they will enter our gret 'Pick Your Own Prize' contest." A Rdio Week tlk by Jhn Fisher, which is being brodcst on the Cndin Westinghouse Presents progrm October 1 ppers on the editoril pge of this issue. Westinghouse ws not scheduled to return to the ir until week lter, but mde the chnge to help bolster Rdio Week. CBC GIVES SPARTON EXPERIM"NT"L LICENSE Vncouver.-The CBC Governors recommended for pprovl here lst week n ppliction for n experimentl TV license, which is understood to be the first time such recommendtion hs been mde in the cse of privte industry. The Bord's recommendtion ws for license to operte, experimentlly only, on chnnels 2, 6, 7 nd 11. The pplicnt is Sprtn of Cnd Ltd., London, Ontrio. In voiding pprovl of the ppliction, the Bord stted tht it ws "techniclly desirble to fcilitte receiver mnufcture provided opertion is with mximum power output of five wtts, video modulted only with stndrd RMA-tOA monoscope ptterns, nd used only for receiving ntenn design nd receiver djustments t their fctory. It is lso recommended tht steps be tken to insure tht interference is not cused to reception of television trnsmissions."

2 ` l'ge Two Cndin Brodcster & Telescreen September 27th, 195e Mr. Sttion Mnger... e kick off your fll schedule with ; n ll str line-up:. e 4.- n ^. r. 4,. ` Here's smple winning combintion gurnteed to move the yrdstkks in sles nd udience promotion Blue Dnube 52% hours Torch of Freedom 50% hours Secrets of Scotlnd Yrd 1041/2 hours Drms of the Courts 521/s hours f 4 o o o The new AC -PD Progrm Listing is your nswer for n All Str Selection. MR. STATION MANAGER AS QUARTERBACK YOU CALL THE PLAYS Get in huddle with the All -Cnd mn tody for full detils f Chuck wgon \\ Jmboree 131% hours Meet the. Menlous 2601/4 hours Hometowners 156% hours Ffre- Beers 195% hours 4 e o No `Bench Wrmers" these five minute pckges either. * BEHIND THE SCENES -89 episodes feturing Knox Mnning t his best. * MIK-ING HISTORY -70 five minute prcels with the impct of fifteen minutes. * JEFF BRYANT-104 comedy nrrtive yrns. * WHAT DIFFERENCE DOES IT MAKE live wire episodes with Jim Hywrd. * SPORT STORIES THAT HAVE NEVER BEEN TOLD -104 fst moving slnts on sport with Bert Wilson. AEL-CEHI000 RADIO FACILITIES t VANCOUVER Rdio's CALGARY Foremost WINNIPEG TORONTO MONTREAL Advertiser Service Orgniztion

3 { will Sdtember 27th, 1950 Cndin Brodcster & Telescreen Pge Three IEW YORK'S UQDIO ROW by Richrd Young CN York, N.Y.-The on -the - 'ce excitement cused by the 'eltion of Ntionl Advertisreport urging reduced rdio gtes hs died down quite But it might well be the lull re the storm. Itle impct of television on p is going to be thoroughly led in the next few months. Ntionl Assocition of Brod - ers, for one, is mong those pning such surveys. But rere not expected for quite to time. owever, one mjor indiction TV's impct my come lot ner-even before the end of the r. his indiction will be in the of listener nd viewer rt-. Mny industry execs re csting tht the dy of the End 40 rtings for rdio hve e by the bords. It's expected 1 tome qurters tht rdio rtbe closer to 15 nd 20. ee the cost of show is roughly 1T roughly) figured s $1,000 rting point -you cn see tht 'dvertiser is going to tke icce when $20,000 or $25,000»rm comes up with 15 rt- tht's the wy things turn t s the seson gets under wy, t ANA my be prompted to the hue nd cry for cut -s ll over gin. It's bound to 1, pen one dy -nd tht dy n. not be s fr off s some s think. Tell, it now looks like the 3,dcst Advertising Bureu 'is for bigger nd better fgs. Long stymied by penny - thing budget, most brodcst - 4 seem to be in fvor of the i to revmp the orgniztion give it $1,000,000 budget. At lest such pln hs been winning pprovl t the vrious district meetings conducted by the NAB round the country. The proposed orgniztion would be ptterned fter the newspper industry's Bureu of Advertising nd the Mgzine Advertising Bureu. One of its mjor projects will be to go out fter dvertisers who hve never tken the plunge into rdio or hve not been using the medium in recent yers. These would 'include some of the mjor utomobile compnies, chin grocery outfits nd rilrod lines. The nti -Red protests, brought lbout by the listing of rdio -TV personlities llegedly ffilited with so-clled subversive groups in book clled Red Chnnels, hs ScceSSfUt hd Rdio Row in quite dither. Actress Jen Muir ws fired off the NBC-TV show, Aldrich Fmily, by Generl Foods, becuse her nme ws mong those listed. Ltest protest ws directed t former strip -teser Gypsy Rose Lee, scheduled to mke her debut in new ABC-TV series shortly. The protest cme from n Americn Legion officil in Chicgo. But to no vil. Bob Kintner, ABC prexy, prcticlly told the Legion ld to put up or shut up since no evidence other thn the Red Chnnels mention ws offered. Which hs been the cse in most of the incidents hitting the front pges in recent weeks. And tht's the news till next issue. covers QUEBEC'S ENGLISH MARKET... providing the perfect combintion of coverge nd listenership. ßp0 kc. otts 000 AFFILIATED WITH CBS ENN McLEOD Reócrch STATION RATINGS bsed on new TIME STRIP TECHNIQUES Greter stbility Bsed only on ctul rdio homes contcted No complicted formuls used IOW THEY STAND e following ppered in the current tt-hynes Reports s the top ntionl or rm, bsed on fifteen key mrkets. Ih first figure following the nme is the E. rting; the second is the chnge from Ih previous month. DAYTIME EAsh 9 Sister 12.2 Perkins 11.8 ght To Hppiness 10.8 pper Young wd of Life Fe Con Be Beutiful 8.8 ont Lucy 8.7 uro Limited 8.6 ve Voyge 5.8 'long Widder Brown 5.4 Fr. ch ie Principle I {-1.0 -I.7 -{.1 -f.2 enesse Doree mie Lucie I 1.5 mn Jenne I 1.9 wrt d'heure de Detente f 2.5 rnde Soeur Ardent Voyge _ I-.7 uelles Nouvelles I 1.1 ncine Louvin._ EVENING I.9 Erlsh eenty Questions 'uso Tht Refreshes contented Hour ystºry Thetre F'rch wex Double Route Enchntee 12.6 i.8 te Concert ntes de Chex-Nous 7.8 new e RURAL AUDIENCE SURVEYS AWAY FROM HOME AUDIENCE SURVEYS e POINT OF SALE SURVEYS mesuring effectiveness of medit customer - deler level PROOF OF PURCHASE SURVEYS effectiveness mesurement Penn McLeod & Assocites Ltd. VANCOUVER TORONTO 1073 WEST FOURTH.AVENUE 365 YON1CrE STREET

4 Pge Four Cndin Brodcster & Telescreen September 27th, 19 MONTREAL ep 9 5 Behnd the Scené CHSJ Sint John CKCW Moncton CJEM Edmundston CJBR Rimouski CKVL Verdun CKSF Cornwll CFJM Brockville CIBO Belleville 1 n rd 1 O s trnscribed by H.N. Stvin "Did, while on my trvels, meet nd hve. speech with one of our leding dvertisers, nd enquiring of him the reson for his doleful mien, ws told tht he deplored the pssing of personl slesmnship in our stores, nd its replcement with more nd yet more self-servicend this in ll lines of trde. It hd, he sid, mde the job selling much hrder, for the merchnts no longer would fill up their shelves with goods unless they were sure their customers would buy them. They fered, he told me, the unknown brnds Whereupon I did smile, nd pss on. Here, once gin, ws evidence tht Selling hs, for mny lines, moved right into the home, nd tht customers re pre -sold before they rech the counter. And surely there is no better medium of dvert'sing for reching men nd women buyers by their own firesides thn Rdio. For Rdio tody is prt of our lives, nd reches into 96% of ll Cndin homes, therefore the dvertiser who hs not lerned how to use Rdio is doing himself nd his sles stff sorry service Do look forwrd with much interest to plns of forwrd -thinking Western Brodcsters for more positive pproch to rdio selling, t the delyed nnul meeting of the W.A.B. in Clgry this month -end, the which I do pln to ttend. Do believe tht now is the time to pln for the future, even though I like not the outlook Must close this pge of my diry on regretful note, since this month -end do prt business ssocition with long nd vlued friend, CKLW Windsor. Do feel proud of our work during the mny yers we served them s their representtives, nd lso proud of Ted Cmpeu's words 'Regrdless of the decision, I wnt you to know we re, nd hve been, plesed nd hppy bout the wy in which you hve represented CKLW.' However, there be oftimes fctors in business which mke for different llinces. So tody, Mr. Printer, see well to it tht you do not use your chisel on the list ppended below these words." "A STOVIN STATION IS A PROVEN STATION" lloice N. ST0vLN & COMPANY TORONTO WINNIPEG VANCOUVER gefiiwent ls J"'r Mow hve gd;,o tlin CHOV Pembroke CFOS Owen Sound CFOR 0,1111 CJBC Toronto GRL Kenor CKY Winnipeg CKLW Windsor CFAR Flin Flon CHAB Moose Jw CJGX Yorkton CJNB North Botleford CFPR Prince Rupert GOR Vncouver ZBM Bermud TBC Trinidd VOCM Newfoundlnd AGENCIES By Art Benson WALSH ADVERTISING Toronto.-Consumers' Gs Compny of Toronto returned the MGM Thetre of the Air (All - Cnd) for the second seson to CFRB, Toronto, September 14, with Bernrd Cown gin hndling the commercils. The Dominion of Cnd (Post Office) hs dily live spot nnouncement series going to 50 odd sttions cost to cost September directed t the improvement of letter -miling. e e ALBERT JARVIS Toronto.-J. Lyons & Co. (Cnd) Ltd. strted the 15 -minute five - - week trnscribed Bing Crosby Sings September 18 over CFRB, Toronto, dvertising Lyons Te. E. B. Shuttlewor:h Chemicl Co. hs 10 -week test cmpign of spot nnouncements going to CFRN, Edmonton; CFCN, Clgry nd CFQC, Ssktoon, commencing next month nd dvertising Imunovx Sold Tblets. e e e VICTOR VAN DER LINDE New York.-Dolcin Ltd. strts the five-minute six --week 11.m. newscst over,cfrb, Toronto, with Gordon Cook nd dvertising Dolcin Tblets. McKIM ADVERTISING Montrel.-Ntionl Drug hs strted the 10 -minute five - -week 4 p.m. newscst over CFRB, Toronto, feturing Jck Dennett nd dvertising Airwick. e RONALDS ADVERTISING Montrel. - The Dominion of Cnd hs scheduled series of dily spot nnouncements over wide list of sttions cost to cost dvertising Cnd Svings Bonds. RUSSELL T. KELLEY Toronto.-Prker's Cleners hs strted the 15 -minute three --week trnscribed Meet the Men jous (All-Cnd) over CFRB, Toronto. MUTER, CULINER, FRANKFURTER & GOULD Toronto.--Hillcrest Motors hs tken two five-minute newscsts six times week on CFRB's Midnight Merry -Go-Round, t nd midnight, feturing Brry Wood. BAKER ADVERTISING Toronto.-The Te Bureu hs scheduled Te Time With The Strs to go to 30 selected mrkets cost -to-cost for 36 weeks. The 15 -minute trnscribed show, written nd produced by Murice Rpkin, will strt October 9 on three --week bsis, jumping to five fter the first of the yer. Tony Mrtin tkes over from Dick Hymes s new str of Crntion Milk's Contented Hour (hlf-hour weekly on Dominion) effective October 8. P.D's PRODUCERS DISC JOCKS ET AL Jhnks for pst fvors nd here's looking for more! Yf OU ve Spun "FAR FAR AWAY" into prominence since Sept. 1 (It's London Record (#7 by Ozzie Willims nd Yo Fvorite Music.) 0 FAVORITE MUSIC COMPANY 21 SUSSEX AVENUE TORONTO 5 Wtch s/i//o %h r n- e e "Si oc)n4. DD ps.jhere ó EiLL 4 Pot of liccein undr nn oron////to " (ocondon //o. 662 It 'u k

5 tember 27th, 1950 Cndin Brodcster & Telescreen Pge Five NADIAN (Authorized s Second Clse Mtter t the Post Office Dept.. Ottw) Published by c4siin G. LEWIS & COMPANY, LTD., 1631/2 Church St., Toronto 2, Cnd AD Printed by Reg. Willson Printing Compny - 3 Chester Ave., Toronto - GL Editor: RICHARD G. LEWIS Business Mnger: ARTHUR C. BENSON Art Editor: GREY HARKLEY News Editor: THOMAS C. BRIGGS Sles Promotion: ROBERT H. GRASLEY Res h Consultnt: G. E. RUTTER Toronto - Montrel Winnipeg Vncouver New York Correspondents - - Eld Hope Wlter Dles Dve Adms Bob Frncis Richrd Young Member of the Cndin Circultion Audit Bord nd the Business Newsppers Ass'n. 9, No e Copy - $3.00 Yer - $5.00 for Two Yers September 27th, 1950 dio's Plce In The World Scheme tionl Rdio Week is being celeted in Cnd September 30 to Oc - er 7. One significnce of this nnul Meet is combined effort on the prt o brodcsters nd rdio set mnufctrers to report to the listening public mom both of them serve. For those of us who live close to idio it is sometimes difficult to see te forest for the trees. But there is oe rdio mn who hs the fculty of ling rdio nd still telling its story t the people. Tht mn is John Fisher, dose Rdio Week tlk "Ldies nd (mtlemen, You Are Listening To DIRA, Pittsburgh" we re quoting Ire. The tlk is being delivered by ddio's Mr. Cnd on the "Cndin ' estinghouse Presents" progrm Oc - +:)er 1. "The old trpper in few words ex - i lined Ntionl Rdio Week. He sid thout this rdio I would be bushed 1 ing up here lone. "Rdio is the gretest medium of lss communiction ever devised. hdio mens new windows in homes. hdio puts holes in wlls, it brings new ))rids to the sick nd the lonely. It is friend of the curious. It is the twenfeth century clssroom. It puts Brod - 'y on the remote shores of Gret ve Lke. Rdio is mgic crpet '.th no respect for distnce or clss or eed or income. Brodcsting is the illdozer of the skies. It levels ll i'ople, rich nd poor, sick nd 'helthy, )nely nd busy-levels them ll to the ze of loudspeker. The blind mn to go to the thetre, the illiterte mn i.n meet Shkespere nd the 'business?'coon cn hobnob with the jive boys, e frmer cn her the politicin, the skimo in his frozen igloo cn her the 'ters spill over Nigr, the house - ife hs lost her domestic chins for :)w s she works she cn visit whole : w world of mgic. Into her kitchen 'me women who help her with sug-.estions bsed on expert study. The tesmen no longer count on the swy the mob. The humdrum horizons of wily routine re shttered by brodtsting. The printed word crries the cord of things ccomplished. The )oken word brethes the vitlity, the emedicy of history in the mking. dio is now, it is mnkind on the rch. "Brodcsting put the front line of bttle into the front room. Think of the millions of people who never went to bed without listening to the ltest reports from the field of wr. Think wht the speeches of Churchill, Roosevelt nd Mckenzie King ment to our spirits. For the first time in history the people hd box set. Think of the millions of women who hve forged new friendships by rdio. All dy 'long they listen. Think of the wether reports, the highwy bulletins, the mrket reports. Why Brodcsting hs moved the frmer right to the mrket door. Brodcsting hs shrunk the whole world - Brodcsting hs squeezed Cnd into n intimte friendly thing. It hs robbed distnce of its sting. It hs picked up Victorind St. John's nd thrown them on mgic crpets which hover like Cnd geese bove, coming down only when clled. Ottw is no longer distnt city on the bnks of the Gtineu, Rideu nd Ottw. It now hs wings. It is ll over the plce. "The drem of the Fthers of Confedertion hs rolled, rocketed, ricocheted nd multiplied million times. Brodcsting is pir of gint knitting needles. It hs picked up the strnds nd weved them into the Cndin pttern. It hs plced Mple Lef Grdens on every street in Moose Jw. The Blckout glimmer of 'Old Blighty' nd `Floosey Flre' of Old Brodwy hve lit the home of Ecum Secum, Nov Scoti. The rilrod workers on strike touched dils to lern they were ordered to throw switches. The rhythmic pound of hooves t Clgry, hs been herd in prts of Cnd where horses hve never been seen. "Brodcsting! How pproprite tht this spce gobbler which hs spred 'round the world in thirty yers should be nmed fter one of mn's oldest rts-the spreding of seed. To Brodcst is to sow. Rdio sows seeds of stimultion, eduction, edifiction nd relxtion. It grows seeds which choke the weeds of isoltion. It hcks t horizons nd mirrors mnkind. Like it or lothe 'it, dmit one thing on this, the eve of Ntionl Rdio Week. Admit how fst we hve trvelled since tht dy thirty yers go, since tht dy, November 2, 1920, when n unknown voice sid `LADIES AND GENTLE- MEN, YOU ARE LISTENING TO KDKA, PITTSBURGH'." Only those who re old enough to hve cler recollection of World Wr I cn fully pprecite how tremendously rdio science nd industry hve influenced the lives of everyone. In those dys dvnce informtion on outstnding events ws obtined from newspper bulletin bords nd mny will recll the lrge crowds tht stood, sometimes in the rin, outside newspper offices when some mjor conflict ws in progress. With only the written word s guide, pronuncition of foreign plce nmes ws both vried nd grotesque. Written ccounts of ddresses by importnt persons, lcking the inflection nd emphsis of t'he originl nd the personlity of the speker, did not lwys succeed in conveying the desired messge. In contrst to this, we hve tody rdio system which,supplementing rther thn supplnting the newspper, elimintes ll these deficiencies. Not only is importnt news conveyed lmost instntly to millions of listeners in the comfort of their homes or while driving on the highwy, but mny of these brodcsts come from the ctul scene of the event so tht for ll prcticl purposes the listener is there. Furthermore, there is no longer ny confusion s to the pronuncition of foreign nmes which ssists in the freer discussion of events mong the people themselves. Another chnge tht hs been brought bout since the dvent of rdio brodcsting nd which will 'be quite evident to the observnt who hve lived through this er, is tht of musicl pprecition. There cn be no doubt whtever but tht rdio hs brought fine music to those who, in the old dys, would never hve herd n oper or symphony concert. In this respect there is world of difference between the public of 1950 nd tht of If to this we dd the brodcst wrnings of impending dissters, the service contributed by rdio to isolted communities in the cse of flood or fire nd the ssistnce tht hs been given the police in fighting crime, it becomes self-evident tht the rdio industry hs provided fine public service nd hs been ' mjor fctor in the development of civilized living in the lst 30 yers.

6 Pge Six Cndin Brodcster & Telescreen NORTHERN ONTARIO'S Çrectieóí ADVERTISING September 27th, 1950 E! discover young people who hve 'Ì the ptitude potentil for dver. tising employment; to indicte the prticulr phse or phses of dvertising to which the pplicnt is best fitted; to screen out the unfit, mny of whom mke the round of the gencies without ny' knowledge of the ptitudes quired to get into the business. People Who wnt to tke these tests should presumbly pply jn writing to Mr. Alex M. Miller, mnger of the Cndin Assocition of Advertising Agencies, 111 Avenue Rod, Toronto. MEDIUM CKSO NORTHERN ONTARIO'S HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. -IN SUMMER. SALES FOI. THESE CLIENTS 36 locl dvertisers climbed bord Lionel's "NO HIATUS" bndwgon! Discover rdio cn sell 52 weeks ner yer! CKCW BOX SCORE RESULTS 20 NEW SUMMER ACCOUNTS 10 SEASONAL ADVERTIS- ERS EXTENDED TO INCLUDE SUMMER MONTHS 6 YEAR - ROUND SPON- SORS INCREASED SUMMER APPROPRI- ATIONS Incresed summer sles hve convinced these "NO HIATUS" ccounts tht CKCW mens it when we sy... WE DON'T SELL TI -ME. WE SELL RE- SULTS! MONCTON NEW BR UNSWIC K 7Áe Hub of El,e Mritimes REPS: STOVIN IN There's n opening smile in the story of the rdio license collector who met up with customer who refused to give. "I don't wnt one" ws ll the obstinte fellow would sy. The collector used ll his wiles nd rtifices to tlk him out of his obstincy, 'but to no vil. In due course, the reclcitrnt one ws huled into court. "I understnd tht you refuse to buy rdio license," sid the mgistrte. The ccused mn dmitted tht such ws the cse. "Why?" his worship wnted to know. "Becuse I don't wnt one," cme the reply. "But don't you understnd tht everyone who opertes rdio hs to hve license?" he sked. "Yes." "Then why won't you buy one?" "Becuse I hven't rdio." Teching spiring ctors nd nnouncers is soul -stisfying job, especilly when you nurture such prodigies s Lloyd Bochner, Frnk Perry, Phyllis Wlter, Sndr Scott, Roger Newmn, nd others. So sys Josephine Brrington, whose busy life 'is divided between teching nd cting. There is sng, though, sys Jo. When techer of cting wnts to ct herself, she's likely to find herself dubbed techer only nd to' be completely overlooked by the csting directors. In spite of this hndicp, Jo, who forsook both of her cllings for the nvy during the wr, hs crowded into the pst three summers 35 weeks of summer stock t Kingston, Ontrio, nd hs turned down four offers becuse even s ccomplished n ctress s Jo cnnot contrive to be in two plces t the sme time. Rdio -wise she hs ppered on Al Svge's Ford Thetre, Stge 50 nd number of the CBC School Brodcsts. Thinking bck to her pre-wr dys, when she worked on such commercils s Lucy Linton, The Fmily Mn, Penny's Diry nd others, Jo is eyeing the sponsored field gin, nd this scribe would presume to suggest tht she is good bet for the prts-strights nd chrcters both-t which she hs lwys shone. The CAAA hs gin rolled out the welcome mt for spiring gency men, with session t the Royl York Hotel October 14 "to test spirnts for employment in dvertising gencies nd dvertising deprtments." The object is to John Tregle's current "All - Cnd Flshes" quotes this item from the Regin Kinsmen's Club Bulletin, September 1: "Report of the Cr Awrd Committee - 1 should like to suggest tht we use more rdio dvertising, s I now feel we my hve missed the bot in this regrd." I Also from John's news -filled, (would they were more frequent) bulletin we lern: CKOC, Hmilton, is in the throes of rebuilding progrm... the Frm Lbor Service in Kmloops, B.C., ordered unlimited flshes on CFJC to recruit people to pick bens. After one flsh, they cncelled. Mission ccomplished. $100 worth of rdio on CFGP brought out lmost 100% of Grnde Pririe electors, when $700 of "other medi" hd brought out only 10%. Clre Copelnd hs left All - Cnd's Toronto office to join Burt Hll in Montrel. 41#4 My current series of "No Holds Brred" brodcsts is coming tc n end on some of the sttions which re crrying them, nd I think I cn sy tht, ll their shortcomings notwithstnding, the response indictes tht there is definite udience for tlks of this type. They run 10 minutes, in - eluding opening nd close, nd we hve the proof in our files if ny one would like to see it. The mil isn't in the vlnche clss by ny mens. Wht it does show, however, is sufficient in. terest on the prt of widely vriegted group of people not only to write 'in to 'brodcster but to enclose qurter or severl qurters for copies of his tlks. To my mind it points up n op' portunity to grner in n udience which displys considerble enthu sism for the utterings of n un known, which would certinly be greter were they the spoken thoughts of more prominent fig ure. And even people who ri 'interested in politics re suscept ible to sles messges intelligent]; presented over the rdio. Young ldy seeks permnent nd interesting job. Receptionist, typing - Wht hve you? Box A58 Cndin Brodcster & Telescreen 1631/2 Church Street Toronto

7 5Itember 27th, 1950 Cndin Brodcster & Telescreen Pge Seven ACHIEVEMENT AT BELLEVILLE Completely modern Sound Systems for sports rens, industril plnts. schools, hotels, institutions. 411 types of fine rdios for the home THE Motion picture Sound Systems for thetres of ll sizes. AM or FM Brodcsting Sttions including Speech Input Equipment.. A complete Brodcsting Sttion service from Telephone Line to ntenn, HAMMOND ORGAN Music's most glorious voice For Church nd Ilomc Mine Signlling Equipment... for en or signl communiction between cge r,l surfce. Designed for rigorous use u, Cndin hrd -rck mining. Power Line Crrier Systems for voice cnmnuniction, genertion control, or remote telemetering... Specificlly engineered for the Cndin Centrl Sttion industry. Fire Alrm equipment nd systems for buildings or municiplities. All forms of mnul nd Trffic Actuted Trffic Equipment nd Systems. The ltest Mobile Services Equipment, including complete fined sttion systems, for Municipl. Provincil nd Federl Police. forest conservtion. hydro systems. surveyero nd prospectors. Electronic Soundwriters Dictting chines of distinction for Cndin business men. executives. trvellers. techers. stock supervisors, investigtors... Expert Engineering nd Instlltion Services t your disposl Nliterm.Elmo* COMPANY LIMITED DISTRIBUTING HOUSES THROUGHOUT CANADA

8 Pge Eight A GREAT MARKET with A GREAT MEDIUM *OSHAWA Centrl Ontrio's Richest Mrket C K IL 13 The Sttion with more listeners in the Oshw Are thn ll other Cndin sttions combined RN RIM III ASK JIM Alexnder h ABOUT '2,cet Citte in the ntion" Cndin Brodcster & Telescreen _Sttion CKLB OSHAiIVA 1240 on your dil * Ontrio Bureu of Sttistics Elliott -Hynes VERBATIM The Prisoner Will Stnd Lst yer's progrms got it with both brrels when Denny Brown, rdio editor of the Clgry Herld let loose, on the CBC progrm "Criticlly Speking." We reprint it now, s rdio moves into the fll seson over which this critic expressed concern. Progrmming during the winter hs not been notble for its progress. Very little new hs been dded. Originlity nd imgintion hve been sdly lcking nd insted of being ble to review n encourging prde of noteworthy progrm trends, 'I cn only comment tht we hve hd dull seson, from listener's point of view. This my explin the increse in the sle of phonogrph records, nd the prevlence, in our town t lest, of money give-wy progrms. The sttions hve not hd the worth -while fetures with which to lure listeners, so they hve tried buying them with the give-wys. One locl sttion even bosts tht, "You don't hve to be listening to the rdio; just nswer the question when the phone rings, nd the jckpot is yours." The Cndin rdio wrds of 1949 further reflect the stgntion which hs overcome rdio. Wyne nd Shuster took the top vriety wrd for the second yer, nd the progrm ws declred "first-clss entertinment." Now, I gree, Wyne nd Shuster hve been entertining good prt of this pst seson. But the over-ll formul of their show hsn't chnged one hit from the time they mde their debut in commercil rdio few yers bck. Why couldn't Wyne nd Shuster, nd the Americn comedins too, for tht mtter, try switch? There ws time when I hted to miss the Cndin comedins, Fibber McGee nd even Bob Hope. In recent months I hven't hd the slightest worry bout not hering Hope, nd if it hs been choice between the other comedins nd movie, I hven't been especilly concerned bout them either. I knew I wouldn't be missing much, becuse their routines would be unchnged, nd their jokes merely more timely versions of the old stnd-bys. Also, I noticed the rdio wrds gve first nod for drm to Montrel production of The Tril. Unfortuntely, I didn't her this, but I do hope it ws bove the Wyne nd Shuster stndrd of merit. There hve been few highly interesting drms on the ir this seson, but for the most prt, drm hs been s short on originlity nd imgintion s hve rdio's other deprtments. The CBC's Stge Series, which once ws t the top of my list for its refreshing pproch to rdio drm, this seson ws only slightly hed of those Mondy night sop stories in imgintion nd cretiveness. The dring nd experimenting which once chrcterized the Stge progrms, now unfortuntely hve been forgotten by Producer Andrew Allen. IB' September 27th, 1956 On the other hnd, Tommy Tweed, one of the more vers nd tlented Westerners now jr' the Est, hs won wide cclim l' prticulrly for his ply The il?({i From Number Ten, which endee the Stge Series. Tweed, during the lst couple of yers, hs. l plyed sprkle nd freshnes ti long needed in rdio drm. On the bsis of his pst per formnces, I recommend tht thi CBC commission Tweed to writ series of originl plys for ilex seson. With definite objective he should be ble to turn ou I some highly entertining piece not dpttions, which he lsl does well, but originl work which could very well mke hin the Stephen Lecock of Cndi rdio. And while discussing rdii drm, I think it high time Tc ronto's rdio stock compny w disbnded. I hope this tight littl group of eril Thespins nex seson doesn't hve the strngle hold on cting ssignments it h held for so long. Toronto's rdio. voices, nd Tommy Tweed's is on of them, hve become so fmili: ON 011[BEC MARKET No "Good dy, once gin, from Jo Hrdy, nd I m here to sell yo something! I shll not try to se. you CKVM Ville Mrie to se goods in Sult Ste. Mrie - eve though it does get in there in th dytime! CKVM Ville Mrie is French-speking sttion-nd yo cnnot get complete coverge North Western Quebec, or Nort Estern Ontrio, without it. T rech French-speking buyers i. Nornd, Rouyn, Amos, Senne terre, Mlrtic nd Vl d'or, o. the Quebec side; nd Hileybun Coblt, Timmins, Kirklnd Lke Cochrne nd Herst (we hven' listed ll our coverge!) on th Ontrio side - use Ville Mrk For full detils-sk Jos. Hrdy. For ny informtion on QUEBEC MARKET No. 2 nd "TRANS -QUEBEC" Rdio Grow Telephone, Wire or Write to SOS. A. HARDY & CO. LTD. MONTREAL QUEBEC TORONTO REPRESENTING CHRC CHNC CHLN QUEBEC NEW CARLISLE TROIS RIVIERES 5000 NS'ATT! 5000 WATT! 1000 WATT! CHLT CKTS CKVM CKRS CKBL CKLD SHERBROOKE 1000 (French) SHERBROOKE (English) VILLE -MARIE Jonquiere-Kenogmi MATANE THETFORD MINES WATV 250 %%'ATT; 1000 WATT! 250 WATT! 1000 WATT: 250 WATT`

9 ' gptember 27th, 1950 Cndin Brodcster & Telescreen Pge Nine ee tor mke listening to the rdio television. TV, newcomer to the (Moncerting-nd nnoying. The violin of one show emerges egle of nights lter s kindly, hero of nother pro - its might be regrded s (ttfute to the ctor's verstility. Would be, but every Toronto ctr is doing the sme thing. 'Ms prctice lst seson reched tit point where it ws musing Buse it ws so confusing. lck to those wrds, I notice ci' Wednesdy Night received seerl slutes. The production of3enjmin Britten's oper Peter Limes ws cited s the best music production of the yer, nd I'r sure few who herd it would di.gree. Considerble time, effo nd, I presume, money were spit on Peter Grimes nd it pid of Iusic generlly hs been the st)ng point of CBC Wednesdy V ht. Wednesdy Night, in turn, 1 'elieve, hs typified the ultin :e in Cndin progrm pln - ú ;. The producers hve shown zl' dring nd imgintion of w ch I hve despired in other ((lures. However, the corporbn must relize tht one pro- ;ìm-wednesdy Night-or one h series-cnnot crry the netsk for every week of every e immedite defence by csters would be, lck of ds. But I feel sure tht it is ertin something which money mot buy which is so lcking in gl over-ll Cndin rdio pic - e.?or instnce, you my recll the dint 90 -minute Toronto progrm the Mnitob Flood Relief vid. The cuse ws most thy one. The progrm's ingre- itts were unusully ttrctive- 'e Toronto Symphony Orchestr, d Wring's ggregtion, George mby, nd mny others. Howe., s gl rdio reviewi1, the show just didn't click. roduction ws slow nd rg - nd it took lmost hlf n N tr for the progrm to develop y pce or chrcter. Hd (±mby not rrived on the scene en he did, most listeners beside iir rdios might hve mistken di; progrm for slumber hour, r her thn spirit - rising, nney-rising ll-str revue. Imericn progrms herd this P;t seson hve been even more dppointing thn the Cndin f e, in their filure to get out Othe rut of routine. )f course, there ws Arthur (dfrey. He reminds me of gll boy who becomes the centre C ttrction by being cute nd.ili ish t the expense of his dot- prents. The fct tht Godf'y's ntics ern him n ext'mely helthy slry, I cons er no excuse for his treting l' listeners s though they were r;thering of stupid children even I s bright thn he. &lving found rdio, from the lteners' viewpoint, so discourgi;ly dull during the lst seson, c2 wonders wht mde it so. 1 red the other dy tht more Ed more Americn sponsors were t king most of their money into entertinment field tht it is, pprently hs tremendous ppetite, both for tlent nd money. Rdio, which sired 'television, so to spek, hs become the underfed, unttrctive nd unwnted reltive. Although we hven't yet television in Cnd, it is reltively esy to understnd its connection with our own rdio doldrums. The Americns re prcticlly ignoring rdio in fvor of television, nd s their progrm qulity suffers so does ours. Cndins hve becme ntion of copy -cts in the entertinment field nd if we hve nothing new to copy in rdio, then we plod long on the sme Old well -beten tril. As to the future-television, of course, will continue s the fvored medium in the United Sttes. Cndin rdio producers, with nothing good to copy, will copy the mediocre turned out by the Americns. The corportion now is crying for more money with which to crry on its services. If the Prlimentry Rdio Committee members ever listen to the rdio, even few nights week, one could understnd possible hesittion bout incresing the rdio license fee or mking government grnt to the CRC. The solution would be for the corrortion's progrm producers to stir themselves, to begin on mrch to put new life into Cndin rdio. Let them seek tht sprk of originlity, let them mke our ntionl rdio system stndout in eril entertinment. If the CBC were to prove itself worthy, it should hve little trouble getting finncil help from Prliment 'to tide it over. Menwhile, the corportion would ttrct such n pprecitive udience with,its rejuvented outlook nd output, privte rdio would hve no 'lterntive but to follow suit, nd the here -to-fore longsuffering listeners, you nd I, would rep the benefit. Mep/ V - STATIONS ' At CKMO We Don't BRIBE Listeners - We WIN Friends! GOOD Music Mkes GOOD Listening At 1410 "PIONEER VOICE OF' BRITISH COLUMBIA" Whetstlk Willie Bovine Bill "Shine On Hrvest Moon" HARVEST MOONS ALWAYS SHINE- ON NEVER - FAILING CROPS IN NORTHEASTERN SASKATCHEWAN. BEAM YOUR MESSAGE RIGHT- USE WESTERN CANADA'S FARM STATION. YORKTON DOMINION NETWORK Representtives: HORACE N. STOVIN & CO. - Toronto, Montrel INLAND BROADCASTING SERVICE - Winnipeg ADAM J. YOUNG, JR., INC. - U.S.A.

10 Pge Ten Cndin Brodcster & Telescreen September 27th, 194 Çree1in'o to W.A.B. c9cn AT ITS PALLISER POW -WOW CKBI PRINCE ALBERT SASK WATTS MRS. MURGATROYD BAKES A PII A RADIO COMMENTARY FROM THE SERIES "NO HOLDS BARRED" Mrs. Murgtroyd mde up two -ounce smple of the filling for the pies she plnned bking for her fmily. She poured it into test-tube, took it upstirs to the privte lbortory in the ir-conditioned ttic of her home, put on her chemist's smock, got bout three hundred thousnd dollrs worth of scientific equipment out of the cupbord, poured the filling into sterilized flsk, wrmed it over Bunsen burner, nd then proceeded to subject it to twenty - odd chemicl tests to mke sure it cme up to estblished stndrds of hygeine before giving it to her fmily for lunch. Isn't tht the stupidest sttement you ever herd? Did ny housewife ever hve $300,000 worth of scientific equipment in her ttic? Who, for tht mtter, ever herd of housewife testing her food from helth stndpoint? But did it ever occur to you tht to the food mnufcturers- SALES in the KIRKLAND LAKE mrket: et n.,- Up: ous OF RF4CW of outside sttion's in the rich Kirklnd Lke mrket, due to unusul minerl formtions. 2. Rdio the dominnt force in this re for entertinment nd informtion - sets -in -use re lmost double the Cndin verge. 3. CJKL erns lmost ll these listeners - see ny Elliott -Hynes report. Win Sles With CJKL Kirklnd Lke 5000 WATTS 680 KCS. Get the fcts from NATIONAL BROADCAST SALES TORONTO: 2320 Bnk of Commerce Bldg. - AD MONTREAL: 106 Medicl Arts Building - Fl BY RICHARD G. LEWIS nd mnufcturers in lmost every line you cn think of for tht mtter-this sort of thing is everydy routine? I cn see lot of brows corrugting s this fntstic sttement sinks in. But stop nd think moment. Whether mnufcturer is mking bred, cndy, locomotives or silk stockings, it is extremely importnt to him tht his products mintin the sme qulity, whether it is flvor, werbility, color or wht hve you? And why is this so importnt? Does he relly cre if his pickled pers bring grndm out in the hives? Or if little Willy gets the colly-wobbles fter n inordinte orgy of Pirte Pecn Puffs? Actully I don't relly think he does. I think tht, from the.mnufcturer's stndpoint, ll the things he does, the money he spends nd the time he devotes to mking his product better one, is plin mtter of business. He knows tht he hsn't customer who isn't being coxed to go over to competitor of his; he knows tht every competitor is doing everything in his power to turn out better products thn his; he knows tht he either hs to follow suit or lose out. So wht does he do? He tries to develop his product long superior lines, higher qulity, lower price, dded usefulness nd so forth. Then he writes these dvntges into his dver- tising copy. And you nd I of the public get the benefit of "quick strting oil," "coffee tht let's you sleep," "two-lyer under- wer," "shrink - proof shirts," "more insurnce for your money," "sop tht won't shrink woollens," "sop tht wshes Whiter," "sop tht flots," "sop tht stnds on the edge of the bth -tub nd sings `If I'd known you were coming I'd hve bked cke'." The result of ll this is tht, in free country, where mn cn get n idend develop it into business, the public hs the dvntge of the brins of every enterprising individul who follows his right to mke living by developing his own brinchild, whether it is jet-propelled locomotive or venetin blinds for bifocl spectcles. It ll works out by process of tril nd error. After the first phse of experimenting, the finished product is submitted to exhustive tests. Rcing motor crs, scientific nlysis of food products by experimentl kitchens mintined for just_ tht purpose, testing sop products in ctul use; these ie just few exmples of wht3 mnufcturer, who hs stid everything on n ide, nd wis to sure himself tht the pute will ccept it, hs to do. Tht, I think, is the keyme of success in competitive 'be: ness. There is one test wh every enterprise must pss. Wi - out it the gretest invention v gther cobwebs in some ttic; i0 most delectble food product vì rot on the shelves. And tht t t is public cceptnce. Tht is why the pie filling M. Murgtroyd buys for her fmils week-end desserts will 'be sur-, sfer, better nd even chelr thn the one she mkes herse. It is competition between ri'l mnufcturing concerns tht Icte them forever on their toes, :, more thn tht, sees to it tl t no opportunity is pssed up, e% to mke good goods even,bet So wht m I beefing bc :' Tht is the wy things re r S mc L.ÿ Coffin hs O RADÉS N OM, ) 194, 9 B B M y nd no dily newspper. Most of these homes depend for their news, entertinment nd shopping informtion on ßARRE ONT. RALPH ' ' +rv > Al u e l Sf1ELGROVE =_ g{.1 padcast SA Ig ; :., MnnÇ= -_

11 . ll 27th, 1950 Cndin Brodcster & Telescreen Pge Eleven is good wy. Where re the rounds for discussion? Wht lce hs this topic in series of dio tlks clled "No Holds rred"? I'll tell you..there is growing tendency in nd=ll over the world in Ict - for governments to step to business, nd ply provider the public, by supplying it with '.l its needs, or the more vitl les nyhow, - from government,ctories nd wrehouses. So, you sk, wht difference yes it mke? Who cres whether le beef we buy comes from -ivtely-operted pcking house one tht is owned nd operted the government? When government steps in the mr, competition flys out of the endow. And without competition, centive disppers, becuse the -ge to do more thn n dequte,b ceses to exist. This isn't one of those rsh tements of opinion which I m I often ccused of mking. It is in, incontrovertible fct. The system governments dopt hen they get into industry is >ry similr to wht they mde le gsoline people do during the r. Vrious grdes of gsoline, ech le pride nd joy of its refiner, ere eliminted. In their plce, ttw gve the compnies two rmule. One ws clled-with I the color of government reg- Ition-Grde One; nd the other Grde Two. It didn't mtter ht gs sttion you drove into, >u could buy either one or the her of these grdes - com- 'unded in exctly the sme wy sttions. So ll the work l hd gone into perfecting /ery brnd of gs in the preously competitive field went by ie bord-for the time being - 1d insted, you could get only le tke -it - or - leve - it brnds, ther 1 or 2. This ws wr esure nd thnk heven, it is er. But it is lso one of the so - Wed economies socilized gsine business would hve to put Ito effect. And I use the word so - clled" dvisedly, becuse, ich mesures notwithstnding, overnment businesses never fil I end up with finncil loss, -hich hs finlly to be met out our personl pocket books by lens of more nd more txtion... Every luxury we hve to lighten ur lives hs been produced s irect result of tireless reserch n the prt of some mnufcturer improve his product to the Dint where he would ttrct cus- )mers from his competitors. And t course, the competitors don't tng still either. They, in their urn, re giving their product ex- ctly the sme tretment. And 'Wys, in the finl nlysis, the Ublic is on the receiving end in ems of fster crs, tstier food, 99re effective medicines nd so orth. And who sid it would ever be 'ny other wy? Do I relly hve to tell you? Well, here it is. Ottw still seems to think tht the people of Cnd wnt it to regulte nd control their economic lives by ppointing itself their provider of mny of the essentils of life. It opertes the Bnk of Cnd, Trns -Cnd Air Lines, the Cndin Ntionl Rilwys, the Cndin Ntionl Hotels, the Cndin Brodcsting Corportion, the Ntionl Film Bord, to nme just few. Power begets power, nd there is bsolutely no reson to believe tht it will stop where it hs lredy gone unless we the people spek our piece.. Opportunity Knocks Twice For Cndin Tlent Vncouver.-A ntion-wide tlent serch mchine is being set up by H. G. Wlker, mnger of the Dominion network of CBC, nd Geoffrey Wddington, musicl dviser. The two re here from Estern Cnd to strt the job, which hinges on finding non-commercil groups which will py for trips to Toronto nd the Opportunity Knocks progrm, for potentil tlent. In mjor cities, the two CBC men, ssisted by locl drm critics, will udition both mteur nd professionl performers to pick tlent for the network show. Then ll they hve to do is find themselves some ngels who come equipped with check books nd fountin pens. All types of tlent is n demnd, including singers, pinists, violinists, mimics, ctors nd so on right down the entertinment line. At the sme time, nother tlent serch ws ctully under wy in the West, with 100 youngsters uditioning to be cndidtes for the $1,000 scholrship from Cndin Industries Limited. Bill Hnnh nd John Adskin conducted the uditions here nd in Victori. Winners will pper on the C -I-L show Singing Strs of Tomorrow. Winners will go to Toronto to pper on the progrm, with trvelling expenses nd fee be- 1ncore! sides. Besides the $1,000 prize, there's $750 scholrship for the best performnce by cndidte of the opposite sex to the winner, nd $500 ech for the second best performnce by girl nd mn. - TOP S TAT I O N CHALKA" BOTH in Vncouver nd NfWWfSTM/HSTfR We sent you our greetings to Lc Beuver't, But you couldn't get there to receive 'em, Unless you hd trvelled on "shnk's mre." So-gin-our best wishes-believe 'em- FOR AN ENJOYABLE AND SUC- CESSFUL CONVENTION AT THE PALLISER HOTEL, CALGARY, SEPTEMBER 28 to 30th. And for Successful Selling in the rich Kenor-Western Ontrio territory, consult our nerest Ntionl Representtive HORACE N. STOVIN & CO., Toronto nd Montrel INLAND BROADCASTING AND RECORDING SERVICE, Winnipeg DONALD COOKE, U.S.A. RL KENORA ONT. DOMINION NETWORK How's Business? Up 5.4% in the Mritimes! Second lrgest increse mong Cndin survey zones Ntionl index up 4.5% (D.B.S.-Jn.-June 1950 to Jn. -June 1919) Sets -in -use figures re up too! 6.9% in the Fredericton Are. MORE LISTENERS - MORE BUYERS - MORE BUSINESS.Aeh the /inn 4/J Cnd Min LOOK TO THE EAST! VIIDI DICTON. N111 IIUNSMI(f.r 5000 WATTS K(S.

12 Pge Twelve Cndin Brodcster & Telescreen September 27th, 195 MR. ADVERTISER This fll be sure to hve Nov Scoti's gretest slesmn deliver your sles messge. CHNS LEADS IN AUDIENCE MORNING, NOON AND NIGHT ADD TO THIS... CHNS-FM & SHORT WAVE CHNX nd Complete co-ordinted promt tion with merchndising which builds listener - viewer - reder - shopper interest in your progrm, your sles story nd your product-the nswer-results! CH The Voice of Hlifx 5000 Wtts 960 on the Dil Ask the All -Cnd Mn THE GOOD EARTH SELECTIVE RADIO Strike Story By Tom Briggs (Continued from lst issue) Inconvenience, resulting in displys of ingenuity, ws bout the totl extent of the rilwy strike's effect on Cndin rdio. At CKOV, Kelown, specil brodcst, tped by Bob Morrison for the B.C. Division of the Cndin 'Mnufcturers' Assocition erlier in Vncouver, nd ir -expressed s fr s Penticton, ws missing s brodcst time drew ner. It ws discovered tht no provision hd been mde to forwrd the tpe to Kelown by bus. With only couple of hours to go, CKOV mnger Jim Browne, Jr., took off from the locl irport, piloting chrtered plne, nd mde the return trip to Penticton for the tpe just in time. Rdio Press Limited, the coopertive orgniztion supplying news to CFBC, Sint John; CKCW, Moncton; CFNB, Fredericton; CKCL, Truro; nd CKMR, Newcstle; over,bup wires, hd field dy when news editors Dve Rogers nd Jos. Emery filed over 11,000 words during 16 - dy period. This kept Mritimers informed on locl nd regionl spects of the strike, especilly schedules of regulr nd specil bus service. In the news room of CHRC, Quebec, orgnized bedlm broke Albert soil is the key to Albert's prosperity. From it come bountiful hrvests of grin-from beneth it gushing fortune in oil. These combine to form rich nd growing mrket. Your Best Rdio Buy in the Albert Mrket-CFCN! "The Voice of the Priries Ltd." Ask Rdio Reps.: Toronto, Montrel, Vncouver Brodcst Reps.: Winnipeg Adm J. Young, Jr.: New York, Chicgo, Sn Frncisco Hrln Okes: Los Angeles out s strike dedline drew ner. While teletypes rttled off ntionl nd regionl coverge by the yrd, locl news poured in by phone. Newsmen Gston Blis, Pul Legre, Getn Plnte, Philippe Lnglois, Georges Ptry, nd Roger Blncher nswered over 2,000 phone clls from ll over the province, tiled thousnds of words for iring, nd kept the sttion trnsmitting bulletins ll night. At 5.30 Tuesdy morning the boys went home; the "strike tht couldn't hppen" ws on. On the west cost, strikers in Hotel Vncouver even mnged to confuse group of rdio men from CJOR.,Wllie Peters took crew to the hotel t 6.m. dylight time, believing the strike would go on then, nd looking for color story on the employees knocking off nd guests trying to look fter themselves. Only trouble ws, the hotel strikers didn't go out till 6.m. stndrd, long with the rest of the rilwy system. By the time the extr hour ws up, nd hving rolled out of bed under protest t dwn, Peters nd his crew thought the strike ws even less funny thn they hd thought. Rl it o It wsn't CKY's fult if Mnitobns weren't fmilir with the cuses of the dispute, nd wht ws being done to orgnize lterntive trnsporttion. In the series, The Week in Winnipeg, mny of the personlities who were to mke the news in the next nine dys, fced the CKY microphone to give vrious sides of the story. Prior to the strike Jck Thornton, public reltions officer for the CNR nd Sid Simpson, strike leder for Mnitob, voiced their positions, followed by representtives of the Retil Merchnts' Assocition, Trns- Cnd Air Lines, the British - Americn Oil Compny, nd the bus compnies. A. V. Gonder, generl mnger of the CNR, ws herd from lter in the series, with George S. Jones, Winnipeg strike leder, representing the other side, nd H. E. Wood, from the Mnitob Deprtment of Agriculture, explining the shutdown's effect on frmers. n n Ken Ellis, news nd sports editor of CFPL, London, long with chief opertor Kevin Knight, r. FRENCH 900 Kc Wtts I I SHERBROOKE QUEBEC lost some sleep the night it w ll over, covering the return work of employees nd trins. T two finished lte bll gme i then heded for the scene of tion, s London's CNR nd CF, yrdmen strted to brethe L. bck into cold engines. At Lc. don's est yrd of the CNR, t generl yrdmster ws intc viewed s he went into ction l' ing up the snke -up for the fl trin out. Ellis nd compny th moved recorder to the rour. house, where crews were rollil out big engine 6233, wtched i tped s the blck beuty K; coled nd wtered up, nd sly her move out to the min tr The engineer nd firemn, would tke this first trin out Windsor, showed up for n in view. Bck t the est yrd the crs were redy, nd s trin engine were brought together, -1 conductor dded word to 1 brodcst before he swung bo for the run. After returning to the studi the boys of CFPL's specil eve crew hurriedly completed the ing nd timing of the tpes, t 7.45 in the morning wrote "; to their prt of the 'bigg t ntionl news story of the yer o With studios in the CPR buting in Edmonton, CFRN stff 's met pickets whenever leving s entering the sttion. One morng one of the sttion stff ws sid by pickets if the Winnipeg ho footbll gme ginst Edmon would 'be 'brodcst s usul o'r CFRN. The pickets were t'l tht, if nothing hppened to ve lines due to the strike, the g would be crried. The union rr felt this ws serious, nd one plied: "Mybe we'd better get bic to work, or we'll miss the gm" And tht is bout how ll C - dnd Cndin rdio ccep d the sitution. Business ws prey much s usul, but everyone s thnkful it didn't lst longer. m 'Peg Strts Fll Schedules By Dve Adms Winnipeg.-CKRC is not PE ing up ny chnce 'to introduce mike 'strs to the public. Any l ll invittions in the personl.- pernce vein re being ccept]. THETHAT C%my STATBOTH.ION COVERS HALVES OF THE VANCOUVER ENGLISH 1240 Kc. 250 Wtts Representtives JOS. A. HARDY & CO. LTD. - CANADA ADAM J. YOUNG, JR. INC. - U. S. A. ]RCA"

13 ;eptember 27th, 1950 Cndin Brodcster & Telescreen Pge Thirteen A few dys go three stff memers, Gene (Porky) Chrbonneu, Zen Bbb nd Mury Desourdy :urneyed out to Portge l pririe to pper before dinner leeting of the locl Lions Club. Mury gve short tlk on dio, while Porky nd Ken pricipted in skit detiling the unny hppenings tht tke plce 1 the bckground of the rdio odge. The boys liked the experience o much they re looking for more f the sme. m o Chuck Cook, the lucky ld, is.usy surrounding himself with insome lssies these lonely morn - Cook, erly morning funnymn or CKY, hs "cooked" up stunt :nown s the "Creer Girl of the )y" nd involves some lucky girl ieing selected by Cook ech nd very morning with the exception f Sundy. The girl selected is clled on to lo bsolutely nothing-except to told out her rms, nd insted of king Cook in them, let them be iled up with prizes. These in - lude such things s cndy, cigrettes nd flowers, donted by locl irms. Here's the wy Cook goes bout ;electing the dily winner. He isks listeners to write in suggestng someone they know who would e likely cndidte for "creer ;id" honors. Cook selects wht he considers the top letter nd the girl is In her wy to collect the wrds. Steve Rown, newly -returned rom Toronto, is tking over on iew progrm for CKY. Steve is indling n interview -quiz type of show from downtown restunt. The 30 -minute show is ierd three times weekly. The resturnt, known s the yhocolte Shop, is bcking the ;how. Steve keeps it on light ; lne, interviewing the customers n vrious topics. o CKY drew 46,000 letters in the 1ontest stged by the sttion in connection with the shift on the lil to 580. Letters were received from listeners ll over the provnce who hd noted the switch. Eight winners were selected out of the mssive pile of letters nd they received prizes rnging from electric rnge down to puppy g In CKSB, St. Bonifce, kicked off its fll nd winter progrm schedule with gint visul show Wednesdy, September 27, in the uditorium of St. Bonifce College. Two hours of entertinment unrolled before the pcked building highlighted fly quiz nd musicl shows. Sttion officils sy it is their intention to run such show every month-on the fourth Wednesdy. The show runs from 8 to 10.p.m. An dded feture will be the presenttion of n orchid to womn who hs done something outstnding. Selection will be e1'ie nywhere in the province. l' the intention of the sttion to plug other regulr shows during the visul effort. Regulr newscsts will be cut in during the monthly show. o u e ti:verl personnel chnges hve tken plce t CKSB. Denis Belir of Winnipeg hs been dded to the nnouncing stff, while Rosemrie Bissonnette hs vcted her continuity post to tke up fulltime nnouncing. Leslie Dy hs 'been dded to the sttion's trnsmitter crew. Returning bck cross the river, CKY nnounces the cquisition of Brt Brown to its sles stff. Brt formerly did his selling for CKCK, Regin. Herbie Brittin, CKRC's musicl director, who hs been mighty ill for wht pssed s summer in these prts, is bck on his feet gin nd delving into the old routine. Herbie cme down with stomch ilment nd it ws nip nd tuck bttle for while. Tlking bout Heibie, he hs been sked by prominent Americn musicl instrument compny to pose in picture with one of their trumpets. It is believed to be the first time Cndin hs been sked to crry out such duties. Two CKRC stff members re tying the knot tht never loosens in October. Jck 'McRory of the sles deprtment is mrrying Elinor Erlington on October 6, while nnouncer George Dwes is tking the sme step the next dy. His bride will be Denise LPorte. JOINS DALES Montrel.-J. Gordon, Montrel writer, hs joined the firm of Wlter A. Dles, Rdioscripts, it ws nnounced here. He will hndle locl ccounts which re not served by n d- vertising gency. to MARCONI MOVES Montrel.-The Cndin Mrconi Compny hs moved its hed office to its mnufcturing plnt t 2440 Trenton Ave., here, from the 'Mrconi Building on St. Scrment St. The move cme bout when Mrconi's overses telecommunictions services were cquired by the newly -formed Cndin Overses Telecommuniction Corportion, long with the Mrconi Building. NW Cops 3 Prizes New Westminster.-Artists from CKNW did wholesle job of wrd -winning in the huge Western Musicl Roundup which ws feture of the Pcific Ntionl Exhibition t Vncouver August 23 to September 4. The Rhythm Pls, Mike Ferby, Mrc Wld nd Jck Jensen, knocked over the $1,000 first prize in the World Open event for western groups. Jck Jensen personlly crried off n extr $1,000 csh s first prize in the World Open Singles vocl event for men nd women. Another CKNW mn, Jimmy MIGHTY MIKE Ilitedesle4 Morris, took the $500 first prize in the Northwest Open vocl contest. Pt Gerow nd his Western Gng took $500 first in the Northwest Open Squre Dnce Orchestr event. Roy Wrhurst, 15 -yer -old fiddler of the sttion's Frser River Boys, took $75 s second prize in the Northwest Open for Old Time Fiddlers. Between them the CKNW boys justified their yers of mking CKNW the "Western" sttion by tking totl of $3,075 in prize money in the Western Musicl Roundup. They competed with entrnts from ll prts of Western Cnd. Are YOU Selling ALL of the Ottw - Hull Mrket? CKCH IS USED BY 96 NATIONAL AND 103 LOCAL ADVERTISERS TO SELL THE 385,167 FRENCH - SPEAKING CANADIANS IN OTTAWA, HULL AND INTERESTING FIGURES * 360 MILLION DOLLARS SPENT DURING 1949 WITHIN 150 MILES OF REGINA. WERE YOU IN THE SWIM? * Sles Mngement 1950 SUR- ROUNDING COUNTIES. CKCH Studios -121 Notre Dme Sf., Hull, Que. Cndin Representtive: Omer Renud & Cie. Montrel Stnley St. Toronto -53 Yonge St. U.S. Representtive: Joseph Hershey McGillvr, Ire. 366 Mdison Ave., New York 17, Phone Murry -Hill IBM t

14 Pge Fourteen Cndin Brodcster & Telescreen September 27th, 19 Consulting nd engineering services to Cndin brodcst sttions on AMFMTV As Over the lst qurter century, RCA Victor hs worked hnd in hnd with Cndin Brodcsters in the technicl development nd opertion of n ever expnding industry. Tody, RCA Victor engineers commnd the ex perience nd re equipped with the modern specilized mesuring equipment to provide the following services to Brodcsters: 1. Preprtion of briefs for new pplicnts for Brodcst licences. 2. Preprtion of briefs for new frequency ssignments, improved fcilities. 3. Directive Antenn instlltion. 4. Proofs of Performnce. 5. Instlltion supervision nd mesurements of trnsmitting, studio nd ccessory equipment, AM, FM, or TV. 6. Instructing nd trining of sttion operting personnel. 7. Mesurement nd curves of FM nd TV ntenns nd ccessory equipment, including trnsmission lines, mtching networks, diplexers. 8. Prompt help in emergencies, Technicl dvice, service nd ssistnce on specil problems. 9. Performnce mesurements nd djustments for sttion complince with Deprtment of Trnsport regultions. 101 proofs of results Sttions served Successful briefs Antenn proofs of with Directive for new or im- performnce corn - Antenn Instll- proved frequency p l e t ed nd c- tion nd tune-up. ssignments. cepted by D.O.T. Let us help you, too! Write to Engineering Products Deprtment, RCA Victor Compny Limited, 1001 Lenoir St., Montrel. Or cll in your nerest RCA Victor Engineer. RCAj%I C TOR RCA VICTOR COMPANY LTD. Hlifx Montrel Toronto Winnipeg Clgry Vncouver It's experience nd know-how tht count! There's no substitute for experience... nd RCA Victor cn bring vst resources in reserch, fctory nd field experience to ber on your problems. Plese contct your nerest RCA representtive: * HALIFAX - R. G. (Bob) Powers * MONTREAL - E. W. (Ernie) Miller * TORONTO -- K. G. (Ken) Chisholm * WINNIPEG - W. C. (Wes) Fisher * VANCOUVER - R. B. (Bruce) Lnskh i

15 for eptember 27th, 1950 Cndin Brodcster & Telescreen Pge Fifteen A NEW SERVICE TO RADIO Our Professionl nd Service Directory is vilble to rdio rtists nd those offering ssocited services, who wish to get regulr coverge of our redership of ntionl dvertisers, dvertising ncies nd rdio peo - Lies, pyble in dvnce, re s follows: 6 months (12 issues) 20 words minimum - $ (Additionl words, dd $1.20 per word.) 12 months (24 issues) 20 words minimum - $ (Additionl words. dd $2.40 per word.) Copy chnges re per - miffed with two weeks' notice In writing. Agency commissions cnnot be llowed on these dvertisements. ACTING 'ARLENE DANIELS-Now in eronto, vilble for clls. 'een prts nd dilects. znsiderble CBC experience. E or RE IX) LENE KAMINS-Now vil - le for commercil cllsyers' rdio nd film expe-,nce-specilizing in 'Teen its-ke (Al ETER LEGG-chrcters nd (elects, severl yers' expeence overses TV; CBC, etc. -itish dilects specilty. mmercil, drm - EL. 181-Loc (Al OSEPHINE BARRINGTON - chrcter ctress nd led - 'g womn of experience in 'ndin rdio nd thetre. vilble for clls - MA I LI ETH LOCKERBIE - Leding 'dy, Europen dilects, chrcters 8 to 80, 15 yers' xperience, commercil - ctlg. MA or WA IBI OBY ROBINS-Bck in To - onto fter summer of stock,ith the "Strwhtters" Grvenhurstl-now vilble or rdio clls - ME (DI IUTH SPRINGFORD-Actress - commenttor-commercils -singing with zither ccom-.niment - "Kindergrten of he Air," etc. Extensive rdio,xperienc -RA (Dl JANE MALLETT - Herd on most ntionl progrms since 'dio begn, is vilble for :orne spots nd commercils. 'lu (P1 Vo globe-trotting for LAD - DIE DENNIS this fll sty - on the ob. Avilble for c t i n g, commercils nd commentting. WA ILI LIONEL ROSS - Juvenile-I0 yers' Professionl Rdio nd stge experience. Avilble for rdio-stge-films. 29 Northcliffe Blvd.-LA, ) IRE; COO?ER - Competent ctress net herd every dy - 'Slovc" dilects specilty. Considerble CBC experience. RA IX) R_NA MACRAE-Commercil ging, mother -housewife type, testimonils, etc., substntil experience - Rinso, etc. Phone MO (RI ACTING JOAN FOWLER-Enthusistic young ctress. Specilist in boy nd girl prts, severl yers' experience t CBC- Phone PR ILI PRESS CLIPPING BETH ROBINSON - 15 yers stge-rdio. Stright ADVERTISING leds, RESEARCH boy -girl, 'teen prts BUREAU specilty - - Press Clipping. Linege English, Reserch, French, Checking Scotch dilects. Service. 310 HY Spdin - Toronto; 1434 St. Ctherine St. (RI W.-Montrel. IXI MARCIA DIAMOND - Just bck from Vncouver, fter plying leds in C8C's "Summer Thetre." Avilble for PROGRAMS Commercil - Drm clls. RE (El ANYTHING FOR LAFFS - LUCILLE BIRCHALL-Tops in Peter Donld Show - Keep child cting-hs plyed ll 'em hppy with 138 hilrious leding shows - Commnds five dilects - 5 -minute progrms. S. W. Commercils CALDWELL LTD., 80 Rich- -Acting-Phone 533W Rich- mond West, Toronto. IO) mond Hill. (El ANNOUNCING MICHAEL FITZGERALD - Kingsdle IMI JACK DAWSON-Lever Bros., Cities Service Oil Co. Ltd., Arthur Murry School of Dncing-CFRB. I LI WALLY CROUTER-"Top O' the Mornin'," "Tresure Tril," CFRB Specil Events -Cll CFRB. IXI BETH LOCKERBIE - Women DO listen to women - sell your ldy listeners with commercils by one of Cnd's top nnouncers. WA IBI JAFF FORD-Ten yers of experience SELLING PROD- UCTS nd SERVICES by microphone. For commercils tht SELL... 'phone me t CFRB. IL) LOY OWENS-A record of consistent sles through Ontrio's long estblished nd most powerful independent outlet-cfrb, Toronto. IX) BOOKS RADIO & TELEVISION WRIT. INC,. bsic text nd excellent guide for both medi, edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by experts in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brod- cster & Telescreen, 1631/2 Church St., Toronto 2, Ont. ENGINEERING TRANS CANADA STEEPLE- JACKS-Pinting nd inspection of Trnsmitter Towers. Fst, dependble work. 530 King St. E. - WA Toronto. McCURDY RADIO INDUS- TRIES-Brodcst sttion instlltion specilists - custom mnufcturers of Audio Equipment - commercil Re- VERLA MORTSON-Commercil - cting. Young, ttrcliv,, mbitious. Considerble c'mmnrcil nd CBC experience. pir WA or WA Melind 0 T Toronto-AD. PHOTOGRAPHY t., ANTHONY TRIFOLI STUDIOS - Personlized professionl portrits nd publicity shots. Appointments t rtists' convenience - MI Church St. METROPOLITAN BROADCAST SALES - Rdio Progrmme Specilists - Producers of "Mother Prker's Musicl Mysteries" nd "Did I Sy Tht"-AD I PI RECORD'G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc., we crry lrge stock of Cppes' reshrp spphire needles. Mil us your used Spphire Needles nd we will immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding brodcst sttions nd hs proven to be highly successful. Net price ech. $2.50 ALPHA ARACON CO. LTD Adelide St. W., Toronto. RESTAURANTS LITTLE BIT OF DENMARK TAVERN - When in Toronto, et in old world tmosphere. Fmous for Dnish Smorgs- borg. Dncing nightly from By St., Toronto. IOI SINGING FREDA ANTROBUS - Lyric Soprno-vilble for rdio clls September 1st - KI ILI FROSIA GREGORY-Just finishing "Frosi Tells Story," singing, nrrting children's stories with Auto -Hrp ccompniment - sponsors' inquiries welcomed. RE EVELYN GOULD-Former col-. ortur str, "Music Cndins," now in Toronto, vilble for fll. Write, cre of Cndin Brodcster nd Telescreen. (Q) SHIRLEY PACK - Soprno, New York, Sn Frncisco, vilble for rdio fter Dnny Kye Show, Sept. IO -RA IBI TELEVISION RYERSON INSTITUTE OF T,CHN,JLOGY - Toronto- Announces Fmiliriztion.. ourse in Television. Com- mencing Oct. 16, sixteen evening lectures-$ IL) WRITING ROXANA BOND - Sprkling originl scripts tht plese sponsors nd udiences. Children's shows specilty. Phone Zone 8986 Willowdle. TALENT TRAIL By Tom Briggs The Voice of the Army, new series of hlf hours, which strted lst week over Dominion network, gve Army Week nice loud, brssy lunching but my hve fllen short t times in its ppel to men of recruitble ge, such, for instnce, s myself, God help me! The show, which is ired from the stge of the Odeon -Toronto Thetre, fetured the competent Cndin Army Bnd under the vigorously wved 'bton of Howrd Cble, the better -seen-thn-herd songstress Frosi Gregory, the guitr -strumming western blldier Ed McCurdy, The Four Soldiers qurtet, nd Royl Cndin Drgoon Trooper Frnk Stnley s the Army's voice. Production ws by Jckie Re for Ronld's Advertising, When the purpose of the show is considered, tht is, to ttrct young men into the rmy generlly nd the Armored Corps in prticulr, the best performnces were done by Miss Gregory nd Tpr. Stnley. With her chrming song, Wonderful Guy, Frosi gve the progrm sprk of universl ppel, while Stnley opened up with voice tht peculirly represented the rmy. Like the rmy, his voice is powerful, well suited to the job, but when under fire on stge thetre, like wr thetre, he took while to settle down, mde his musing mistkes, nd finlly emerged victorious over difficult though competent script. Stnley, s mtter of fct, unwittingly (or ws it) provided the only bit of humor, which this sh-w lcks in gret quntity, when he referred to the western rmored regiment, the Lord Strthcon Horse, s the Lord Strthcon Herse. Cble's bnd plyed techniclly well nd cme to life in spots. But the progrm could do more to ttrct young fellows besides medleys of rmy mrches, nd Ed McCurdy singing the Big Rock Cndy Mountin, even when well done, s they were here. I lso think the commercils would "sell" more fellows on rmy life, if they were tped on the rmored firing nd driving rnges nd in the wireless schools t Petww. A word picture of wht recruit cn expect sounds little too hmmy, but short on -the-scene interview, complete with genuine sound effects, would, I feel, mke pretty convincing story. i The Commodores Qurtet, lis the Four Soldiers, seem to be in populr demnd with weekly hlf-hour to themselves over CFRB, Toronto, nother on the Trns -Cnd network, nd s prt of the Army's new show. And this is s it should be, I feel, for the four boys, Don Prrish, Jck Ringhm, Hrvrd Reddick nd leder Crl Tpscott, mke very plesing combintion when ttcking melodies, both young nd old, with refreshing bndon 'nd orig- inlity. However, they hve shown good judgment by plcing the ccent On old fmilir songs nd se chnteys. It seems, s.the story goes, tht it ws by pure ccident nd only s lst resort, tht the recording compny bcked the newest relese of "Tsen, Tsen, Tsen" with the old song "Goodnight, Irene," One look t the hit prde, though, revels tht the oldie hs fr outstripped its plttermte in populrity. And tht is pprently the Commodores' view. Too, there is in this group plesing hrmony of 'both tones nd personlities. None of them is the str, yet ech singer, when solo occurs, is perfectly ble to stnd on his own two tonsils. An pproprite musicl introduction nd sign -off is sung by the qurtet on its two mjor shows, which dd high-grde lustre to the production. If this could be crried throughout, cutting the cute nnouncing to minimum, it would be n improvement. Kudos should lso go to the qurtet's keybord ccompnists Edgr Goodire nd Don Gordon nd guitrist Bill Richrds, who combine to provide subtle bckground for the vocl work, nd spring into the solo limelight when things threten to stgnte. FOR THESE ARTISTS ARLOW. Herb DAVIES, Joy DENNIS, Lddle EWING. Dine FOWLER, e GOTT, Herb Dorothy MARRON, Donld HUME, Doreen KLIGHMAN, Pul LAFLEUR, Joy o LOCKERBIE, Beth LYONS, John McBAIN, Mrgret e MILSOM, Howrd MORTSON, Verl NELSON, Dick o NESBITT, Brry O'HEARN, Mon RAPKIN, Murice SCOTT. Sndr o WOOD, Brry Dy nd Night Service t Rdio Artists Telephone Exchnge

16 Pge Sixteen Cndin Brodcster & Telescreen September 27th, 190 er eye speczdlists to Cndin brodcsters AM, FM nd TV - it's Mrconi for ll three. You'll be first with the ltest equipment, first in performnce, first to receive the benefit of the ltest technicl dvnces, becuse Mrconi re specilists in brodcsting equipment. Mrconi Engineering Consulting Service cn help you with engineering problems, plns, surveys nd submissions to brodcsting uthorities. If you're plnning to estblish sttion or enlrge your present equipment, cll or write us. We re lso distributors of mesuring equipment mnufctured by Generl Rdio Compny nd Mrconi Instruments Limited. CANADIAN MARCONI COMPANY Estblished 1903 VANCOUVER WINNIPEG TORONTO MONTREAL HALIFAX ST. JOHN'S MARCONI -THE GREATEST NAME IN RADIO nd Television!

17 ,eptember 27th, 1950 Cndin Brodcster & Telescreen Pge Seventeen,r people our communities could do very nicely without. Dedicted to Community Rdio 'eek, September 30 to October 7) ere lies the body f Stephen J. Blck. [e took everything out,nd put none of it bck..nd here is the tombstone if Anthony Strong, Vho thought tht the customer,iwys ws wrong. I ;ext the remins of 'lerk Gerry Mnette- )id the lest he could do 'or the most he could get. l! Ind lso the mnger, tercy Mulveen, Vho thought tht his help Vs just like mchine. Ve ll knew old Hilry Jonesdon't doubt it. fe grumbled lot but >id nothing bout it..1ke old Ebenezer, who Worked t the forge, le knew wht ws wrong, lut he left it to George. yes, nd Reformer T. tiercer McVittie, le wnted to help Sut disliked thecommittee. 'This city is hell?or mn of my sttion," ild he. Now he's gone fo just such loction. We ll know these types. ''or their ills there's cure. 3ut first to the mirror, men, Just to mke sure. ri I! 1 elo4pir witolec THAN CHARITY.' It's pretty sure thing to bet on.the success of gls in rdio. When our chrge nurse sked me if I'd like to see movie, I ccepted but with little enthusism. Ws I thoroughly shmed of myself, for the second short brought forth picture of the mighty rms nd hnds nd when the fce cme in view, who ws it but Dr. Leslie Bell? Needless to sy the bckground music ws the Bell Singers nd these girls truly re mighty ggregtion. At the beginning of number these girls tke their down bet from Dr. Bell, they sing mightily nd with liberl sprinkling of rt. When the whole thing is over Dr. Bell my compliment them with, "Well, it wsn't good but it ws loud." Tht's wht I cll being goded on to better things. o Never let it be sid I went out on lintb nd prophesied big things bout Dnforth Rdio Hour on CFRB Thursdy nights. But I clss it mong the shows I wnt to her nd the Kenny sisters ren't the lest reson. If these girls don't mke the big-time, I'm surprised. In pssing I must py tribute to the outstnding selling job done by nnouncer Eddie Luther. Another singing tem tht should go fr is the O'Lery girls herd on Hyloft Hoedown on CKEY. Producer Ed Houston hs developed something very listen - ble here. Still nother good reson for bosting on our feminine prt is Kte Aitken. She does hve bumper brodcsts for Tmblyns on CFRB ided nd betted bly by Cy Strnge. Doing these shows from the CNE ws not simple chore but Kte Aitken cme through with flying colors. Girls seem to hve entered prcticlly every phse of rdio there is nd to be mking success of it. Among the producers on the distff side comes to mind the nme of Ky Stevenson who is responsible for mny successes. More thn once I've seen Mry Muir throwing the switches on Hppy Gng show nd ech time the show hs been on the nose for the network. Then there ws nnouncer Lddie Dennis whose work lwys rted high. In the drmtic field there re numerous successes-we nturlly point to Grce Mtthews who is plying the led in Big Sister. Admit it, fellows. NIGHT ANDTTS DAY 1000 WA FIRST IN VANCOUVER AND NEW WESTMINSTER CJCH JUNE BRIDE * Rn five weeks. * Received top rting. * Put the min emphsis on informtion, entertinment nd merchndising. * Gve June Bride $1, in merchndise. * Grossed $76, in retil sles for 17 locl sponsors. (This is exct figurenot estimte. Brek-down upon request.) * Agin proved the reson why 70% of Hlifx rdio -minded merchnts use CJCH 5000 WATTS ON HOURS EACH DAY Imperil Tobcco's Guy Lombrdo show pulled n E -H rting of 33.4 in Jnury over CJOC. And tht's just smple! Get ll the fcts on CJOC's mzing success in Southern Albert's richest mrket NOW! LETH : ' IDG ALBERT ALL -CANADA STATION

18 CANADIAN FLFSCR[EN Vol. 3, No. 18. TV nd Screen Supplement September 27th, 110 BC CHAMBER URGES TV ACTION Vncouver C. members of the Cndin Chmber of Commerce re gin urging their prent body to come out fltly with policy urging development of pr:vte TV in Cnd. The Chmber hs in the pst stted its belief tht privte enterprise should be permitted to mke strt in television, nd western members hve urged resttement of this stnd in very definite terms. New Westminster Bord of Trde hs lso bcked this policy, specificlly 'in connection with two pplictions for TV license by Bill Re, owner of CKNW, New Westminster, both of which hve been turned down by the CBC Bord of Governors. F. H. Elphicke, mnger of CKWX, Vncouver nd president of the B.C. Assocition of :Brodcsters, sid his group "welcomed support from the Chmber of Commerce." He dded tht "their help my well speed the time when the present government red tpe cn be removed. There's no reson u.q! IT15H UNILED-DRESS "The world's best coverge of the world's biggest news" HEAD OFFICE 231 St. Jmes Street MONTREAL why Cnd should miss out on wht hs become mjor new industry in the United Sttes." Mentime in speech to New Westminster Lions Club, Re sid n independent TV sttion would ctully help government TV when it ws finlly estblished. Experienced TV technicins nd ctors will be too expensive to import from the U.S., he contended. A TV sttion on the west cost would trin TV people who lter, with this experience, would be ble to move to bigger jobs with the CBC's TV effort. s Mnufcturers Blk At Color Squeeze New York. - The Rdio -Television Mnufcturers' Assocition is fr from hppy over the FCC's order for immedite production of color receivers or converters, it ws lerned here this week. Wht is more, the ssocition told the Commission so in letter to Chirmn Wyne Coy. The mnufcturers contend tht mking receivers nd converters t this time, without hving given the sitution sufficient study, would not only injure themselves but jeoprdize the whole medium of color TV. In its sttement erlier this month giving tenttive pprovl to the CBS system of color trnsmission, the FCC gve the set mkers 30 dys in which to finlize nd report on plns to go into immedite production. Tht period is up 'September 29 nd if the reports don't come in the CBS system will be dopted. This isn't long enough, the RTMA members complined. They pointed to the shortge of criticl components for TV receivers, cused by vstly incresed purchses for defense, nd recent surge in consumer buying, s two resons for not wnting to mke long-rnge plns hstily. Another cuse for disstisfction with FCC's sttement is the MISS CANADA of 1950 TELEVISED AT C.N.V Future of Cndin TV looked very bright s blue-eyed, blonde chrmer screened for first time. Toronto, September 13-"Television-it's wonderful!" sid viewers of 19 -yer -old Mrgret Elenore Brdford, Miss Cnd of 1950, of London, on the lmost life-size screens of bttery of RCA Victor television receivers t the Cndin Ntionl Exhibition. RTMA group's flt objection to the CBS system, in tht Columbi cnnot offer the lrge -size picture in color tht is now vilble in monochrome. 3. Mny of the top-rnking compnies re reportedly witing to lern the sttement of RCA before mking ny decision. Insiders predict tht the RCA sttement won't be relesed until few dys before the dedline. Menwhile, the bord of directors of the Rdio nd Television Mnufcturers' Assocition sid tht ny stnd on the problem will hve to come from the individul compnies. No industry -wide sttement will be issued. In their letter to the Commission, the RTMA lso sid "the ssocition hs never ttempted to, nd cnnot, require its members to build, or refrin from building prticulr sets or sets with prticulr cpbilities. So fr s this ssocition is concerned, the decision whether to build sets CANADIAN RETAIL SALES INDEX compiled by G. E. Rutter CONTAINING 1949 estimtes of Retil Sles, in 19 types of business, by Counties nd Census Sub -Divisions (lso Rdio Homes in the sme re). $5.00 PER COPY R. G. LEWIS & CO. LTD. 1631/2 CHURCH STREET-TORONTO 2, ONT. The screening of M Cnd by RCA Vicr television engineers tc c plce just before M s Brdford left the city s prticipte in the Mt Americ pgent in Atl, tic City. At the It Miss Brdford poses the RCA Victor televises cmer. Above is phis of the screened imge the lovely Miss Cni, incorporting brcket stndìi must be left to the individul termintion of ech mnun: '- turer." r ' ' ff fg.- FOR DISCS, TAPE & T. The first disc show built exclusively for MONUMENT MAKERS AN FUNERAL HOMES THE MEMORIAL NOV 26 Qurter-hours of chrm Girls' Choir sings fmilir nostlgic stndrds no religious or seculr music. Jmes Conwy nrrtes fscinting stories of the Ti Mhl, Notre Dme nd the World's renowned Memorils. SEE SWC Cnd's Fstest Growing Progrmming Service Lenny,".2100 VICTORY BLG. ICHMOND STN. TORONO-

19 ember 27th, 1950 Cndin Brodcster & Telescreen Pge Nineteen IMEtoUP jour B.C. Budget! AGRICULTURE Shows1Vhy. 150 VALUE OF AGRICULTURAL PRODUCTION OF B. C., YEARS 1920 TO J i YEAR z The vlue of griculturl production in B.C. hs been incresing yer by yer. In 1949-t pproximtely $1..15,000,000-it ws $3,000,000 better thn the previous yer; $100,000,000 better thn ten yers go. And the increse hs been consistent. Mke sure your rdio pproprition in B.C. is dequte to "shre the welth.". BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS CHWK CHILLIWACK CJDC DAWSON CREEK CFJC KAMLOOPS CKOV KELOWNA CHUB NANAIMO CKLN NELSON CKNW NEW WESTMINSTER C:<OK PLNTICTON CJAV PORT ALBERNI CKPG PRINCE GEORGE CJAT TRAIL CJOR VANCOUVER CKMO VANCOUVER CKWX VANCOUVER CXDA VICTORIA CJVI VICTORIA CJIB VERNON

20 efr,ik.ti 1 1 v:4" 0 D tord4%**,rx M" Ate' \41M:: vie"' es%%wet,bti 51%%! 441,Nete egine 0,4 fr)s g goe Agin this fll, you'll her them ll...on CFRB Es, this Fll you'll her them ll on CFRB. The ntion's I fvourite progrms... the crem of rdio tlent... gthered together on one sttion for greter listening plesure. Tht's why more nd more people from Sudbury to Brockville nd Pembroke to Strthroy tune 1010 on the dil regulrly. So it's still the Number One Buy in the Number One mrket... CFRB! More so thn ever, now tht even more top -rted shows re being herd over CFRB commencing with the Fll seson. Plce your messge where it will rech the udience tht is not only the lrgest but the most receptive, too. CFRB listeners relly listen... they re the young nd old who dil 1010, not t rndom, but becuse the most populr, the most -regulrly -listened-to, progrms re there. Let the good word bout your product drop into the circle of wrmth nd cheer tht is CFRB, rther thn into the brren ground of csul listenership. This Fll, s lwys, CFRB gurntees your messge listeners, not just dil drifters. REPRESENTATIVES: United Sttes - Adm J. Young, Jr., Inc. Cnd-All-Cnd Rdio Fcilities Ltd. sy, #4 POD o,fr> tece ee) Mi,,te"*.2** "' 400 *ev M ve) eb te/.0c#g4w )/Ac).go?' %,"%esie Necio \oue N.e'<4.bbe.Ce 1C?;4 421, cote zee:, " 44 ez%0reg obeet ek tipp`` e ebe see.' kk es44"4% eee ON e \OA 904exze e:pero etirefeeaerce- Nyisse 1 Pe eee Ave rev-44,41erwezez efr<y,vezo A' es%