TELESCREEN TORONTO, ONTARIO. Separate Regulatory Body Favored. In Commission's Minority Report

Transcription

1 . 25c Copy - $3.00 Yer $5.00 for Two Yers tänädiani TELESCREEN (MEIER Vol. 10, No. 12. TORONTO, ONTARIO June 20th, 1951 Toronto. - During the Interntionl Trde Fir, which closed here erlier this month, sttion CKLB, Oshw, took its roving microphone into round 25 exhibitors' booths nd recorded interviews with the vrious ntionls. These were tpe-recorded for brodcst lter, nd during the converstions they were sked bout their products, conditions in their home countries nd were lso questioned on mtters pertining to import nd export. CKLB men were surprised to find tht everyone interviewed spoke English, so tht there ws New Westminster.-Children t Vncouver's School for the Def, Dumb nd Blind were experiencing new senstion this week when they rode, 50 t time, on the beutiful "Ocen Wve" circulr swing donted by CKNW, New Westminster. This steel -constructed swing hs solid cement foundtion nd is no occsion to cll upon the tlents of the interpreter who ccompnied the CKLB crew, just in cse. Interviews recorded t the Fir were brodcst t the rte of three dy, while the function ws still on, nd totlled over three hours of brodcst time. Pictured bove, stnding, from left to right, re: n unnmed bystnder, CKLB mnger Lrry Solwy nd G. E. McMurtry of Isotope Products Ltd. Kneeling in the foreground is John Sliz, CKLB technicin. one of six CKNW hs donted this spring to institutions for children nd public plygrounds t totl cost of $3, In the ttched picture Bill Re of CKNW nd Dr. McDonld, supervisor of the School for the Def, Dumb nd Blind, mke tpe-recording of the event for brodcst over CKNW. Seprte Regultory Body Fvored In Commission's Minority Report Ottw. Differing with the views of his four collegues on the Royl Commission on Ntionl Development in the Arts, Letters nd Sciences, the Montrel civil engineer, Dr. Arthur Surveyer, recommended for Cndin Brodcsting nd Telecsting Control Bord, consisting of five members ppointed by the Governor in Council, with uthority nd jurisdiction over the ctivities of both privtely nd publicly owned brodcsting nd telecsting sttions. This recommendtion ppered in his "Reservtions nd Observtions" ppended to, the Commission's Report, tbled here in the House of Commons erly this month. Dr. Surveyer felt tht the Control Bord he proposed should be given the regulting uthority now held by the CBC Bord of Governors, with the ltter reorgnized into four -member bord of directors chrged with the brodcsting opertions of the CBC only. The Control Bord would be responsible to the Minister of Trnsport, but could be finnced from trnsmitters' nnul license fees, pid by ll brodcsting nd telecsting sttions, he thought. The bord "would be helped in its tsk of insuring dequte progrms nd well-blnced schedule of progrms for Cnd, by Regionl Advisory Councils..." he sid. Of the bord's membership, Surveyer recommended tht it be chirmned by " mn with judicil mind nd brod generl culture to enble him to pprise the qulity of the progrms brodcst or telecst in Cnd," nd tht of the four members under him, three should be suggested to the Governor in Council by the Deprtment of Trnsport, the Cndin Assocition of Brodcsters nd the Cndin Brodcsting Corportion. The fourth, to be selected t rndom, should be n eductor with "prcticl knowledge of pedgogy nd of psychology." The recommendtions in the mjority report of the Commission, covering the right of ppel from decisions of the CBC to the courts by privte sttions nd five-yer period of license tenure insted of the present three. were pproved by Surveyer, with the difference tht in the cse of ppel rights, it would be decisions of the Control Bord which would be contested. The bord would lso hve the power to suspend the license of ny brodcsting sttion for the violtion of regul- tions or orders, fter due wrning hd been given, Surveyer recommended, but discretion should be used by the bord in exercising this. In his 17 -pge minority report on rdio, Surveyer felt tht the demnd for n independent regultory body by the privte sttions ws the min point t issue between them nd the CBC. He sid tht, in ddition to the sttions' representtions to the Commission, the principle of regultory body ws bcked by ssocitions representing the businessmen of the country, while those opposed to it "do not relize ll the implictions of the Brodcsting Act" but fer tht ny chnge might dmge the CBC's progrms. "These voluntry ssocitions," he pointed out, "lso fer Americn progrms nd their dvertising, not relizing tht the CBC is the sole importer, prcticlly, of Americn progrms which re brought into Cnd... It ws Surveyer's opinion tht retining the present system in which regultory powers re vested in the CBC Bord of Governors, but extending to the privte sttions the right of ppel from its decisions, s recommended in the mjority report, would merely chnge the Bord of Governors from "Court of lst instnce" to "Court of first instnce" nd the Court of Ap- pel would inevitbly be prejudiced, hving been clled upon to settle n issue lredy decided upon by the Bord of Governors. "Furthermore," he sid, "the mjority of the questions submitted for ppel would require quick decisions, which no court of justice could be expected to render in time, on ccount of the cumbersome process of lw." In drwing ttention to the pioneering work of the privte sttions in developing rdio in this country before the pssge of the Brodcsting Act, Surveyer emphsized the present importnce of the privte sttions in the ntionl system. Nerly 86% of the sttions in the ntionl system re privtely owned, he sid, mentioning tht the chirmn of the CBC Bord of Governors, in objecting to the demnds of the CAB for network of their own, reveled the importnce of the privte sttions in tht, if the CAB ws permitted network, "the (ntionl) system would, in (Continued on pge 3) -riourin our enih d Seevt.ce Quo- nd ih C

2 Pge Two Cndin Brodcster & Telescreen June 20th, 195 A FRIENDLY SERVICE OPINIONS vry mzingly on most of the intriccies of the brodcst medium. They vry between the doctrine of using rdio s mens of elevting public tste in the rts, letters nd sciences, to the view tht the function of ny medium of expression is to give the people wht they wnt to her, nd leve the heightening of culturl stndrds to the eductors. On one point though, there is no dissentient voice, nd tht is the essentil existence of one qulity in ll brodcsting, nd tht qulity is friendliness. In dvertising, this qulity is even more essentil, becuse rdio's voice goes into Cnd's 3,201,600 rdio homes, just like the voice of neighbor who drops in to tell friend bout new recipe or household id. It is this qulity of friendly intimcy, which no other medium cn offer, tht mkes properly plnned nd controlled rdio cmpign the best mens of crrying your sles messge to your mrket... just one of the "friendly services" of the privte brodcsting sttions of Cnd. The CANADIAN ASSOCIATION of BROADCASTERS Representing 103 Brodcsting Sttions whose voices re invited into 3,201,600 Cndin homes every dy. T. J. ALLARD Generl Mnger 108 Sprks St. Ottw PAT FREEMAN Director of Sles & Reserch 37 Bloor St. West Toronto

3 June 20th Cndin Brodcster & Telescreen Pge Three (Continued from pge 1) effect, cese to be ntionl." Surveyer, however, did not gree with the CAB's demnds for network or with grnting permission to privte sttions to enter into brodcsting or telecsting greements with Americn networks or sttions, but he suggested tht these points of contention should be referred to the Control Bord for ruling. "It is not contemplted tht the Control Bord would exercise its powers over progrms in n utocrtic mnner," he sid, "but rther tht it should, by persusion nd by discussion with representtives of the brodcsting sttions, rise the generl stndrd of the progrms brodcst in Cnd, for the purpose of fostering ntionl unity, cultivting the rtistic tste of the people, supplying well-blnced entertinment, nd encourging the study of rts, letters nd sciences in generl, nd more prticulrly of the economic nd socil problems which fce the ntion." In nswering the chrge tht the Control Bord he dvocted would "destroy, divide nd duplicte" the ntionl system of the CBC, Surveyer pointed out tht it could not destroy it since "the only difference with present conditions would be tht the Control Bord would tke the plce of the Corportion's Bord of Governors," nor would there be dupliction s "ech body... would hve definite nd seprte functions to fulfil." Divide it would, contended Surveyer, but this would men tht the CBC, "freed from its legisltive nd judicil functions, could concentrte on the opertion of its brodcsting sttions nd of its three networks nd on the production of better nd more vried progrms for rdio s well s television.. "There is gret mount of work to do," concluded Surveyer, "for both the CBC s opertor of n importnt brodcsting system nd for the suggested Control Bord s n rbitrtor between the CBC nd the privte brodcsters nd in inspiring both privtely nd publicly owned sttions in the mtter of developing dequte progrms. Obviously the new Control Bord would be bound to require higher stndrd of progrms from the publicly owned sttions thn from the privtely owned sttions, since the lst nmed hve to ern sufficient revenue to cover expenses while the CBC does not hve to worry bout mking both ends meet... I believe tht the Control Bord suggested would gretly improve the present sitution, not only from the prmount necessity of meting out justice to the competing prties, but lso from the eqully importnt problem of incresing the vriety of progrms, s well s rising their stndrd throughout Cnd." HOW THEY STAND The following ppered in the current Elliott -Hynes Reports s the top ntionl progrms, bsed on fifteen key mrkets. The first figure following the nme is the E -H rting; the second is the chnge from the previous month. DAYTIME English M Perkins Big Sister _... Pepper Young _... _. Right To Hppiness _. Aunt Lucy.. Hppy Gng Lur Limited _.... _... Life Cn Be Beutiful _... Rood of Life _..._... Robin Hood Musicl Kitchen French Rue Principle Jeunesse Doree Grnde Soeur Mmn Jenne Tnte Lucie Qurt d'heure de detente L'Ardent Voyge Lettre une.. Cndienne Frncine Louvin _.._..._. Joyeux Troubdours _._.._... EVENING English Chrlie McCrthy Lux Rdio Thetre Our Miss Brooks Amos 'n' Andy Twenty Questions My Friend Irm _.. Suspense Aldrich Fmily Ford Thetre _ Gret Gildersleeve Tke A Chnce* Roy Rogers Mystery Thetre Shre The Welth Arthur Godfrey 'Selective progrm F French Un Homme et Son Peche Metropole L Puse Qui Rfrichit L'Epervier Rdio Crbin Tentez Votre Chnce Ceux qu'on ime Jouez Double Les etoiles de demin Mine d'or _... _. Oswld Les Peintres de l Chnson Course u Tresor _.. Thetre Ford Le Journl de Grignon MCCXXX sme new _Alter f 11.IreC nd Quebec Cit1 THE LARGEST FRENCH - LANGUAGE MARKET IN CANADA cn be reched belt * CJBR er Riniouski 5000 wtts on 900 kcs. * ELLIOTT-HAYNES RATINGS consistently show tht this sttion hs one of the highest percentges of sets - in -use in Cnd, with better thn 90% tuned to CJBR hour fter hour. 'n n e ASK HORACE STOVIN IN CANADA ADAM YOUNG IN THE U.S.A. r I'M JUST A COMMON 'TATOR PRODUCING SALES RESULTS With four spots R. T. HOLMAN'S locl deprtment store sold out their complete stock of dirndl skirts. WAR SURPLUS STORES did the sme thing for jockey shorts with only six spot nnouncements. LET ME PROVE FOR YOU.... CJRW DOESN'T COST... IT PAYS! CC// ' /SEE - spud CJRW SUMMERSIDE, P.E.I. RADIO REPS Voice of Lnds grden province"

4 Pge Four Cndin Brodcster & Telescreen June 20th, 1951 BeMnd the Scene in 'Rdio s trnscribed by H.N. Stovin Do this dy slute, nd cll to the ttention of both locl nd ntionl dvertisers, these Rdio Sttions, which we re proud to represent. CJOR CFPR CKLN CJGX CKOM CHAB CJNB CFAR CKY CJRL CJBC CFOR CFOS CHOV CJBQ CFJR CKSF CJBR CJEM CKCW CHSJ VOCM Vncouver Prince Rupert N elson Yorkton Ssktoon Moose Jw N orth Bttleford Flin Fln Winnipeg Kenor Toronto Orilli Owen Sound Pembroke B elleville B rockville Cornwll Rimouski Edmundston Moncton Sint John N ewfoundlnd RELIGION Anglicns To Tone Up Religious Brodcsts Toronto. - Anglicn clergy of the Diocese of Toronto expressed themselves s being deeply concerned t their Synod meeting here lst week over the poor qulity of religious brodcsts which re going out over the ir. The sprk ws touched off when Toronto clergymn, Rev. E. J. Tucker, expressed embrrssment over this. Referring to brodcst in the CBL Morning Devotions series, he mentioned one minister who "pryed for crinkly hir for stright-hired girl." Another cleric, Dr. B. R. English, chirmn of the Synod's rdio bord, commented: "I don't think I or ny other member of the Church is very much concerned whether hir is crinkly, curled, rtificil or dyed." Don Wright, former brodcster nd newsmn, who opertes Metropolitn Brodcst Sles nd cts s public reltions dvisor to the Synod, sid so little thought ws being put behind religious brodcsts of most estblished Protestnt Churches tht sttions were beginning to wonder "whether it ws prcticl or desirble to ccept such brodcsts." "I personlly feel shmed the Church hs not done wht it should hve done in this regrd," he sid. "It seems to me the Church is not interested in bringing bout the right type of progress through brodcsting - the type to interest the people nd bring more people into the Church. You cn't get up in front of microphone nd rttle off chpter of the Bible. People re bored with tht stereotyped stuff nd quickly turn to something else. When you go on the ir, gentlemen, remember, you re like jeweller putting his wres in showcse. Tht is just wht you re doing. Mke sure you hve the right goods in tht showcse," he sid. Comments wxed hot nd hevy, with the entire meeting bcking Tucker nd Wright. C. J. Frnk, of Holy Trinity Church, urged the meeting to "eliminte the prechiness in i wht goes out over the ir," nd dded: "Our congregtions hve to suffer it, perhps, but we cn't inflict it on the public." Cnon J. E. Wrd, whose services from St. Stephen's Church hve been 'brodcst over CFRB for mny yers, nd who uthors the CBC Sundy network pro - grm, The Wy of the Spirit, expressed the belief tht "theology ; colleges could do beneficil work in teching students rdio technique becuse brodcsting is!, here to sty." The Synod hs greed to plns,. ccording to Don Wright, to remedy the sitution by hving ll religious brodcsts professionlly produced, screening the clergy so tht only the best possible voices will be used. Wright's office will supervise the preprtion of ll mteril used, in order tht n ceptble stndrd my be mintined. RESEARCH Combine French -English Toronto. - The Penn McLeod reserch office, climing tht it is extremely difficult to determine whether respondents to telephone surveys in Montrel re Frenchspeking, English-speking or bilingul, is now treting the entire Montrel udience s one for rt- ing purposes. Previous prctice hs been to brek it down into English nd French. In further justifiction of the move, McLeod expresses the belief tht French-speking people listen to English progrms nd English-speking people listen to French shows, just s French people go to English movies. McLeod sys tht the result of this new technique is to divide the listening udience firly evenly between French lnguge nd English lnguge sttions. Lst month, the sme reserch office nnounced tht it is now conducting progrm surveys every month in 12 bsic centres: Victori, Vncouver, Clgry, Edmonton, Regin, Ssktoon, Winnipeg, Hmilton, Toronto, Hull, Montrel nd Hlifx. Forty-three "supplementry centres" re lso being surveyed from time to time. "A STOVIN STATION IS A PROVEN STATION" HORACE & COMPANY STOVIN MONTREAL TORONTO WINNIPEG VANCOUVER. -,',`.-- - ;,hp_st-búfóryo, }., RFPRESENTAT/VES OMFR RENAl1D&cº. TORONTO MONTREAL

5 June 20th, 1951 Cndin Brodcster & Telescreen Pge Five CANADIAN._;,!,!,; i (ASTER (Authorized e Second Clre Mtter t the Post Office Dept., Ottw) Published by R. G. LEWIS & COMPANY, LTD., 163Y2 Church St., Toronto 2, Cnd EMpire Printed by Reg. Wilson Printing Compny, 3 Chester Ave., Toronto - GLdstone 4844 Editor: RICHARD G. LEWIS Business Mnger: ARTHUR C. BENSON Art Editor: GREY HARKLEY News Editor: THOMAS C. BRIGGS Reserch Consultnt: G. E. RUTTER Photogrphy: ANTHONY TRIFOLI Correspondents Montrel Wlter Dles Winnipeg A. L. Grside Vncouver Bob Frncis ccaß( Vol. 10, No c Copy - $3.00 Yer - $5.00 for Two Yers June 20th, 1951 Wht Is A Mjority? Four of the five members of the Mssey Commission went on record, in their mjority report, with the view tht government control of rdio in Cnd should be mintined s in the pst. These four commissioners re ll predominntly eductionlists, ech being connected with the dministrtion of university in some cpcity. The fifth member is Dr. Arthur Surveyer, civil engineer, nd he, in his minority report, fvored relxing the CBC's hold on the privte sttions with the estblishment of body to operte independently of the CBC nd the privte sttions in regulting ll rdio. It is rther significnt tht this importnt decision ws subscribed to by four of the five members of the Commission, while the fifth opposed it. Since the mjority group ll cme under the clssifiction of eductors, though the chirmn hs lso been prominent in diplomtic ctivities, it might be sid tht they jointly expressed the view of one segment of society, while the opinion of the fifth, Dr. Surveyer, crried just s much weight s the other four, seeing tht he spoke s civil engineer, or, even more brodly, mn of business. Obviously these people, who hve devoted gret prt of their lives-whether s voction or n voction-to mtters concerning eduction, re well qulified to ssess the country's ssets nd libilities in things culturl. They plced Cnd's culture on tril nd found it wnting. Few, if ny, will disgree tht the people of Cnd hve regrettble lck of interest in better literture, better drm, better music, better pinting. The Rt. Honorble Vincent Mssey, chirmn of the Commission, referred poignntly, in his ddress to the Montrel Cndin Club lst week, to the fct tht this country hs "most of the world's nickel nd, s yet, no ntionl librry." The drmtic disclosure of this lck ws strtling reveltion, but it must lso hve stirred up in mny minds the question of how it cme bout tht renowned leders in eduction nd culturemen nd women like Mr. Mssey nd his confreres on the Commission-hd not used their considerble influence to hve steps tken to fill this void long yers go. It lso gives rise to the question whether these so ble dignosticins of our culturl shortcomings re eqully s competent to prescribe for their remedy. Or, to be pointed, though in no sense lcking in respect for their brillint minds nd dogged devotion to the ntionl wel, is it reson - ;ble to ssume tht continued control ( RAM "And now Miss Beuregrd will sing tht populr hill -billy number 'Ace In The Hole'." over ll rdio should be exercised by deprtment of government - or publicly - owned corportion - becuse tht is the recommendtion of the Chncellor of the University of Toronto, the Acting Hed of the History Deprtment of the University of Ssktchewn, the Den of Socil Sciences of Lvl University nd the President of the University of British Columbi? It is no kind of discourtesy to these eminent nd public-spirited citizens to point out tht the very nture of their interests is theoreticl rther thn prcticl. It cn be firly mentioned lso tht the dissenting voice of Dr. Surveyer, the very nture of whose clling, in the field of engineering, points him up essentilly s prcticl person, nd tht he is, in consequence, perhps most fitted to offer logicl nd effective prescription to implement the dignoses of his ssocites. The Mssey Commission spent nerly two yers hering nd exmining 1,200 witnesses. They red 462 briefs from 13 Federl Government institutions, 7 Provincil Governments, 97 ntionl orgniztions, 262 locl bodies nd 35 privte commercil rdio sttions. They conducted 224 meetings. This ws noble effort to perform the prodigious tsk of feeling the pulse of the Cndin public, presumbly to guge their opinion, mong other things, on the future opertions of the CBC. The Commission herd, mong others, from rdio sttions, which wnted the CBC's control strings loosened; from the CBC, which wnted them kept tied; from e performers' unions, which wnted more work t higher fees; from innumerble bodies, ech of which felt its own cuse could be dvnced by some chnge (or no chnge) in the rdio set-up. Yet the Commission is the first to dmit, in its own report, tht "we herd little from the citizen who represented no one but himself." The prmount problem of privte enterprise rdio sttions hs lwys been to get their messge over, not to people who hve personl xe to grind, but to the fourteen million Cndins who re prtners in Cnd, in her government, nd in the vrious ctivities (such s the CBC) which tht government hs creted in their nme. And tht is precisely where we cme in. l Religious Rdio Serious considertion of the qulity (or lck of it) of religious brodcsts ws given by the Anglicn clergy of the Diocese of Toronto t their Synod meeting here this month. As hs been reported elsewhere in this issue, the clergymen were extremely criticl of themselves, nd seemed determined to do something bout the sitution. This stte of ffirs is by no mens confined to the Anglicns or to the Toronto re. Actully it obtins in the cse of most Protestnt religious groups cross the country. For some reson or other, the Ctholics seem more dept t prepring nd presenting cceptble progrms on religious subjects. is in This commendble concern over question which hs lwys been number one problem should be of considerble interest to the conscientious sttion which wnts to perform service to its community by mking time vilble to religious orgniztions, nd still wnts to hold the interest of its listeners. Whether some ssistnce in the preprtion nd presenttion of such brodcsts should be offered by the individul sttions or whether it should be undertken by the sttions' Assocition, the Cndin Assocition of Brodcsters, the desirbility of such id is pprent. Doubtless there re sttions which do mterilly help groups with their progrmming. This pper believes tht ny experience long these lines or even dormnt ides should be pooled for the benefit of the industry. To this end, our news deprtment will be sending out questionnire to try nd determine wht is being done nd wht else might be done to improve this importnt side of brodcsting.

6 1,126,000 Pge Six Cndin Brodcster & Telescreen June 20th, 1951 SELL THE RICHEST CROP AREA IN THE WEST! with SASKATCHEWAN $100,000, STATISTICS FOR YORKTON AREA CEREALS Production (bushels) Vlue (dollrs) Whet 35,206,000 $41,543,000 Ots 21,875,000 13,125,000 Brley 1 10,235,900 Rye 701, ,600 Flx _ 123, ,400 LIVESTOCK Livestock Vlue Cttle 73,083 $15,348,000 Clves 34,752 2,606,400 Hogs 36, ,600 Sheep 8, ,600 PUT CJGX ON YOUR NEXT SCHEDULE TALK IT OVER WITH OUR Representttres Horce N. Stevie & Co.-Toronto, Montrel Inlnd Brodcsting Service-Winnipeg Adm J. Young, Jr.. Inc.-U.S.A. PEOPLE New GM For CJNT Quebec City.-Guy Cron hs been ppointed generl mnger of rdio sttion CJNT here, it ws nnounced lst week. The 29 -yer-old former mnger of sttion CJBR, Rimouski, first entered rdio in 1945 s n nnouncer on CKCH, Hull. He is now serving his second consecutive term s president of the Quebec Brodcsters' Assocition. RCA Nmes Sles Mgr. Montrel.-R. B. Lnskil hs been nmed sles mnger t the hed office here of the engineering products deprtment of RCA Victor Compny Ltd., it hs been nnounced by K. R. Ptrick, generl mnger of the deprtment. Lnskil, formerly sles engineer of RCA's British Columbi nd Albert territory, joined the compny in At the sme time it ws nnounced tht John A. Collins hs been ppointed mnger of the electronic pprtus sles division of the RCA engineering deprtment. Succeeding Lnskil in Vncouver is Rlph Mrsh, who ws service engineer in RCA's district office in tht city. H. C. (Chris) Thompson hs lso been trnsferred from RCA's Clgry office to Edmonton s sles engineer. FOR SALE CHRONOGRAPH wtch by Lorie in perfect condition, strts, stops nd returns. Including expnsion bond: (list price $ Contct Jff Ford t PR. 5711, Toronto, or write Box 496, Newtonbrook, Ont. XMARKS THE SPOT! TOPS 'EM ALL! CHSJ's new qurter hour quiz feture Mondy through Sturdy, 9.15.m., hits the Mil Response Jckpot! 1st Week ,357 Letters 2nd Week ,653 Letters "X mrks the spot" when only two weeks old broke ll mil records for Sint John with 2 7,010 Letters ON FIRST TWELVE PROGRAMS Averge of over 2,200 letters per Progrm AGAIN PROVING RADIO IN NEW BRUNSWICK PAYS OFF! REPS Horce N. Stovin in Cnd - Adm Young in U.S.A. ROUND -UP Rdio Ups Sel Cmpign Toronto. - The role tht ll 1 prts of the rdio industry in Ontrio hve plyed in rising the nnul objective of the Ester Sel Cmpign of the Ontrio Society for Crippled Children, ws outlined here lst week by the cmpign's rdio committee chir- is mn, Foster Hewitt. Hewitt, who is lso president of rdio sttion CKFH here, sid tht in 1946, before rdio begn putting its weight behind the cm- 'r pign, the objective ws $38,000: Since then it hs progressively risen to high lst yer of $375,000, Hewitt sid. This ws topped in the lst cmpign by $5,341.49, he reported. He lso, emphsized tht of the $4, collected t Mple Lef Grdens r during the Rdio Show, figure considered high by those experienced in this field, not one cent ws chrged ginst it for expenses. At the sme time the ppointment of new executive committee for the rdio committee ws pproved. The members re: Wldo Holden, sles mnger of CFRB, Toronto, s chirmn; Cy Mck, freelnce nnouncer, s vice-chirmn; Ernie Pul, vicepresident of Aikin-McCrcken Ltd., dvertising gency, s second vicechirmn; nd Dick Lewis, editor nd publisher of Cndin Brodcster & Telescreen. Also included in the committee re pst chirmen: Len Hedley, mnger of RCA Victor Recording Division; Mrt Kenney nd Foster Hewitt. STATION MOVES STUDIOS Quebec.-The offices nd studios of rdio sttion CJNT here re now locted t 30 Grden Street, with postl ddress s P.O. Box 155, Uptown, Quebec. The chnge ws nnounced here lte lst month by J. Nrcisse Thivierge, the sttion's president nd mnger. CHUB NANAIMO, B.C. "The Big Islnd Sttion" serving B.C.'s lrgest mrket outside the 3 metropolitn cities... Now 1000 wtts 1570 kcs. Ntionl Brodcst Sles Toronto, Montrel JOHN N. HUNT AND ASSOC., Vncouver DONALD COOKE, INC. New York

7 I June 20th, 1951 Cndin Brodcster & Telescreen Pge Seven summer is "growin' month" POPULATION: City of London, June, July, August ,021 (London C. of C. "Pulse of Business") RADIO HOMES: City of London (B.B.M. studies #3, #4) 26,420 23,510 SALARIES & WAGES: City of London, June, July, August 1948 $13,078, $1 1,453, (vg. for 3 mos. period-business Yer Book '45, '48) U.S. (TOURIST) CURRENCY: London, June, July, August 1950 $ 879, $ 501, (London C. of C. "Pulse of Business") CFPL NATIONAL BILLINGS: increse June, July, August 1950 over sme period in 1949 CFPL LOCAL BILLINGS: 25 /'0 increse June, July, August 1950 over sme period in 1949 buy summertime sles... smrt move with summer time on.. your next move cll All -Cnd Rdio Fcilities or Weed & Com. pny in the U.S. Do it NOW! CFPL- LONDON, Western Ontrio's FIRST Sttion

8 Pge Eight Cndin Brodcster & Telescreen June 20th, 1951 èl cie."46( ON QUEBEC MARKET No 2 "CKVM, Ville Mrie - the most powerful rdio sttion in Northwest Quebec - does complete coverge job for ny dvertiser in this welthy mining re. Cochrne, Kirklnd Lke, Timmins, Rouyn, Nornd, Amos, Vl D'Or, New Liskerd, Coblt nd Hileybury re ll in its directionl -ntenn Night coverge. Dytime coverge is still more extensive. For full informtion on this rich French mrket in Northwest Quebec nd Northest Ontrio-its rdio homes, its bility to buy, its loylty to its own rdio sttion - sk Jos. Hrdy." For ny Informtion on QUEBEC MARKET No. 2 nd "TRANS -QUEBEC" Rdio Group Telephone, Wire or Write to Jos. A. HARDY & CO. LTD. MONTREAL QUEBEC TORONTO CHRC CHNC CHLN CHLT CKTS CKVM CKRS CKBL CKLD REPRESENTING NEW QUEBEC CARLISLE TROIS RIVIERES SHERBROOKE (French/ SHERBROOKE (English) VILLE -MARIE Jonquiere -Ken ogml MATANE THETFORD MINES 5000 WATTS 5000 WATTS VATTS 1000 WATTS 250 WATTS 1000 WATTS 250 WATTS 1000 WATTS 250 WATTS PROGRAMS French Shows Score In Progrm Awrds Toronto.-French rdio scored high mrks in the 1950 Cndin Rdio Awrds, which were nnounced here lst Fridy, tking two mjor ntionl wrds in drm nd music. West Cost nd Mritimes production cent r e s, long with CBC, Toronto, lso were predominnt in this, the third nnul presenttion of the brodcsting cittions. The wrds re given ech yer bout this time under the sponsorship of the Cndin Assocition for Adult Eduction, in co-opertion with 44 ntionl orgniztions. Presenttions were mde on ntionl brodcst over the Trns -Cnd network. The Murice Rosenfeld Memoril Awrd, gold key, ws won by Jck Kne, musicl rrnger for the ntionl network progrm Strtime. The wrd ws instituted this yer t the suggestion of Johnny Wyne nd Frnk Shuster, the network comedy tem. It is to be given nnully to "the most promising newcomer to rdio," in memory of the lte Murice Rosenfeld of McLren Advertising Co. Ltd., who developed mny of tody's rdio strs. Kne, who is 27, hs been in professionl rdio less thn yer nd Strtime ws his first importnt brodcsting job. Born FRENCH 900 Kc Wtts in London, Englnd, he grew up in Toronto nd went overses with Cndin Army Show unit during the lst wr. After dischrge he went to the University of Toronto nd grduted yer go this month s Bchelor of Music. While studying t the university he worked s n ssistnt to Howrd Cble, one of Cnd's top musicl rrngers. Besides rrnging for Strtime, he lso plyed second clrinet in the progrm's orchestr. Music, Open, which is n unlimited clss, ws tken hndily by Les Petites Symphonies, production of the CRC French network from Montrel. It is directed by Rolnd Leduc nd produced by Albert Chmberlnd. In the opinion of the judges, this "ws the outstnding pro- grm herd. The object ws splendidly chieved. The orchestr, lthough smll, ws extremely good, nd there ws no doubt tht from ll spects this progrm should be recognized." Honorble mention in this clss went to nother French network show, Aux Rythmes de Pris, "for success chieved in the field of light musicl entertinment." The judges were Dvid Ouchterlony, Dr. Chrles O'Neill nd Clvin Jckson, ll of Toronto. The French network took the Drm, Open, first wrd with trnsltion of T. S. Eliot's clssic, Murder in the Cthedrl, mde by Henri Fluchere, with SHERBROOKE QUEBEC The Voice of the Estern Townships Quebec dpttion by Pul Clos. Director -producer of the progrm ws 1240 Kc. 250 Wtts Representtives JOS. A. HARDY & CO. LTD. - CANADA ADAM J. YOUNG, JR. INC. - U. S. A. Rymond Dvid of Montrel, where the progrm originted. Judges Frnk Morriss, George Broderson nd Mme Puline Bou - tl, of Winnipeg, found the winning entry " very moving nd very beutifully relized trnsltion of Eliot's ply." They thought tht "Jen Louis Pris, s Becket, gve performnce touched with rel gretness." Honorble mention in this clss i went to Willie the Squowse, (" delightful presenttion") herd on u Stge 51 nd directed by Andrew Allen nd The Bridge ("highly rewrding") from CBC Wednesdy Night, lso from Toronto. Three ('BC Toronto productions, the series, Songs of the Minstrels, produced by J. Frnk Willis; , written by Lister Sinclir nd lso produced by Willis, nd Strtime, under John Knnwin, won first wrds in the Specil Fetures ctegory. The judges, J. B. McGechy, Gordon Sinclir nd Albert She, of Toronto, commended Songs of the Minstrels for " successful presenttion, in song nd story, of Cndin bllds nd folk tles." The series received its first wrd for "boldness of conception, creful re- serch nd lively, entertining presenttion of gret mss of informtion nd comment." Str - time ws cited for its "consistently high qulity s entertinment, smoothness of production nd stedy encourgement of Cndin tlent." Honorble mention in Specil Fetures went to Cndin Quill ("effective presenttion of Cndin writers nd their books"), produced by Kenneth P. Brown on the CBC Interntionl Service; Christms in Kore (" moving evoction of the mood of soldier"), produced over CKMR, Newcstle, N.B., by stff member Robert Tylor; It Could Be Verse ("entertining stire"), by Ross McLen, over CBR, Vncouver, nd to After -Brekfst Brekdown ("mrked originlity") by Mx Ferguson of CBC, Toronto. The Ntionl Frm Forum won n honorble mention for "ten yers of vluble service to the frming commun- ity." It is produced t CBC, Toronto, by A. K. Morrow nd A. R. Kemp. A sttion in Edmonton nd one in Hlifx won top honors in Music, Community, clss reserved for non -network entries. First wrd went to Concert Corner, entered by CKUA, Edmonton nd written nd produced by Aln Hood of tht city. The cittion red, in prt: "The progrm ws presented in i' most polished nd uthorittive mnner. (It) ppeled to us in its sincerity of presenttion. Such progrm cnnot help but be force for good music nd intelligent listening in the community within its influence." CKUA is owned nd operted by the University of Albert. Honorble mention went to Your Children Sing, presented by CHNS, Hlifx, nd feturing 70 -voice chorus from Hlifx public schools. The judges considered

9 June 20th, 1951 Cndin Brodcster & Telescreen Pge Nine it " vluble contribution to the community." Festivl of Lessons nd Crols, lso from CKUA, Edmonton nd Songs We Sing, from CBT, Grnd Flls, Nfld., were commended. Judges were Richrd S. Eton, Willim Strchn nd Arthur B, Crighton, of Edmonton. Drm, Community, ws won by French presenttion, Le Nif, from CBF, Montrel, with Des Lpins, from the series Le Petit Thetre de l'humour, from CKAC, Montrel, getting honorble mention from Toronto judges W. H. Brodie, R. K. Hicks nd Stewrt Griffiths. Vriety, Open, ws tken by the Wyne nd Shuster Show, produced by Jckie Re, from CBC, Toronto. The cittion from judges Jck Arthur, Jmes Nirn nd Rose McDonld sid "the show hs professionl style which equls tht of most U.S. rdio shows of this nture." A network perennil, The Hppy Gng, received honorble mention. e e In the non -network clssifiction, Vriety, Community, CKCR in Kitchener, Ont., won the first wrd with Roll Bck the Yers, progrm devoted to presenting phonogrph records of ncient vintge, with n explntory script. Producer, writer nd nnouncer is Ed Mnning of CKCR. The judges, George Tggrt, Alex Brris nd Stn Helleur, of Toronto, commended Mnning for " good del of reserch... with fine results... script uthorittive, but not didctic... ppeling to generl udience." Honorble mention went to nother Mnning, Howrd, but no reltion, for his Howrd Mnning Show on CKEY, Toronto. The Ntionl Commentry first wrd ws won by United Ntions Documentry, "n excellent production in every wy." News Roundup, " regulr feture of high professionl competence," ws wrded honorble mention. Both emnte' from CBC, Toronto. UN Documentry ws directed by Bernrd Trotter, from United Ntions Hedqurters, nd CBC News Roundup ws hndled by.any Wy you P. F. Crscllen nd J. G. Murphy. In Ntionl Tlks, The Religious Poetry of T. S. Eliot, written by Robert Wever nd coming from CBC, Toronto, ws given first nd In the Nme of Justice, OBR, Vncouver, directed by Ross McLen, won n honorble mention. These ctegories were judged in Vncouver by G. C. Andrew, Lt. -Col. W. T. Brown nd Irwin Swingurd. e A Cse for the Arbitrtor won top honors in Socil nd Public Issues, with Close-up on Newfoundlnd nd Life with the Robinsons getting honorble men- tion. The first two progrms were from the series Cross -Section, produced by Eugene Hllmn. Life with the Robinsons is production of Esse W. Ljungh. All three cme from CBC, To- ronto. The clss ws judged by Montrel pnel consisting of Mxwell Cdhen, Mrs. George Ferguson nd Pul Gerin-Ljoie. Dick Diespecker's production of Joe Fortes-Builder of B.C., from CJOR, Vncouver, won first wrd for Community Service, receiving commendtion for being "simple, cler nd moving... new pproch to public service which is refreshing nd imgintive." Honorble mention went to Sfety Clinic, written by Bob Kesten nd produced by Reid Forsee, from CJBC, Toronto, nd to The High Cost of Milk, from CKBB, Brrie, Ontrio, directed by Gor- don Aiken. The clss ws judged in Ottw by T. Arthur Evns, B. T. Richrdson nd Mrs. John Bird. The judges found Children's difficult clss nd could not select single winner. They wound up giving four firsts, going to Les Plus Beux Contes et Plus Belles Legendes du Monde, directed by Noel Guvin nd from the CBC French network; Folk Songs for Young Folk, feturing Aln Mills nd produced by Donld McGill, from CBC, Montrel; Cuckoo Clock House, Robert Mumn's production from CBC, Toronto, nd The Cse of the Flying Bever, British Columbi Schools Brodcst, directed by P. J. Kitley. Judges were Donld Wetmore, Mrs. Muriel Duckworth "THE LEADER!" C F B C ' s STUDY THESE PERTINENT "Elliott -Hynes" FACTS! EVENING 6-10 P.M. MAY '51 AUTO RADIOS 8 A.M.-6 P.M. APRIL '51 AREA (60 -mile rdius) 9 A.M.-I0 P.M. FEB. '51 OUT -OF -HOME 9 A.M.-6 P.M. JAN. '51 - "IN SAINT JOHN, NEW BRUNSWICK, IT'S ANY CFBC RATINGS WAY YOU LOOK AT IT!" REPS: --J. L. ALEXANDER - MONTREAL & TORONTO WEED & CO. - IN THE U.S.A. STATION "B" RATINGS CFBC nd Dr. Frnces Mrshll, of Hlifx. Entries were received from sttions in lrge nd smll communities from cost to cost, s well s from mjor network producing centres nd were redistributed for judging by the vrious pnels cross Cnd. The competition is under the direction of the Cndin Rdio Awrds Plnning Committee, consisting of Frnk Peddie, Assocition of Cndin Rdio Artists, Toronto, chirmn; Dr. J. Roby Kidd, Cndin Assocition for Adult Eduction, Toronto, secretry; Winston M'cQuillin, Cockfield Brown nd Compny, Toronto; T. Arthur Evns, Cndin Assocition of Brodcsters, Ottw; Neil Morrison, CBC, Toronto; S. D. Brownlee, Rdio Mnufcturers' Assocition of Cnd, Toronto, nd Hugh Newton, Toronto, Competition Mnger. 3 Sttions Co-operte In CKNX Summer Show W'inghrn.-Rdio sttion CK'QX here believes tht the nswer to some summer progrmming problems of the more rurl -mrket sttions is the trding of good sustiners with other sttions, hving first built the progrms. This belief is held due to the recent experience with loclly - produced summer replcement, now being shred with three other sttions. When CIL Singing Strs left the ir for the summer, CKNX (Continued on pge 10) BETTER - C'q<< ` sülc f OR443K-- DISCS, TRPE & T.V. Time's most beloved story for children. The Adventures of PINOCCHIO minute episodes (in sequence) with originl music for I, 3 or 5 per week Pinocchio hs everything sponsors nd sttions wnt in series for moppetts. Ask for your smple disk. CKSF Fetures Progrms LIMITED 2100 VICTORY BLDG. 80 RICHMOND ST. W. TORONTO. Bemed To Rurl Mrkets unr,r rr-nu CKSF To the folk on the frms nd in the smller communities in its listening rnge, CKSF is the "prty line." They get 17 locl nd ntionl newscsts per dy, nd specilly tilored rurl progrms like "Frmer's Guide," "Frm Fre," nd "Frm News Box." In ddition, there re specil "Slute" brodcsts to the communities shown on the mp bove. In Cornwll nd rich griculturl district of Estern Ontrio nd Quebec, CKSF is the Friendly Voice - the sttion they pick for bright progrms, news, nd the ltest informtion bemed on their own re. Let CKSF tke your dvertising messge into their homes. it - nd they will listen. They will her CKSF nd CKSF - FM CORNWALL - ONTARIO Write us direct, or contct HORACE N. STOVIN LTD. (Cnd) or JOSEPH HERSHEY McGILLVRA (U.S.A.)

10 Pge Ten Cndin Brodcster & Telescreen June 20th, 1951 SERVING THE ISLAND... CHUB - Nnimo Shut off by mountins from the other Vncouver Islnd sttions, CHUB hs exclusive Islnd coverge in the well -populted re from Duncn to Cmbell River, nd s bonus, Sechelt, Powell River nd Ocen Flls on the minlnd. Its prticulr geogrphic position hs mde CHUB's 1000 wtt sttion essentil to, nd integrted in, the economic nd culturl life of the re. Nnimo, nd tht portion of Vncouver Islnd of which it is the hub, hs n exciting potentil which cn only be thoroughly covered by... C H V B NANAIMO 1000 WATTS 1180 KCS. Get the fcts from NATIONAL BROADCAST SALES TORONTO: 88 RICHMOND STREET WEST - PL MONTREAL: MEDICAL ARTS BUILDING - FI Alph Milk's "Melody Hour," ired on CJOC from 6.30 to 7.00 p.m. Fridys. pulled n E -H rting of 31.9 in Februry. Enthusistic loyl listeners in Southern Albert's richest mrket will respond to your sles messge too! *YOU CANNA AFFORD TO MISS AfE LETHBRIDGE MARKET!" IMP Ask?jour locl All -Cnd mn. LETHBRIDGE ALBERTA ALL -CANADA STATION PROGRAMS (Continued) decided to fill in with nother musicl show in n effort to mintin listenership throughout the hitus. The resulting hlf-hour progrm consists of performnces by the Listowel District High School Glee Club, mixed group of teenge students under the direction of the school's musicl director nd orgnist, Lorne Willits. On occsion, both for vriety nd to void disrupting school routine, smller groups, like mle nd femle choruses, sextets nd qurtets, mke up the progrm rther thn the entire chorus. Produced nd nnounced by CKNX mn Vin Dittmer, the progrm now goes out on tpe for rebrodcst week lter t the sme hour over CFOS, Owen Sound, CKBB, Brrie, nd CFOR, Orilli. Members of the Glee Club just like to her their own voices nd sing without chrge. Rewrd for their efforts, however, comes indirectly through grnts from CKNX to the school's recretion fund. Sponsor Gives Scholrships Victori.-Junior Tlent Quest, 26 -week progrm sponsored over CKDA by Stubby Soft Drinks, offers ech week's five performers chnce t $125, with scholrship worth $150 witing t the end of the series. The contest drws its prticipnts from the Victori re, nd they rnge from 8 to 17 yers. The show goes every Fridy t 8.30 p.m., with Ferdy Bglo s emcee nd English orgnist Reg Stone prticipting. Prticipnts for ech Fridy's contest re chosen beforehnd by udience rection. The pnel of judges includes members of the B.C. Registered Music Techers' Assocition, ssisted by Stone. Age, ntive tlent nd previous trining re tken into ccount by the judges. CURRENT EVENTS CLUB Vncouver. - Students t Kitsilno High School recently formed current events discussion club of 50 members, s result of series of four lectures delivered by Keith Cutler, news editor of CJOR. Topics of discussion include the Koren wr, B.C.'s hospitl insurnce scheme, modern high schools nd conscription in Cnd. An essy contest ws lso run in conjunction with Cutler's tlks on news coverge nd presenttion. STATION GIVES SCHOLARSHIP Kelown, B.C. - The nnul $100 scholrship offered by CKOV ws wrded to Jcqueline Ol Trfford, 17 -yer -old Summerlnd High School girl, who will use the money to help her strt socil work course t University of B.C. Winner is selected by committee of school techers on the bsis of scholstic bility, ledership nd finncil need. INTERNATIONAL Rdio Down Under By Bob Frncis Cnberr, Austrli.-Potentil rdio sttion owners in Cnd who think they hve tough time getting brodcst license from the CBC should see how hrd it is to get into business in this country. More thn 700 pplicnts re on the witing list right now for licenses to set up new privte st- tions. You could count on one hnd those who re likely to get them, unless Austrli gets new wve bnd lloction. While few bnds do remin vcnt, they're being held for new sttions being built for the Austrlin Brodcsting Commission. When these go into ction, ccording to the ABC, the stteowned system will give the country's listeners 100% coverge. ABC is covering listeners 85% now with 37 sttions, while 101 privte outlets hve coverge sid to be 90%. The smll popultion of 8,000,- 000 is spred thinly over 3,000,- 000 squre miles, so tht trnsmitters must be comprtively powerful. c i c S SELLS in Sfrt ord offers you COMPLETE COVERAGE nd CONSTANT LISTENERSHIP to sell ENGLISH SPEAKING QUEBEC

11 June 20th; 1951 Cndin Brodcster & Telescreen Pge Eleven Reltionship of the ABC to the privte sttions, however, is not on the Cndin we -compete -with- you -nd-run-your-show - too bsis. It seems to boil down to combintion of the U.S. nd British systems. License holders re responsible, through the postmster generl, to Prliment. About 82% of Austrlin homes hve receivers, ccording to recent surveys, nd "hve the wireless on" bout four hours dily, perhps little longer in rurl res. Progrms vry widely over music, drm, sport, mteur hours, news nd the usul nonsense like the udience -prticip- tion progrm which obliged competitor to ride bicycle 569 miles from Sydney to Melbourne, dressed in top ht nd 1910 swimming suit. Perhps the best effort in sport -md country, is sports brodcsting. The ABC's Sturdy fternoon sporting pnel from onwrd moves from event to event round the country. The udience is tken from the Sydney rces to rugby mtch in the suburbs, to the Melbourne rces, then footbll gme in Hobrt, bck up to Queenslnd to the Brisbne rce meet, then to trck nd field show elsewhere, nd probbly over to New Zelnd for nother rugger mtch. Trnsmission lines which mke this sort of thing possible totl 26,000 miles throughout the country, lesed by the postmster generl s the boss of ll domestic communictions. The longest single lndline tht cn be set up is 4,500 miles from Atherton, in Queenslnd, through the min cities of the southest nd cross to Perth in Western Austrli. Brodcst of prlimentry proceedings is big feture here t the cpitl, with the full proceedings of one of the two Houses on the ir whenever the Federl Prliment is in session. Aussies sy they hve lerned much bout their elected representtives since this pln ws introduced. A New Pitch For Mitch New York.-Murice B. Mitchell, vice-president nd generl mnger of Associted Progrm Service, hs been elected to the bord of directors of Muzk Corportion, it ws nnounced here lst week by Hrry E. Houghton, Muzk president. APS is division of the Muzk Corportion. Mitchell ws formerly the originl director of the Brodcst Advertising Bureu of the Ntionl Assocition of Brodcsters. He becme well known both here nd in Cnd in this cpcity for "Mitch's Pitch," n exhorttion on rdio s n dvertising medium. ABC -UPT Merger In Sight New York.-A merger of the Americn Brodcsting Compny nd United Prmount Thetres, Inc., ws considered imminent here lst month s top executives of both compnies nnounced plns for the proposed wedding. Finl pprovl, however, hs yet to come from the bords of directors nd shreholders of both compnies nd the Federl Communictions Commission. The new compny, if it comes into being, will be known s Americn Brodcsting - Prmount Thetres, Inc., nd will consist of rdio -television nd thetre division, heded by Robert E. Kintner, now president of ABC, nd Leonrd H. Goldenson, UPT president, respectively. Five directors of ABC will join 13 members of UPT's bord to form the bord of the new compny. ABC is now sid to be $65,000,000 --yer business nd the merger with UPT, leding opertor of thetres throughout the U.S., will bring to ABC dditionl finncil resources nd personnel, it ws reported. Golden - son nd Edwrd J. Noble, chirmn of ABC's bord, sid in joint sttement tht the merger "will insure to the listening nd viewing public the finest rdio nd television progrms" through the introduction of new personlities nd progrms on both rdio nd TV. To effect the union it will be necessry for one of the two compnies to prt with its TV sttion in Chicgo, since n FCC ruling forbids one compny owning two sttions in the sme city. Negotitions between the two compnies for the merger broke down erly lst month nd ppered bout to fll through, but in following tlks n rrngement more cceptble to ABC stock- holders ws reched. Under it, ABC stockholders will receive, in honor of one of its lumni nd well-known lte president of WOW, Omh, John Gillin. exchnge for their present holdings, pproximtely 50% in preferred nd 50% in common stock. NAB Revmps Bord Wshington.-Hrold E. Fellows ws instlled here s president of the completely revmped Ntionl Assocition of Rdio & Television Brodcsters (formerly NAB) erlier this month, while Judge Justin Miller, formerly NAB president, ws sworn in s generl counsel nd first chirmn of the NARTB bord. The inugurtion dinner, during which the inductions took plce, ws in id of the Johnny J. Gillin Memoril Fund which hs been set up to finnce memoril t Creighton University, Omh, in ÑoÉS o rov!9 "FAR FAR AWAY" Records Avilble Jim Byrne Mple Lef (Folk) Chrlie Kunz London (Pop) Ozzie Willims London (Pop) AND OTHERS Write us for free disc. FAVORITE MUSIC CO. 21 SUSSEX AVE. TORONTO 5 LETTING your dvertising dollr rest this summer? Why? Smrt dvertisers in Montrel know tht summertime mens profit time. 31/2 to 4 million tourists with Americn dollrs re expected in the world-renowned Montrel - Lurentin plyground re. Yes, SUMMERTIME definitely mens SALESTIME when your sles messge is crried on "CANADA'S FIRST STATION." REPS: ALL -CANADA IN WEED & CANADA CO. IN THE U.S.A The fmous New Brunswick slmon is wily prey, but old New Brunswick guides know its hbits nd the lures tht cuse it to strike. SIMILARLY To sell successfully in New Brunswick requires n understnding of New Brunswick people, their hbits nd their desires. hs line on 4e New Brunswick mrbee. See The A//-Cncl Mn.

12 i Pge Twelve Cndin Brodcster & Telescreen June 20th, 1951 / Mixed Frming : 7 BuYStZ2. Mens Pockets to tell you Jingle Yer Round! bout FARMERS EARN CFQC! 81,330,000 AT P.A. YARDS ".,, We were considerbly overstocked with chicks t the time we begn using your fcilities, but in few dys we were completely out. of ll stock on hnd. "... Hd to be prepred to begin tking phone clls within 5 minutes fter your sttion used our d. "... Whether the words were right, the seson right, or the demnd nturlly good, we re convinced tht CFQC hs vst clientele, s our clls were coming from ll prts of the province." Intl. Avition Bldg. MONTREAL UNIversity 1519 (Signed) LONGSTAFF ELECTRIC HATCHERIES. SnSKntOOt+, SASKnt6iEwA r7 -I-100oo KC s000 wrrs ASK RADIO REPS! BROADCASTING c4a406, TO THE INDUSTRY By Wlter E. Elliott 12 Twelfth in series of frnk tlks bout Elliott -Hynes nd the brodcsting industry. Sponsor Identifiction S PONSOR IDENTIFICATION represents tht percentge of the listeners to given progrm who re ble to correctly nme the sponsor of the progrm nd/or the product dvertised. If survey shows tht out of 525 listeners to prticulr progrm, 438 cn correctly nme the sponsor, the product or the service dvertised, the Sponsor Identifiction is determined by dividing 525 into 438 nd multiplying the result by 100 to give percentge of Continuous Rdio Audience E E Mesurements Since Brodview Ave. TORONTO GErrrd 1144 Entries for our first Commercil Writing Contest, 51 of them in ll, re now in the hnds of the six judges, some of whom hve lredy completed their work of mrking. The pnel of judges consists of three gency men, two sponsors nd one free-lnce nnouncer. Ech of the judges hs complete set of entries, identified by key numbers only, nd is mrking ech entry out of possible 100. We hve not specified ny bsis for mrking, s we feel tht truer picture will be obtined if ech judge ssesses ech entry ccording to his own conception of good rdio copy. When the six sets of figures re in, mrks scored by ech entry will be totlled nd reduced to percentge, nd the first prize of $25.00 nd the five book prizes will be sent out to the mngers of the sttions where the winners re employed, who will be sked to mke the presenttions on our behlf. We re hoping tht everything will be clened up in time for the nnouncements of winners to be mde in our next issue. It is some yers now since this pper discontinued its Bever Awrds for distinguished service to Cndin rdio. It felt nd still feels tht such projects re extremely worthy, while there is complete co-opertion from the industry. It does not, however, fvor the type of wrds project where sttions re invited to submit "presenttions" or "brochures" describing their own ctivities. This system, it seems to us, reduces the competition down to the point where the wrd goes to the individul or group of individuls who put up the most impressive presenttion. Finding n equitble bsis for singling out winners, especilly in the progrm field, is difficult. Before ny progrm cn be djudged to hve mde contribution to brodcsting, the first essentil is tht it hs been chosen for listening by t lest resonble sized udience. In our opinion, progrm which does not secure listeners cnnot hve ccomplished nything, becuse its prime purpose is to be herd. It seems strnge tht this point is not obvious to everyone, including the members of the Mssey Commission, which recently completed its exhustive exmintion of rdio long with the other rts, nd cme out with strong recommendtions for the incresed output of tlks, serious music, poli - Prince Albert, April 20-An estimted $1,330,000 hs been pid to frmers selling cttle, hogs, sheep nd horses, through the locl stock yrds since the first of the yer. -Ssktoon Str -Phoenix. Get Complete Ssktchewn Coverge Be Sure to Add the Prince Albert Mrket CKBI PRINCE ALBERT SASKATCHEWAN 5000 WATTS FOR THESE.ARTISTS CARR, Joe DAVIES, Joy DENNIS, Lddie ELWOOD, Johnny HANDLEY, Joe LOCKERBIE, Beth MATHER, Jck MILSOM, Howrd MORTSON, Verl O'HEARN, Mon KAPKIN, Murice RUTTAN, Meg SCOTT, Sndr SERA, Joseph WOOD, Brry WICKHAM, Ann Dy nd Night Service t Rdio Artists Telephone Exchnge

13 June 20th, 1951 Cndin Brodcster & Telescreen Pge Thirteen ticl commentries nd other types of progrms, ll of which hve the distinction of being the lest listened to. Strnge though it my seem, progrms in the higher culturl brckets which hve been on the ir for yers, hve not shown pprecible increses of udience by ny known mesuring or surveying device. One wrd project, nnounced elsewhere in this issue, which will meet with universl pprovl, is the Murice Rosenfeld Memoril Awrd, which hs been dded to the list of "Cndin Rdio Awrds" of the Cndin Assocition for Adult Eduction. "Rosy," rdio director of Mc - Lren Advertising Co. Ltd., who ws cut off so premturely few months go, ws probbly the Cndin rdio rtist's best friend, nd perpetuting his memory by the nnul presenttion of gold key to "the most promising newcomer to rdio" hs positive, constructive note tht should ppel to the men nd women of rdio s much s it would hve ppeled to Rosy himself. But bove ll else, let's not reduce wrds to the dime dozen level, which they hve reched in the United Sttes, where it seems tht whenever publiction's cir- cultion lgs, they trot out populrity poll of reders, nd some network str devotes the lst 30 seconds of his or her progrm to sitting bck nd tking it, while the rdio editor rttles off cittion (with six mentions of the pper) t bout 200 words minute. Brodcsting from prisons is not too rre in the United Sttes, nd CKBI, Prince Albert, is "proudly procliming" Cndin "first" in this field. Fridy, June 2, will go down in rdio history, not only for the tbling of the Mssey Report, but lso for sports quiz brodcst by CKBI from the Federl Penitentiry in Prince Albert. The two competing tems consisted of three %veil-known P. A. /i 4, Pee/ r ii sports personlities nd three inmtes. Ech tem ws quizzed by CKBI sportscster Nick Roche, nd the Pen tem won hndily! Our correspondent does not imply tht there ws ny connection, but the following Tuesdy two inmtes of Prince Albert's other (Provincil) jil mde good their escpe t two o'clock in the fternoon. CKBI sounded the lrm t 2.30 p.m., nd through tipoff by listener, the two were pprehended bout three miles south of the city nd were bck where they belonged t bout Two hundred frmers in the listening re of WOW, Omh, will be off on n "Est Cost Frm Study Tour," conducted for the fourth yer under the sttion's sponsorship, September 13 to 29. The tour will include three dys in southestern Cnd. The group will visit processing plnts, frms, griculturl schools nd experimentl sttions in res ner Detroit, Toronto, Quebec City, Boston, New York, Wshington, D.C., nd Chicgo, ccording to WOW Frm Director Ml Hnsen. Two rdio men who re bck in uniform re (Mjor) Stn Smith, former commercil mnger of CKOX, Woodstock, Ont., nd (Cptin) Gord McClin, who lst wore his civvies in the CBC, Toronto, news room. Stn is 0/C Centrl Commnd Royl Cndin Corps of Signls, nd Gord is his 2 I/C. They re sttioned t 87 Richmond Street Est, Toronto. McClin will be remembered s wy-bckwhener of CFCA, Toronto, dys. H Btes Tpley of CHSJ, Sint John, comes through with this one. It ws round noon nd the sttion phone rng. "Wh-wh-wht t -t -time is it, p -p-plese?" stuttering cller wnted to know. "It's four minutes fter twelve," cme the reply. Then the cller sid: "And it's M -M -M-Mondy eh?" EVERYONE LISTENS TO.. For complete Ssktchewn coverge see your All -Cnd mn. 153,420 dytime 141,370 nightime B.B.M IN m -m -m -morning, AGENCIES By Art Benson STEVENSON & SCOTT Toronto.-The Toronto Telegrm hs scheduled the 15 -minute six - -week musicl quiz Telytunes over CKEY, Toronto, strting July 3, designed to pep up summer circultion. The formt of the show hs mystery tune plyed over the ir while crtoon will pper in the Tely giving clues to the identity of the number. One hundred dollrs cn be won on the progrm nd ech dy the tune is missed the jckpot pyrmids. RONALDS ADVERTISING Toronto.-Rexll Drug Co. Ltd. hs scheduled the Peggy Lee Show (from CBS) s summer replcement for Amos 'n' Andy over the Dominion network nd CFRB, Toronto, until July 29. Peggy Lee is the emcee nd introduces new songs from Tin Pn Alley with composers nd lyricists s gue:,ts. John Re looks fter the ccmmercils on Tiffny Cosmet.cs, Bchelor grooming products for men nd Bism-Rex stomch powders. J. WALTER THOMPSON Toronto.-Shell Oil Compny of Cnd Ltd. hs six -week series of twice --dy trnscribed jingles going to 40 -odd sttions cost to cost in both English nd French dvertising Premium Gsoline nd Shell X-100 Motor Oil. THOR \-TON PURKIS Toronto. - Sld Te Co. of Cnd Ltd. hs renewed the six - -week 11 p.m. newscst over CFRB, Toronto, for one yer feturing Jck Dennett nd dvertising Te nd Coffee. HEGGIE ADVERTISING Toronto.-Mrt Kenney Rnch hs scheduled series of live spots over CFRB nd CKEY, Toronto, until September. SASKATCHEWAN ALDER C187 miles northest of Regin. AYVI LLE 76milesnorthwest of Regin. CANDIAC 84 miles southest of Regin. EELER 78 miles northwest of Regin. You rech more Rdio Homes for less money vi CFCN, Clgry - Your best Buy in the Albert Mrket. Here's why: Rdio Cost STATION Homes per 1000 CFCN 97, c #2 66,787 42c #3 36, c (Figures quoted re M Dytime Averges nd Costs re bsed on 1/4 -hour "C" Time rtes.) CFCN-CALGARY FOR RESULTS! THE VOICE OF THE PRAIRIES ASK: Rdio Reps. Toronto - Montrel Winnipeg - Vncouver Adm J. Young Jr., Inc. U.S.A.

14 Pge Fourteen Cndin Brodcster & Telescreen June 20th, 1951 NORTHERN ONTARIO'S Çreiei1 ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. doni self %ierr2e WE SELL RATES -6 Months 112 Issues) 20 words minimum Additionl words, dd 10c per word, ech issue. 12 Months (24 issues) 20 words minimum-$40.80 Additionl words, dd 81c per word, ech Issue. Csul insertions -15c per word. Mln. 20 words. (All pyments re to be in dvnce.) Copy nd/or clssifiction my be chnged ech Issue. Agency commissions cnnot be llowed on these dvertisements. ACTING For wrm, sympthetic voice type, cll IRIS COOPER - WA Also Europen dilects. Fully experienced. IL) RUTH SPRINGFORD - Ford, Wednesdy Nights, Stges, Commercil Spots; 8 yers' experience - Scotch dilects specilty-ly II) JOSEPHINE BARRINGTON - A chrcter ctress nd leding womn of experience in Cndin rdio nd thetre. Avilble for clls - MA ILI JANE MALLETT - Herd on most ntionl progrms since rdio begn, is vilble for some spots nd commercils. PR IPl LIONEL ROSS - Juvenile-I0 yers' Professionl Rdio nd Stge experience. Avilble for Rdio - Stge - Films. 29 Northcliffe Blvd. - LA IO) VERLA MORTSON-Commercil-cting. Young, ttrctive, mbitious. Considerble commercil nd CBC experience. WA or MI IP) BOOKS TELEVISION PROGRAMMING & PRODUCTION is "enlightening, good reding, most concise nd informtive text vilble," sys the New York Times. Richrd Hubbell, +0e uthor nd vet- RENA MACRAE--Commercil - cting, mother -housewife ern of IS yers in TV nd type, testimonils, etc., sub - llied rts, is one of the stnti, experience - Rinso, gretest bsic theorists in etc. Phone MO IR) the medum, nd his book will become "bible" for the industry. Price $5.25, BETH ROBINSON - 15 yers post pid if cheque enclosed stge-rdio. Stright leds, with order. Book Dept., boy -girl, 'teen Prts spe- Cndin Brodcster & Tele - cilty English, French, screen, 1631/2 Church Street, Scotch dilects. HY Toronto 2, Ont. IQ) RADIO & TELEVISION WRIT- ING, bsic text nd ex- ROXANA BOND - WA cellent guide for both medi, (L) edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by ex- perts in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brodcster & Telescreen, 1631/2 Church St., Toronto 2, Ont. THE BOOK YOU NEED cn be bought without reching for your ht. Just dictte note to Book Dept., Cndin Brodcster & Tele - screen, 1631/2 Church St., Toronto 2, Ont. EDUCATION ACADEMY OF RADIO ARTS Lorne Greene, Director. Our function: to supply the Rdio Industry with competent, trined personnel. 447 Jrvis, Toronto. IUI RYERSON INSTITUTE OF TECHNOLOGY offers complete courses in ll spects of brodcsting-nnouncing, writing, production, technicl. 50 Gould St., Toronto. IL) PROGRAMS MARVIN MILLER, STORY- TELLER -260 five minute drmtic nrrtions of the world's gretest men nd women. Cldwell Ltd., Simcoe House, Toronto. IOI RADIO ADVERTISING FOR RETAILERS-A monthly service for the Brodcster, consisting of Commercil Continuity, Copy Strters, Sles Digest, Mngement - nd Promotion Tips, Progrm Ides. Written nd produced by experienced rdio writers who pprecite your problems. Free smples on request. Avilble exclusively thru All -Cnd Rdio Fcil- ities Limited, sion, Toronto. Progrm Divi- PRESS CLIPPING ADVERTISING RESEARCH BUREAU - Press Clipping, Linege Reserch, Checking Service. 310 Spdin - Toronto; 1434 St. Ctherine St. W.-Montrel. IL> RECORD'G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc. we crry lrge stock of Cppes' reshrp spphire needles. Mil us your used Spphire Needles nd we will immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding brodcst sttions nd hs proven to be highly successful. Net price ech. $ ALPHA ARAGON CO. LTD Adelide St. Toronto. RESTAURANTS ANNOUNCING JACK DAWSON-PR or OX IL) JAFF FORD-At your service. CFRB-PRincess IL) ENGINEERING McCURDY RADIO INDUS- TRIES --Brodcst sttion instlltion specilists - custom mnufcturers of Audio Equipment - commercil Repir Service - 74 York St., Toronto-EM IP) LITTLE BIT OF DENMARK' TAVERN - When in Toronto, et in old world tmosphere. Fmous for Dnish Smorgs- borg. Dncing nightly from By St., Toronto. 101 MONCTON NEW BRUNSWICK 7Ae Hub of. Eñe Mri6imes REPS STOVIN IN CANADA; EDDIE LUTHER-OX or CFRB: PR IM) MICHAEL FITZGERALD - Kingsdle IM) BOOKS HANDBOOK OFBROAD- CASTING, by Wldo Abbot. is complete guide book on the effective methods of rdio nd TV brodcsting for everyone in every phse of non -technicl brodcsting. This up - to - the - minute reference book covers progrmming, directing, writing commercil continuity nd business spects of brod csting sttions. Third edition, 494 pges, 61 illustrtions. Price: $6.50, postpid if cheque enclosed with Brodcster & Telescreen, 163'/2 Church St., Toronto 2. order. Book Dept, Cndin TRANS CANADA STEEPLE- JACKS-Pinting nd inspection of Trnsmitter Towers. Fst, dependble work. 530 King St. E. - WA Toronto. ILI PHOTOGRAPHY ANTHONY TRIFOLI STUDIOS - Personlized professionl portrits nd publicity shots. Appointments t rtists' convenience - MI Church St. 10) PROGRAMS METROPOLITAN BROADCAST SALES - Rdio Progrmme Specilists - Producers of "Mother Prker's Musicl Mysteries" nd "Did I Sy Tht"-EM IP) SINGING BRUCE WEBB-Verstile bss, singing pops, folk songs, commercils. Present shows ' "Bruce Webb Show," "Dnforth Rdio Folks"-GE (U) HELEN BRUCE-Interntionl, lyric soprno, 15 yers stge, concert, rdio. Populr clssics, oper, etc. Audition disc vilble-zone IUI WHATEVER THE SERVICE yo^ hve to offer Brodcster reders, there is ctegory for it in our Professionl nds Service Directory.

15 June 20th, 1951 Cndin Brodcster & Telescreen Pge Fifteen FAR FIELDS One reson why Cnd isn't getting ll the U.S. tourist business she might is tht Cnd tries so dmn hrd to mke them feel t home when wht they relly wnt is to be wy. BY ACTUAL SURVEY Gordon Sinclir's sttement on recent Alk-Seltzer newscst, tht the ntionl IQ is going down becuse people who red more books hve fewer children, my indicte the size of fmily from which Gordon sprng. CANDID GIFT Then there's tht other prominent newscster who isn't speking to his dughter since she gve him shrp rzor blde for Fther's Dy. AT LIBERTY Freelnce nnouncer, who hs been tking tblets to improve his voice fter mels for the pst three weeks nd is nxious to tke the third tblet. SOCIAL STANDING "Lucy sys the problem now is keeping up with the Jones's television eril." Sturdy Night. QUID PRO QUO Ldy Longhir is quite outspoken on the extent of her dislike for M Perkins. But did nyone ever sk M Perkins wht she thinks of Ldy L? OUCH DEPARTMENT After hering lst Fridy's presenttions of the Cndin Rdio Awrds on the ir, we wonder why they didn't let the winners write their own thnkyous. ANATOMICALLY SPEAKING We hve to credit Bennett Cerf with the story of how Stokowski told n offending musicin tht he didn't know his brss from his oboe. WISHFUL THINKING Horce Stovin is currently spreding the rumor tht we re buying our new Austin out of the $40 rise the government just gve us. TALENT TRAIL By Tom Briggs Vncouver, s rdio production centre, is probbly mong the best on this continent, nd, if this is so, it rtes high. on worldwide scle lso, becuse of the lmost incessnt high qulity of progrms which hve their origin here. This somewht sweeping sttement is qulified only by the reliztion tht, since there re no lrge sums of money sloshed bout in this city for rdio shows, its productions lck quntity nd the extrvgnce of the so-clled "big time" of Toronto, Montrel, Los Angeles, Chicgo nd New York. Mny snows will no doubt melt before mmmoth show comes out of Vncouver. In the mentime, however, judging from pst performnce, every cent tht does go into its hlf- nd qurter-hour progrms, herd in the Est, will come out s sound entertinment. Consider some of the listening tht hs come from the B.C. cpitol so fr. There were some episodes in Summer Thetre, lst summer's Stge replcement, ll well done. Strtime progrms must be included in such list, long with Rdio Crtoons, Town Meeting in Cnd, nd ' new drm clled The Seven Ses. In ddition there ws n unforgettble series of historicl documentries, They Sw It Hppen. And this is but smll cross-section; no doubt some very fine exmples hve been missed here. - Only in one wy typicl of Vncouver productions, nd tht is in its superb showmnship, is series recently strted under the nme Night Wine. The title seems most pproprite. Herd over the Trns -Cnd network on Tuesdys t 8.30 p.m. (EDT), the progrm hs the rich color of Burgundy, the sprkle of chmpgne, nd n etherel qulity probbly not unlike the bouquet of Chmbertin. This my be prise too high for progrm tht merely consists of n orchestr, singer, script nd commenttor, tied together by pro- ducer. But in comprison with wht hs been done by others with equl component prts, I feel it is wrrnted. The orchestr, directed by Lwrence Wilson, provides the bckground for the musicl tours tht re prt of the progrm's formt. And the music it plys, rrnged by Wilson, hs trnsporting effect which cn mke the listener feel tht he is not STATION ENGINEER WANTED For smll western rdio sttion. Plese stte slry. Box A-96 Cndin Brodcster & Telescreen 1631 Church St., Toronto fr from the South Se islnd being glmorously described. Fortuntely, too, the show is not ll ptterned on moonlight nd sweetness, but tries to ply everything "from ncient dnces of the Inc Indins to Centrl Avenue Brekdown," s the introduction sys. Whether or not the dnces re uthentic does not mtter much s long s they re melodic nd novel. Singer Bobby Hughes does nice job, too. He hs good voice nd by entering into the spirit the show genertes, he mkes his n importnt prt. No pologies need come from this fellow for tking up one's time. But even with this orchestr nd voclist, producer Normn Cmpbell could do no better thn shpe ' better thn ordinry show, if it ws not for brillint script tht runs throughout the entire production. It is this tht chnges the progrm from prde of interesting musicl numbers into hlf-hour word - nd -music trvelogue. The continuity is the key to the progrm's ppel. It tkes time, effort nd no smll mount of imgint on to turn out work like this, but it is so worth while. Unfortuntely, no one ner t hnd seems to know who is responsible for the writing or nnouncing. It my very well be tht I hve lened too fr overbord for Night Wine, but the exggertion, born of comprison with other musicls, is intended to show tht, for me t lest, ny little bit of cretive bility exercised in giving group of musicl numbers, ll bsiclly good, some reson for being brodcst, is well worth it. Rdio could very well do with more Vncouver productions, too. WANTED-AT ONCE! ANNOUNCER - OPERATOR For 250 Wtt Southern Ontrio Sttion For Full Prticulrs Apply Box A-92 Cndin Brodcster & Telescreen 1631 Church St., Toronto Rdio Director for Advertising Agency Good opportunity exists in our Toronto office for well - qulified mn who hs hd prcticl rdio experience. This mn should hve inititive nd be self-strter, with bility to meet clients nd to direct nd ccept full responsibility within rdio deprt. ment. Letters of ppliction should contin full informtion on ge, eduction, pst experience nd ernings. All correspondence will be held in strict confidence nd should be ddressed to J. E. McConnell, Jr., McConnell, Estmn & Compny Limited, 147 University Avenue, Toronto. ON CJCH HALIFAX The Number One STATION In The Mritimes Number One MARKET 24 HOURS TORONTO: 5000 WATTS REPS: Pul Mulvihill Room 300, 21 King E. WA MONTREAL: Rdio Time Sles (Quebec) Ltd St. Ctherine W. MA CJCH HALIFAX

16 Pge Sixteen Cndin Brodcster & Telescreen June 20th, 1951 ACHIEVEMENT AT BELLEVILLE Completely modern Sound Systems for sports rens, industril plnts. schools, hotels. institutions. All types of fine rdios for the home Motion picture Sound Systems for thetres of ll sines. AM or FM Brodcsting Sttions including Speech Input Equipment.. A complete Brodcsting Sttion service from Telephone Line to ntenn. THE HAMMOND ORGAN.Music's most glorious voice For Church nd Home Mine Signlling Equipment. for voice or signl communiction between cge nd surfce. Designed for rigorous use in Cndin hrd -rock ruining. z/y -.i= \ The ltest Mobile Sen ice Equipment. including complete fixed sttion systems. for Municipl. Provincil nd Federl Police. forest conservtion. hydro.systems. surveyers nd prospectors. fo49-t9 _ Power Line Crrier Systems for voice commmniction, genertion control. or remote telcmetering... Specificlly engin Bred for the Cndin Centrl Sttion indu.try. Electronic Soundwriters Dictting mchines of distinction for Cndin bunt. 055¼ nino. executives. trvellers. techers, stock supervisors. investigtors... Fire Alrm equipment nd systems for All forms of mnul nd Trffic Actut..1 buildings or municiplities. Trffic Equipment nd Systems. Expert Engineering nd Instlltion Services t your disposl Nor/hem Electric COMPANY LIMITED DISTRIBUTING HOUSES THROUGHOUT CANADA

17 CANADIAN FLFSÇIIFEN Vol. 4, No. 8. TV nd Screen Supplement June 20th, Mssey Clrifies TV Recommendtion Privte Licensing Urged by Surveyer Montrel. - In n ttempt to terest, nd these three would cler up wht in he felt ws mis- fct cost ech yer less thn understnding concerning wht re- we py for five hevy bombers." commendtion on television of the Royl Commission on Ntionl "I do not see why the privte Developments in the Arts, Letters sttions should not be permitted nd Sciences, the Rt. Hon. Vincent to venture money in telecsting Mssey sid tht centres like Vn- if they hve the courge to do couver nd Hlifx would not so," sid Dr. Arthur Surveyer, necessrily be without television Montrel civil engineer nd memuntil the CBC hs completed ber of the Mssey Commission, system of ntionl TV networks. in his minority report ppended He ws speking to meeting of to the Commission's Report, tbled the Cndin Club here lst week. erly this month in the House of Mr. Mssey explined tht while Commons. the Commission recommended tht He sid tht the CBC's refusl "privte television brodcsting so fr to grnt television licenses sttions be licensed only when the to privte sttions, except in the CBC hs vilble ntionl pro- cse where normlly rivl sttions grms" in its Report, it ws wrong ssocite, ws " surprising conto interpret this s being synon- dition." After quoting n Assoomous with the cretion of cition of Ntionl Advertisers' ntionl networks. survey which shows ech rdio "Ntionl progrms," he sid, home, fter instlling TV, loses "would... be in the form of 83% of its evening potentil in films or of kinescope, which for the U.S., Dr. Surveyer pointed long time to come will no doubt out the privte sttions fer tht form lrge prt of the progrm if the CBC "begins telecsting bemteril of television in Cnd, fore they (the privte sttions) on ll sttions, whether privte re llowed to televise, it will tke or CBC, until the time when tele- wy from their sttions most vision networks in Cnd re of the night rdio udience, thus possible." cusing them to lose some of their These remrks by Mr. Mssey, most vluble dvertisers." for some unknown reson, were omitted from the brodcst of his Dr. Surveyer urged tht the speech over the CBC's Trns -Cn- Cndin Brodcsting nd Teled network the evening follow- csting Control Bord, whose ing his ddress. cretion he recommended (pges Lter in his ddress, the chir- 1-3 this issue), should be chrged mn of the Commission referred with governing television in this to the finncil support which the country, nd relegting the CBC's Commission hd recommended for Bord of Governors to position the CBC, the universities nd for of operting the CBC television ntionl system of scholrships, system only. "The difficulties in sying tht while substntil sums operting video sttions nd netwould be required, "these re works nd in producing suitble surely legitimte nd necessry progrms for television will be expenditures in the ntionl in - greter thn those involved in GREENLIGHT ON CBS FOR COLOR TV Wshington. - The Columbi Brodcsting System's color television development cme out on top in the Supreme Court's decision hnded down here lte lst month. This country's highest judicil body upheld the rulings of lower courts nd the Federl Communictions Commission, which gives the mechnicl system of CBS the green light to proceed with color telecsting nd the production nd distribution of the necessry dpters nd converters. Thus ended t lest the first phse of over five yers of investigtion, herings nd legl ction on the prt of the FCC. The controversy strted when the FCC sought to stndrdize nd direct in the public interest wht ws then nturl lthough distnt possibility, television in full color. Three yers lter, CBS, rdio brodcsting," he sid, stting tht "this is n dditionl reson for liberting the CBC from its regultory functions... The other four members of the Commission recommended tht n independent investigting body should review Cndin TV not lter thn three yers fter the beginning of regulr telecsting, but Dr. Surveyer felt tht "the question of television brodcsting is so importnt tht it deserves thorough study before the CBC begins telecsting." The Control Bord, recommended by him, "could collborte immeditely with the CBC's executives for the purpose of drwing up sound television progrm suitble to Cndin conditions," he sid. RCA Is "Down But Not Out" followed by RCA nd Color Television Inc., developed mechnicl scnning system which, while it could not be received on ordinry sets either in blck -nd-white or color without certin dditions to the sets, it did offer, in the opinion of the FCC, better color reproduction thn ny of the others. The two competing systems, especilly tht of RCA, offered color without involving expense on the prt of set owner, termed n ll -electronic comptible system, but the FCC considered the color inferior. Lst fll, the FCC nnounced tht it hd finlly decided tht the system of CBS would be ccepted s stndrd, RCA hving filed t lst-minute representtions to chnge the Commissioners' minds. This decision, contested by RCA in lower district courts nd finlly in the Supreme Court, remins unchnged. However, the cse for color TV hs not been closed. FCC Chir- mn Wyne Coy repeted lst week the sttement mde often tht the FCC "is under mndte of Congress to encourge new developments in the rdio rt" nd tht, despite its pprovl to CBS, it would continue to consider other color developments. But it is thought tht ny new techniques, before meriting Commission considertion, would hve to incorporte gret improvements over tht of CBS. No one here could predict the immedite future of color TV. It (Continued on next pge) Consolidted Rtings Show CKNW 33'/3% hed of second sttion "X"! E -H April 1st, 1951 POPULATION RADIO HOMES RATINGS Vncouver City New Westminster Are 398,000 88,000 24, ,110 CKNW 5.3 "x" 6.6 CKNW x., Mile Rdius 344, ,700 CKNW 9.9 "x" 6.9 "Cnd's TOP DOC, on the Pcific ('ost" Consolidted TOTALS 830, ,810 CKNW 8.4 "x" 6.3 (Rtings re verged for ll periods, night nd dy, for the entire week, using the ltest reports of Elliott -Hynes Ltd., for New Westminster, Vncouver nd the 100 -mile rdius.)

18 Pge Eighteen Cndin Brodcster & Telescreen June 20th, 1951 BRITISH COLUMBIA BRITISH COLUMBIA r CKWX BRITISH COLUMBIA 980 on your dil SUPREME IN VANCOUVER F. H. Elphicke, Mnger - All Cnd Rdio Fcilities Limited Sttion Representtives (Continued from previous pge) is known tht CBS will commence limited but regulr color telecsting schedule bout the end of this month. RCA, down but not out, insists tht it will go hed with public demonstrtions of its "improved, comptible nd ll - electronic system." But t the moment it does not pper s if set mnufcturers re going to jump into production over night. Some of the minor compnies nnounced tht they hd plns well in hnd for producing the converters nd dpters nd might strt producing soon if mterils re vilble. The estimted verge price for n dpter, llowing viewer to see colorcsts on his set in blck - nd -white, ws set t $30 to $50, nd for converter, which brings show onto n ordinry screen in full color, t bout $100. The lrger compnies, which mostly mke complete sets s compred with others engged in producing component prts, re expected to dopt wit -nd-see ttitude, pprently not stisfied tht the mechnicl system s it stnds will lst. Indeed, the Ad Hoc Committee of the Ntionl Television System Committee, to which mny mnufcturers belong, issued report lst week which is thought to point the possible wy for industry to get together nd produce more cceptble color system. (In Cnd, Addison Industries Ltd. begn full -pge newspper cmpign emphsizing, mong other things, tht its newest TV console models were now equipped with color converter connectors.) As New York's Wll Street Journl pointed out though, the public, in color TV s in most other things, will hve the lst word, the FCC nd the Supreme Court notwithstnding, nd if it doesn't like the system or the price there will hve to be some chnges mde. e Cnd Displyed On U.S. Television New York.-The vction possibilities of Cnd in generl nd Jsper Ntionl Prk in prticulr, were stressed to ntionwide Americn television udience here lst month by W. H. "Bill" Robinson, chief photogrpher of the Cndin Ntionl Rilwys, in n NBC network telecst originting here. Robinson, described by Croline Burke, "Vction Wonderlnd" commenttor, s the "fishingest photogrpher 'in North Americ," told of the scenic wonder of the gret Jsper plyground nd declred tht Americn vctionists would receive wrm welcome in ny prt of Cnd they chose to visit. The Robinson. interview ws illustrted by one of the Cndin Ntionl's newest motion picture films Ticket to Jsper. Robinson ws the second Cndin guest this spring to pper on Miss Burke's "Vction Wonderlnd" progrm. The first ws Hon. Kenneth Greene, the Cndin Consul Generl in New York, who spoke on Quebec Province nd the Gspe, in connection with the telecsting of nother Cndin Ntionl film, Introduction to Gspe. CKBB BARRIE Is now represented by PAUL MULVIHILL 21 King St. E. - WA Toronto RADIO TIME SALES (QUE.) LTI) St. Ctherine W. MA Montrel ADAM J. YOUNG, JR., INC. In the U.S.A. Dniel gets his spniel Dniel Bethll, right, the erly morning mn on CKFH, gets his Spniel from Billy Dniels, on-stge t the Csino Thetre, where Dniels is strring. Dniel (Bethel, tht is) hd been wnting Spniel, so Dniels obliged. Her Dniel-nd the Spniel-on the right side cf your dil m. CKFH Foster Hewitt's Sttion 1400 on your dil.

19 I 1 I June 20th, 1951 Cndin Brodcster & Telescreen l'ge Nineteen TIME to Up Your B.C. Buddet! FORESTRY Shows y...3: 400 VALUE OF FORESTRY PRODUCTION OF B. C., YEARS 1920 T) ,.ir,.4r.. / 250 o N ó 150. _ T ii; -, (_ : } 1 kat t. A Ii ï ll _. _- YEAR It's time to relte B. C. fcts nd figures to rdio dvertising expenditure. Tke forestry - the most importnt group of commodities, in point of vlue, produced in B. C. $88,000,000 in '39. $360,000,000 in ' % increse in ten yers. Employment up. Wges up. Spending up. Surely your B. C. rdio plcements should be up proportiontely! BRITISH COLUMBIA ASSOCIATION OF BROADCASTERS CHWK CHILLIWACK CJDC DAWSON CREEK CFJC KAMLOOPS CKOV KELOWNA CHUB NANAIMO CKLN NELSON CKNW NEW WESTMINSTER CKOK PENTICTON CJAV PORT ALBERNI CKPG PRINCE GEORGE CJAT TRAIL CJOR VANCOUVER CKMO VANCOUVER CKWX VANCOUVER CKDA VICTORIA CJVI VICTORIA CJIB VERNON

20 No Second-guessing No Dy Dreming Thoms M. Atkinson, Mnger, Advertising Deprtment of Cndin Industries Limited is Director of Assocition of Cndin Advertisers nd responsible for dvertising progrms tht rnge from nylon to mmunition nd chemicls. Thoms M. Atkinson sys BBM helps reduce res of ignornce (C N plnning dvertising cmpigns in times such s these we depend on reserch to reduce the res of ignornce. This reserch must be sound, fctul nd vlidted. Time buyers look to BBM. decisions bsed on second-guessing nd dy dreming." BBM figures obvite BBM is YOUR Service The Bureu of Brodcst Mesurement is triprtite orgniztion sponsored jointly by Advertisers, Agencies nd Brodcsters. It provides sttisticlly ccurte informtion on the res in which given proportion of rdio owners ctully listen to rdio sttion. AS EVER, THE NO. 1 BUY : IN CANADA'S NO. 1 MARKET : The 1950 BBM figuresshowcfrb's BBMcoverge s 619,050 dytime nd 653,860 night time-more thn one fifth of the homes in Cnd,concentrted in the mrket which ccounts for 40% o of the Dominion's retil sles. 50,000 wits 1010 kc. to o o e. w Representtives: United Sttes: Adm J. Young Jr., Incorported Cnd: All -Cnd Rdio Fcilities Limited e