cussion. WAB members felt that

Transcription

1 UNADIAN 25c Copy - $3.00 Yer - $5.00 for Two Yers TORONTO, ONTARIO September 5th, 1951 LICENSES CLAIMED FREEDOM BREACH -Associted Screen News. lelegates AND GUESTS t the nnul meeting of the Western Assocition of Brodcsters, seen bove on the terrce of Bnff prings Hotel, re: front row, seted, left to right: George Young, CBC; Pt Freemn, CAB, Toronto; Gr, ion Love, CFCN, Cl- ory; Jim Allrd, CAB, Ottw; Ed Rwlinson, CKBI, Prince Albert; F. H. Elphicke, CKWX, Vncouver; :il Speers, CXRC, Win - peg; Herold Moon, BMi Cnd Ltd.; Tom Slon, BBC; second row: Hl Crittenden, CKCK, Regin; Blir Nelson, CFQC, Sstoon; Bob Leslie, Ntionl Brodcst Sles; Victori Murphy, Rdio Reps Ltd.; Percy Gyner, All -Cnd Rdio Fcilities Ltd., Vinnipeg; Jck Sors, CFGP, Grnde Pririe; Bill Guild, CJOC, Lethbridge; John Burke -Gffney, Cockfield, Brown, Winnipeg; Penn IcLeod; Don Hrtford, CFAC, Clgry; Dve Armstronn, CKCA, Victori; Mrs. Leslie White, Stewrt -Bowmn -Mcpherson, Cl- ory; A. A. Murphy, CFQC, Ssktoon; Vern Dllin, CFQC, Ssktoon; Wes Fisher, CJRL, Kenor; Spence Cldwell, S. W. Cold -,ell Ltd.; Hugh Horler, McLren Advertising Co. Ltd.; third row: George Duffield, CFRN, Edmonton; Jck Skitter, Rdio Reps td.; Phil Currn, S.U.P.; Sid Boyling, CHAB, Moose Jw; Dik King, Stewrt -Bowmn -Mcpherson, Winnipeg; John Wilson, CFEP, 'ronde Pririe; Hrry Nftli, J. J. Gibbons Ltd., Clgry; Tony Messner, CJOB, Winnipeg; Bruce Allowy, CKXL, Clgry; Lloyd lofft, CET, Winnipeg; Don Lws, CJOR, Vncouver; Murice Finnerty, M.L.A., CKOK, Penticton; Fred Shw, CKXL, Clgry; Wlt vison, Lng -Worth. Hollywood; R. A. Mrsh, RCA, Vncouver; H. C. Thompson, RCA, Clgry; fourth row: Red Horns, CFRN, rlmonton; Don McMilln, CFAC, Clgry; Guy Herbert, All -Cnd Rdio Fcilities Ltd., Toronto; Gerry Goetz, CJCA, Edmonno; Jim Love, CFCN, Clgry; Hopp Yuill, CHAT, Medicine Ht; Norm Botterill, CKRM, Regin; Jck Enefer, Press News, Edmonon; Lew Ruskin, CJDC, Dwson Creek; Jim Browne, Jr., CKOV, Kelown; Erle Connor, CFAC, Clgry; Dick Rice, CFRN, Edmon-,n; Bob Lmb, CFCN, Clgry; Bob Buss, CHAT. Medicine Ht; rer centre: Gordon Crter, CFCN, Clgry; Art Blfour, CFGP, Grnde Pririe; John N. Hunt, Vncouver. Bnff, Alt.-The Western Asocition of Brodcsters, in conention t the Bnff Springs rote] August 30, 31 nd Septemr'r 1, unnimously pproved 'solution urging the CAB direc- )rs to request Prliment to bolish present rdio receiver censes on the grounds tht they wde the fundmentl freedom listen. The resolution, which ws proosed by George Chndler nd 'conded by F. H. Elphicke, re- )ectively, of CJOR nd CKWX, ncouver, ws phrsed: "Wheres the free ccess to innnntion which includes ccess newsppers nd rdio brodists, is fundmentl freedom id the right of every Cndin tizen; And Wheres the lw resently requires the pyment license nd registrtion 'in Itiv before Cndins cn leg - listen to rdio brodcsts, 'us constituting n bridgement fundmentl freedom of every ndin; Therefore, be it re- solved, tht the Western Assocition of Brodcsters urge the directors of Cndin Assocition of Brodcsters to tke such steps s they see fit to request Prliment to bolish the present rdio receiver license." The Assocition re-elected its executive for fourth one-yer term. E. A. Rwlinson, CKBI, Prince Albert, ws re-elected president. Rwlinson, who is lso director of the CAB, ws re-elected Ssktchewn representtive on the WAB Bord. F. H. Elphicke, CKWX, Vncouver, CAB vice-chirmn, ws re-elected British Columbi representtive on WAB Bord. Other directors re: Gordon Love, CFCN, Clgry (Albert) ; Bill Speers, CKRC, Winnipeg (Mnitob). Two other resolutions concerned progrmming nd rose from lengthy nd vigorous dis- cussion. WAB members felt tht progrmming techniques could best be shped nd devised for listeners of given re by brodcsters who live nd work in tht re nd pprecite the tstes nd needs of their neighbors, rther thn by self-ppointed experts with centrlizing tendencies operting from lrge but remote centres. It ws lso pointed out tht privte rdio hs long succeeded in stisfying the wishes of the gret silent mjority, but tht greter ttention might in future be pid to tse desires of highly vocl minorities. Severl members pointed out tht ll progrmming service is cpble of constnt improvement nd felt tht the best progrmming ides of ll brodcsters should be periodiclly pooled for mutul benefit. As result, resolution ws unnimously endorsed which uthorized the WAB Bord to set up clinic for progrm directors nd other progrm news nd production personnel. These clinics will lso be open to sttion mngers. They will study methods for constnt improvement of ll progrm services. It ws lso strongly felt tht those responsible for progrm production would benefit from the BMI progrm clinics - nd the success of these in the U:S. ws mentioned. The second unnimous resolution on progrmming instructed the- WAB Bord to try nd complete rrngements for bringing the BMI clinics s quickly s possible to ech of the four western provinces. The four centres suggested for BMI clinics were Winnipeg, Regin, Clgry nd Vncouver. Hrold Moon of BMI Cnd Ltd. ddressed the meeting on BMI services nd copyright lw in U.S. nd Cnd. He urged WAB members to complete indexing of their music librries in order tht they my know wht BMI recordings they contin. in Mnger Jim Allrd,nd sles director Pt Freemn of the CAB both reported extensively on the ctivities of the prent Assocition. Freemn told the westerners the BBM reserch nd development committee is now nlyzing nd ssessing the entire Cndin scene in terms of providing progrm populrity studies with the view tht BBM might enter such field, if only in formul creting or supervisory cpcity. George Chndler reported in gret detil on types of plns currently being evolved for the full use of brodcst fcilities during emergency. The meeting, held for obvious resons in cmer, urged tht the Federl Government nnounce definite selection of pln, nd this expression of opinion will be conveyed to the proper officils through the CAB. In his ddress to the nnul dinner, Dick Lewis, of this pper (see pge 7), offered to revive the Bever Awrds for progrm production if the industry indicted tht it felt they would stimulte locl progrm production nd publicity. Over hundred people, representing 42 western rdio sttions, ttended the convention. Among these were Dr. E. A. McCusker, M.P., prlimentry ssistnt to the Minister of Ntionl Helth nd Welfre, president of CKRM, Regin nd Murice Finnerty, British Columbi MLA nd president of sttion CKOK, Penticton. The next WAB meeting will tke plce September 10-14, 1952, t Jsper Prk Lodge. i[ow in our Tenui Yer oi Sece E Qdiy nd ih C/ienL

2 i Cndin Brodcster Telescreen September 5th, 1951 e 7frzeQ 720, «c Tiúuy "12teurete" duenudíet9 Good dvertising is the rt of conveying to selected groups of people sles messges for product in which it is hoped to stir their interest s buyers. There is no more effective wy of ccomplishing this end thn the use of crefully chosen rdio sttions in res where there is known purchsing potentil for the product; the picking of rdio progrms, whether one for the whole cmpign or individul ones for different res, with proven cceptnce where their selling job is to be done. The locl rdio sttion delivers your dvertising messge through locl voices, known to nd ccepted by the community nd tlking the lnguge of the community. The CANADIAN ASSOCIATION of BROADCASTERS Representing 103 Brodcsting Sttions whose voices re invited into over 3,000,000 Cndin homes every dy. T. J. ALLARD Generl Mnger 108 Sprks St. Ottw PAT FREEMAN Director of Sles 8 Reserch 37 Bloor St. West Toronto

3 September 5th, 1951 Cndin Brodcster & Telescreen Pge Three PANORAMA D. J. Coxes Big Drip But B.C. Stys Dry Rinmker Chesney New Westminster. - CKNW, here, dded little otive meteorology to the rdio business recently, trying to mke rin for wht, up until lst week; ws the bone-dry minlnd of B.C. Active meteorology, ccording to the sttion's chief rinmker, Joe Chesney, mens trying to mke rin yourself, s opposed to pssive meteorology-predicting when some other fellow is going to mke some. Chesney, who is disc jockey Dn the Rngers Cbin progrm, took off in Queen Chrlotte Air- :nes plne with supply of dry çe nd recording mchine. He ilso crried wtering cn. The mchine cruised up the r rser Vlley to Chilliwck, drop- )ing the dry ice on ny juicy umulus clouds met on the wy. l'here were reports tht some in fell bout 12 hours lter, 'ut the professionl wethermen vere inclined to sy, "Bh! Just coincidence." Officilly, there ws rinfll 'mounting to three one-hunlredths of n inch in New Westminster tht dy, which led Bill te, sttion mnger, to n - 'ounce cheerfully tht since the opertion hd been so successful he would order the boys to hve nother go t it lter. Those who hppened to notice the drops tht fell in the re were hoping for much more, but took the view tht even this ws better thn nothing. At lst reports, however, pilot Jim Peters of QCA did not figure there would be stedy work in this sort of thing. Defence Policy Needed Vncouver.-Delivery of equipment needed to modify rdio trnsmitters so tht enemy ircrft could not use them s nvigtion ids would tke t lest five months, George Chndler, mnger of CJOR nd member of the Civil Defence Bord, sid here. He ws discussing sitution which he hs ttcked severl times ltely, the fct tht Ottw hs "no policy t ll" on civil defence nd tht the rdio industry hs not been told wht is expected of it in the event of ntionl emergency. Dely in the setting up of min control centre for civil defence here by the federl government, he sid, is holding up the estblishment of disster communictions system for the re. Heds Westinghouse P.R. Hmilton.-C. H. McBin hs been ppointed public reltions mnger of the Cndin Westinghouse Compny Limited here it ws nnounced lst week by Herbert Rogge, president. McBin joined Westinghouse in 1931 fter grduting from McMster University nd hs been ssocited with the pplince division in sles promotion, dvertising nd sles. For the lst four yers he hs been mnger of the pplince sles deprtment. 1,241 of this pper's totl circultion of 1,786 re Ntionl Advertisers nd Agencies. NEED A MAN? EQUIPMENT FOR SALE? USE AN AD IN CANADIAN BROADCASTER ' ôu DANGERFIELD MOTORS, Dodge nd De Soto Distributors, sy: "We hve been very plesed with the results obtined by dvertising on your sttion, which my be evidenced by our renewl of contrct for the coming yer." WATCH FOR WEAK LINKS Between Toronto nd Montrel-nd not covered by the sttions in those cities-is the prosperous nd growing mrket of Estern Ontrio, including the rich urbn res of Kingston, Belleville, Brockville, Pictorl, Perth, nd Smiths Flls. Pln now to cover this mrket with your next dvertising cmpign nd void hving wek link in your sles messge. - Se duedezt Sdteiut dttu' wd LKWS KINGSTON 5000 WA,TTS %0 KCS. Represented By: NATIONAL HHOAIICAST SALES TORONTO: 88 RICHMOND STREET WEST - PL MONTREAL: MEDICAL ARTS BUILDING - FI VANCOUVER: ROY CHAPMAN, 804 HORNBY ST. - TA We cion i sell nine il-uonéls`15 _j[qi(i2 r ì[_i iij0_,_ic24-1. ir-t WE SELL fkbb Serving Simcoe County Pul Mulvihill In Toronto Rdio Time Sles (Quebec) Ltd. In Montrel Adm Young In The U.S.A. MONCTON NEW BRUNSWICK

4 Pge Four Cndin Brodcster & Telescreen September 5th, 1951 behind the Scent in Rdio s trnscribed by H.N. Stovin "Though commonly clled tilt dog dys, do find no lck of ctivity mong our good Stovin sttions, which does not surprise me, since three fifths of Pepys is PEP Hrry Munro reports tht CKY Winnipeg hs exclusive rights to brodcst mjor sports in Mnitob, nd tht Imperil Tobcco (Sweet Cporls) hs signed to crry the complete footbll series, including the Grey Cup finls. Jck Wells, outstnding Western Cndin Sports commenttor, will hndle the plyby-ply brodcst. CKY is lunching powerful dvertising promotion pln including newsppers, drmtic spots, write-ups, progrms before the gme plus personlity interviews A doff of the ht to CKY, too, on their help towrd creer given to Sm Cncill nd Crl Wildemn, reported elsewhere From Flin Flon, Mnitob's third lrgest community, welcome note from Mnger C. H. Witney, who cn prove Sttion CFAR to be top fvorite in this re. Their engineer, finishing work on the cble two miles from the studio, found himself without trnsporttion. Being of the `come -hell -or- high -wter' type, he clmly broke into progrm nd told the udience he wnted cb, nd fst! For the next ten minutes there ws brrge of telephone clls by listeners, ll clling cb! Bob Hosie, CKOM Ssktoon, sends long grnd fn -letter commending Commenttor Art Henderson for his excellent nd imprtil reporting of locl events. Another letter to Art sys 'We lmost feel we re t the gme when you re on the ir.' CKOM is giving rel ledership in supporting Community enterprises, too In the old dys I did often close my diry with the letters ASTB, being short for 'nd so to bed,' but do now prefer insted ASSIAPS. (Ask ny Stovin mn!)." "A STOVIN STATION IS A PROVEN STATION" MONTREAL lloce N. STOVIN & COMPANY TORONTO WINNIPEG VANCOUVER 220 elenffiye`.ox 1hete hue gld. Act4iete Flin Flon Winnipeg CJOR Vncouver CFAR CFPR Prince Rupert CKY CJRL Kenor CKLN Nelson CJBC CJGX Yorkton CHAB Moose Jw CFOR CJ NB North Bttleford CFOS CKOM Ssktoon CHOV CJBO Toronto (rlli Owen Sound Pembroke Belleville CFJR CKSF CJBR CJEM CKCW CHSJ VOCM Brockville Cornwll Rimouski Edmundston Moncton Sint John Newfoundlnd COBA Government Reltions Top CCBA Agend Toronto.-Ontrio Premier Leslie Frost hs been invited to ttend the first nnul convention of the Centrl Cnd Brodcsters Assocition, to be held here in the Royl York, September 24 nd 25. In mking the nnouncement, CCBA president Rlph Snelgrove sid he hopes tht pln will be forthcoming for mutul co-opertion between the Ontrio Government nd rdio sttions in the province in mtters pertining to hydro, provincil dvertising, tourist promotion nd griculture s result of this convention. Snelgrove, who is president of sttion CKBB, Brrie, lso hopes tht this meeting will produce concrete ides of service to dvertisers nd in consequence, productive of dded revenue to sttions. Some smller sttions, he sid, re fced with growing need for sleble ides nd plns to put them into opertion, nd Snelgrove feels tht considerble prt of this convention should be devoted to the discussion of wys nd mens of pooling wht he clls "gimmick ides" nd to improving locl news coverge without dding mterilly to overhed expense. Hrold Moon of BMI Cnd Ltd. will tell delegtes wht steps hve been tken in clssifying recordings in the vrious librries. Jim Allrd, genrl mnger nd Pt Freemn, director of sles nd reserch, will represent the Cndin Assocition of Brodcsters nd, mong other mtters discussed, will be CAB ctivities nd the Mssey Report. Mrk Npier, vice-president of J. Wlter Thompson Co. Ltd. nd chirmn of the Cndin Advertising Reserch Foundtion, will ddress the meeting on "Wht Cn Reserch Do For You?" The CCBA's gend committee is ttempting to line up representtive of n "extremely successful sttion" in the U.S. who would spek to the meeting on "How to Operte Successful Sttion," Snelgrove reported. CBC BOARD MEETING Ottw.-There will be threedy meeting of the bord of governors of the Cndin Brodcsting Corportion in Montrel beginning September 27, it ws nnounced here lte lst month by bord chirmn A. Dvidson Dunton. IN 1950 BBM MAPS RELEASED Toronto.-The Bureu of Brodcst Mesurement's 1950 sttion mps were distributed lst week to the 24 BBM member sttions in the Mritimes, C. J. Follett, the Bureu's executive secretry, nnounced. This is the first group of these mps to be relesed. Other releses to the reminder of the 125 subscribing sttions re to be mde shortly, Follett sid. *guniggemesesesemgge*. SELL MANITOBA The Rich Fmily Mrket with MANITOBA'S Fmily Sttion IN WINNIPEG AND MANITOBA IT'S "THE STATION WITH PULL" Representtives Horce N. Stovin & Co. - Cnd Adm J. Young, Jr., Inc. - U.S.A.. The...'i- for DISCS, TAPE "Children's progrms, when properly used, led ll rdio selling!" Here's the Sellingest Kidshow Ever! SLEEPY - JOE minute progrms. T.V. EXTRA!!! 20 SPECIAL XMAS SHOWS (Sold seprtely if desired.) Stories nd Music for Moppetts strring inimit- ble & phenomenl JIMMY SCRIBNER Rdio's Uncle Remus Specil uditions vilble. Write right Now! LIMITED 2100 VICTORY BLDG. 80 RICHMOND ST. W. TORONTO. i

5 September 5th, 1951 Cndin Brodcster & Telescreen Pge Five CANADIAN!!:. iuster (Authorized s Second Clm Mtter t the Poet Mee Dept.. Ottw) Published by R. G. LEWIS & COMPANY, LTD., 1.631/2 Ch irch St., Toronto 2, Cnd EMpire Printed by Reg. Willson Printing Compny. 3 Chester ive., Toronto - GLdstone 4844 Editor: RICHARD G. LEWIS Business Mnger: ARTHUR C. BENSON Art Editor: GREY HARKLEY News Editor: THOMAS C. BRIGGS Reserch Consultnt: G. E. RUTTER Photogrphy: ANTHONY TRIFOLI Correspondents Montrel Wlter Dles Winnipeg A. L. Grside Vncouver Bob Frncis CCAB i , No e Copy - $3.00 Yer - $5.00 for Two Yers Advertisers Don't Write Editorils Adpted from n ddress to the Western Assocition of Brodcsters, by Richrd G. Lewis, C. B. ce T. editor, t their 1951 Convention t the Bnff Springs Hotel. When ntionl dvertiser or his dvertising gency wnts to buy n dvertisement in newspper or other publiction, he buys specific spce; sys wht he wnts to sy in it; nd leves the rest of the pge to the highly -trined crftsmen from the editoril deprtments. When the sme dvertiser wnts to buy time on rdio sttion, he dicttes wht kind of mteril shll occupy the rest of the period. The result of this is, in word, tht wheres newspper dicttes the policy nd the nture of the mteril in its editoril columns, the rdio sttion hs blndly turned over this importnt function to the dvertiser. The defence sttions will offer is tht the dvertiser is eger to ttrct listeners so tht they will buy his product, nd tht cnnot rect ny wy but fvorbly to the sttion which is obviously trying to build up listeners too. This, however, is not lwys fct, becuse we hve ll of us herd dvertisers dmit tht sometimes it is just s prcticl to nnoy people into buying their product s it is to plese them into it. There re some sttions tht hve dopted policy more similr to tht of the pub- lishers. These, of course, re the block progrmming sttions. We hd story from one of them just ltely bout sttion which is blocking drmtic period. But generlly speking, s the Mssey Report points out, these sttions concentrte on populr music punctuted with news. The surveys show tht people seem to like this kind of lzy listening with one er while he other one is sweeping the floor. Mybe he commercils penetrte this kind of lisener's sub -conscious. Who m I to sy? I think tht, insofr s their ntionl dvertising is concerned, mny sttions hve iold out to the gencies nd their clients. Most of the Mssey Commission's criticism of the progrms should rightfully be ieveled t the gencies for some of the.tihings they get wy with nd t the sttions or letting them get wy with them. The commercils they send re, in the min, ibly prepred to the point where they ictully mke good listening. I don't think, Hough-nd there re surveys to prove his point-tht people resent the commerils so much s wht goes on between hem. Mybe you will sy the gencies will ever let the sttions get progrmming out f their hnds. But the gencies don't write 1e editorils in the Clgry Herld or the Never dull moment, Edmonton Journl, but they still buy spce. This is not- slight to the bright minds in the gencies. There re innumerble gency people who hve helped build rdio nd whose vlue to the medium is beyond description. They re in gencies becuse they wnt to be in rdio production, nd the gency is the nerest pproch they cn find. I feel tht rdio needs them bck in its sttions. When I ws gthering my mteril for this tlk, I hd cht with friend of mine who holds n executive position on the dvertising side of one of Toronto's dily newsppers. Forgetting typesetters nd other technicins, he told me tht his pper employs 134 editoril people-full time, tht is-nd tht includes the editor, subeditors, reporters, columnists nd photogrphers. On the dvertising side, it hs 19 slesmen on ntionl nd locl disply. The rtio is bout three to 20. Some of the writers re big nmes, nd people request position close to their rticles nd columns nd py premium rte for the privilege. But it would never occur to them to tell these writers wht to sy. Rdio hs the sme sitution when people clmor for spot before or fter the news, nd py premium rte for it. And remember, this is one feture which is not supplied by the sponsors or their gencies. If, s the Mssey Commission sys, progrmming is wek, I submit tht it is not generlly becuse of the sttions' filure to do competent job. The trouble, in my opinion, lies in the fct tht the gencies hve undertken to relieve sttions of lrge shre of the responsibility of prt of their progrmming nd to py them for the privilege, nd they hve succumbed to the tempttion. September 5th, 1951 A rdio sttion cn be mighty London or New York Times, which prints its news nd its fetures with one objective-to ' interest its reders. Or it cn be throwwy shopping guide, which prints nything tht is hnded to it to print s long s it gets pid for printing it. I don't hve to elborte on the difference between the two; the difference in socil stnding; in public cceptnce; in finncil gin. A rdio sttion will ttin the highest stnding in is community, not by mking over its fcilities to dvertisers who my t times elect to ggrvte listeners into buying goods. It will ttin it by stffing its studios with competent newsmen snd entertiners, by selecting the best of progrms, be they live or trnscribed, nd by generlly mking of itself n even more importnt prt of the lives of the people in its community, in terms of entertinment, informtion nd eduction, s well s public service, thn it hs lredy become. An Importnt Conference Rdio reformers nd would-be reformers re lwys clmoring for the rights of the minorities. There is such lrge number of these minorities nd they re so much more vocl thn the rest, tht the mjority sometimes tends to get shouted down by the minorities. Something long the sme lines might be sid of the regions into which Cnd's privtely -owned brodcsting sttions re divided. It hs been our plesure to ttend nd to report locl or regionl brodcsting conventions in every re of Cnd except one, nd tht is our home re of Ontrio, or to give it its broder nme, Centrl Cnd. The nnouncement tht the Centrl Cnd Brodcsters Assocition will be holding two-dy convention in Toronto September 24 nd 25, nd tht this function will be n nnul ffir, is welcome news nd news tht is, in our opinion, much overdue. It is our hope tht this meeting of the Ontrio nd Quebec English sttions will be well ttended nd tht delegtes will show up with determintion to get things done for the good of the industry in generl, nd tht prt of it which is locted in this importnt re in prticulr. Besides its importnce to these sttions, this conference should be wtched with interest by ll prts of the country, becuse most ntionl business stems from either Toronto or Montrel nd rdio is judged by its performnce within ershot of those who buy the time.

6 t'ge Six Cndin Brodcster & Telescreen September 5th, 1951 THE BEST YEAR YET! PROGRESS IS STEADY IN THE CKBI MARKET Up to July 31st this yer we note: BANK CLEARINGS $46,353, An increse of over $5 millions over VALUE OF BUILDING PERMITS $1,276, An increse of $116, over UNDER CONSTRUCTION AT PRESENT * The New Sfewy Super Mrket. * The New Woolworth Building. * The New Kresge Block. * The New Medicl Block. * A New Bkery. Brring frosts, we will hve the lrgest crops ever hrvested. Stedy expnsion is the keynote here. Strt your cmpign in this expnding mrket this yer. Get the prticulrs from your nerest All -Cnd Mn! CKBI PRINCE ALBERT SASKATCHEWAN 5000 wtts TO THE BROADCASTING INDUSTRY By Wlter E. Elliott Another in series of frnk tlks bout Elliott -Hynes nd the brodcsting industry. CAR RADIO SURVEYS About one out of three utomobiles on Cndin streets nd highwys is equipped with rdio. The verge sets - in -use mong cr rdios is 32%. This informtion is obtined from the cr rdio surveys conducted twice yer s regulr prt of Elliott -Hynes complete survey service. In ech of the 12 cities where cr rdio surveys re conducted, these figures cn be projected to the number of crs in use t given time-bsed on trffic -flow studies conducted by the city trffic deprtments. Intl. Avition Bldg. MONTREAL UNiversity 1519 Wr Ymitel [ Continuous Rdio Audience r [ Mesurements Since Brodview Ave. TORONTO GErrrd 1144 W.A.B. Freedom Of Press For Rdio Is Trget Bnff.-"It hs become crystlcler in the lst six months tht our min purpose nd duty is to estblish... for brodcsting the sme freedom, rights nd privileges tht re now extended to ll other forms of communictions," sid T. J. Allrd, ddressing the nnul convention of the Western Assocition of Brodcsters here lst week. Allrd, who is generl mnger of the Cndin Assocition of Brodcsters, sid tht since "the ordinry lws of the lnd re deemed sufficient to protect the public from licence or improper prctice in the cse of ll other mens of mss communiction," they should be sufficient for rdio. Brodcsting is twentieth century extension of the Press, he contended, nd it lone should not be singled out for control. (Erlier lst month, Allrd lshed out t the CBC's control over brodcst news in letter to the Deprtment of Externl Affirs commenting on the United Ntions' drft convention on freedom of informtion. As long s the CBC's regultions re in force, Allrd declred, "we feel tht Cnd would scrcely seem to be in very strong position to urge upon others n enlightened nd progressive policy on freedom of informtion." He then quoted from section 13 (1) of brodcsting regultions from The Cndin Brodcsting Act, which reds: "Sttions shll not trnsmit in the form of newscsts. news commentries or in ny mnner ny news or informtion of ny kind published in ny newspper or obtined, collted or co-ordinted by ny newspper or ssocition of newsppers or ny news gency or service except the following: () Such news bulletins, free from sponsorship, s re relesed by the (Cndin Brodcsting) Corportion for the express use of brodcsting sttions, brodcsts of which shll be subject to such conditions s the Corportion my prescribe; (b) Locl nd sports news under written rrngements to be mde by ech sttion individully with its locl newspper or newsppers or collected through its own employees. Copies of ll such written rrngements shll be filed with the Corportion immeditely upon completion thereof; (c) News from sources other thn those provided for in cluses () nd (b) hereof with the prior permission in writing from the Corportion nd subject to such conditions s the Corportion my specify.") "Control probbly grew up becuse of the dmitted need for regultion in the brodcsting industry," Allrd told the WAB delegtes, "but regultion nd control re two entirely different things." This need for regultion, he sid, should not be permitted to serve ny longer s n excuse for control. Allrd held tht the chief service of the Mssey Commission to brodcsting is tht it clrifies the issues nd enbles brodcsters to pproch single trget with unity nd concentrtion, tht trget being freedom. He suggested tht the CBC should be eqully s interested in seeing rdio's struggle for freedom won s re the privte brodcsters, since the CBC's key men "must, in their herts, relize tht n independent regultory Bord is the best thing for brodcsting s n industry, rt nd science, nd for the public welfre." In discussing rdio's role in civil defence, Allrd sid tht in the event of n emergency, "brodcsting will hve tremendously importnt prt to ply in providing informtion, mintining civilin morle nd giving instructions to the civil populce." Allthough the CAB ws one of the first groups to become interested in defence nd the first to suggest prcticl pln of ction. wht is still needed, he sid, is n nnouncement by the Federl Government of cler-cut policy for the guidnce of brodcsting in defence efforts. "Brodcsters re s fmilir With the needs nd requirements of Civil Defence progrm s nybody in the country nd hve worked more ctively t it thn 'ny other group," he declred. Allrd briefed the convention delegtes on the sitution which rdio is fced with in the United Sttes now tht the effects of television re being felt. He mentioned the over-ll reduction of rdio rtes, nd wrned tht Record Fruit Crop mens greter buying power thn ever in the rich Nigr Peninsul npt/rf Sir:e? Uretoit,5'0«,7 C/(TB served by REPRESENTATIVES TORONTO: MONTREAL: Rodio 0'' Time :. Soles 71ow620T Pul Mulvihill

7 September 5th Cndin Brodcster & Telescreen Pge Seven W. A. B. (Continued) comprble problem would hve to be met by rdio in this country if nd when television rrives, even though it will be concentrted in Toronto nd Montrel in the beginning. The dvertisers nd gencies who del in ntionl dvertising, nd centred minly in these 'two cities, will see television ll bout them nd ssume tht everybody lives the sme wy they do, Allrd believed. "Lrger nd lrger portions of their budgets will, especilly t the strt, go into television," using money tht would hve otherwise been spent in rdio in other cities." But if rdio rtes must come down in three or four yers s result of TV, Allrd urged tht brodcsters "see to it tht they come down from the plce where they should be, nd for some yers should hve been, not t the plce where they re now" which, "by ny scientific yrdstick," is too low. In closing, the CAB generl mniger prised the "unselfish vision" -f men like the Sedgwicks, the 'rsons, the Loves, the Rices, the vlurphys nd the Buchnns, who td "well nd truly lid" the 'oundtions of the CAB. "They.gve the stisfction of knowing ht they built well nd truly," re sid, "nd tht they hve rined, nd re continuing to rin, cpble successors." Will Revive "Bevers Bnff. - Cndin Brodcster & Telescreen is prepred to revive its Bever Awrds if there is n indiction tht the rdio industry is behind them, Richrd G. Lewis, editor nd publisher of this pper, told delegtes t the nnul convention of the Western Assocition of Brodcsters here. In his speech, delivered t the WAB's nnul dinner, Lewis sid: "We re prepred to present four Bevers every yer. Ech will be given for locl tlent series, to be djudicted by n'independent committee ppointed by us." "Awrds," he sid, "would be given to sttions, with diploms for the people involved in the progrms. Mrks would be wrded on the bsis of listener interest nd degree of encourgement to locl tlent." The publisher sid he thought tht these wrds would present " mens to bring out into the light of dy some of the fine progrmming tht is being done by the privte sttions of Cnd, nd to dd little encourgement to do more of it. If the revivl of the Bevers would contribute to the cuse, then we re willing to go long with the gg." Lewis reminded his udience of Western brodcsters tht for three yers, beginning in 1945, C.B.&T. hd conducted the nnul Bever Awrds, designed to centre public ttention on the rdio medium nd the people in it. "Apprently the Bevers re still remembered," he went on, "becuse ltely number of people hve suggested tht it is time they were revived." In disclosing detils of the system on which the wrds would now be bsed, the speker sid tht there would be one "Bever" wrded to sttion in ech of the four min power clssifictions: 250 wtts, 1000 wtts, 5000 wtts nd over 5000 wtts. One of the winning progrm series would be djudged s being superior to ll other entries, irrespective of clss, nd it would cpture the "super-duper Bever." Drwing ttention to the importnce of the Bever Awrds, the editor of this pper contended tht, through them, "we cn crry positive rdio story in print wherever dily or weekly newspper is sold." He told ll brodcsters tht "through your own fcilities you cn fr more thn double up on this potent pub- licity. It is you who stnd to gin by it nd your gins re our gins." You rech more Rdio Homes for less money vi CFCN, Clgry - Your best Buy in the Albert Mrket. Here's why: August ws no holidy! Sundy, August 5th-sw morning church service brod- cst from Trenton. Then, in the fternoon, remote brodcst of Drumhed Dediction Service from Memoril Prk, Tweed, on the occsion of tht villge's Dimond Anniversry. Sundy, August 6th-originted nd crried complete brodcst of Gold Cup Regtt nd Speedbot Rces on Picton By. Cndin Power Bot officils sy this is first covered. August 13th-16th-four dys time entire event of this kind of fternoon nd evening brodcsting from our studios t the Belleville Fir. August 19th-25th-our Fifth Anniversry Celebrtion with specil brodcsts, promotions, retil sles courses, rdio meetings for merchnts nd good strt on Sixth Yer of Service. CJBQ 3ELLEVILLE TRENTON ' 6;fficyiblopieff y600 VC "5000 WATTS CFQC in Ssktoon wtt wheel touching every phse of life in Ssktchewn! ASK RADIO REPS Montrel Toronto Winnipeg Vncouver STATION Rodio Homes Cost per 1000 CFCN 97, e #2 66,787 42e #3 36, e (Figures quoted re 1950 BBM Dytime Averges nd Costs re bsed on 1 -hour "C" Time rtes.) CFCN-CALGARY FOR RESULTS! THE VOICE OF THE PRAIRIES ASK: Rdio Reps. Toronto - Montrel Winnipeg - Vncouver Adm J. Young Jr., Inc. U.S.A.

8 Pge Eight Cndin Brodcster & Telescreen September 5th, 1951' Letter to the Editor APPRECIATES BROADCAST The Editor, Picton Gzette: As one of the mny who hd the privilege of listening to the brodcst of the Picton Gold Cup Regtt over sttion CJBQ, Belleville, my I express my grteful thnks to Mr. McFrlnd for his generosity in permitting this Brodcst to tke plce. It ws plesure to sit nd listen s the reception ws so cler one could lmost fncy they were t the course themselves. We re proud indeed tht Cndin hs t lst won the cup, nd my the Town of Pioton continue to hve success. -Florence Cooper, Picton. (Reprinted from Picton Gzette, Aug. 10, '51) WRITING A Copy Mn Hits Bck We sked copy mn to turn the tbles nd tell the industry how it could help him do better job. Here is the result, by Chuck Tierney, three yers copy chief t CFRA, Ottw. The recent rdio writers' contest, sponsored by C. B. & T., showed definitely tht rdio continuity writers, especilly those who write commercils for their bred nd butter, welcomed the opportunity to bsk in the light of new recognition. For ll too long, the verge writing Joe nd Josephine in most rdio sttions hs been considered s necessry, but not overly importnt member of the stff. Now, however, new concept in thinking, s fr s commercil continuity writers re concerned, seems to be in order. The importnce of good rdio copy hs been stressed time nd time gin by men who re prominent in ll fields of dvertising. Most rdio sttions mke presenttions of commercils to the vrious sponsors before they re ired. So, with so much ttention now being focused on the commercil, it seems resonble to hope for n end of the old order where commercil writer could be nyone from the office boy to the chief engineer. Not everyone cn write good commercil. The mn or womn who cn hs in ll probbility hd extensive experience in rdio writing; keeps constnt check on the commercils writen by others; follows the chnging trend in dvertising methods; studies new techniques; nd is constntly striving for improvement. He, or she, will listen regulrly to the different nnouncers, noting their style nd presenttion, nd where possible, will write commercils especilly for the mn who will red them, knowing tht the more clerly nd believbly they re red, the more effective they will be, nd the greter will be the results obtined by the sponsor. And this, fter ll, is the sole purpose of the rdio commercil. Obviously the mn or womn who fulfils these requirements is specilist, nd should be considered s such. They should be ble to mintin close contct with their sponsors ( difficult tsk when writer is hndling more ccounts thn cn efficiently be looked fter), nd, wht I feel to be very importnt, their opinions nd ides should be crefully considered by the ccount executive or rdio time slesmn. In too mny cses re the ides nd suggestions of the writer ignored becuse the ccount executive or time slesmn feels tht "this isn't wht the sponsor wnts." If the sponsor is fully cogniznt of rdio techniques, then he knows, nd rightly so, exctly wht he wnts. But in the cse of the mjority of locl sponsors, they only hve sketchy knowledge of rdio nd re minly concerned with hving their nmes FOR THESE.ARTISTS CARR, Joe DAVIES. Joy DENNIS, Lddle ELWOOD, Johnny HANDLEY, Joe LOCKERBIE, Beth MATHER, Jck MILSOM, Howrd MORTSON, Verl O'HEARN, Mon RAPKIN, RUTTAN, Murice Meg SCOTT, Sndr SERA, Joseph WOOD, Brry WICKHAM, Ann Dy nd Night Service t Rdio Artists Telephone Exchnge A rel "punch" h" in you r sles story USE c Mke your the product ebec re QV {first 'r1 *ion Sttion 50p0 The only n Quebec city. dio homes Cá 250,p00 ro buying effective..., :::0echs income* choice *Soles Mngement Moy YOUNG JR, INC. Our Representtives: CANADA: JOS. A. HARD'( & CO STD.

9 September 5th, 1951 Cndin Brodcster & Telescreen Pge Nine shouted severl times. In these cses, the slesmn or ccount mn should rgue for the writer, nd explin to the sponsor tht the commercil concerned is the one tht ll in the rdio sttion feel will do the best job. This, of course, is. dependent on the fct tht the writer hs turned out good commercil. Another point is tht mny locl sponsors re influenced by the commercils prepred for ntionl ccounts, nd without stopping to consider tht these hve been written to ppel generlly to the ntionl popultion, insist tht theirs be lmost identicl. I feel tht here, the slesmn hndling the ccount should point out this fct nd show tht the locl writer is ppeling specificlly to the locl udience. The preprtion of good commercil must necessrily be bsed on co-opertion, co-opertion between the sponsor, slesmn, nd writer. After ll, ech of these individuls is working towrd the sme end-to increse sles of the goods or services to be dvertised. Yet, in so mny cses, the writer is expected to turn out scintillting, effective copy on the scntiest of "knowledge. He my never even meet the sponsor, never see for himself wht he's writing bout, hve little or no previous knowledge of the product. Yet he is expected to sit down nd dsh off five or six commercils tht literlly drip with selling phrses nd imply thorough knowledge nd firsthnd experience with his topic. And, he my hve to do this on moment's notice, so tht the sponsor cn get on the ir immeditely. In one sense, this is most flttering to the writer, for obviously he is considered to be n extremely verstile fellow, blessed with n innte nd inordinte mount of knowledge covering ll existing fields of business. But if he's tht good, think how much better he would be if he did hve comprehensive understnding of his sponsor's product. When you come right down to it, the ttitude towrd the commercil writer is most peculir one (grnted there re cses where the ttitude is not mis- plced). The writer, s fr s mny sttions re concerned, is guy or gl who knows everything CHECK The '0V Apple mn bout every business, except how to write good commercil, cn come up with originl, imgintive nd selling copy in minute or two nd is mechnicl perfection t its best, ble to roll commercils out of the typewriter one fter nother without single error. So with ll these ttributes, it's rther surprising tht the writer still receives secondry considertion round so_ mny rdio stllions. The time hs come when the commercil writer should be recognized for wht he is, specilist; highly skilled individul with the unique bility to write selling messge in 15, 30, or 60 seconds. Utilized to the fullest extent, his bilities cn be most profitble to his employer. If he cn't fill ll these qulifictions, he rtes-the xe. So why not tke commercil writing out of the bck room? Mke the preprtion of good commercils worth -while job. As long s writers re more tolerted thn rted, they'll never be content with writing s creer. Insted, they'll be continully looking for other positions tht offer greter opportunity. To pr- phrse populr song, " good writer is hrd to find," nd if you hve one, you wnt to hold on to him or her. While it goes without sying tht slry is n importnt considertion in ny position, I believe tht the mjority of presentdy commercil writers re more intent on doing good job for the rdio sttion nd its sponsors thn they re on furthering their own ends. But ultimtely the time comes when they discover there re more lucrtive fields in rdio thn tht of writing commercils. So, the sttion loses good writer, nd one on whom they've possibly spent considerble time nd money. A new writer must then be broken in with subsequent drop in efficiency, only for time, but s nyone in rdio knows, time mens money, nd wste of time is ctully sttion loss. To hold nyone in position, you must keep him hppy. Selfstisfction in job well done will not sustin nyone for too long. This pplies prticulrly well to the commercil writer. It cn't be too difficult to mke writer hppy or the turnover in most sttions would be phenom- Air Adventures of Jimmy Hour of Chrm Showtime from Hollywood Fmous Court Drms Ports of Cli Nom de Plume Allen SEE OUR ALL -CANADA MAN CKOV Kelown enl, for outside of the studio opertor, no one in rdio sttion receives less recognition. A writer is, hppy when he knows he's doing good job. This stems from the forementioned self-stisfction. He cn be kept in this frme of mind by recognition of his efforts; by the occsionl pt on the bck from sttion mngement; by those he dels with, slesmen, nnouncers, etc., understnding the problems nd effort involved in prepring commercils; nd, nturlly, by being pid slry commensurte with his. bility, output, nd generl worth to the sttion. Those re fundmentl fcts, inherent with humn nture. And writers, believe it or not, re humn. CiCS SELLS in Strtford DID YOU KNOW? Tht CKCL is the only sttion giving complete, on -the-spot coverge of Centrl Nov Scoti Exhibition-the Province's Clss "A" Agriculturl Fi:? Just nother CKCL» public service which keeps listeners tuned to this sttion for "wht's hppening in Centrl Nov Scoti." Tht listening udience is vilble for YOUR sles messge. CKCL COLCHESTER BROADCASTING CO. LTD. J. A. MANNING WM. WRIGHT, Representtive Mnger Toronto nd Montrel George McCloy pcks the Thejwifh Wínnipegers Vuq See our reps... Rdio Representtives Limited Toronto, Montrel Winnipeg & Vncouver Donld Cooke, Inc. U.S.A. '1bltIY<k ON HIS WESTERN HOUR PROGRAM (Live brodcst every week from Winnipeg's Dominion Thetre) Come on "prdner" the show is fine! This is the Western mn tht keeps everyone re- membering tht the good old West is still the best! Another thing to keep in mind, "prd- ner" is tht George hs listeners tht like to buy- let's tell them bout your business! WINNER OF John J. GillnJr. Awrd G. E. On the Air Awrd Billbord Awrd

10 Pge Ten Cndin Brodcster & Telescreen September 5th, 1951 Rdio Sttion Promotion Contest WIN CASH PRIZES... COLLATE STATION PLAQUE Strting August 28th, 1951, nd continuing for ten weeks, the Colgte -Plmolive-Peet Compny, Limited, will be sponsoring the gretest contest ever used in Cnd. Vlue of consumer prizes totls over $20, nd will include 5 new Monrch utomobiles plus host of other prizes. SPECIAL PRIZES FOR RADIO STATIONS AND PERSONNEL This gret Colgte contest extends to Cndin Rdio Sttions nd Rdio Sttion personnel. Here's how: 1. Sttions re sked to use the promotion mteril on the contest supplied by Colgte -Plmolive -Peet. 2. Sttions entering Promotion contest must keep records of promotion, nd mil to Colgte -Plmolive -Peet Compny, Limited, 64 Colgte Avenue, Toronto, t the conclusion of the consumer contest. 3. Entries will be judged on originlity nd ppliction of promotions used. 4. Entries will be judged by pnel mode up of Dick Lewis, Cndin Brodcster Mgzine nd the Presidents of Advertising Agencies serving Colgte -Plmolive - Peet Compny Limited. Winners will be nnounced in the first issue of The Cndin Brodcster following completion of judging. PRIZES: 1st Prize-$100 plus Colgte Plque goes to sttion contributing best single promotion used. 2nd Prize-$50 nd honorble mention to sttion contributing the gretest number of usble ides. 3rd Prize-$ th, 5th & 6th Prizes-$10.00 ech. Red contest dvertisement for full detils on consumer contest then pln your sttion Promotion to get your sttion in the Prize Listing. COLGATE PLAQUE Being originted for this contest, the Colgte Plque is plnned s continuing yerly wrd mde to the sttion showing itself to be the most promotion -minded through ech yer.

11 September 5th, 1951 Cndin Brodcster & Telescreen Pge Eleven $2Q0 00 IN pr1zest 5 'Monrchs $1,250 WORTH OF GASOLINE FOR BOXTOPS OR LABELS FROM ANY COLGATE-PALMOLIVE PRODUCT CASH PRIZES DOUBLED if winning entry contins BOXTOPS OR LABELS FROM ANY GIANT SIZE COLGATE-PALMOLIVE PRODUCT 5 IN 5 BIG CONTESTS SIMPLICITY WASHING MACHINES 1st contest 2nd " 3rd 4th 5th SNATIONAL ELECTRIC RANGES SNECCHI ELECTRIC SEWING MACHINE; closes September October November 10 Send boxtops or lbels to ech rootest IN EACH CONTEST.JU CAN WIN: FIRST PRIZE-A new Monrch six - pssenger coupe with $250 worth of Esso gsoline plus $100 CASH if your winning entry contins boxtop or lbel from ny Colgte-Plmolive product. SECOND PRIZE-Simplicity Wshing Mchine nd Ntionl Electric Rnge plus $100 CASH if your winning entry contins boxtop or lbel from ny Colgte-Plmolive product. THIRD PRIZE-Necchi Console Electric Sewing Mchine with Bench plus $100 CASH if your winning entry contins boxtop or lbel from ny Colgte-Plmolive product. CASH PRIZES DOUBLED if winning entry contins BOXTOPS OR LABELS from Gint Size COLGATE-PALMOLIVE PRODUCTS Send your nme nd ddress to: COLGATE MONARCH CONTEST, PARIS, ONTARIO From ll entries received not lter thn NOON on the dtes shown bove six will be drwn for ech of the five contests. Senders of those entries will be notified by telegrm to comlete this sentence in 25 words or less.. "I like (nme of Colgte- Plmolive product) becuse. The three prizes for ech contest will then be wrded in order of merit. Prize winners nnounced over rdio, in press. Decision of judges finl. Entries become property of Colgte- Plmolive -Peet Compny, Limited, for use s seen fit. Contestp open to residents of Cnd only except employees nd gents of Colgte- Plmolive -Peet Compny, Limited. Winners' nmes on request. Enter ech contest every dy!the more entries you send, the more chnces you hve of winning! Remember, Gint Size Colgte-Plmolive box - tops or lbels increse your prizes! i ',,, _ jf... SAVE 35S on 2 bottles CASHMERE BOUQUET Pink Mist HAND 4 LOTION 75 Hlf-price Sle! HIT CREAM HAIRDRESS Gint Regulr 35' 22'...::... SAVE ON THESE "GET. ACQUAINTED" OFFERS 3 REGULAR CAKES PALMOLIVE SOAP COLGATE DENTAL CREAM ALL FOR 394 YOU SAVE e SPECIAL CASHMERE BOUQUET SOAP with HALO Gint Fmily Size 70' $1.09 SAVE 20e COLGATE SHAVE CREAM WITH 5 CORUX BLADES Lrge Gint 48' 65'

12 Pge Twelve Cndin Brodcster & Telescreen September 5th, 1951 ON OU[BEC MARKET No ti "Are you getting your shre of Cnd's huge Tourist Revenue, which in 1950 ws worth $260 millions to this country? Here is how ech dollr ws spent: 25c in retil nd deprtment stores. 22c in resturnts nd food stores. 17c in hotels, resorts nd cmps. I 2c in service sttions nd grges. 9c for movies nd recretion. 7c for trin, bus, plne, etc., fres. 5c for refreshments, etc. 3c for souvenirs, etc. "Busy, booming Quebec Mrket No. 2 lso contins vst plyground-to csh in on this plus vlue, use these live, sles -productive Rdio Sttions. For the full story-ask Jos. Hrdy." For ny informtion on QUEBEC MARKET No. 2 nd "TRANS -QUEBEC" Rdio Group Telephone, Wire or Write to Jos. A. HARDY & CO. LTD. MONTREAL QUEBEC TORONTO REPRESENTING CHRC CHNC CHIN CHIT CKTS CKVM CKRS CKBL CKID CKNB C K X BRANDON QUEBEC NEW CARLISLE TROIS RIVIERES 5000 WATTS 5000 WATTS 1000 WATTS SHERBROOKE 1000 (French) WATTS SHERBROOKE 250 (English) VILLE -MARIE Jonquière-Kénogmi MATANE THETFORD MINES CAM HELLION WATTS 1000 WATTS 250 WATTS 1000 WATTS 250 WATTS 1000 WATTS This is being written in Roomette 7 in Cr 59 on the CPR trin westwrd bound for Bnff nd the WAB Convention, which will be history by the time it reches you, der reder. My trvelling compnion nd I re in seprte qurters becuse we re both loded down with work tht hs to be done on the trin. To mke it esier, we're trvelling incógnito. He's Lewis nd I'm Edwrds! The countryside, s seen through the picture window of my roomette, is surprisingly green for August 27. Just so tht you will know where we re, we pssed Crtier (pronounced Crshy) little while go. Wild flowers re blooming serenely long the trck. Only n occsionl gilding sprig of silver birch forecsts the fll which must be lurking just round WANTED the corner. Three weeks from now, on the wy home gin, with writing for the upcoming issue written nd filed (I hope), I shll be clicking my cmer s we trvel est, trying to record in color some breth -tking impressions of the glories of Cndin utumn with which to bore my friends through the coming winter. And tht, boys nd girls, concludes your nture lesson until next issue. It's only rumor, but it keeps popping up, tht the Cndin music czr, president of A. F. & M.'s Toronto Musicl Protective Assocition, my meet with some opposition when the musicins hold their elections next Februry. Strictly without confirmtion, t'he story hs it tht genil Wlter Murdock who, with his blnd nd disrming smile cloking grim determintion to get wht he goes fter, hs lmost succeeded in mking the musicins' union the til tht wgs the rdio dog, will be opposed by guy we don't know, nmed, significntly, Bry, when the orchestr boys hold their elections. Whether or not this story holds wter, it is not unresonble to hope tht the dy will come when the musicl profession, through its union, will recognize some vestige of responsibility to the rdio sttions, the thetres nd other outlets for this type of tlent which they must hve if their instruments re to be herd. Bilingul nnouncer for Mritime sttion. Must be ble to spek both lnguges without ccent. Slry will depend on qulifictions nd experience. We re willing to trin cndidte showing remrkble bility in hndling both lnguges. The right mn cn crve n interesting creer for himself in one of New Brunswick's most progressive nd liveliest towns. Apply immeditely nd send udition record in both lnguges to: STATION CJEM EDMUNDSTON - NEW BRUNSWICK Jnury or July CKX gets sles results for the Sponsors! C K X BRANDON Wherever d -men get together the story of McCulloch's Frm Mchinery in Brndon is still hshed over. Perhps it is one of the best rdio dvertising sle success stories to come out of Cndin Rdio in '51. To refresh your memory. McCulloch sold 50 Combines in Jnury nd Februry vi 5 -minute time slot t dily on CKX. McCulloch's gross sles totled $193,000 for the two -month period. July 16, 17 nd 18 Rosemn's Ltd., of Brndon, sold 9 dozen Electric Kettles vi their 10 -minute dily Sport Report t p.m. plus three dytime 50 -word Spots. The Sponsor grossed quick $1, The Sles technique of repetition copy ws used by Rosemn's Limited. McCulloch's copy covered ssorted frm equipment, but to lrge degree this Sponsor did use repetitious copy plugging Combines. For Mrket Anlysis of the CKX trde territory see Rdio Representtives Limited. Another rumor, in the perennil clss, is the one tht hs it tht CBC chirmn Dve Dunton will ny time now be nmed mbssdor to Pflgoni or somewhere. I don't think it's right, becuse I lso understnd tht Dve is building himself new house in Ottw. Also, his nme hs quite often been mentioned s possible generl mnger of the CBC when Dr. Frigon retires, which he is due to do in the next few yers. Whether, if this is true, they would combine the chirmnship nd generl mngership is something on which we cn only speculte. Come wht my, though, time's pushing nd one dy there'll be chnges in the CBC hierrchy s nother mogul follows Austin Weir into the pstures of retire- ment. (Only Austin elected to sty in the stble.) There re two men who hve ttined the dministrtive level the hrd wy-by doing things themselves tht they re now chrged with hving others dond just in cse the Bord of Governors omits sking me for my recommendtions, when, s nd if tht dy comes, I should like to go on record with them now. These re, first, the one-time singer nd privte sttion mn- ger who tries so hrd nd so fruitlessly to mke his growls sound ferocious, the mn who hs now shrunk bck to norml stte of helth nd obscenity, Ernie Bushnell, director generl of progrms; the other is mn who hs less contct with the outside world but who is responsible for the CBC's most importnt nd, I think, most efficient ctivity, nd tht is retiring but vibrnt news chief Dn McArthur. I now move tht nomintions be closed. Prospects of the forthcoming Centrl Cnd Brodcsters Assocition (Ontrio nd Quebec English) Convention, slted for September 24 nd 25 in Toronto, re plesnt for more resons thn one. I'll be out of town until just before it tkes plce, nd consequently will be leving Art Benson nd Tom Briggs to do ll the work-with the minimum of wired, phoned nd irmiled interference - on the September 19 issue in which we shll be commemorting the event. This is plesnt prospect in itself. In ddition to this though, l- ÑE4 TO Yw/9 i:ii? "FAR FAR AWAY" Records Avilble Jim Byrne Mple Lef (Folk) Chrlie Kunz London (Pop) i b"171 AND Ozzie NVillims London (Pop) OTHERS Write us for free disc. FAVORITE MUSIC CO. J. 80 RIVERSIDE DR. TORONTO 310I

13 September 5th, 1951 Cndin Brodcster & Telescreen Pge Thirteen though most of the ntionl business which is funneled out to the entire country stems from this re, the so -vocl minorities, in the Priries, British Columbi nd the Mritimes seem to hve out - shouted Toronto, Montrel nd their environs into complex which is so inferior tht they hve relegted the Mother of the Commonwelth of Cndin Isoltions into stte somewhere be-, tween tht of troublesome but ffluent reltive nd just plin, ordinry ugly duckling. Before nyone becomes rdio nnouncer, he should spend dy, or better still week, studying the pitchmen t the Cndin Ntionl Exhibition. The hucksters who peddle motley vriety of kitchen gdgets re the ones I men especilly, nd I do men peddle. The job they do, first of ttrcting nd holding their udience nd second of getting them to shell out, is nothing short of ter- rific. And they don't seem to work by ny of the rules tht re followed by rdio's pitchmen. In the first plce, they tlk more like people tlking to people individully thn silver -toned ortor delivering his homily to vst throng from some' rised dis. Tricks like stopping ded short, in the middle of sentence, engging the eye of one individul nd sking him if he is not interested to move long nd mke room for someone who is, doesn't just cuse titter t the expense of the chosen person, who might even be prt of the ct. It hs everyone on their toes wondering wht's going to hppen next. The brzen impertinence of ssuring the people tht the product is being given wy to dvertise, nd tht only 14 of the crowd would be permitted to hve one, convinced nobody, beyond n infinitesiml sprk of curiosity tht mde them rise their hnds fst when they were given the word. It ws ll such fr cry from the pedntic rvings bout the chemicl content of bottle of perfume nd the stern dmonition to trot right over to 'the corner drugstore to buy jug of it, two hours fter every drugstore in town hs been closed. A post -grdute course in nnouncing cme to me over lunch when I sked the witer if it would be possible to hve my Lke Supe - REVIEW Good But Oh So Erly By Bob Frncis A good piece to listen to, if you're up t the time nd re interested in fish prices nd wether reports, is Slck Tide, which goes from 4.30 to 6.30.m. (tht's in the morning, men) on. CKNW. Ferdy Bglo, world trveller who hs obviously studied fish nd ll tht sort of thing from here to Btvi, produces the progrm, which is on the ir dily except Sundy, imed t the thousnds of fishermen nd their fmilies on the west cost. This report, obviously, is hersy, since I m s likely to her rdio progrm t 4.30 in the morning s I m to replce Gisele. Johnny Johnson, new mn 'lt the sttion, ssists Bglb with mrine wether reports, prices, tides nd other dt ffecting the industry. Fishermen from up nd down the cost, nd in the U.S., send musicl requests for their fmilies, nd the letters nd crds tht come in red like rdio hm's verifiction list. Interviews re picked up by stffers ll over the cost nd one goes on the ir ech morning -from fish pckers t se, cnneries, fishermen's homes nd the dockside. The Bord of Hrbor Oomm'issioners tkes qurter hour to nnounce officil stuff on mrine trffic, buoys, storm wrnings nd ll the other essentil dt on which fishermen bse their movements. Slck Tide hs n unexpected drmtic punch nd n ir of the se bout it. You don't hve to be fishermn to enjoy it, but you hve to be wke. rior troutt grilled insted of fried. The witer sid: "I'll see, sir," brought it bck s requested, nd sid with grin: "I just told the chef it ws for you." Well, you cn't ply cribbge on roomette tble with typewriter on it, nd Edwrds hs just stlked petulntly pst my door for the third time. (He wnts to recoup some of lst night's lossts.) So buzz me if you her nything, won't you? A WEEKLY BBM of 71,380.f'` (44,340 dily) gives CJBR Rimouski The Lrgest French -Lnguge Potentil Coverge in Cnd fter Montrel nd Quebec City 5000 WATTS ON 900 KCS. Supplementry lo the French Network CJBR RIMOUSKI tie Ask HORACE STOVIN IN CANADA ADAM YOUNG f THE U.S.A. - =-pcj FIRST REMOTE BROADCAST/N CANADA CFCF lone cn offer you its rich experience s the originl pioneer in Cndin brodcsting history! The sme sprk of enthusism nd lertness tht put CFCF first on the ir in Cnd hs fnned to full blze. Sure in productive methods of Merchndising nd Progrmming, stff of experts complemented by the finest rdio equipment in rdio tody mkes CFCF Montrel... A HIGH-POWERED, LOW-COST SALESMAN FOR YOU! H "It sys here tht in spite of the high cost of living nd high txes, most people cn still fford bout 2 mels dy nd rdio on which to her Wlter Dles' new show, 'Listen Ldies'." - REPS: ALL -CANADA IN CANADA WEED 8 CO. IN THE U.S.A.

14 Pge Fourteen Cndin Brodcster & Telescreen September 5th, 1951 CFCO gin goes over the top with 77,420 Rdio Homes t cost to the dvertiser of 39 cents per thousnd homes. The Lowest Rdio cost in the whole of South Western Ontrio. BBM Study No. 4. CFCO Kcs - Chthm ervin9 over... 45,000 French-Cndins. Diled by the entire popultion of the Oil Province for the best musicl progrms. CHFA EDMONTON 680 KC WATTS "L voix frnçise de l'albert" - SEE OMER RENAUD ce CO. - *' %e,írpi rm(" q1e4 741/OvYSvyAE, Ze r.e B/L//O/VDOLLogiP GiP'EAlfiP/yONIiPEAL PLL/S~ET YOgPS' meow/ dzydß YES, CKVL IS A FOUR YEAR OLD RADIO PHENOMENON... IN 1947 WE HAD 17% OF THE FRENCH AUDIENCE... TODAY 44.5% IN GREATER MONTREAL PLUS... MORE THAN THE OTHER RATED FRENCH STATIONS COMBINED... CANADA'S LARGEST PERMANENT STAFF AGENCIES By Art Benson SPITZER & MILLS Toronto. - Colgte-Plmolive Peet returns some of its mjor shows to the nets this month. The Hppy Gng gets bck to the Trns -Cnd network September 10 with the sme formt nd rtists, s does its French counterprt, Les Joyeux Troubdours over the French net. Both shows dvertise wide rnge of Colgte products. Shre the Welth strts bck September 22 over the Trns- Cnd with delys to CKWX, CKRC, CFRB nd CJAD, while the French version, L Mine d'or, gets going September 18 over the French net. Products dvertised include Hlo Shmpoo, Fb nd Plmolive Shve Crem. Cndin Cellucotton Products hs scheduled six-month spot nnouncement cmpign over 17 sttions cost to cost dvertising Kleenex, commencing September 17. Quker Ots Co. of Cnd hs two -month spot nnouncement series going to 38 sttions cost to cost until November dvertising Quker Ots. Toni Home Permnents hs 13 -week spot nnouncement series under wy on CFRB, Toronto, dvertising Toni Creme Rinse. VVOODHOUSE & HAWKINS Toronto. - Mher Shoes Stores returns Double or Nothing to network of nine Ontrio sttions (from CFRB, Toronto) feturing Frnk Deville, Art McGregor, Stu Kenney nd Don Gordon. Sme sponsor hs lso extended the trnscribed Henry King Show (S. W. Cldwell) over eight dditionl sttions until the end of the yer. Pryl nd Nye (Bttery nd Ignition service) hs tken the five-minute six --week 11 o'clock newscst for three months over CKEY, Toronto. Puddicombe Motors Ltd. (Mercury -Lincoln -Meteor) hs threemonth series of singing commercils going to CHUM, Toronto. S. W. CALDWELL Toronto. - Cndin Westinghouse Co. Ltd. returns for the third seson Cndin Westing- house Presents feturing the Don Wright Chorus nd John Fisher, commencing October 7. The show origintes from CFPL, London, t the new time of 6.00 p.m. (EST) Sundys nd is fed to 49 sttions of the Dominion network plus three Trns -Cnd Newfoundlnd sttions. John Trethewy looks fter the commercils. LOVELL TO DOMINION Toronto. - Mel Lovell, former recording engineer with L. J. Hegerty Ltd., hs joined the stff t Dominion Brodcsting Compny s chief recording engineer. He replces Austin Morn who ws ppointed rdio director t McConnell -Estmn's Toronto office lst month. RONALDS ADVERTISING Toronto.-Rexll Drug Co. Ltd. returns Amos 'n' Andy (from CBS) to the Dominion network plus CFRB, Toronto nd CFCF, Montrel, September 30. John Re hndles the commercils. Louis K. Liggett Co. Ltd. resumes the 15 -minute once week trnscribed Drm of Medicine for the seventh seson to network of nine Cndin sttions September 16. McLAREN ADVERTISING Toronto.-G. W. Hogn Co. Ltd. (Pontic -Buick) strts the fiveminute five week trnscribed Sport Yrns feturing Wes Mc- Knight over CFRB, Toronto, September 17, running through until My, ERWIN WASEY OF CANADA Montrel.-S. C. Johnson & Son Ltd. (Wxes) hs scheduled series of twice dily trnscribed spots over 15 Quebec French sttions commencing September 10 nd replcing its network show, Qui Suis Je? Toronto.-The Musterole Compny of Cnd hs scheduled series of trnscribed flsh nnouncements over 16 sttions cost to cost running from October to Mrch of 1952 dvertising Musterole Chest Rub. DON H. COPELAND Toronto.-The Associted Bulb Growers of Hollnd hs scheduled six -week series of five-minute two - -week trnscribed tlks on bulb culture commencing September 11 over 16 sttions between CJCH, Hlifx nd CJVI, Victori... CANADA'S BIGGEST LIVE TALENT SPENDER... MODERN EQUIPMENT... POWER PACKED PRO- GRAMMES THAT PULL... SPONSORS WISE REALIZE "For every 'out-of -home' rdio in SAINT JOHN, N.B., July '51 E -H reports people within rngethe highest figure in Cnd!" Of these people the choice is obvious: CKVL IS A MUST FOR THE MONTREAL -QUEBEC PROV- INCE MARKET... PHONE, WRITE OR WIRE FOR CFBC Rting: 30.0 Sttion "B" 26.7 REMAINING AVAILABILITIES NOW! About "Fll" nd "Winter" bookings-see our representtives: CANADA Rdio & Television Sles Inc., Montrel nd Toronto UNITED STATES Donld Cooke Inc., New York City J. L. Alexnder - Montrel & Toronto Weed nd Compny in the U.S.A. J. N. Hunt & Assocites in Vncouver CFBC»Figures, verified by Elliott -Hynes Ltd., re for July 1951 evenings. SAINT JOHN NEW BRUNSWICK

15 September 5th, 1951 Cndin Brodcster & Telescreen Pge Fifteen AGENCIES OPENS TORONTO OFFICE Toronto. - Needhm, Louis & Brorby Inc. enters the dvertising gency field.here this month with offices t 880 By Street. John Willoughby, from hedqurters in Chicgo, will mnge the locl opertion ssisted by Edwrd Reed, formerly ccount executive with J. Wlter Thompson's Toronto office. g COCKFIELD BROWN Toronto.-Cnd Pckers Ltd. hs tken over the sponsorship of the Toronto Symphony Orchestr's Pops Concerts to be herd Fridy nights for one hour over the Trns -Cnd network, commencing middle of October. Announcer nd commenttor will be nnounced 't lter dte. O'BRIEN ADVERTISING Vncouver. - Stndrd Oil of British Columbi Ltd. 'hs spot nnouncement cmpign going to CKNW, New Westminster, until October 11 dvertising Chevron Supreme Gsoline. A. J. DENNE Toronto.-Mother Prker's Te Compny returns the hlf-hour Musicl Mysteries to network Of 16 Ontrio sttions (from CKEY, Toronto) September 29 gin feturing Don Wright, Pul Hnover 'nd pinist Frnk Bogrt. ASSOCIATED BROADCASTING Toronto. - Crr's Firestone Deler Store hs tken 25 -minute segments (five week) of Midnight Merry-go-round feturing Brry Wood over CFRB, Toronto, for month test. The Voice of the Estern Townships (FRENCH) 900 Ks wtts (ENGLISH) 1240 Kc 250 Wtts PEOPLE LOUIS %%'AIZMANN PASSES Toronto.-One of the most unusul nd likble chrcters to ever occupy desk t 354 Jrvis St., Louis Wizmnn, wsn't t his ppointed spot t his usul erly hour of 8 o'clock lst week. He died the week end before t the ge of 86, one of the most prolific of CBC music rrngers. Wizmnn joined the CBC s n rrnger in 1933, gining the dmirtion of musicins nd lymen like, who hdn't known him previously, for the gility with which he rrnged nd composed musicl scores without the benefit of pino or other instrument nd for the philosophicl nd orderly wy he went through fife. Born in Mozrt's house in Slzburg, Austri, where his fther ws cthedrl orgnist, Wizmnn studied music there nd lter for five yers in Munich with clss- mte Richrd Struss. He cme to Cnd in 1893, fter serving for 10 yers in n Austrin rmy bnd, nd becme music techer. Among his most successful pupils were Percy Fith, Smuel Hersenhoren, Pul Scherrnn nd Bob Frnon. He is noted lso for hving written over 200 originl compositions for everything from solo instruments to full orchestr. NAMED ASST. MANAGER New Westminster. - Phil Bldwin hs been ppointed ssistnt mnger of CKNW, supervising merchndising nd promotion deprtments nd hndling mnger Bill Re's Roundup when Re is out of town. Jim Scott, formerly with Rdio Reps in Toronto, 'hs joined the sttion to hndle ntionl sles. SHERBROOKE, QUE. Twenty-five per cent of the woollen fbrics mde in Cnd come from the Province of Quebec. Woollen production first begn in Sherbrooke in 1866 nd since then Sherbrooke nd the Textile Industry hve grown together. To rech the welthy mrket of Sherbrooke nd its surrounding counties, use CHLT Sherbrooke. (Also CKTS. English.) Representtives JOS. A. HARDY 8 CO. LTD. - CANADA ADAM J. YOUNG, JR. INC. U. S. A. HERE IS ESSENTIAL 712ndet Dt FOR ADVERTISERS! 2nd ANNUAL Ccmrtn RETAIL SALES INDEX Edition Compiled by G. E. Rutter Estimtes of Retil Sles for 1950, by counties nd census sub -divisions broken down into 20 business type groups. Also popultion nd rdio homes figures s furnished by the Bureu of Brodcst Mesurement. SAFE to CARRY :cr,...,, - IU '$PECIMEN Nt C D CANADIAN PACIFIC EXPRESS COMPANY CZ?. SPECIMEN_ $5.00 PER COPY POSTPAID CANADIAN PACIFIC EXPRESS TRAVELLERS CHEQUES OBTAINABLE FROM ALL CANADIAN PACIFIC AGENTS AND MOST BANKS R. G. LEWIS& CO. LTD. 163'2 CHURCH STREET - TORONTO 2, ONT. Publishers of Cndin Brodcster & Telescreer

16 Pge Sixteen Cndin Brodcster & Telescreen September 5th, 1951 NORTHERN ONTARIO'S etete ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. Since the dy we commenced trnsmission with 50 wtts, our sttion hs grown to be leder in Ssktchewn. Our fithful listeners nd successful dvertisers re invited to "keep tuned to the Centre Aisle on Your Rdio Dil..." RATES -6 Months 112 issues) 20 words minimum-$24.00 Additionl words, dd 10c per word, ech Issue. 12 Months (24 Issues) 20 words minimum-$40.80 Additionl words, dd 842c per word, ech Issue. Csul Insertions -15c per word. Min. 20 words. (All pyments re to be In dvnce.) Copy nd/or clssifiction my be chnged ech Issue. Agency commissions cnnot be llowed on these dvertisements. ACTING ANNOUNCING JAFF FORD-At your service. CFRB-PRincess ILI EDDIE LUTHER-OX or CFRB: PR IMI JACK DAWSON-PR or OX IL) BOOKS RADIO & TELEVISION WRIT- ING, bsic text nd excellent guide for both medi, edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by experts in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brodcster & Telescreen, 1631/2 Church St., Toronto 2, Ont. grmming, directing, writing commercil continuity nd business spects of brodcsting sttions. Third edition, 494 pges, 61 illustrtions. Price: $6.50, postpid if cheque enclosed with Brodcster & Telescreen, 1631/z Church St., Toronto 2. order. Book Dept., Cndin BOOKS JANE MALLETT - Herd on most ntionl progrms since TELEVISION PROGRAMMING rdio begn, is vilble for & PRODUCTION is "enlightsome spots nd commercils. ening, good reding, most PR IP) concise nd informtive text vilble," sys the New VERLA MORTSON-Commer- York Times. Richrd Hubcil-cting. Young, ttrc- bell, the uthor nd vettive, mbitious. Considerble ern of 15 yers in TV nd commrcil nd CDC experi- llied rts, is one of the ence. WA or MI gretest bsic theorists in the medum, nd IP) his book will become "bible" for For wrm, sympthetic voice the industry. Price $5.25, type, cll IRIS COOPER - post pid if cheque enclosed WA Also Europen diwith order. Book Dept., lects. Fully experienced. IL) Cndin Brodcster & Tele - screen, 1631/2 Church Street, RENA MACRAE-Commercil Toronto 2, Ont. - cting, mother -housewife type, testimonils, etc., substntil experience - Rinso, EDUCATION etc. Phone MO R) ROXANA BOND - WA RYERSON INSTITUTE OF IL) TECHNOLOGY offers complete courses in ll spects of brodcsting-nnouncing, writing, production, technicl. 50 Gould St., Toronto. WA ACADEMY OF RADIO ARTS - Lorne Greene, Director. Our function: to supply the Rdio Industry with competent, trined personnel. 447 Jrvis, Toronto. IUI ENGINEERING HANDBOOK OFBROAD- TRANS - CANADA STEEPLE- CASTING, by Wldo Abbot, JACKS-Pinting nd inspecis complete guide book tion of Trnsmitter on Towers. the effective Fst, methods of dependble work. 530 borg. rdio nd King St. E. TV brodcsting - WA for everyone Toronto. in every phse IL) of non -technicl brodcst- McCURDY RADIO INDUSing. This up - to - the - minute TRIES-Brodcst sttion inreference book covers pro - stlltion specilists - custom mnufcturers of Audio Equipment - commercil Repir Service - 74 York St., Toronto-EM I P ) PHOTOGRAPHY ANTHONY TRIFOLI STUDIOS - Personlized professionl portrits nd publicity shots. Appointments t rtists' convenience - MI Church St. 10) PROGRAMS METROPOLITAN BROADCAST SALES-Rdio Progrm Specilists - Custom-built shows for ny mrket or sponsor. For detils cll Don Wright, EM PROGRAMS RADIO ADVERTISING FOR RETAILERS-A monthly service for the Brodcster, consisting of Commercil Continuity, Copy Strters, Sles Digest, Mngement nd Promotion Tips, Progrm Ides. Written nd produced by experienced rdio writers who pprecite your problems. Free smples on request. Avilble exclusively thru All -Cnd Rdio Fcil- ities Limited, Progrm Division, Toronto. PRESS CLIPPING Serving Ntionl Advertisers nd their gencies with competitive linege reports, newspper clippings - AD- VERTISING R ESEAR CH BUREAU, 310 Spdin, Toronto; 1434 St. Ctherine W., Montrel. 10) RECORD'G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc. we crry lrge stock of Cppes' reshrp spphire needles. Mll us your used Spphire Needles nd we will immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding brodcst sttions nd hs proven to be highly successful. Net price ech. $ ALPHA ARAGON CO. LTD Adelide St. W., Toronto. I P I RESTAURANTS LITTLE BIT OF DENMARK TAVERN - When in Toronto, et in old world tmosphere. Fmous for Dnish Smorgs- Dncing nightly from By St., Toronto. IOI SINGING HELEN BRUCE-Interntionl lyric soprno, 15 yers stge, concert, rdio. Populr clssics, oper, etc. Audition disc vilble-zone IUI EVELYN GOULD-Colortur, winner of Eddie Cntor's "Tlent Serch"-now vilble for Fll shows. KI IXI BRUCE WEBB-Verstile bss, singing pops, folk songs, commercils. Present shows: "Bruce Webb Show," "Dnforth Rdio Folks"-GE (U) WHATEVER THE SERVICE you hve to offer Brodcster reders, there is ctegory for it in our Professionl nd Service Directory. TIME SALESMAN WANTED IMMEDIATELY for two 250 wtt sttions (Mritimes) connected by permnent lesed lines serving 80,000 udience with trding re concentrted in three towns. $60,000 lst finncil yer. Slry $50 weekly plus expense nd volume commissions. Box A-101 Cndin Brodcster & Telescreen 163/ Church St. Toronto

17 September 5th, 1951 Cndin Brodcster & Telescreen Pge Seventeen s { WHAT IS IT? I like its gentle murmur; I love its fluent flow; I like to wind my mouth up; And I love to her it go. -Contributed (nd probbly swiped) by Fred Silmn. WOE IS ME WANT AD "Here m I working for posterity," sid the ctor, "nd wht hs posterity ever done for me?" Wht this country needs tody is good five cent nickel. PAGING LITTLE AUDREY When the producer told her to get it off the pper, she mrched right out nd bought herself type erser. EDITOR'S NOTE S. O. S. All the flws in this issue, published during my bsence out west, will be ttributble to fort -holders Benson nd Briggs-I hope. In rdio per- Experienced former, just through with five weekly summer replcement ssignments, is nxious to join new clique which works in winter. Willing to love or hte nyone. TALENT TRAIL By T A flock of young, very young nd some older, people hve been beting pth to Syd Brown's school of drm where they work for couple of hours ech week primrily on rdio cting nd ll tht goes with it. They ll seem infected with the rdio bug nd áre intent on prepring themselves for rdio creer, if they cn live up to their own nd Brown's expecttions nd the opportunities rise. If not, they will probbly feel tht it hs been lot of good fun, nd tht they hve t lest wkened within themselves new pprecition of drm, its interprettion nd speech. Wht ll groups such s this require most-n opportunity to get some ctul "on the ir" experience-is provided by CKFH, Toronto, ech Sundy night for hlf hour beginning t 10 p.m. But Brown nd his Students do not produce the usul type of drmtic show one would expect. Rther, they hve split the period to ccommodte excerpts or condenstions of two well-known plys nd, t the beginning nd conclusion of ech, director Brown ssesses the ply from the ctor's point of view nd inserts few words of criticism for the benefit of both his cst nd the udience. When the progrm ws first conceived, the ide seemed perfect to sttion mnger Howrd Cine nd Brown, with the ex- ception of one hitch. The new sttion hd only one control room redy for use, nd it ws needed ll the time for other shows, which ruled out the possibility of dress rehersl prior to ir time. And so it ws out of this dilemm tht Dress Rehersl emerged nd it hs studiously been mde wht its nme implies. Lst week the school tckled the thirteenth nd finl of its 12 -minute episodes of Louis My Alcott's Little Women, which proved to be firly stiff test of their bility. All of the cst cme through with vrying degrees of success, minly becuse. they mnged to keep the subtle tension of the story bove the surfce. Fetured in the cst, nd rnging in ge ll the wy from bout 17 to 50, were: Rit Fge, Joyce Ddson, Audrey Merritt, Nncy McVie, Bernrd Soldn, Emily Stetson, Ronld Grhm nd Joy Dunstell. The second ply of the evening ws wek, due lmost entirely to miserble story mteril. Known s Ldy Cornbury, it lcked met into which these mteurs could relly sink their teeth. Nevertheless, they tried hrd-in some plces too hrdnd dug out of it lmost ll tht could be expected. They did keep their chrcters distinguishble point bout which they hd been wrned erlier by Brownnd deserve prise for ccomplishing this in short story with lrge cst. The voices herd in this piece belonged to: Lorn Wlker, Lorl Butler, Helen Brthelmess, Dulcie Tlbot, Norm Freemn, Eileen Yentes, Stell Kennedy, John Wrd, Rolnd Bull nd Jmes Re. Rdio Row never wits for newcomers with rms outstretched, but if nd when they mke the tough grde, if tht is wht they wnt, they should mke helthy dditions to the cting frternity CKDA FIRST in Victori! (See Penn McLeod Surveys) Get the CKDA STORY from RADIO REPS ON CJCH HALIFAX The Number One STATION In The Mritimes Number One MARKET 24 HOURS 5000 WATTS I PHILOSOPHY DEPT. If we never went on trips, look t the fun we'd miss -getting wy nd getting home gin. VE'D LIKE TO KNOW Why does the WAB hold its Conventions every yer just when most ntionl dvertisers re exposing their wres in mighty prospect list t the Cndin Ntionl Exhibition? 'AN MAIL Der Sir: For yers now I've been reding the lleged humor in your Lewisite column. Frnkly I think your editorils re much funnier. -S. Niff. -:.;, e.6- REPRESENTATIVES OMER RENAUD&@. TORONTO MO/V TREAL TORONTO: REPS: Pul Mulvihill Room 300, 21 King E. WA MONTREAL: Rdio Time Sles (Quebec) Ltd St. Ctherine W. MA CJCH HALIFAX

18 Pge Sixteen Cndin Brodcster & Telescreen September 5th, 1951 NORTHERN ONTARIO'S 9'zeeee ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. Since the dy we commenced trnsmission with 50 wtts, our sttion hs grown to be leder in Ssktchewn. Our fithful listeners nd successful dvertisers re inn ited to "keep tuned to the Centre Aisle on Your Rdio Dil..." PROFESSIONAL AND RATES -6 Months 112 issues) 20 words minimum Additionl words, dd 10c per word, ech Issue. 12 Months 124 Issues) 20 words minimum Additionl words, odd BVuc per word, ech Issue. Csul Insertions -15c per word. Min. 20 words. (All pyments re to be In dvnce.) Copy nd or clssifiction my be chnged ech Issue. Agency commissions cnnot be llowed on these dvertisements. ACTING JANE MALLETT - Herd on most ntionl progrms since rdio begn, is vilble for some spots nd commercils. PR IPl VERLA MORTSON-Commercil-cting. Young, ttrctive, mbitious. Considerble commercil nd CBC experience. WA or MI IP) For wrm, sympthetic voice type, cll IRIS COOPER - WA Also Europen dilects. Fully experienced. ILI RENA MACRAE-Commercil - cting mother -housewife type. testimonils, etc., substntil experience - Rinso, etc. Phone MO IR) ROXANA BOND - WA IL) ANNOUNCING JAFF FORD-At your service. CFRB-PRincess ILI EDDIE LUTHER-OX or CFRB: PR IMI JACK DAWSON-PR or OX I L ) BOOKS HANDBOOK OF BROAD- CASTING, by Wldo Abbot, is complete guide book on the effective methods of rdio nd TV brodcsting for everyone in every phse of non -technicl brodcsting. This up - to - the - minute reference book covers pro - RADIO & TELEVISION WRIT. ING, bsic text nd excellent guide for both medi, edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by ex perte in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brodcster & Telescreen, 1631/2 Church St., Toronto 2, Ont. grmming, directing, writing commercil continuity nd business spects of brodcsting sttions. Third edi- tion, 494 pges, 61 illustrtions. Price: $6.50, postpid if cheque enclosed with Brodcster & Telescreen, 163'/2 Church St., Toronto 2. order. Book Dept., Cndin BOOKS TELEVISION PROGRAMMING & PRODUCTION is "enlightening, good reding, most concise nd informtive text vilble," sys the New York Times. Richrd Hubbell, the uthor nd vetern of 15 yers in TV nd llied rts, is one of the gretest bsic theorists in the medum, nd his book will become "bible" for the industry. Price $5.25. post pid if cheque enclosed with order. Book Dept.. Cndin Brodcster & Tele - screen, 1631h Church Street, Toronto 2, Ont. EDUCATION RYERSON INSTITUTE OF TECHNOLOGY offers complete courses in ll spects of brodcsting --nnouncing, writing, production, technicl. 50 Gould St., Toronto. WA LOI ACADEMY OF RADIO ARTS - Lorne Greene, Director. Our function: to supply the Rdio Industry with competent, trined personnel. 447 Jrvis, Toronto. IU) ENGINEERING SERVICE PROGRAMS RADIO ADVERTISING FOR RETAILERS-A monthly service for the Brodcster, consisting of Commercil Continuity, Copy Strters, Sles Digest, Mngement nd Promotion Tips, Progrm Ides. Written nd produced by experienced rdio writers who pprecite your problems. Free smples on request. Avilble exclusively thru All -Cnd Rdio Fcilities Limited, Progrm Division, Toronto. PRESS CLIPPING Serving Ntionl Advertisers nd their gencies with competitive linege reports, newspper clippings - AD. VERTISING R E SE ARCH BUREAU, 310 Spdin, Toronto; 1434 St. Ctherine W., Montrel. LOI RECORD"G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc. we crry lrge stock of Cpper' reshrp spphire needles. Mll us your used Spphire Needles nd we will immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding brodcst sttions nd Iles proven to be highly successful. Net price ech... $ ALPHA ARACON CO. LTD Adelide St. W., Toronto. IPI RESTAURANTS LITTLE BIT OF DENMARK TRANS - CANADA STEEPLE- TAVERN - When In Toronto, JACKS-Pinting nd inspec- et in old world tmosphere. tion of Trnsmitter Towers. Fmous for Dnish Smorgs- Fst, dependble work. 530 borg. Dncing nightly from King Si. E. - WA By St., Toronto. Toronto. IL) 101 McCURDY RADIO INDUS- TRIES-Brodcst sttion instlltion specilists - cus- SINGING tom mnufcturers of Audio Equipment - commercil Re- HELEN BRUCE-Interntionl pir Service - 74 York St., lyric soprno. 15 yers stge, Toronto-EM IP) concert, rdio. Populr clssics, oper, etc. Audition disc vilble-zon WI PHOTOGRAPHY EVELYN GOULD-Colortur. winner of Eddie Cntor's ANTHONY TRIFOLI STUDIOS "Tlent Serch"-now vil- - Personlized professionl ble for Fll shows. Kl. portrits nd publicity shots IX) Appointments t rtists' convenience - MI Church St. 10) PROGRAMS METROPOLITAN BROADCAST SALES-Rdio Progrm Specilists - Custom-built shows for ny mrket or sponsor. For detils cll Don Wright. EM LOI BRUCE WEBB-Verstile bss, singing pops, folk songs, commercils. P f shows: "Bruce Webb Show," "Dn. forth Rdio Folks"-GE lu) WHATEVER THE SERVICE you hve to offer Brodcster reders, there is ctegory for it in our Professionl nd Service Directory. TIME SALESMAN WANTED IMMEDIATELY for two 250 wtt sttions (Mritimes) connected by permnent lesed lines serving 80,000 udience with trding re concen- trted in three towns. $60,000 lst finncil yer. Slry $50 weekly plus expense nd volume commissions. Box A-101 Cndin Brodcster & Telescreen 163. Church St. Toronto

19 r ' < i '. Ale rsep,eujber 5th CndiBrodcster & Telescreen Pge Seventeen µii.1t N IT? I like its gentle murmur I love its fluent flow; I like to wind my mouth up; And I love to her it go. - Contributed lnd probbly vtriped) by Fred Silmn. WOE IS ME 11'.1N r I m I working for t v," sid the ctor. wht hs posterity done for me?" this country needs IS good five cent 1'11.1\ r I. t TTLE AUDREY producer told her off the pper, she ni..'ued right out nd bought herself type erser. EDITOR'S NOTE S. O. S. All the flws in published during ir essence out west, will be ttrih Coble to fort -holders nd Briggs-I hope. TALENT TRIIL By Briggs A flock of young, ver young nd some older, people h. been beting pth to Syd..oven's school of drm where ti- work for couple of hours e week primrily on rdio cting nd tht ll goes with it. They seem infected with the rdio g nd re intent on prepring th selves for rdio creer, if - cn live up to their own nd -oven's expecttions nd the oppinities rise. If nor, they- ',cill )bbly feel tht it hs bis-n lot t good fun, nd tht they Ler lest wkened iy.l er thems 'es new pr,, its interp *1 \\r; ' Tororitr, hlf But not drm, Rth, to er'oit::, dens n i, ply :ri concl ;si... poin; red. t ll tht Whirl of n tlrli'. dilenun r r this ty to r" ex- KFH, for p.m. is do ue of xpect. lieriod con- :nown ; nd sown ctor's few 'nefit fence. first.1.1 r per - wrd ex - new room eded lows, )ility r ir this nsl emerged nd it hs studiously been mde wht its nme implies. Lst week the school tckled the thirteenth nd finl of its 12 -minute episodes of Louis My Alcott's Little Women, which proved to be firly stiff test of their bility. All of the cst cme through with vrying degrees of success, minly becuse. they mnged to keep the subtle tension of the story bove the surfce. Fetured in the cst, nd rnging in ge ll the wy from bout 17 to 50, were: Rit Fge, Joyce Ddson, Audrey Merritt, Nncy McVie, Bernrd Soldn, Emily Stetson, Ronld Grhm nd Joy Dunstell. The second ply of the evening ws wek, due lmost entirely to miserble story mteril. Known s Ldy Corn bury, it lcked met into which these mteurs could relly sink their teeth. Nevertheless, they tried hrd-in some plces too hrdnd dug out of it lmost ll tht could be expected. They did keep their chrcters distinguishble -- point bout which they hd been wrned erlier by Brownnd deserve prise for ccomplishing this in short story with lrge cst. The voices herd in this piece belonged to: Lorn Wlker, Lorl Butler, Helen Brthelmess, Dul- ele Tlbot, Norm Freemn, Eileen Yetes, Stell Kennedy, John Wrd, Rolnd Bull nd Jmes Re. in Rdio Row never wits for newcomers with rms outstretched, but if nd when they mke the tough grde, if tht is wht they wne, they should mke helthy dditions to the cting frternity. CJCH HALIFAX The Number One STATION In The Mritimes Number One MARKET Experienced r di o po r- form'r, just through with f' 'kly summer rep t ssignments, is nx,r, to join new clique whir ' works in winter. Willing 'to love or hte nyone. 1 < ST in Victori! I.Ice rrt McLeod Surveys) CKDe TORY from RADIO REPS 24 HOURS ON 5000 'TS PHILO- DEPT. It ice never went on trips, look t the fun we'd miss - getting wy nd getting home gin. 21 WE'D I,IKE TO KNOW Why does the WAR hold its Conventions every yer just when most ntionl dvertisers re exposing their wres In mighty prospect list t the Cndin Ntionl Exhibition? mp'n terzz gti nn rï i '.1\ "11 \I1. her Sir: For yers now l tii been rending the ll''ged humor in your Lewisitr' column. l''riurkly I think \ inn editorils re much turn Ier, --S. Ni/J. 'test buy

20 CANADIAN TELESCIffEN Vol. 4, No. 13. TV nd Screen Supplement Reptember 5th, 1951 Windsor C of C Fights License Fee Windsor.-The Windsor Chmber of Commerce pssed resolution here lst month urging tht its prent orgniztion ttempt to block ny move by the government to levy television set fee in res "which re not dequtely served by Cndin telecsting sttions." Following newspper report from Ottw which sid tht during the fll session of Prliment legisltion would be introduced to provide for TV license fee, the Windsor brnch of the Cndin Chmber of Commerce stted tht, since there re now res in Cnd in which there re lrge numbers of TV receivers but "only Toronto nd Montrel hve been designted by the CBC s points for estblishment of telecsting sttions," ny license fee should not be pplicble to sets beyond rech of Cndin sttions. This city, with set popultion estimted t 24,710, would be one of the res which, under the CBC's nnounced plns, could not receive Cndin service. At the sme time the Windsor body lso resolved tht the Cndin Chmber reiterte its policy on rdio nd television. Its stted policy reds: "Becuse rdio nd television offer two of the most influentil chnnels of communiction; nd expressing its belief in the principle tht no person or orgniztion in ny field should be both competitor nd regultor, the Chmber urges the estblishment of seprte regultory body 'hving minimum essentil regultory powers over rdio nd television brodcsting in Cnd. The Chmber believes, further, tht the development of television in Cnd should not be confined to ny governmentl gency or corportion, but should be developed s freely nd rpidly s possible by privte cpitl s well, consistent with such technicl limittions s my exist." 1,241 of this pper's totl circultion of 1,786 re Ntionl Advertisers nd Agencies. MY PRIMARY SALES AREA IS VALUED AT $120 MILLION Thetres To Study TV Toronto. - Members of the Cndin motion picture industry re prepring to mke n intensive Study of television, prticulrly lrge -screen thetre TV, it ws nnounced here lst month. Although severl picture compnies hve tken considerble interest in TV here, notbly Fmous Plyers, which hs pplied for TV license nd opertes one of the few mobile units in Cnd, this is the first industry ction on the new medium since it set up the TV Committee of the Ntionl Committee of Motion Picture Exhibitors Associtions of Cnd over 18 months go. H. C. D. Min, chirmn of the committee, sid tht its study, results of which will be distributed to the industry, will be directed t four min phses of the new medium under 'the direction of committee members. The position of the governments of both the U.S. nd U.K. will be exmined by Leonrd W. Brockington, Odeon Thetres president. John J. Fitzgibbons, president of Fmous Plyers, is scheduled to report on the effect of TV on thetre business in Cnd in res where sets re found in lrge numbers. George Cuthbert, technicl dvisor with Generl Thetre Supply Compny nd Hy Goldin, chief engineer of Perkins Electric Compny, will discuss the technicl side of TV nd subscription television systems. Also included in the gend is study of ctulity telecsts of sporting events which hs been the min progrm fre of U.S. thetres. Progrm Probe Pending R'shington.-The first meeting of the television progrm stndrds committee of the Ntionl Assocition of Rdio & Television Brodcsters ws scheduled to be held here this month during which television progrmming will be given thorough study. The committee ws formed in the fce of wht ppered to be generl growing disstisfction with the content nd mke-up of television progrms. It is understood the group will be interested both with the progrm problems of the TV industry nd with its broder implictions s mss medium, especilly in its "impct on public morls nd morle, its effect upon the welfre of the fmily nd the individul members thereof, with prticulr reference to children, its contribution to the culturl progress of the ntion nd its influence for good upon the behvior ptterns of Americn society nd the society of ntions." To perform this tsk, the committee hs been empowered to conduct ny inquiries nd reserch, including viewer studies, Which it feels re necessry in drwing up code of stndrds. It my lso hold herings with "representtives of the government, public, civic nd other specil groups hving n cknowledged interest in the development of television brodcsting." The committee hs been clled upon to estblish n initil pro- posl for code of stndrds which cn then be turned over to the TV members of NARTB for debte t fll session. SEE RADIO REPS "The Voice of Prdon me, for being serious, but I must tell you bout my mrket. I offer you 8 rich counties bordering on P. E. I., s well s the Province for your sles messge. -Spud. C J R 1N SUMMER SIDE, P.E.I. Cnd's Grden Province" Vncouver. - Doug Nixon, Pcific.regionl' progrm director of CBC, hs been wrded n Imperil Reltions Trust Bursry for 1951, which will enble him to spend four months in the U.K. studying rdio nd TV. He plns to leve erly in the fll. He ws selected from mong mny pplicnts from the CBC Wins TV Bursry in ll prts of the country. The bursry ws estblished in 1948 nd llows for the recipient to spend time studying Britin in generl wy s well s observing BBC ctivities. Nixon hs been with CBC since 1942, fter working for privte sttions here nd in Edmonton. Don't send your slesmn ginst tough competition without powerful dver- tising wepon. SEE THE ALL -CANADA MAN ABOUT The kg gun in New 13runswícA

21 September 5th Cndin Brodcster & 7'elescreen Pge Nineteen Sttion Time Sells Well In U.S. Wshington.-The verge television sttion in this country hs bout 80 per cent of its progrm time sponsored nd, in ddition, crries some 261 spot nnouncements weekly, it ws reveled in the results of Study undertken by the Ntionl Assocition of Rdio & Television Brodcsters nnounced recently. The progrms logs of 81 of this ntion's 107 TV sttions were exmined in this study, which ws under the direction of NARTB's reserch deprtment hed, Dr. Kenneth Bker, nd they Showed the verge sttion is on the ir 82 hours nd 25 minutes weekly. Time -on-the-ir rnged from low of 35.5 hours to high of 122 hours weekly. The sttions, which represent 56 of the' 63 mrkets presently served by TV sttions, lso disclosed tht those linked to network by coxil cble received 50', of their progrmming over the wire, while kinescope nd film ccounted for 12% nd 18%, respectively, nd 17% ws devoted to live locl productions. Of the 81 sttions in the survey, 55 were in this group. The rest of the sttions, unble to get network progrms from the cble, trnsmit 46% of the time from kinescope recordings. Locl live productions crried by this clss of sttion ccount for n verge of 29% of ir time, while `films re shown 28% of the time, the report mentioned. This study lso found tht, on the verge, 6.5% of sttion's time is devoted to telecsting eductionl, religious nd discussion progrms, not including news, commentries nd wether reports. The sttion logs submitted for the study covered the one -week period beginning My 6. I t COMMERCIALS SCORE HIGH IN ETHICS Wshington. - Television commercils, the subject of mny ttcks, t lest my not be s misleding or flse s mny believe, ccording to the Federl Communiction Commission's My report on dvertising messges. Only 0.87% of ll television dvertising continuities inspected by the FTC during 'this month were set side for further considertion, compred with 3.28% for rdio. Newspper dvertising, the report showed, mde the worst score with 4.40% of the exmined ds requiring further scrutiny, followed closely by mgzines with 4.18%. During the pst 11 months, however, rdio hs held the best verge of 3.04%. Television hs run second with 3.93%, followed by the other medi. IF IT'S SPORT - BASEBALL, HOCKEY, OR WHAT HAVE YOU A BACKSEAT TO NO ONE GOES TO CKCR AND CKCR - FM KITCHENER WHERE SPORTS EXCEL... KNOW YOUR STATION - ASK OMER RENAUD 7te MARITIME MARKET r -t d ONE STATION C F C Y Presenting* your story to 47% of the RADIO HOMES 46% of the POPULATION 44% of the RETAIL SALES i / eig,:irz- '' 88M- Dy 134,310 Night 128,460 'Bsed on 50% BBM Are offers you COMPLETE COVERAGE nd CONSTANT LISTENERSHIP to sell ENGLISH SPEAKING QUEBEC over 25 yers of brodcsting CFCY OFFERS THE TOP CIRCULATION OF ANY PRIVATE STATION EAST OF MONTREAL 5000 WATTS DAY ' NIONT 630 KJLOCYCCES peps, IN CAMADA ALL.- CANADA RADIC? FACILITIES IN USA WEED e COMPANY

22 Pge Sixteen Cndin Brodcster & Telescreen September 5th, 1951 NORTHERN ONTARIO'S IVER R 9zeted ADVERTISING MEDIUM CKSO NORTHERN ONTARIO'S ERsIIRY HIGH-POWERED STATION Ask ALL -CANADA IN CANADA WEED & CO. IN U.S.A. Since the dy we commenced trnsmission with 50 wtts, our sttion hs grown to be leder in Ssktchewn. Our fithful listeners nd successful dvertisers re invited to "keep tuned to the Centre Aisle on Your Rdio Dil..." RATES -6 Months (12 Issues) 20 words minimum-$24.00 Additionl words, odd 10c per word, ech Issue. 12 Months (24 Issues) 20 words minimum-$40.80 Additionl words, dd 81/2c per word. ech Issue. Csul Insertions -15c per word. Mln. 20 words. (All pyments re to be in dvnce.) Copy nd or clssifiction my be chnged ech Issue. Agency commissions cnnot be llowed on these dvertisements. ACTING JANE MALLETT - Herd on most ntionl progrms since rdio begn, is vilble for some spots nd commercils. PR IP) VERLA MORTSON-Commercil-cting. Young, ttrc- bell, the uthor nd vettive, mbitious. Considerble ern of 15 yers in TV nd commercil nd CBC experi- llied rts, is one of the ence. WA or MI gretest bsic theorists in (P) the medum, nd his book will become "bible" for For wrm, sympthetic voice the industry. Price $5.25, type, cll IRIS COOPER - post pid if cheque enclosed WA Also Europen diwith order. Book Dept., lects. Fully experienced. IL) Cndin Brodcster & Tele - screen, 163/2 Church Street, RENA MACRAE-Commercil Toronto 2, Ont. - cting, mother -housewife type, testimonils, etc., sub- stntil experience - Rinso, etc. Phone MO IR) ROXANA BOND - WA IL) ANNOUNCING JAFF FORD-At your service. CFRB-PRincess 571 I. IL) EDDIE LUTHER-OX or CFRB: PR IM) JACK DAWSON-PR or OX IL) BOOKS HANDBOOK OFBROAD- CASTING, by Wldo Abbot, is complete guide book on the effective methods of rdio nd TV brodcsting for everyone in every phse of non -technicl brodcsting. This up - to - the - minute reference book covers pro - RADIO & TELEVISION WRIT- ING, bsic text nd excellent guide for both medi, edited by the rdio nd TV uthority Mx Wylie, with over 600 pges of uthorittive informtion by experts in their vrious fields. Price $7.75, post pid if cheque enclosed with order. Book Dept., Cndin Brodcster & Telescreen, 1631/2 Church St., Toronto 2, Ont. grmming, directing, writing commercil continuity nd business spects of brodcsting sttions. Third edition, 494 pges, 61 illustrtions. Price: $6.50, postpid if cheque enclosed with Brodcster & Telescreen, 163'/2 Church St., Toronto 2. order. Book Dept., Cndin BOOKS TELEVISION PROGRAMMING & PRODUCTION is "enlightening, good reding, most concise nd informtive text vilble," sys the New York Times. Richrd Hub- EDUCATION R Y E R S O N INSTITUTE OF TECHNOLOGY offers complete courses in ll spects of brodcsting-nnouncing, writing, production, technicl. 50 Gould St., Toronto. WA ) ACADEMY OF RADIO ARTS - Lorne Greene, Director. Our function: to supply the Rdio Industry with competent, trined personnel. 447 Jrvis, Toronto. IU) ENGINEERING TRANS CANADA STEEPLE- JACKS-Pinting nd inspection of Trnsmitter Towers. Fst, dependble work. 530 King St. E. - WA Toronto. IL) McCURDY RADIO INDUS- TRIES-Brodcst sttion instlltion specilists - custom mnufcturers of Audio Equipment - commercil Re- pir Service - 74 York St., Toronto-EM (P) PHOTOGRAPHY ANTHONY TRIFOLI STUDIOS - Personlized professionl portrits nd publicity shots. Appointments t rtists' convenience - MI Church St. 10) PROGRAMS PROGRAMS RADIO ADVERTISING FOR RETAILERS-A monthly service for the Brodcster, consisting of Commercil Continuity, Copy Strters, Sles Digest, Mngement nd Promotion Tips, Progrm Ides. Written nd produced by experienced rdio writers who pprecite your problems. Free smples on request. Avilble exclusively thru All -Cnd Rdio Fcilities Limited, Progrm Division, Toronto. PRESS CLIPPING Serving Ntionl Advertisers nd their gencies with competitive linege reports, newspper clippings - AD- VERTISING RESEARCH BUREAU, 310 Spdin, Toronto: 1434 St. Ctherine W., Montrel. 101 RECO RD'G SUPPLIES IMMEDIATE RESHARPENING SERVICE-By specil rrngement with Audio Devices Inc. we crry lrge stock of Cppes' reshrp spphire needles. Mll us your used Spphire Needles nd we will immeditely return to you re - shrps frction shorter thn those supplied to us. This remrkble service hs lredy been tried by leding brodcst sttions nd hs proven to be highly successful. Net price ech... $2.50 ALPHA ARACON CO. LTD Adelide St. W., Toronto. IP) RESTAURANTS LITTLE BIT OF DENMARK TAVERN - When in Toronto, et in old world tmosphere. Fmous for Dnish Smorgs- borg. Dncing nightly from By St., Toronto. 10) SINGING HELEN BRUCE-Interntionl lyric soprno, 15 yers stge, concert, rdio. Populr clssics, oper, etc. Audition disc vilble-zone IU) EVELYN GOULD-Colortur, winner of Eddie Cntor's "Tlent Serch"-now vilble for Fll shows. Kl IXI BRUCE WEBB-Verstile bss, singing pops, folk songs, commercils. Present shows: "Bruce Webb Show," "Dnforth Rdio Folks"-GE (U) METROPOLITAN BROADCAST WHATEVER THE SERVICE SALES-Rdio Progrm Spe- you hve to offer Brodcilists - Custom-built shows cster reders, there is for ny mrket or sponsor. ctegory for it in our Pro- For detils cll Don Wright, fessionl nd Service Direc- EM ) tory. TIME SALESMAN WANTED IMMEDIATELY for two 250 wit sttions (Mritimes) connected by permnent lesed lines serving 80,000 udience with trding re concen- trted in three towns. $60,000 lst finncil yer. Slry $50 weekly plus expense nd volume commissions. Box A-101 Cndin Brodcster & Telescreen 163' 2 Church St. Toronto

23 yi September 5th, 1951 Cndin Brodcster & Telescreen Pge Seventeen WHAT IS IT? '7E'» I like its gentle murmur; I love its fluent flow; I like to wind my mouth up; And I love to her it go. -Contributed (nd probbly swiped) by Fred Silmn. WOE IS ME WANT AD "Here m I working for posterity," sid the ctor, "nd wht hs posterity ever done for me?" Wht this country needs tody is good five cent nickel. 'AGING LITTLE AUDREY When the producer told her to get it off the pper, she mrched right out nd bought herself type erser. DITOR'S NOTE O. S. All the flws in this issue, published during my bsence out west, will be ttributble to fort -holders Benson nd Briggs-I hope. rdio per- Experienced former, just through with five weekly summer replcement ssignments, is nxious to join new clique which works in winter. Willing to love or hte nyone. HILOSOPHY DEPT. le If we never went on trips, look t the fun we'd miss -getting wy nd getting home gin. LIKE TO KNOW Why does the WAB hold its Conventions every yer just when most ntionl dvel'tisers re exposing their wres in mighty prospect list t the Cndin Ntionl Exhibition? DiAIL Der Sir: For yers now I've been reding the lleged humor in your Lewisite column. Frnkly I think your editorils re much funnier. -S. Niff. TALENT TRAIL By 'ruin Briggs A flock of young, very young nd some older, people hve been beting pth to Syd Brown's school of drm where they work for couple of hours ech week primrily on rdio cting nd ll tht goes with it. They ll seem infected with the rdio bug nd te intent on prepring themselves for rdio creer, if they cn live up to their own nd Brown's expecttions nd the opportunities rise. If not, they will probbly feel tht it hs been lot of good fun, nd tht they hve t lest wkened within themselves new pprecition of drm, its interprettion nd speech. Wht ll groups such s this reqúire most-n opportunity to get some ctul "on the ir" experience-is provided by CKFH, Toronto, ech Sundy night for hlf hour beginning t 10 p.m. But Brown nd his students do not produce the usul type of drmtic show one would expect. Rther, they hve split the period to ccommodte excerpts or condenstions of two well-known plys nd, t the beginning nd conclusion of ech, director Brown ssesses the ply from the ctor's point of view nd inserts few words of criticism for the benefit of both his cst nd the udience. When the progrm ws first conceived, the ide seemed perfect to sttion mnger Howrd Cine nd Brown, with the exception of one hitch. Thé new sttion hd only one control room redy for use, nd it ws needed ll the time for other shows, which ruled out the possibility of dress rehersl prior to ir time. And so it ws out of this dilemm tht Dress Rehersl emerged nd it hs studiously been mde wht its nme implies. Lst week the school tckled the thirteenth nd finl of its 12 -minute episodes of Louis My Alcott's Little Women, which proved to be firly stiff test of their bility. All of the cst cme through with vrying degrees of success, minly becuse they mnged to keep the subtle tension of the story bove the surfce. Fetured in the cst, nd rnging in ge ll the wy from bout 17 to 50, were: Rit Fge, Joyce Ddson, Audrey Merritt, Nncy McVie, Bernrd Soldn, Emily Stetson, Ronld Grhm nd Joy Dunstell. The second ply of the evening ws wek, due lmost entirely to miserble story mteril. Known s Ldy Corn bury, it lcked met into which these mteurs could relly sink their teeth. Nevertheless, they tried hrd-in some plces too hrdnd dug out of it lmost ll tht could be expected. They did keep their chrcters distinguishble point bout which they hd been wrned erlier by Brown -- nd deserve prise for ccomplishing this in short story with lrge cst. The voices herd in this piece belonged to: Lorn Wlker, Lorl Butler, Helen Brthelmess, Dulele Tlbot, Norm Freemn, Eileen Yetes, Stell Kennedy, John Wrd, Rolnd Bull nd Jmes Re. Rdio Row never wits for newcomer s with rms outstretched, but if nd when they mke the tough grde, if tht is wht they Wnk, they should mke helthy dditions to the cting frternity. 7t444, CKDA FIRST in Victori! (See Penn McLeod Surveys) Get the CKDA STORY from RADIO REPS 1000 WATTS 1280 KC ON CJCH HALIFAX The Number One STATION In The Mritimes Number One MARKET 24 HOURS TORONTO: 5000 WATTS REPS: Pul Mulvihill Room 300, 21 King R. WA MONTREAL: Rdio Time Sles (Quebec) Ltd St. Ctherine W. MA CJCH HALIFAX

24 CANADIAN IFLESCIffEN Vol. 4, No. 13. TV nd Screen Supplement September 5th, 1951 Windsor C of C Fights License Fee Windsor.-The Windsor Chmber of Commerce pssed resolution here lst month urging tht its prent orgniztion ttempt to block ny move by the government to levy television set fee in res "which re not dequtely served by Cndin telecsting sttions." Following newspper report from Ottw which sid tht during the fll session of Prliment legisltion would be introduced to provide for TV license fee, the Windsor brnch of the Cndin Chmber of Commerce stted tht, since there re now res in Cnd in which there re lrge numbers of TV receivers but "only Toronto nd Montrel hve been designted by the CBC s points for estblishment of telecsting sttions," ny license fee should not be pplicble to sets beyond rech of Cndin sttions. This city, With set popultion estimted t 24,710, would be one of the res which, under the CBC's nnounced plns, could not receive Cndin service. At the sme time the Windsor body lso resolved tht the Cndin Chmber reiterte its policy on rdio nd television. Its stted policy reds: "Becuse rdio nd television offer two of the most influentil chnnels of communiction; nd expressing its belief in the principle tht no person or orgniztion in ny field should be both competitor nd regultor, the Chmber urges the estblishment of seprte regultory body hving minimum essentil regultory powers over rdio nd television brodcsting in Cnd. The Chmber believes, further, tht the development of television in Cnd should not be confined to ny governmentl gency or corportion, but should be developed s freely nd rpidly s possible by privte cpitl s well, consistent with such technicl limittions s my exist." 1,241 of this pper's totl circultion of 1,786 re Ntionl Advertisers nd Agencies. MY PRIMARY SALES AREA IS VALUED AT $120 MILLION Thetres To Study TV Toronto. - Members of the Cndin motion picture industry re prepring to mke n intensive study of 'television, prticulrly lrge -screen thetre TV, it ws nnounced here lst month. Although severl picture compnies hve tken considerble interest in TV here, notbly Fmous Plyers, which hs pplied for TV license nd opertes one of the few mobile units in Cnd, this is the first industry ction on the new medium since it set up the TV Committee of the Ntionl Committee of Motion Picture Exhibitors Associtions of Cnd over 18 months go. H. C. D. Min, chirmn of the committee, sid tht its study, results of which will be distributed to the industry, will be directed t four min phses of the new medium under 'the direction of committee members. The position of the governments of both the U.S. nd U.K. will be exmined by Leonrd W. Brockington, Odeon Thetres president. John J. Fitzgibbons, president of Fmous Plyers, is scheduled to report on the effect of TV on thetre business in Cnd in res where sets re found in lrge numbers. George Cuthbert, technicl dvisor with Generl Thetre Supply Compny nd Hy Gdldin, chief engineer of Perkins Electric Compny, will discuss the technicl side of TV nd subscription television systems. Also included in the gend is study of 'ctulity telecsts of sporting events which hs been the min progrm fre of U.S. thetres. Progrm Probe Pending Wshington.-The first meeting of the television progrm stndrds committee of the Ntionl Assocition of Rdio & Television Brodcsters ws scheduled to be held here this month during which television progrmming will be given thorough study. The committee ws formed in the fce of wht ppered to be generl growing disstisfction with the content nd mke-up of television progrms. It is understood the group will be interested both with the progrm problems of the TV industry nd with its broder implictions s mss medium, especilly in its "impct on public morls nd morle, its effect upon the welfre of the fmily nd the individul members thereof, with prticulr reference to children, its contribution to the culturl progress of the ntion nd its influence for good upon the behvior ptterns of Americn society nd the society of ntions." To perform this tsk, the committee hs been empowered to conduct ny inquiries nd reserch, including viewer studies, which it feels re necessry in drwing up code of stndrds. It my lso hold herings with "representtives of the government, public, civic nd other specil groups hving n cknowledged interest in the development of television brodcsting." The committee hs been clled upon to estblish n initil proposl for code of stndrds which cn then be turned over to the TV members of NARTB for debte t fll session. SEE RADIO REPS "The Voice of Prdon me, for being serious, but I must tell you bout my mrket. offer you 8 rich counties border- I ing on P. E. I., s well s the Province for your sles messge. -Spud. CJRW SUMMERSIDE, P.E.I. Cnd's Grden Province" Vncouver. - Doug Nixon, Pcific.regionl' progrm director of CBC, hs been wrded n Imperil Reltions Trust Bursry for 1951, which will enble him to spend four months in the U.K. studying rdio nd TV. He plns to leve erly in the fll. He ws selected from mong mny pplicnts from the CBC Wins TV Bursry in ll prts of the country. The bursry ws estblished in 1948 nd llows for the recipient to spend time studying Britin in generl wy s well s observing BBC ctivities. Nixon hs been with CBC since 1942, fter working for privte sttions here nd in Edmonton Oc, Don't send your slesmn ginst tough competition without powerful dvertising wepon. SEE THE ALL -CANADA MAN ABOUT The big gun ín New 2runswisk -

25 September 5th Cndin Brodcster & Telescreen Pge Nineteen Sttion Time Sells Well In U.S. Wshington.-The verge television sttion in this country hs bout 80 per cent of its progrm time sponsored nd, in ddition, crries some 261 spot nnouncements weekly, it ws reveled in the results of Study undertken by the Ntionl Assocition of Rdio & Television Brodcsters nnounced recently. The progrms logs of 81 of this ntion's 107 TV Sttions were exmined in this study, which ws under the direction of NARTB's reserch deprtment hed, Dr. Kenneith Bker, nd they Showed the verge sttion is on the ir 82 hours nd 25 minutes weekly. Time -on-the-ir rnged from low of 35.5 hours to high of 122 hours weekly. The sttions, which represent 56 of the' 63 mrkets presently served by TV sttions, lso disclosed tht those linked to network by coxil cble received 50% of their progrmming over the wire, while kinescope nd film ccounted for 12% nd 18%, respectively, nd 17% ws devoted to live locl productions. Of the 81 sttions in the survey, 55 were in this group. The rest of the sttions, unble to get network progrms from the cble, trnsmit 46% of the time from kinescope recordings. Locl live productions crried by this clss of sttion ccount for n verge of 29% of ir time, while films re shown 28% of the time, the report mentioned. This Study lso found tht, on the verge, 6.5% of sttion's time is devoted to telecsting eductionl, religious nd discussion progrms, not including news, commentries nd wether reports. The sttion logs submitted for the study covered the one -week period beginning My 6. COMMERCIALS SCORE HIGH -IN ETHICS Wshington. - Television commercils, the subject of mny ttcks, t lest my not be s misleding or flse s mny believe, ccording 'to the Federl Communiction Commission's My report on dvertising messges. Only 0.87% of ll television dvertising continuities inspected by the FTC during this month were set side for further considertion, compred with 3.28r for rdio. Newspper dvertising, the report showed, mde the worst score with 4.40% of the exmined ds requiring further scrutiny, followed closely by mgzines with 4.18%. During the pst 11 months, however, rdio hs held the best verge of 3.04%. Television hs run second with 3.93%, followed by the other medi. IF IT'S SPORT - BASEBALL, HOCKEY, OR WHAT HAVE YOU A BACKSEAT TO NO ONE GOES TO CKCR AND CKCR - FM KITCHENER WHERE SPORTS EXCEL... KNOW YOUR STATION - ASK OMER RENAUD 7te MARITIME MARKET n ONE STATION C F C Y Presenting* your story to 47% of the RADIO HOMES 46% of the POPULATION 44% of the RETAIL SALES 'Bsed on 50% BBM Are,:.í`;`/,.,. r i /.rá! i i.., offers you COMPLETE COVERAGE nd CONSTANT LISTENERSHIP to sell ENGLISH SPEAKING QUEBEC An ESTABLISHED AUDIENCE built up by over 25 yers of brodcsting CFCY OFFERS THE TOP CIRCULATION OF ANY, PRIVATE STATION EAST OF MONTREAL 5000 WATTS DAY EI NIGHT 630 KILOCY REPS. IN CANADA - ALL- CANADA RADI FACILITIES IN LISA --- WEED,E COMPANY

26 "By Guess or By Gosh Figures of No Interest" Vice -President in chrge of Advertising nd Sles Promotion for Stndrd ßrnds Limited, G. C. (Gib) Clrke is widely known in dvertising circles cross Cnd. On rdio in prticulr be speks with uthority. G. C. Clrke depends on BBM for ccurte guidnce etoday's experienced time buyers rely on BBM-n imprtil body controlled by the buyers-for ccurte guidnce. By guess or by gosh figures re of no interest to our compny when the gency presents recommendtion. We wnt proven fcts to show where our dvertising dollrs will rep the biggest hrvest." BBM is YOUR Service The Bureu of Brodcst Mesurement is triprtite orgniztion sponsored jointly by Advertisers, Agencies nd Brodcsters. AS EVER, THE NO. 1 BUY IN CANADA'S NO. 1 MARKET : The 1950 BBM figuresshowcfrb'sbbmcoverge s 619,050 dytime nd 653,860 night time-more thn one fifth of the homes in Cnd,concentrtedinthemrketwhichc- counts for 40% of the Dominion's retil sles. e It provides sttisticlly ccurte informtion on the res in which given proportion of rdio owners ctully listen to rdio sttion. C F RE 50,000 wtts 1010 kc. Representtives: United Sttes: Adm J. Young Jr., Incorported Cnd: All -Cnd Rdio Fcilities Limited s e