Miss FQ is Fashion Quarterly s millennial brand extension.

Transcription

1 MEDIA KIT 2018

2 Miss FQ is Fashion Quarterly s millennial brand extension. Affectionately referred to as Fashion Quarterly s little sister, Miss FQ borrows from the fashion credibility and aspirational values of the FQ masthead to provide cutting-edge inspiration for teens and millennials on all things fashion, beauty, celebrity, fitspo, careers, life and love. The Miss FQ brand launched in June 2016 at MissFQ.co.nz and immediately cemented itself as the go-to destination for smart, stylish, savvy young women looking to FOMO-proof their lives by being the first to know what s #trending both at home and abroad. The first Miss FQ print edition went to market in November Now a quarterly publication spearheaded by associate editor Phoebe Watt under the guidance of managing editor Sally-Ann Mullin, each issue calls on the insights and expertise of a contributing squad of beauty and fashion influencers and cultural tastemakers, all of whom speak to the brand s millennial audience in their own language, while challenging perceptions of what it means to be a millennial.

3 FROM THE ASSOCIATE EDITOR Forget what you thought you knew about millennials. Far from the entitled, selfish and narcissistic stereotype, this generation of young adults is resourceful, creative, community-minded, and all about getting s*** done. This fuels the Miss FQ team in creating content for our online, social and print channels the latter of which is going quarterly in I mean, what an achievement. And proof too, that our savvy, millennial audience doesn t want to consume content exclusively digitally. Don t get me wrong they love to be connected 24/7. But in this uber-digital world, they also relish the opportunity to switch off with a physical, tangible, thoughtfully-designed product, and that s where we come in. By we I mean the Miss FQ team, our advertising partners and our audience. We re for millennials, by millennials after all, and this unique publishing model which sees us working with beloved brands while simultaneously utilising the talents and experiences of our readers, ensures that we are speaking to them in their own language, addressing the issues that concern them, and empowering them to be part of if not lead important dialogues. Because yes, the Miss FQ reader is fashion and beauty obsessed. She wants to know how to dress like her favourite style blogger, and which celebrities and influencers she should be following. But, she also asks, what constitutes influence anyway? A strong social media following, or effecting positive change on a global or local level? These are the conversations we love to have with our readers, and with four issues planned for 2018, our online and social platforms always on, and big things happening in the activation and experiential space, the conversation is about to get louder. I hope you will join us.

4 MEET THE TEAM Sally-Ann Mullin MANAGING EDITOR Danielle Clausen FASHION EDITOR Alice Morgan SENIOR ART DIRECTOR Megan Bedford BEAUTY EDITOR Kelly McAuliffe DIGITAL EDITOR Terri Dunn DIGITAL CONTENT PRODUCER Ella Francis DIGITAL CONTENT PRODUCER

5 CALENDAR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC ISSUE 1: FOCUS On sale March 19 WORK CAPSULE WARDROBES CAREERS & TRAINING SPECIAL BEAUTY REFRESH HEALTH & FITNESS GOALS FIX MY FINANCES FQ & MISS FQ PRESENT THE EDIT AT NZFW ISSUE 2: WELLNESS On sale September 24 INFLUENCER AWARDS ROUND-UP PHILANTHROPY 101 FASHION WITH A CONSCIENCE NATURAL BEAUTY FITNESS REBOOT FQ SWIM SHOW ISSUE 3: CELEBRATION On sale December 10 DRESS CODES DECIPHERED SWIMWEAR EDIT SUMMER BEAUTY HACKS PARTY HAIR DREAM GETAWAYS ENTERTAINING & GIFTING SPECIAL & INFLUENCER AWARDS

6 EDITORIAL PILLARS FASHION Shoots and style pages showcasing accessible alternatives to the season s most aspirational runway and street style looks plus a few #treatyoself pieces, obvi. BEAUTY Hair and makeup tips and tools to ensure you re selfie-ready at all times, plus experts weigh in on millennial skin and entry-level appearance medicine options. CULTURE CELEBRITY FITSPO FOOD/ENTERTAINING CAREER TRAVEL Netflix and chill? No, for reals though. We roundup the movies and TV shows you ll be bingewatching next, as well as books and podcasts for every mood. Celeb obsessed? We got you. Think interviews with A-listers, steal-her-style features, and the intel on upand-coming It-girls you need to follow ASAP. With a focus on superfun workouts and super-fashionable workout gear, even the gym-averse (it me!) can achieve their #bodygoals. Build an epic platter, order wine like an adult, master at-home mixology and up your desk-salad game with help from our hospo friends. From what (and where) to study, to job interview etiquette and negotiating a pay-rise, industry insiders and Kiwi #girlbosses give it to us straight. Dreamy destinations to add to your bucket list, practical savings and logistics tips that will get you there faster, and where to snap the perfect gram.

7 We do the work for you GIFTS, ACCESSORIES, PARTY LOOK S AND BEAUTY BUYS CHANGE YOUR LIFE THE BRAND Reaching across print, online, social media and events and totalling over 346,000 touchpoints, Miss FQ is always on. MISS FQ PRINT EVENTS FQ.CO.NZ 118,000 SOCIAL + EDM MISS FQ 54,000 SOCIAL + EDM FQ 73,000 PRINT & DIGITAL MISSFQ.CO.NZ 70,000 UNCOVER YOUR NEW SWIMWEAR WARDROBE ELITE CLASS HOW FITNESS BECAME THE NEW STATUS SIGNIFIER MOST WANTED CAREER 180 QUIT YOUR JOB, WILD THOUGHTS Turn up the volume on print and colour EVENTS FQ PRINT FashionQuarterly SOURCE:NIELSEN CMI (OCT16-SEPT17). GOOGLE ANALYTICS UNIQUE VIEWERS. SOCIAL FOLLOWERS, EDM SUBSCRIBERS TO DEC17. NZ FACEBOOK REACH DEC 17

8 OUR AUDIENCE We ve conducted significant research on this audience and we know what she s passionate about. She s an über mobile and social user, eager to express herself. She loves to shop, often online and impulsively. These style-conscious young women are seeking a destination to call their own with an accessible and affordable take on living stylishly, says Sally-Ann Mullin, Fashion Quarterly editor. Core target age: 18-26

9 From top left: Behind the scenes on a fashion shoot; zipping around town in the Spark; nibbles at Gypsy Caravan on Ashleigh s last day. The Intern Diaries was made possible thanks to Holden. For more information about the Holden Spark go to holden.co.nz/spark From top left: Just time for an Insta-shot before the workday starts; Ashleigh with her daily coffee; Ashleigh s first meeting with Skye to get the low down on the current issue. Clockwise from left: The rack, styled and ready for the Fit for Purpose shoot; popping the seats down for some extra boot space; Jess and Ashleigh on a photo shoot; it s now Ashleigh s time to be in front of the camera she s a total natural. MEET ASHLEIGH STRESS-FREE FIRST DAY MY CHECKLIST INTEGRATED CONTENT SOLUTIONS Sponsored editorial Integration into native editorial pieces. Miss FQ seamlessly integrates your brand into editorial content we know our readers will love. We create and lead the content with brand infusion throughout the editorial. MISS FQ INTERN A pair of scuff-free shoes that a) complement your outfit and b) are comfortable for all-day wear. Mints, not gum. You ll be meeting plenty of new people whose names you might not remember RN, but whose first impressions of you are critical. A notebook to jot down passwords, tips, and tricks you don t want to forget anything. A minimum of three good quality pens (just THE NEW GIRL. H ey guys, I m Ashleigh Ilton! If you ve been following my journey via my online video diaries, you ll know how amazing it has been. I m super fortunate to have been mentored by digital and associate editor Skye Ross, who has taught me the ins and outs of everything digital, social media and Miss FQ. After graduating from AUT with a degree in Communications majoring in advertising, I knew I wanted to work in the magazine world. I could not have asked for a better start to my career than interning at Miss FQ, thanks to Holden Spark. Major highlights include assisting in sourcing and styling looks for Fashion Quarterly and Miss FQ, writing Lip Service (page 88), and interviewing fashion designers Elle Hong of Ellis and Friends and Claudia Billinge of Sibed for MissFQ.co.nz. FYI, something to know about me is I love macarons and coffee! KEY TO MY HOLDEN SPARK BLACK HANDBAG THAT GOES WITH in case). A Kikki-K diary to record meetings, in case your and digital diary isn t set up yet. EVERYTHING! COMFY & STYLISH HEELS MY FIRST DAY Prepping my outfit the night before saves me time in the morning for more important things like coffee! EARRINGS MADE BY MY FLATMATE BLACK & WHITE JUMPSUIT I was nervous getting ready for my big day but I chose an outfit that I felt confident in, and it made me feel way better. One coffee in and I had already had a full tour of Bauer Media, Miss FQ s parent company. Then it was time to meet the Miss FQ and Fashion Quarterly team. It was pretty nerve-wracking because everyone I have looked up to since forever was there. Imagine meeting the people you follow on Instagram IRL. Eep! In the afternoon, I had a meeting with Skye about the plans for this issue. I then took the Holden Spark out for a spin before heading home, tasked with brainstorming some online content ideas for the website. I spent the first morning of week two at several leading PR houses, picking up beauty products for the afternoon s shoot. FYI, the Spark is a zippy wee number and makes parking around the city a total breeze. Then I went behind the scenes at the photoshoot for Bloomin Beauty (page 87) and Lip Service (page 88). It was an eye-opening experience to see how the images are created so much work goes into making them perfect. Q&A WITH JESS WHAT WAS YOUR FIRST DAY AT FQ LIKE? It was very overwhelming and I was nervous but it was super exciting as I d literally found out I had the job three days before! FAVE THING ABOUT FQ HQ? Our immediate team, and the incredible contributors and lovely PRs who bring daily joy to my inbox! EDITORIAL & FASHION ASSISTANT Advertorial Advertiser-led content written and designed by the Miss FQ editorial team. Custom content Bespoke collaborations between Miss FQ and an exclusive advertiser, created specially to meet client objectives. the life of a miss fq intern #missfqintern What a babe! Helping out with a First day starts with a spark #newholden Parked up at Miss FQ HQ #myworkplace Research/writing tools #internessentials This week was the best and busiest so far! Editorial and fashion assistant Jess Thomson and I jumped in the Spark and whizzed out to Sylvia Park to find some #trendy activewear. Back at Bauer, we pre-styled everything for the following day and loaded the outfits, shoes and accessories into the Spark. At 8am the next morning we photographed Fit for Purpose (page 66) up at Auckland s K Road. I was a proper stylist s assistant, you guys, and boy it was full on! An ensemble I styled myself has made it into print (page 69). So exciting! DIGITAL & ASSOCIATE EDITOR THE WRAP. Choosing the best image #Ididthat Unpacking beauty samples #beautyhaul On a fashion shoot #styleassistant Spark sing-a-long #bestplaylist Packing up the Spark #somanyclothes Gypsy Caravan sendoff #flamingcheese I spent week four in the office alongside the team, honing my digital skills. Skye taught me how to craft, format and publish articles for the website, and she gave me some tips and tricks on interview etiquette. I was lucky enough to conduct a few interviews on my own for the online Girl You Need to Know series, after Skye gave my questions a once-over. Visit MissFQ.co.nz to read my Q&As with owner of Ellis and Friends online boutique, Ellis Hong, and fashion designer Claudia Billinge of Sibed. I also attended some top-level meetings regarding upcoming Miss FQ events and campaigns. There are so many cool things to come ladies, you are going to love it all! Working at Miss FQ has truly been a once-in-a-lifetime experience and I m super grateful to the lovely team who have taught me so much during my time here. On my last day, the team treated me to frosé and nibbles at Gypsy Caravan in Ponsonby, which was so sweet! I don t want my internship to be over *crying emoji*, but I m super proud to say I ve been offered a job in Bauer Media s digital advertising department! At least I ll still see Skye and the team around the building. If interning sounds like a bit of you, hello@missfq.nz with your CV and a passionate cover letter. Good things come to those who hustle! HOLDEN SPARK, MY PERFECT ACCESSORY This baby s zippy acceleration has been ideal for nipping between fashion stockists. I can easily pop down the back seats (no Tetris skills required) to reveal a spacious interior fit to hold a whole fashion shoot s worth of clothes and props. And the Holden has definitely delivered on fuel economy and easy phone connectivity too! Miss FQ in one sentence... For millennials, by millennials. How did you get started in Bauer and at Miss FQ? I began as an intern (like Ashleigh), working for Home magazine and Your Home & Garden magazine. From there, I was an editorial assistant at Cleo then Next and Good Health Choices before working on the launch of Miss FQ as the digital and associate editor. Favourite part of your job? I get to meet so many talented young women who work hard at their hustle they inspire me daily! I m so passionate about the Miss FQ voice we ve curated and I m proud to work for a brand that shares positive and empowering content. What goes through your head when choosing an outfit in the morning? Can I take this from the office, to a client meeting, to an Insta-worthy photographed event? I check my calendar every morning before I leave for work, but the world of media is hella spontaneous so I have to be prepared! What are your swear-by beauty products? Trilogy Everything Balm, $27.99 Benefit Roller Lash, $22 Oribe Gold Lust Dry Shampoo, $72 MAC Lipstick in Lady Danger, $40 ASSOCIATE EDITOR HOW TO LAND A JOB STAND OUT WITH THESE TIPS FROM PHOEBE WATT Perfect your CV. It sounds obvious but thorough proof-reading and clear, consistent and professional formatting goes such a long way. And speaking of professional, don t include a photo unless specifically asked in which case, keep the RSA-pour of rosé out of the shot. Tailor your cover letter to the job you are applying for. Templates can be a useful starting point but it says nothing (or everything?) about you if it s obvious that all you ve done is dropped the company s name into your greeting. If it s a job you really want, it shouldn t be that hard for you to think about why. Say you re applying for a job at Miss FQ. Mentioning a shoot or piece of content that truly resonated with you will get you so much further than a generic statement about it being an exciting title at the forefront of fashion and not just because we love hearing good things about ourselves.

10 MAGAZINE DEADLINES COVER ON-SALE BOOKING MATERIAL DATE DATE DEADLINE DEADLINE ISSUE 1 19 March Feb March 2018 ISSUE 2 24 Sept Sept Sept 2018 ISSUE 3 10 Dec Nov Nov 2018

11 MAGAZINE RATES ADVERTISING RATES Double Page Spread $11,000 Full Page $5500 PREMIUM POSITION RATES Inside Front Cover $13,000 Outside Back Cover $7000 Third Page Vertical* $2800 NB: All guaranteed positions will carry a 10% loading fee. * Please note there is a limit of broken space we can accept. Bauer Media cannot guarantee placement for broken space. Miss FQ is printed on mix of matte and glossy stock. Publisher reserves the right of final approval of all magazine advertisements. Rates do not include Goods and Services Tax (GST). GST of 15% will be added to the above rates with invoicing. All rates quoted are in NZ Dollars. DIMENSIONS - MAIN MAGAZINE SIZE TYPE H x W TYPE AREA (mm) TRIM (mm) BLEED (mm) Double Page Spread 250 x x x 430 Full Page 250x x x 220 BAUER MEDIA GROUP Shed 12, CityWorks Depot RECEPTION: 90 Wellesley St, Auckland. DELIVERIES: 77 Cook St, Auckland Private Bag 92512, Wellesley St, Auckland Ph

12 ADVERTISING RATES Run of site display: $45 CPM 15 Video Pre Roll: $100 CPM Homepage takeover Exclusive homepage advertiser on homepage for 1 week ($2500 p/w) 30,000 Run of Site page impressions integrated content solutions Custom content Created by Bauer ($2500) E-newsletter Weekly e-newsletter ad inclusion ($1000) Weekly e-newsletter content + ad inclusion ($1500) Competition ($1500) Social Facebook & Instagram posts (subject to editorial approval) POA.co.nz Highly visual and strongly leveraging all things social, MissFQ.co.nz is an online destination for smart, savvy, stylish young women seeking 24/7 access to all that s #trending on the local and international stage. The switched-on-millennial s go-to for both aspirational and wallet-friendly fashion and beauty updates, MissFQ.co.nz is also a trusted source for breaking celeb news, fitspo, travel inspo, and career and life advice from influencers and insiders across a range of industries. UNIQUE VIEWS: 70,000 CATEGORIES Fashion Beauty Celeb Life & Love facebook.com/missfq

13 The most widely read fashion title in New Zealand, Fashion Quarterly has a heritage spanning over 35 years. Produced by a team of passionate industry specialists, the iconic brand is always one step ahead of the rest, delivering the latest news in fashion, beauty and popular culture, authoritative reports on seasonal trends and a curated edit of the best of each season from playful fast fashion to lifelong investment pieces. Giving its readers unparalleled access to the best fashion designers, models and celebrities in the business and with inspiring photoshoots from some of the country s top talent, Fashion Quarterly is the fashion and beauty lover s bible. While staying true to the brand s impressive heritage, Fashion Quarterly is cutting-edge in its approach to modern publishing. Producing content across all brand platforms print, digital, social media and events we re always on, supplying the FQ reader, user, follower and fan with what she needs, when and how she needs it. Core target age: 20-49

14 GENEVIEVE ALI Commercial Brand Manager Tel: Mob: LISA DEKEN Direct Sales Manager Mob: KIM CHAPMAN Directory Classifieds Tel: Mob: