TV Viewing Area (DMA) Los Angeles Times (CA) Newspaper Daily Penetration

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Winifred Powers
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2018/19 Season Week 2 (10/1-10/7/18) Holiday Sales

8% Holiday Retail Sales (in billions) $653.5 $687.

9 2016 2017 2018 (E) 12:22 Holiday Shopping Starting

Earlier than October 4% 12% 16% 31% October through

Before Week before Christmas Consumers: Good Deals

Free shipping 51% Best sales & discounts Local NFL

5 Market of the Week: Los Angeles, CA (Rank #2) Auto

Newspaper Daily Penetration Top 5 Spot TV

1 2018/19 Season Week 2 (10/1-10/7/18) Holiday Sales Expected to Increase % Holiday Retail Sales (in billions) $653.5 $687.9 $ $ (E) 12:22 Holiday Shopping Starting Earlier When do you plan to start? Earlier than October 4% 12% 16% 31% October through Thanksgiving Thanksgiving Wknd 38% Cyber Mon-Week Before Week before Christmas Consumers: Good Deals will Drive Holiday Spending 67% 64% Lowest prices Free shipping 51% Best sales & discounts Local NFL Deliveries HH L+SD Ratings Cleveland-Akron (Canton) 7.9 Kansas City 43.9 Milwaukee 7.1 Milwaukee Minneapolis- St. Paul Seattle- Tacoma /29/18 10P (E) National 12:22 HH L+SD Ratings 3.5 Market of the Week: Los Angeles, CA (Rank #2) Auto Purchasers Weekday Primetime Ratings (comscore) TV Viewing Area (DMA) Los Angeles Times (CA) Newspaper Daily Penetration Top 5 Spot TV Advertisers from Kantar Media Aug 17 July 18 Dols (000) Spectrum $52, Chrysler Chevrolet Dodge Local Broadcast Cable News % % % Toyota Dealer Assn $39,741.9 Nissan $24,653.7 Ford Dealer Assn $18,284.7 POL-Governor $15,688.4

2018/19 Season Week 2 (10/1-10/7/18) Top 25 Broadcast S/O-S/O (10/1-10/7/18) Top 25 Syndication (9/24-9/30/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX

8 8 NBC NFL SUNDAY POST 4.3 9 OT, THE 4.3 10 CBS NFL SINGLE POST GUN 3.8 11 BIG BANG THEORY, THE 3.4 12 FOX+NFLN THU NT POST-GUN 3.4 13 FOOTBALL NT AMERICA PT 3 3.4 14 THIS IS US 3.

4 23 NCIS 2.2 24 SURVIVOR 2.2 25 NEIGHBORHOOD, THE 2.1 1 ESPN NFL REGULAR SEASON 5.2 2 BIG BANG-SYN (AT) 2.3 3 FAMILY FEUD (AT) 2.1 4 WEEKEND ADVENTURE 2.1 5 JUDGE JUDY (AT) 1.9 6 WHEEL OF FORTUNE 1.

2 2018/19 Season Week 2 (10/1-10/7/18) Top 25 Broadcast S/O-S/O (10/1-10/7/18) Top 25 Syndication (9/24-9/30/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-NATIONAL NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-PST GN-NAT FOX+NFLN THU NT FOOTBALL SUNDAY NIGHT NFL PRE-KICK CBS NFL SINGLE FOX NFL SUNDAY-REGIONAL NBC NFL SUNDAY POST OT, THE CBS NFL SINGLE POST GUN BIG BANG THEORY, THE FOX+NFLN THU NT POST-GUN FOOTBALL NT AMERICA PT THIS IS US FOX+NFLN THU NT PRE-KICK FOX+NFLN THU NT POST-GAME VOICE YOUNG SHELDON VOICE-TUE NFL ON FOX PREKICK MANIFEST CBS NFL SINGLE PRE-KICK NCIS SURVIVOR NEIGHBORHOOD, THE ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE JUDGE JUDY (AT) WHEEL OF FORTUNE JEOPARDY (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) MODERN FAMILY-MF-SYN (AT) DATELINE WKLY (AT) FAMILY FEUD-WK (AT) ENTERTAINMENT TONIGHT(AT) LAST MAN STNDG-MF-SYN(AT) FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) FAMILY GUY-MF-SYN (AT) DR. PHIL SHOW (AT) GOLDBERGS (AT) INSIDE EDITION (AT) AMERICAS TEST KITCHEN PBS ACCESS LV-WKD TWO-HALF MEN-SYN (AT) ELLEN DEGENERES SHOW MAURY (AT) 0.7 M-F Evening News (10/1-10/5/18) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.0 M-F Late Night (10/1-10/5/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT JIMMY KIMMEL 0.5 Top 10 Time Shifted S/O-S/O Programs (10/1 10/7/2018) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US GREY'S ANATOMY SURVIVOR YOUNG SHELDON MODERN FAMILY MANIFEST LAST MAN STANDING VOICE NCIS Time-Shifted LIVE

Household Live+SD Ratings on Local Broadcast Stations Last Man Standing Friday,

5 National Cleveland Milwaukee Columbus, OH Louisville Kansas City The Neighborhood

(ET) Household Rating (Live+SD) DWTS-Juniors ABC 10/7/18 8:00p (ET) Household

6 Buffalo 9.7 Pittsburgh 9.5 Nashville 9.0 Louisville 8.9 National 4.8 Pittsburgh 9.

3 Household Live+SD Ratings on Local Broadcast Stations Last Man Standing Friday, 10/5/18 8p (E) National Cleveland Milwaukee Columbus, OH Louisville Kansas City The Neighborhood CBS 10/1/18 8:00p (ET) Household Rating (Live+SD) New Amsterdam NBC 10/2/18 10:00p (ET) Household Rating (Live+SD) DWTS-Juniors ABC 10/7/18 8:00p (ET) Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 5.1 Dayton 11.6 Buffalo 9.7 Pittsburgh 9.5 Nashville 9.0 Louisville 8.9 National 4.8 Pittsburgh 9.0 Providence 8.4 Knoxville 8.3 Richmond 8.1 Minneapolis 8.0 National 3.1 Tulsa 6.3 Cleveland 6.2 Pittsburgh 6.1 Richmond 5.9 Ft. Myers 5.8

NFL Week 5 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA @Indianapolis 16.2 Colts (24) (38) Patriots 29.

4 NFL Week 5 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating 16.2 Colts (24) (38) Patriots 29.3 Boston@ Nashville 23.9 Titans (12) (13) Bills 34.5 Buffalo Atlanta 17.8 Falcons (17) (41) Steelers 33.1 Pittsburgh Denver 25.7 Broncos (16) (34) Jets 5.7 New York Jacksonville 23.9 Jaguars (14) (30) Chiefs 43.9 Kansas City Milwaukee 39.9 Packers (23) (31) Lions 27.2 Detroit Baltimore 26.1 Ravens (09) (12) Browns 33.3 Cleveland New York 9.2 Giants (31) (33) Panthers 21.9 Charlotte Miami 13.1 Dolphins (17) (27) Bengals 30.0 Cincinnati S.F.-Oakland 6.2 Raiders (10) (26) Chargers 5.7 Los Angeles Phoenix 20.1 Cardinals (28) (18) 49ers 11.7 S.F.-Oakland Minneapolis 39.2 Vikings (23) (21) Eagles 30.3 Philadelphia Los Angeles 11.4 Rams (33) (31) Seahawks 37.0 Seattle Dallas 33.3 Cowboys (16) (19) Texans 32.7 Houston ^D.C Redskins (19) (43) Saints 36.2 New Orleans^ Source: Nielsen Overnights, 10/4/18, 10/7/18 & NFLN / Fox Thursday game ^ ESPN games simulcast on broadcast station in each market BYE Week: Chicago Bears and Tampa Bay Buccaneers OVERTIME

2018/19 Season Week 2 (10/1-10/7/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 10% of all

anish broadcast stations attracted 35% of all primetime A18-49 viewers (not just Sp

5 2018/19 Season Week 2 (10/1-10/7/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 10% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Los Angeles, CA Spanish-Language programs on Spanish broadcast stations attracted 35% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Los Angeles, CA Spanish Stations Hispanic Households 10/1-10/7/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL NBC NFL SUNDAY POST FOX NFL SUNDAY-NATIONAL SUNDAY NIGHT NFL PRE-KICK FOX NFL SUNDAY-PST GN-NAT 2.8 RANK 6 RICO Y LAZARO PROGRAMS TUE 2.5 NET 6 RICO Y LAZARO "P25-54L+SD TUE AA%" CBS NFL SINGLE RICO Y LAZARO FRI PORQUE EL AMOR MANDA THU UNI ROSA DE GUADALUPE TUE RECLUSO, EL - M FALSA IDENTIDAD - M FALSA IDENTIDAD - M FALSA IDENTIDAD - T RECLUSO, EL - T RECLUSO, EL - M FALSA IDENTIDAD - R RECLUSO, EL - R ROSA DE GUADALUPE THU RECLUSO, EL - T RICO Y LAZARO FRI FALSA IDENTIDAD - W RECLUSO, EL - W FOX+NFLN THU NT FOOTBALL ROSA DE GUADALUPE MON NBC SUNDAY NIGHT FOOTBALL NBC NFL SUNDAY POST SUNDAY NIGHT NFL PRE-KICK FOX NFL SUNDAY-NATIONAL FOX NFL SUNDAY-PST GN-NAT RECLUSO, EL - W RECLUSO, EL - R ROSA DE GUADALUPE TUE FALSA IDENTIDAD - W ROSA DE GUADALUPE THU FALSA IDENTIDAD - T FALSA IDENTIDAD - R CBS NFL SINGLE ROSA DE GUADALUPE MON RICO Y LAZARO THU 2.8

Metered Market Close-Up: Los Angeles, CA (DMA Rank #2) Nicknamed the City of Angels, Los Angeles is a global city with a diverse economy in entertainment, culture, media, fashion, science, sports,

Los Angeles includes Hollywood and leads the world in the creation of television productions, video games, and recorded music; it is also one of the leaders in motion picture production.

The contiguous ports of Los Angeles and Long Beach together comprise the fifth-busiest port in the world and the most significant port in the Western Hemisphere and is vital to trade within the

6 Metered Market Close-Up: Los Angeles, CA (DMA Rank #2) Nicknamed the City of Angels, Los Angeles is a global city with a diverse economy in entertainment, culture, media, fashion, science, sports, technology, education, medicine and research. Los Angeles includes Hollywood and leads the world in the creation of television productions, video games, and recorded music; it is also one of the leaders in motion picture production. Three of the six major film studios which are Paramount Pictures, 20th Century Fox, and Universal Pictures. Los Angeles is the largest manufacturing center in the western United States. The contiguous ports of Los Angeles and Long Beach together comprise the fifth-busiest port in the world and the most significant port in the Western Hemisphere and is vital to trade within the Pacific Rim. The Los Angeles Long Beach metropolitan area has a gross metropolitan product of $866 billion, making it the third-largest economic metropolitan area in the world. The largest employers in the city as of 2009 were, in descending order, the City of Los Angeles, the County of Los Angeles, and University of California, Los Angeles. Median Income SRDS Total Retail Sales ($000) $68,683 40,245,302 KABC KAZA KCAL KCBS KNBC KTLA KTTV KVEA KCOP KMEX TVB Member Stations TV stations serving the area of Los Angeles, CA: ABC, Livewell Network, Laff Azteca Independent, CBS CBS, Decades NBC, Cozi TV CW, AntennaTV, This TV FOX, Light TV Telemundo, TeleXitos MYTV, Buzzr, Movies!, Heroes & Icons Univision, UniMás, Bounce, Justice 54% Social Media platform Reach Reliance on Media to Stay Informed % Agree 40% 37% 21% TV Newspaper Radio Magazines Los Angeles, CA Interesting Facts By 1923, Los Angeles produced one quarter of the world s oil. It still sits atop the third largest oil field in the country. How did the film industry end up in LA? To get away from Thomas Edison. Edison who lived in New Jersey held most of the country s film patents. Filmmakers fled westward to avoid Edison s intellectual property claims. If Los Angeles were its own country, its economy would be bigger than Saudi Arabia, Switzerland, and Sweden s. The Hollywood sign originally said Hollywoodland. Los Angeles, CA Demographic Overview Age Hispanic 65+ <18 13% 23% % 42% 10% % Social 42% Media platform Reach 46% loyal to vehicle brand

2017/18 Season Local Market Close-Up: Los Angeles, CA Market: Los Angeles, CA Rtg Rnk Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime HH Ratings August 18 Weekday Prime (8p-11p)

7 2017/18 Season Local Market Close-Up: Los Angeles, CA Market: Los Angeles, CA Rtg Rnk Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime HH Ratings August 18 Weekday Prime (8p-11p) Series Ranker (Week of 9/10/18 9/16/18) Local Time Run Time Live+SD 1 NBC NFL SUNDAY NT FOOTBALL KNBC (NBC) 1 U 5:23 PM NBC NFL SUNDAY NT FTBL-SUS LN KNBC (NBC) 1 U 8:00 PM CBS NFL National KCBS (CBS) 1 U 1:34 PM CBS NFL National Post-Gun KCBS (CBS) 1 U 4:33 PM CBS NFL Regional KCBS (CBS) 1 U 10:03 AM CBS NFL Fill KCBS (CBS) 1 U 1:27 PM NFL on FOX Single KTTV (FOX) 1 U 1:05 PM CBS NFL Regional Bonus KCBS (CBS) 1 U 1:11 PM NBC NFL SUNDAY NT PRE-KICK KNBC (NBC) 1 U 5:14 PM Monday Night Football KABC (ABC) 1 M 7:17 PM NBC NFL SUNDAY NT POST KNBC (NBC) 1 U 8:15 PM CBS NFL Regional Post-Gun KCBS (CBS) 1 U 1:09 PM America's Got Talent KNBC (NBC) 1 W 8:00 PM Local Programs KNBC (NBC) 1 U 8:23 PM FOOTBALL NT IN AMERICA 3 KNBC (NBC) 1 U 4:52 PM Minutes KCBS (CBS) 1 U 7:00 PM FOX CFB - BIG12 PRIME KTTV (FOX) 1 S 5:21 PM Sports Central KCBS (CBS) 1 U 4:37 PM NFL on FOX Post Gun KTTV (FOX) 1 U 3:50 PM Jeopardy! KABC (ABC) 4 T W R F 7:00 PM Rtg Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

8 TOP 100 PROGRAMS ADULTS Dates: 9/24/2018-9/30/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 CBS CBS NFL NATIONAL ,190 2 NBC NBC SUNDAY NIGHT FOOTBALL ,600 3 FOX FOX NFL SUNDAY-SINGLE ,889 4 FOX FOX+NFLN THU NT FOOTBALL ,900 5 CBS CBS NFL REGIONAL ,786 6 FOX FOX NFL SUNDAY-PST GN-NAT ,455 7 ESPN ESPN NFL REGULAR SEASON ,231 8 ESPN NFL REGULAR SEASON L ,071 9 CBS CBS NFL NATL POST GUN , FOX FOX+NFLN THU NT POST-GUN , NBC SUNDAY NIGHT NFL PRE-KICK , CBS CBS NFL REG POST GUN , CBS BIG BANG THEORY, THE , NBC NBC NFL SUNDAY POST , NBC THIS IS US , FOX FOX+NFLN THU NT POST-GAME , CBS BIG BANG THEORY, THE-SP , ABC SATURDAY NIGHT FOOTBALL , NBC MANIFEST , CBS 60 MINUTES , NBC FOOTBALL NT AMERICA PT , NBC VOICE-TUE , FOX FOX+NFLN THU NT PRE-KICK , NBC VOICE , CBS YOUNG SHELDON , CBS CBS NFL PRE-KICK , CBS YOUNG SHELDON - SP , FOX LAST MAN STANDING , FOX NFL ON FOX PREKICK , NBC NEW AMSTERDAM , NBC SATURDAY NIGHT , CBS NCIS , FOX EMPIRE , CBS SURVIVOR , WARNER BROS. TV BIG BANG-SYN (AT) , ABC GREY'S ANATOMY , FOX , ABC MODERN FAMILY , CBS MOM , CBS BIG BROTHER-WED , TH TELEVISION FAMILY FEUD (AT) , FOX COOL KIDS, THE , DADT/LITTON WEEKEND ADVENTURE , CBS FBI , CBS GOD FRIENDED ME , FOX FOX NFL SUNDAY-POST , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ESPN MONDAY NIGHT KICKOFF L , CBS MAGNUM P.I , ABC GOLDBERGS, THE ,178

9 TOP 100 PROGRAMS ADULTS Dates: 9/24/2018-9/30/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 FOX STAR , CBS MURPHY BROWN , NBC CHICAGO FIRE , ABC SINGLE PARENTS , CBS NCIS: NEW ORLEANS , ABC GOOD DOCTOR, THE , CBS NCIS: LOS ANGELES , NBC CHICAGO MED , ABC AMERICAN HOUSEWIFE , CBS TV DISTRIBUTION WHEEL OF FORTUNE , NBC CHICAGO PD , FOX SIMPSONS , FOX FOX+NFLN THU NT PREGAME , ABC MILLION LITTLE THINGS , NBC FOOTBALL NT AMERICA PT , FOX FOX NFL SUNDAY-PRE , ABC ABC AFTRNOON CFTBL-12:01P , NBC NBC NIGHTLY NEWS , CBS BULL , CBS TV DISTRIBUTION JEOPARDY (AT) , FOX RESIDENT, THE , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , ABC DANCING WITH THE STARS , NBC LAW AND ORDER:SVU , NFL NETWORK NFLN THU NT FOOTBALL , ABC ABC WORLD NEWS TONIGHT , WARNER BROS. TV BIG BANG WKND (AT) , ABC SNFTBL NISSAN PRE-GAME , ABC DANCING W/STARS SP-9/ , FOX FAMILY GUY , CBS BLUE BLOODS , NFL NETWORK NFLN THU NT POST-GUN , CBS HAWAII FIVE , FOX BOB'S BURGERS , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , CBS HOME DEPOT CLLG FOOTBALL , FOX FOX CFB - BIG10 EVENING , NBC GOOD PLACE , NBC UNIVERSAL DATELINE WKLY (AT) , ABC AMER FUNN HM VIDEOS-7PM , FOX HELL'S KITCHEN , FOX LETHAL WEAPON , FOX GIFTED, THE , NBC TODAY SHOW , CBS S.W.A.T , CBS CBS NFL TODAY , ABC 20/20-FRI , TH TELEVISION FAMILY FEUD-WK (AT) , NBC NOTRE DAME FOOTBALL , CBS MAGNUM P.I. SPECIAL ,246

10 TOP 100 PROGRAMS ADULTS Dates: 8/27/2018-9/30/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFL SUNDAY-NATIONAL ,327 2 NBC NBC SUNDAY NIGHT FOOTBALL ,762 3 NBC NBC NFL TH SPECIAL ,610 4 CBS CBS NFL NATIONAL ,193 5 FOX FOX NFL SUNDAY-SINGLE ,114 6 NBC NBC NFL TH PRE-KICK ,974 7 CBS CBS NFL NATL POST GUN ,390 8 FOX FOX NFL SUNDAY-PST GN-NAT ,318 9 FOX FOX+NFLN THU NT FOOTBALL , ESPN ESPN NFL REGULAR SEASON , CBS CBS NFL SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , NBC NFL WEATHER DELAY 9/ , CBS CBS NFL REGIONAL , FOX FOX NFL SUNDAY-REGIONAL , FOX FOX+NFLN THU NT POST-GUN , ESPN ESPN NFL REGULAR SEASON , ESPN NFL REGULAR SEASON L , NBC NBC NFL SUNDAY POST , FOX OT, THE , ESPN ESPN NFL REGULAR SEASON , CBS CBS NFL REG POST GUN , FOX FOX NFL GAME BREAK , CBS CBS NFL SINGLE POST GUN , NBC NBC NFL TH POST , NFL NETWORK 2018 REG SSN , NBC FOOTBALL NT AMERICA PT , FOX FOX+NFLN THU NT POST-GAME , NBC THIS IS US , NFL NETWORK 2018 REG SSN POST GUN , NFL NETWORK THURSDAY NIGHT FOOTBALL , NBC NFL OPENING KICK-OFF SHOW , NFL NETWORK TNF POST-GUN , NFL NETWORK 2018 REG SSN BRIDGE , FOX NFL ON FOX PREKICK , NBC EMMY AWARDS , FOX FOX+NFLN THU NT PRE-KICK , FOX FOX NFL SUNDAY-POST , NFL NETWORK TNF SUSTAINER , CBS BIG BANG THEORY, THE-SP , CBS CBS NFL SINGLE PRE-KICK , CBS CBS NFL PRE-KICK , NBC MANIFEST , NBC VOICE-TUE , FOX , ABC SUNDAY NIGHT KICKOFF , NBC VOICE , NBC AMERICA'S GOT TALENT-TUE , FOX EMPIRE , CBS NFL REGIONAL BONUS ,390

11 TOP 100 PROGRAMS ADULTS Dates: 8/27/2018-9/30/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC NEW AMSTERDAM , FOX LAST MAN STANDING , NBC AMERICA'S GOT TALENT-WED , CBS SURVIVOR , ABC SATURDAY NIGHT FOOTBALL , CBS YOUNG SHELDON - SP , WARNER BROS. TV BIG BANG-SYN (AT) , CBS BIG BROTHER-WED , TH TELEVISION FAMILY FEUD (AT) , FOX COOL KIDS, THE , CBS BIG BROTHER-SUN , CBS BIG BROTHER-THU , NBC FOOTBALL NT AMERICA PT , FOX STAR , CBS CBS NFL SINGLE POST GAME , CBS BIG BANG THEORY, THE , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC GREY'S ANATOMY , NFL NETWORK TNF POST-GAME , ESPN MONDAY NIGHT KICKOFF L , FOX SIMPSONS , CBS 60 MINUTES , FOX REL , ABC SINGLE PARENTS , FOX FOX NFL SUNDAY-PRE , CBS GOD FRIENDED ME , CBS FBI , CBS MOM , NBC CHICAGO FIRE , CBS HOME DEPOT CLLG FOOTBALL , NBC PGAT TOUR CHP-SU FNL , FOX FOX+NFLN THU NT PREGAME , NBC CHICAGO MED , ESPN COLL FTBL REG SSN SUST L , CBS YOUNG SHELDON , NBC CHICAGO PD , FOX FAMILY GUY , CBS MAGNUM P.I , DADT/LITTON WEEKEND ADVENTURE , ABC BACHELOR IN PARADISE-MON , FOX BOB'S BURGERS , NBC AMERICAN NINJA WARRIOR , ABC BACHELOR IN PARADISE-TUE , NFL NETWORK NFLN THU NT FOOTBALL , ABC MILLION LITTLE THINGS , NBC WORLD OF DANCE , NFL NETWORK 2018 REG SSN PREKICK , FOX RESIDENT, THE , NBC LAW AND ORDER:SVU , NFL NETWORK NFLN THU NT POST-GUN , FOX MASTERCHEF ,388

12 TOP 100 PROGRAMS ADULTS Dates: 8/27/2018-9/30/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFL SUNDAY-NATIONAL ,573 2 NBC NBC SUNDAY NIGHT FOOTBALL ,604 3 CBS CBS NFL NATIONAL ,359 4 NBC NBC NFL TH SPECIAL ,331 5 FOX FOX NFL SUNDAY-SINGLE ,882 6 NBC NBC NFL TH PRE-KICK ,448 7 CBS CBS NFL NATL POST GUN ,322 8 FOX FOX NFL SUNDAY-PST GN-NAT ,063 9 FOX FOX+NFLN THU NT FOOTBALL , CBS CBS NFL SINGLE , NBC SUNDAY NIGHT NFL PRE-KICK , ESPN ESPN NFL REGULAR SEASON , CBS CBS NFL REGIONAL , FOX FOX NFL SUNDAY-REGIONAL , NBC NFL WEATHER DELAY 9/ , FOX FOX+NFLN THU NT POST-GUN , FOX OT, THE , ESPN ESPN NFL REGULAR SEASON , NBC NBC NFL SUNDAY POST , ESPN NFL REGULAR SEASON L , CBS CBS NFL REG POST GUN , FOX FOX NFL GAME BREAK , ESPN ESPN NFL REGULAR SEASON , CBS CBS NFL SINGLE POST GUN , NBC NBC NFL TH POST , NBC FOOTBALL NT AMERICA PT , NBC THIS IS US , NFL NETWORK 2018 REG SSN , FOX FOX+NFLN THU NT POST-GAME , CBS BIG BANG THEORY, THE-SP , NFL NETWORK 2018 REG SSN POST GUN , NFL NETWORK THURSDAY NIGHT FOOTBALL , NBC NFL OPENING KICK-OFF SHOW , NBC EMMY AWARDS , NFL NETWORK 2018 REG SSN BRIDGE , NBC MANIFEST , NFL NETWORK TNF POST-GUN , FOX NFL ON FOX PREKICK , NBC VOICE-TUE , FOX FOX+NFLN THU NT PRE-KICK , NBC VOICE , NFL NETWORK TNF SUSTAINER , FOX , NBC AMERICA'S GOT TALENT-TUE , FOX FOX NFL SUNDAY-POST , CBS CBS NFL PRE-KICK , CBS CBS NFL SINGLE PRE-KICK , CBS YOUNG SHELDON - SP , FOX LAST MAN STANDING , NBC AMERICA'S GOT TALENT-WED ,047

13 TOP 100 PROGRAMS ADULTS Dates: 8/27/2018-9/30/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC NEW AMSTERDAM , FOX EMPIRE , CBS SURVIVOR , ABC SUNDAY NIGHT KICKOFF , CBS NFL REGIONAL BONUS , WARNER BROS. TV BIG BANG-SYN (AT) , CBS BIG BANG THEORY, THE , TH TELEVISION FAMILY FEUD (AT) , CBS MOM , FOX COOL KIDS, THE , CBS TV DISTRIBUTION JUDGE JUDY (AT) , CBS FBI , CBS BIG BROTHER-WED , CBS GOD FRIENDED ME , ABC SATURDAY NIGHT FOOTBALL , CBS BIG BROTHER-THU , CBS BIG BROTHER-SUN , CBS 60 MINUTES , CBS MAGNUM P.I , CBS YOUNG SHELDON , NBC FOOTBALL NT AMERICA PT , CBS CBS NFL SINGLE POST GAME , FOX STAR , CBS MURPHY BROWN , NBC CHICAGO FIRE , ABC SINGLE PARENTS , ABC GREY'S ANATOMY , NBC CHICAGO MED , DADT/LITTON WEEKEND ADVENTURE , NBC PGAT TOUR CHP-SU FNL , FOX FOX NFL SUNDAY-PRE , FOX REL , ESPN MONDAY NIGHT KICKOFF L , NBC CHICAGO PD , NFL NETWORK TNF POST-GAME , FOX SIMPSONS , NBC I FEEL BAD , NBC AMERICAN NINJA WARRIOR , FOX FOX+NFLN THU NT PREGAME , ABC MILLION LITTLE THINGS , NBC WORLD OF DANCE , CBS HOME DEPOT CLLG FOOTBALL , NBC NBC NIGHTLY NEWS , CBS BIG BANG THEORY,THE 8P-SP , ABC BACHELOR IN PARADISE-MON , CBS TV DISTRIBUTION WHEEL OF FORTUNE , FOX RESIDENT, THE , FOX MASTERCHEF , ABC DANCING WITH THE STARS , NBC LAW AND ORDER:SVU , ABC BACHELOR IN PARADISE-TUE ,683

14 Data Sources: 2018 Holiday: NRF, OpenX 2018 Consumer Holiday Shopping Report, RetailMeNot: 2018 Holiday Insights Guide Ratings: The Nielsen Company, NPower, NNTV, NLTV, Arianna Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live + Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: The Nielsen Company, NNTV Syndication: The Nielsen Company, NNTV, Live + Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live + Same Day Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live + Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

TV Viewing Area (DMA)

TV Viewing Area (DMA) ABC Gift cards CBS NBC Books Fox The CW ABC CBS NBC Fox The CW 2018/19 Season Week 5 (10/22-10/28/18) Live+1 % Lift vs. Live+SD Adults 18-34 Live+1 % Lift vs. Live+SD Adults 25-54 14% 15% 10% 12% 14% 16%