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1 2016/17 Season Week 5 (10/17-10/23/16) Halloween to see an Increase in Spending 4.8 Top 5 RA25-54 (Excluding Sports) 4.0 (In Billions) $7.0 $7.4 $ $ Nashville Pittsburgh Norfolk National 41.0 HH Live + SD Rating 2.8 NFL Week 7 HH Ratings Kansas City Baltimore St. Louis National A25-54 Ratings in Hispanic Households 5.8 HH Live + SD Rating /10-10/16/ Big Bang Richmond 60 Minutes Voice This Is Us Saturday Night Buffalo Pittsburgh New Orleans Hasta Que Te Sra Acero 3: Conoci Coyote-T Sra Acero 3: Coyote-F Market of the Week Pittsburgh, PA (DMA Rank #23) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Chrysler Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) Tribune-Review (Pittsburgh, PA) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Sep 15-Aug 16 Dols (000) Xfinity $5,844.1 Toyota Dealer Assn $3,994.8 UPMC $3,283.5 Ford Dealer Assn $3,154.8 Verizon $3,121.6

2016/17 Season Week 4 (10/17-10/23/16) Top 25 Broadcast S/O-S/O (10/17-10/23/16) Top 25 Syndication (10/10-10/16/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1

0 8 BIG BANG THEORY, THE 4.8 9 SUNDAY NIGHT NFL PRE-KICK 4.7 10 NBC NFL SUNDAY POST 4.1 11 CBS NFL REGIONAL 4.1 12 60 MINUTES 4.0 13 FOX NFL SUNDAY-POST 3.8 14 FOOTBALL NT AMERICA PT 3 3.7 15 VOICE 3.

0 23 KEVIN CAN WAIT 2.9 24 GREAT PUMPKIN, C. BROWN 2.8 25 VOTE2016:ANALYSIS-WED 2.8 M-F Evening News (10/17-10/23/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS 1.7 2 ABC WORLD NEWS 1.

2 6 WEEKEND ADVENTURE 2.0 7 MODERN FAMILY-MF-SYN (AT) 1.8 8 BIG BANG WKND (AT) 1.8 9 FAMILY GUY-WK-SYN (AT) 1.8 10 WHEEL OF FORTUNE 1.8 11 MODERN FAMILY-WK-SYN (AT) 1.7 12 JEOPARDY (AT) 1.

2 2016/17 Season Week 4 (10/17-10/23/16) Top 25 Broadcast S/O-S/O (10/17-10/23/16) Top 25 Syndication (10/10-10/16/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CBS NFL NATIONAL NBC SUNDAY NIGHT FOOTBALL CBS NFL NATL POST GUN FOX NFL SUNDAY-SINGLE CBS+NFLN THU NT FOOTBALL FOX NFL SUNDAY-PST GN-NAT CBS NFL REG POST GUN BIG BANG THEORY, THE SUNDAY NIGHT NFL PRE-KICK NBC NFL SUNDAY POST CBS NFL REGIONAL MINUTES FOX NFL SUNDAY-POST FOOTBALL NT AMERICA PT VOICE CBS+NFLN THU NT POST-GUN VOICE-TUE THIS IS US SATURDAY NIGHT CBS+NFLN THU NT PRE-KICK HOME DEPOT CLLG FOOTBALL DECISION'16 PRES ANALYS KEVIN CAN WAIT GREAT PUMPKIN, C. BROWN VOTE2016:ANALYSIS-WED 2.8 M-F Evening News (10/17-10/23/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (M,Tu,W,F) NOTICIERO UNIVISION ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) WEEKEND ADVENTURE MODERN FAMILY-MF-SYN (AT) BIG BANG WKND (AT) FAMILY GUY-WK-SYN (AT) WHEEL OF FORTUNE MODERN FAMILY-WK-SYN (AT) JEOPARDY (AT) BOBS BURGERS-SYN (AT) ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT FAMILY GUY-MF-SYN (AT) BROKE GIRLS-SYN (AT) TWO-HALF MEN-SYN (AT) DR. PHIL SHOW (AT) FAMILY FEUD-WK (AT) MIKE AND MOLLY (AT) INSIDE EDITION (AT) HOW I MET-MTHR-WK-SYN(AT) TMZ (AT) LIVE WITH KELLY 0.9 Sunday Political (10/123/16) A35+ Rank Program Name Live+SD US AA% 1 MEET THE PRESS THIS WEEK FACE THE NATION FACE THE NATION FOX NEWS SUNDAY 0.9 Top 10 Time Shifted S/O-S/O Programs (10/17-10/23/16) A25-54 Live+SD (000) THE BIG BANG THEORY GREY'S ANATOMY THIS IS US WALKING DEAD SURVIVOR VOICE SATURDAY NIGHT VOICE-TUE KEVIN CAN WAIT NCIS Time-Shifted LIVE

2016/17 Season Week 4 (10/17-10/23/16) CBS Thursday

Vegas NBC Sunday Night Football 10/23/16 HH Live+SD

2 National Seattle Phoenix Portland Albuquerque Las

3 2016/17 Season Week 4 (10/17-10/23/16) CBS Thursday Night Football 10/20/ HH Live+SD Rating National Milwaukee Minneapolis New Orleans Dayton Las Vegas NBC Sunday Night Football 10/23/16 HH Live+SD Rating National Seattle Phoenix Portland Albuquerque Las Vegas CBS & Fox Sunday Regional Football 10/23/16 Market HH Rating Buffalo 41.0 Pittsburgh 37.9 New Orleans 37.9 Minneapolis 34.9 Boston 33.3

2016/17 Season Week 4 (10/17-10/23/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted

In the market of Pittsburgh, PA Language programs on Sp

4 2016/17 Season Week 4 (10/17-10/23/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, MundoFox, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Pittsburgh, PA Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Pittsburgh, PA Spanish Stations Hispanic Households 10/17-10/23/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - T SRA ACERO 3: COYOTE - F SRA ACERO 3: COYOTE - R TRES VECES ANA THU RANK CLINTON/TRUMP DEBATE10/19 PROGRAMS 4.2 NET 6 TRES VECES "P25-54L+SD ANA THU AA%" SRA ACERO 3: COYOTE - M SRA ACERO 3: COYOTE - M TRES VECES ANA TUE PORQUE EL AMOR MANDA 8 TRES THU VECES ANA TUE UNI TRES VECES ANA FRI TRES VECES ANA MON TRES VECES ANA MON TRES VECES ANA FRI NBC SUNDAY NIGHT FOOTBALL TRES VECES ANA WED SIN SENOS SI HAY PARA - T CBS NFL NATIONAL COLOR DE LA PASION THU SRA ACERO 3: COYOTE - W SIN SENOS SI HAY PARA - R SIN SENOS SI HAY PARA - M COLOR DE LA PASION MON COLOR DE LA PASION FRI HASTA QUE TE CONOCI SRA ACERO 3: COYOTE - T SRA ACERO 3: COYOTE - F CLINTON/TRUMP DEBATE10/ SRA ACERO 3: COYOTE - R TRES VECES ANA WED COLOR DE LA PASION THU SIN SENOS SI HAY PARA - T NBC SUNDAY NIGHT FOOTBALL SIN SENOS SI HAY PARA - M SRA ACERO 3: COYOTE - W COLOR DE LA PASION TUE CBS NFL NATIONAL COLOR DE LA PASION MON COLOR DE LA PASION FRI 3.9

Market Close-Up: Pittsburgh, PA Pittsburgh is known as both "the Steel City" for its more than 300 steel-related businesses, and as the

Aside from steel, Pittsburgh has led in manufacturing of aluminum, glass, shipbuilding, petroleum, foods, sports, transportation,

Google, Apple, Bosch, Facebook, Uber, Nokia, Autodesk, and IBM are among 1,600 technology firms generating $20.

Google has research and technology offices in a refurbished 1918 1998 Nabisco factory, a complex known as Bakery Square.

All hospitals, outpatient clinics, and doctor's office positions combine for 116,000 jobs, approximately 10% of the jobs in the region.

invested in the area's Marcellus fields.

Pittsburgh, PA - $49,274,394 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration 52 100 35 71.3 24.

TVB Member Stations Reliance on Media to Stay Informed % Agree 68% 57% Social Media platform Reach 45% 25% TV Newspaper Radio Magazines

5 Market Close-Up: Pittsburgh, PA Pittsburgh is known as both "the Steel City" for its more than 300 steel-related businesses, and as the "City of Bridges" for its 446 bridges. Aside from steel, Pittsburgh has led in manufacturing of aluminum, glass, shipbuilding, petroleum, foods, sports, transportation, computing, autos, and electronics. Google, Apple, Bosch, Facebook, Uber, Nokia, Autodesk, and IBM are among 1,600 technology firms generating $20.7 billion in annual Pittsburgh payrolls. Google has research and technology offices in a refurbished Nabisco factory, a complex known as Bakery Square. The largest employer in the city is the University of Pittsburgh Medical Center, with 48,000 employees. All hospitals, outpatient clinics, and doctor's office positions combine for 116,000 jobs, approximately 10% of the jobs in the region. A leader in environmental design, the city is home to 60 total and 10 of the world's first green buildings while billions have been invested in the area's Marcellus fields. At-A-Glance DMA Rank TV Households Population ,154,550 2,605,420 Median Income Pittsburgh, PA - $38,029 SMSA Total Retail Sales Pittsburgh, PA - $49,274,394 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Pittsburgh, PA include WPCW (CW), WPXI (NBC), WTAE (ABC), & KDKA (CBS). TVB Member Stations Reliance on Media to Stay Informed % Agree 68% 57% Social Media platform Reach 45% 25% TV Newspaper Radio Magazines Pittsburgh, PA Interesting Facts Pittsburgh s other nickname is The City of Bridges. Pittsburgh doesn t just have a lot of bridges. It has the most. With around 446 current structures it beats out even Venice, Italy. The ferris wheel was invented by Pittsburgh local George Washington Gale Ferris Jr. in Michael Keaton, Demi Moore, Andy Warhol and Christina Aguilera are all famous Pittsburgh natives. Back in 1909, Pittsburgh joined the big leagues when it built the first baseball stadium, Forbes Field. Pittsburgh, PA Demographic Overview Age Hispanic 65+ <18 17% 20% 1% % 10% % Social 39% Media platform Reach % loyal to vehicle brand

2016/17 Season Local Market Close-Up: Pittsburgh, PA Market: Pittsburgh, PA Series Ranker (Week of 10/10/16 10/16/16) Series Station # Eps Day Local Time Run Time Live+SD Rtg

6 4 CBS NFL Single Post-Gun KDKA (CBS) 1 U 4:09 PM 3 22.1 5 CBS NFL Single Post-Game KDKA (CBS) 1 U 4:25 PM 15 17.5 6 The Big Bang Theory KDKA (CBS) 1 M 8:00 PM 31 14.

9 10 NCIS KDKA (CBS) 1 T 8:00 PM 60 10.8 11 The NFL Today KDKA (CBS) 1 U 12:00 PM 60 9.8 12 60 Minutes KDKA (CBS) 1 U 7:00 PM 60 9.

0 15 The Nightly Sports Call: Special Edition KDKA (CBS) 1 U 5:12 PM 48 9.0 16 The Voice WPXI (NBC) 1 T 8:00 PM 60 8.

8 19 Dancing With the Stars WTAE (ABC) 1 M 8:00 PM 121 8.8 20 College Football WTAE (ABC) 1 S 12:30 PM 180 8.6 14.4 14.

6 2016/17 Season Local Market Close-Up: Pittsburgh, PA Market: Pittsburgh, PA Series Ranker (Week of 10/10/16 10/16/16) Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 CBS NFL Single KDKA (CBS) 1 U 1:03 PM CBS NFL Single Pre-Kick KDKA (CBS) 1 U 1:00 PM CBS NFL Single Bonus KDKA (CBS) 1 U 4:12 PM CBS NFL Single Post-Gun KDKA (CBS) 1 U 4:09 PM CBS NFL Single Post-Game KDKA (CBS) 1 U 4:25 PM The Big Bang Theory KDKA (CBS) 1 M 8:00 PM The Extra Point KDKA (CBS) 1 U 4:40 PM Kevin Can Wait KDKA (CBS) 1 M 8:31 PM NFL on FOX National WPGH (FOX) 1 U 4:45 PM NCIS KDKA (CBS) 1 T 8:00 PM The NFL Today KDKA (CBS) 1 U 12:00 PM Minutes KDKA (CBS) 1 U 7:00 PM NCIS: Los Angeles KDKA (CBS) 1 U 8:00 PM Survivor: Millennials vs. Gen X KDKA (CBS) 1 W 8:00 PM The Nightly Sports Call: Special Edition KDKA (CBS) 1 U 5:12 PM The Voice WPXI (NBC) 1 T 8:00 PM NBC NFL SUNDAY NT FOOTBALL WPXI (NBC) 1 U 8:33 PM NBC NFL SUNDAY NT PRE-KICK WPXI (NBC) 1 U 8:22 PM Dancing With the Stars WTAE (ABC) 1 M 8:00 PM College Football WTAE (ABC) 1 S 12:30 PM Purchasers by Auto Make (comscore) Primetime HH Ratings August 16 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating How does Pittsburgh, PA watch TV? Avg. Local Broadcast News 0.5 Average Cable Network News Channels 3.8 Comcast Social 23.6% Media platform Other cable 5.2% 69.3% Reach Broadcast Only Satellite 1.9%

7 Top 100 Programs P /10/ /16/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,815 2 FOX NFL SUNDAY-PST GN-NAT FOX ,766 3 CBS NFL SINGLE CBS ,701 4 OT, THE FOX ,632 5 NBC SUNDAY NIGHT FOOTBALL NBC ,761 6 CBS+NFLN THU NT FOOTBALL CBS ,711 7 CBS NFL SINGLE POST GUN CBS ,219 8 FOX NFL SUNDAY-REGIONAL FOX ,002 9 FOX NFL GAME BREAK FOX , BIG BANG THEORY, THE CBS , SUNDAY NIGHT NFL PRE-KICK NBC , CBS+NFLN THU NT POST-GUN CBS , ESPN NFL REGULAR SEASON ESPN -Syn , EMPIRE FOX , VOICE NBC , NFL REGULAR SEASON L ESPN , THIS IS US NBC , VOICE-TUE NBC , SIMPSONS FOX , FOOTBALL NT AMERICA PT 3 NBC , NBC NFL SUNDAY POST NBC , SATURDAY NIGHT FOOTBALL ABC , BIG BANG-SYN (AT) WARNER BROS. TV , MODERN FAMILY ABC , KEVIN CAN WAIT CBS , CBS+NFLN THU NT PRE-KICK CBS , CBS NFL SINGLE PRE-KICK CBS , SURVIVOR CBS , CBS NFL SINGLE POST GAME CBS , NCIS CBS , NFL ON FOX PREKICK FOX , SATURDAY NIGHT NBC , GREY'S ANATOMY ABC , AMERICAN HOUSEWIFE ABC , FAMILY FEUD (AT) 20TH TELEVISION , BROKE GIRLS CBS , GOLDBERGS, THE ABC , BULL CBS , MIDDLE, THE ABC , CRIMINAL MINDS CBS , CHICAGO FIRE NBC , LETHAL WEAPON FOX , SPEECHLESS ABC , HOME DEPOT CLLG FOOTBALL2 CBS , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BLACK-ISH ABC , MLB NL CHAMPIONS SERIES L FOX SPORTS , CBS+NFLN THU NT KICK-OFF2 CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , DESIGNATED SURVIVOR ABC ,554

8 Top 100 Programs P /10/ /16/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 DANCING WITH THE STARS ABC , CBS THU NT POST-GAME CBS , NCIS: LOS ANGELES CBS , WEEKEND ADVENTURE DADT/LITTON , FRESH OFF THE BOAT ABC , BLUE BLOODS CBS , TIMELESS NBC , SCORPION CBS , MINUTES CBS , FAMILY GUY FOX , HAWAII FIVE-0 CBS , NCIS: NEW ORLEANS CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SNFTBL NISSAN PRE-GAME ABC , LAW AND ORDER:SVU NBC , SON OF ZORN FOX , CHICAGO MED NBC , BIG BANG WKND (AT) WARNER BROS. TV , CHICAGO PD NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NFLN THU NT FBALL-SUS NFL NETWORK , NBC NIGHTLY NEWS NBC , SHARK TANK ABC , MADAM SECRETARY CBS , FOX NFL SUNDAY-PRE FOX , JEOPARDY (AT) CBS TV DISTRIBUTION , GOOD PLACE NBC , BLINDSPOT NBC , NFLN THU NT FOOTBALL NFL NETWORK , CODE BLACK CBS , MACGYVER CBS , BLACKLIST NBC , LAST MAN STANDING ABC , ABC AFTRNOON CFTBL-12:01P ABC , SUPERSTORE NBC , MLB NL DIVISION SERIES L FOX SPORTS , ABC WORLD NEWS TONIGHT ABC , CBS COLLEGE FOOTBALL POST CBS , DATELINE FRI NBC , TODAY SHOW NBC , REAL O'NEALS, THE ABC , BOBS BURGERS-SYN (AT) 20TH TELEVISION , FOOTBALL NT AMERICA PT 2 NBC , HOW TO GET AWAY W/MURDER ABC , MLB DIVISION SERIES TBS NETWORK , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , CBS+NFLN THU NT KICK-OFF1 CBS , ONCE UPON A TIME ABC ,593

9 Top 100 Programs P /29/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,036 2 NBC NFL TH SPECIAL NBC ,662 3 NBC SUNDAY NIGHT FOOTBALL NBC ,972 4 CBS NFL NATIONAL CBS ,899 5 FOX NFL SUNDAY-SINGLE FOX ,780 6 NBC NFL TH PRE-KICK NBC ,722 7 NBC NFL TH POST NBC ,148 8 SUNDAY NIGHT NFL PRE-KICK NBC ,110 9 CBS+NFLN THU NT FOOTBALL CBS , CBS NFL NATL POST GUN CBS , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , OT, THE FOX , FOX NFL GAME BREAK FOX , CBS NFL SINGLE CBS , ESPN NFL REGULAR SEASON 1 ESPN-SYN , CBS NFL TODAY UPDATE CBS , ESPN NFL REGULAR SEASON ESPN-SYN , BIG BANG THEORY, THE CBS , NBC NFL SUNDAY POST NBC , CBS NFL REGIONAL CBS , NFL REGULAR SEASON L ESPN , CBS NFL REG POST GUN CBS , ESPN NFL REGULAR SEASON 2 ESPN-SYN , FOOTBALL NT AMERICA PT 3 NBC , CBS NFL SINGLE POST GUN CBS , EMPIRE FOX , CBS+NFLN THU NT POST-GUN CBS , VOICE-TUE NBC , VOICE NBC , NFL OPENING KICK-OFF SHOW NBC , FOX NFL SUNDAY-POST FOX , ABC PRIMETIME CFTBL-9/4 ABC , CBS+NFLN THU NT PRE-KICK CBS , KEVIN CAN WAIT CBS , THIS IS US NBC , CBS NFL SINGLE PRE-KICK CBS , AMERICA'S GOT TALENT-TUE NBC , PRIMETIME EMMY AWARDS ABC , CBS THU NT POST-GAME CBS , BULL CBS , NCIS CBS , COMMANDER-CHIEF NBC&MSNBC NBC , AMERICA'S GOT TALENT-WED NBC , NFL ON FOX PREKICK FOX , CBS NFL PRE-KICK 1 CBS , SURVIVOR CBS , DESIGNATED SURVIVOR ABC , GREY'S ANATOMY ABC , JONBENET RAMSEY: PART 1 CBS ,377

10 Top 100 Programs P /29/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BIG BANG-SYN (AT) WARNER BROS. TV , LETHAL WEAPON FOX , CBS+NFLN THU NT KICK-OFF2 CBS , GOOD PLACE 9/19 NBC , SPEECHLESS ABC , DANCING WITH THE STARS ABC , JONBENET RAMSEY: PART 2 CBS , FAMILY FEUD (AT) 20TH TELEVISION , COLL FTBL REG SSN SUST L ESPN , MACGYVER CBS , MINUTES CBS , BIG BROTHER-WED CBS , BIG BROTHER-TUE 9/13 SP CBS , LAW AND ORDER:SVU NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , AMERICAN NINJA WARRIOR NBC , WEEKEND ADVENTURE DADT/LITTON , FOOTBALL NT AMERICA PT 2 NBC , SON OF ZORN FOX , BETTER LATE THAN NEVER NBC , CHICAGO PD NBC , BIG BROTHER-THU CBS , CBS NFL SINGLE BONUS CBS , FOX NFL SUNDAY-PRE FOX , BIG BROTHER-SUN CBS , DWS:THE RESULTS SP-9/20 ABC , BLINDSPOT NBC , SUPERSTORE NBC , CHICAGO MED NBC , BACHELOR IN PARADISE-TUE ABC , BACHELOR IN PARADISE ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , HOW TO GET AWAY W/MURDER ABC , SATURDAY NIGHT FOOTBALL ABC , CELEBRITY FAMILY FEUD ABC , MASTERCHEF-WED 9P FOX , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , BIG BANG THEORY, THE-SP CBS , GOOD PLACE NBC , ABC AFTERNOON CFTBL-3:30P ABC , BLACKLIST NBC , MODERN FAMILY ABC , NCIS: LOS ANGELES CBS , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , HOME DEPOT CLLG FOOTBALL2 CBS , AMERICA GOT TALENT-WED 8P NBC , CBS NFL SINGLE POST GAME CBS , LAST MAN STANDING ABC , MASTERCHEF FOX ,994

11 Top 100 Programs P /29/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,074 2 NBC NFL TH SPECIAL NBC ,032 3 NBC SUNDAY NIGHT FOOTBALL NBC ,369 4 CBS NFL NATIONAL CBS ,051 5 NBC NFL TH PRE-KICK NBC ,133 6 FOX NFL SUNDAY-SINGLE FOX ,122 7 NBC NFL TH POST NBC ,843 8 SUNDAY NIGHT NFL PRE-KICK NBC ,542 9 CBS+NFLN THU NT FOOTBALL CBS , CBS NFL NATL POST GUN CBS , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , OT, THE FOX , CBS NFL SINGLE CBS , FOX NFL GAME BREAK FOX , ESPN NFL REGULAR SEASON 1 ESPN-SYN , CBS NFL TODAY UPDATE CBS , ESPN NFL REGULAR SEASON ESPN-SYN , NBC NFL SUNDAY POST NBC , CBS NFL REGIONAL CBS , NFL REGULAR SEASON L ESPN , ESPN NFL REGULAR SEASON 2 ESPN-SYN , CBS NFL REG POST GUN CBS , FOOTBALL NT AMERICA PT 3 NBC , EMPIRE FOX , CBS NFL SINGLE POST GUN CBS , CBS+NFLN THU NT POST-GUN CBS , BIG BANG THEORY, THE CBS , NFL OPENING KICK-OFF SHOW NBC , VOICE-TUE NBC , FOX NFL SUNDAY-POST FOX , VOICE NBC , ABC PRIMETIME CFTBL-9/4 ABC , CBS+NFLN THU NT PRE-KICK CBS , CBS NFL SINGLE PRE-KICK CBS , CBS THU NT POST-GAME CBS , PRIMETIME EMMY AWARDS ABC , THIS IS US NBC , NFL ON FOX PREKICK FOX , AMERICA'S GOT TALENT-TUE NBC , KEVIN CAN WAIT CBS , CBS NFL PRE-KICK 1 CBS , GREY'S ANATOMY ABC , AMERICA'S GOT TALENT-WED NBC , COMMANDER-CHIEF NBC&MSNBC NBC , SURVIVOR CBS , GOOD PLACE 9/19 NBC , COLL FTBL REG SSN SUST L ESPN , DESIGNATED SURVIVOR ABC , CBS+NFLN THU NT KICK-OFF2 CBS ,848

12 Top 100 Programs P /29/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BULL CBS , LETHAL WEAPON FOX , NCIS CBS , JONBENET RAMSEY: PART 1 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , SPEECHLESS ABC , FAMILY FEUD (AT) 20TH TELEVISION , BIG BROTHER-WED CBS , DANCING WITH THE STARS ABC , LAW AND ORDER:SVU NBC , BIG BROTHER-TUE 9/13 SP CBS , FOOTBALL NT AMERICA PT 2 NBC , JONBENET RAMSEY: PART 2 CBS , SON OF ZORN FOX , CBS NFL SINGLE BONUS CBS , AMERICAN NINJA WARRIOR NBC , MINUTES CBS , BIG BROTHER-THU CBS , MACGYVER CBS , FOX NFL SUNDAY-PRE FOX , BIG BROTHER-SUN CBS , BETTER LATE THAN NEVER NBC , SATURDAY NIGHT FOOTBALL ABC , CHICAGO PD NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , ABC AFTERNOON CFTBL-3:30P ABC , WEEKEND ADVENTURE DADT/LITTON , BACHELOR IN PARADISE ABC , BACHELOR IN PARADISE-TUE ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , DWS:THE RESULTS SP-9/20 ABC , SUPERSTORE NBC , CBS NFL SINGLE POST GAME CBS , HOME DEPOT CLLG FOOTBALL2 CBS , MASTERCHEF-WED 9P FOX , SIMPSONS FOX , HOW TO GET AWAY W/MURDER ABC , BLINDSPOT NBC , ABC AFTRNOON CFTBL-12:01P ABC , SELECCIN MEXICANA 18 9/6 UNI , BOBS BURGERS-SYN (AT) 20TH TELEVISION , CHICAGO MED NBC , SIMPSONS-SP 9/11 8:30P FOX , GOOD PLACE NBC , MODERN FAMILY ABC , FAMILY GUY FOX , NISSAN PREGAME RUSH-9/4 ABC , CELEBRITY FAMILY FEUD ABC , LUCIFER FOX ,685

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP TV Most Consumed: The Nielsen Comparable Metrics Report Q Holiday Forecast: NRF Broadcast Only Households: The Nielsen Total Audience Report Q Newspaper TV Viewing Area: SRDS Circulation, 2016, 2011 & 2006 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, MundoFox, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

TV Viewing Area (DMA)

TV Viewing Area (DMA) 2016/17 Season Week 4 (10/10-10/16/16) NFL Week 6 HH Ratings Local Broadcast Television is the Primary Source for News 44.9 43.4 38.4 22% 14% 13% 10% HH Live + SD Rating Dallas 12 San Antonio 10.8 Seattle