San Antonio, TX (DMA Rank #31)

Transcription

1 2016/17 Season Week 15 (12/26/16-1/1/17) Average Time Spent Per Adult 18+ Per Day Live+DVR/Time-Shifted TV HRS:MIN 4:35 4:35 Q Q Based on the total US population A18-24 Monthly Reach Saw Significant Growth Live+DVR/Time-Shifted TV 81% Q3'15 A % Q3'16 Television Distribution Sources Q3 16 vs. Q3 15 HH % change Broadcast Only +12% Cable Plus -2% Cable Plus is inclusive of Wired Cable, Telco and Satellite Sunday Night Football NFL Wild Card Games HH Ratings 51.1 Saturday, 1/ Philadelphia HH Ratings Atlanta New York Sunday, 1/8 National Detroit Milwaukee National 8.8 Market of the Week San Antonio, TX (DMA Rank #31) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Ford Local Broadcast Cable News TV Viewing Area (DMA) San Antonio Express-News Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Nov 15-Oct 16 Dols (000) Time Warner Cable $7,729.7 Ford Dealer Assn $6,269.7 H-E-B $5,396.2 Rooms To Go $5,292.3 Chevrolet Dealer Assn $4,692.4

2 2016/17 Season Week 15 (12/26/16-1/1/17) Top 25 Broadcast S/O-S/O (12/26/16-1/1/17) Top 25 Syndication (12/19-12/25/16) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-NATIONAL NEW YEAR'S ROCKIN EVEPT FOX NFL SUNDAY-REGIONAL FOX NFL GAME BREAK SUNDAY NIGHT NFL PRE-KICK CBS NFL NATIONAL CBS NFL NATL POST GUN FOX NFL SUNDAY-PST GN-NAT NBC NFL SUNDAY POST FOOTBALL NT AMERICA PT OT, THE PRIMETIME NYRE '17 PT CBS NFL REGIONAL MICK, THE NFL ON FOX PREKICK NEW YR EVE-C DALY-LN NEW YEAR'S ROCKIN EVEPT CBS NFL PRE-KICK CBS NFL REG POST GUN BIG BANG THEORY, THE-ENC MINUTES - SP 1/ PRIMETIME NYRE '17 PT FOX NFL SUNDAY-PRE CITRUS BOWL REG SSN SUN POSTGUN REG SSN SUN ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) WEEKEND ADVENTURE REG SSN SAT POSTGUN FAMILY FEUD (AT) REG SSN SAT JUDGE JUDY (AT) MODERN FAMILY-WK-SYN (AT) LAW & ORDER:SVU-WKL (AT) REG SSN SUN PREKICK MODERN FAMILY-MF-SYN (AT) FAMILY GUY-WK-SYN (AT) WHEEL OF FORTUNE JEOPARDY (AT) REG SSN SAT PREKICK BIG BANG WKND (AT) FAMILY GUY-MF-SYN (AT) FAMILY FEUD-WK (AT) TWO-HALF MEN-SYN (AT) BROKE GIRLS-SYN (AT) ACCESS HOLLYWD LV-WKD BOBS BURGERS-SYN (AT) ENTERTAINMENT TONIGHT 1.2 M-F Evening News (12/26-12/30/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (Tu, W, Th) ABC WORLD NEWS (Tu, W, Th) CBS EVENING NEWS (Tu, W, Th, F) 1.2 M-F Late Night (12/26-12/30/16) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW (Tu, W, Th, F) JIMMY KIMMEL LIVE! (Tu, W, Th, F) LATE SHOW-COLBERT (Tu, W, Th, F) 0.5 Top 10 Time Shifted S/O-S/O Programs (12/12-12/18/16) A25-54 Live+SD (000) CFP SEMIFINAL SUST L CFP SEMIFINAL L NBC SUNDAY NIGHT FOOTBALL NFL REGULAR SEASON L MICK, THE ORANGE BOWL L FOX NFL SUNDAY-NATIONAL NBC NFL SUNDAY POST CBS NFL NATIONAL BACHELOR:COUNTDWN TO Time-Shifted LIVE

3 2016/17 Season Week 15 (12/26/16-1/1/17) NFL on CBS, Fox & NBC 51.1 HH Milwaukee 46.0 HH Kansas City 41.2 HH Seattle 36.6 HH Pittsburgh 36.2 HH Detroit 35.9 HH Buffalo 33.9 HH Dallas 33.3 HH Boston Top Local Deliveries in their Home Markets Sunday, 1/1/17 Kennedy Center Honors CBS 12/27/16 9:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) New Year s Rockin Eve Pt. 1 ABC 12/31/16 11:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Sunday Night Football NBC 1/1/17 8:30p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 5.5 Nashville 9.3 St. Louis 9.0 Ft. Myers 8.9 Dayton 8.6 Norfolk 8.3 Pittsburgh 8.2 Buffalo 8.2 Richmond 8.0 Hartford 7.8 National 8.8 Philadelphia 13.8 Atlanta 13.8 New York 13.4 Cleveland 12.0 Charlotte 12.0 Columbus, OH 12.0 West Palm 11.6 Nashville 11.2 Dayton 11.2 National 13.0 Milwaukee 51.1 Detroit 36.2 Minneapolis 24.9 Albuquerque 20.6 Las Vegas 19.0 Portland, OR 17.9 Seattle 17.4 Kansas City 17.4 Norfolk 16.3 Tie: San Diego / Milwaukee 7.7 Tie: Cincinnati / Louisville 11.1 Tie: Denver / Richmond 15.8

4 2016/17 Season Week 15 (12/26/16-1/1/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 6% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of Houston, TX Language programs on Spanish broadcast stations attracted 5% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs HH Live+SD Houston, TX Spanish Stations Hispanic Households 12/26/16-1/1/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 CHEMA, EL - T CHEMA, EL - M CHEMA, EL - W CHEMA, EL - R CHEMA, EL - F NBC SUNDAY NIGHT FOOTBALL CHEMA, EL - W 4.6 RANK PROGRAMS NET "P25-54L+SD AA%" 7 FOX NFL SUNDAY-REGIONAL CHEMA, EL - F FOX NFL GAME BREAK FOX NFL GAME BREAK PORQUE EL AMOR MANDA THU UNI VINO EL AMOR FRI FOX NFL SUNDAY-NATIONAL COLOR DE LA PASION FRI COLOR DE LA PASION WED FOX NFL SUNDAY-NATIONAL DONA, LA - M DONA, LA - T COLOR DE LA PASION WED NEW YEAR'S ROCKIN EVEPT VINO EL AMOR WED ROSA DE GUADALUPE MON ROSA DE GUADALUPE WED VINO EL AMOR THU COLOR DE LA PASION TUE CHEMA, EL - T CHEMA, EL - R CHEMA, EL - M FOX NFL SUNDAY-REGIONAL NBC SUNDAY NIGHT FOOTBALL COLOR DE LA PASION TUE VINO EL AMOR WED VINO EL AMOR TUE COLOR DE LA PASION FRI VINO EL AMOR FRI ROSA DE GUADALUPE THU DONA, LA - M COLOR DE LA PASION MON ROSA DE GUADALUPE MON VINO EL AMOR MON 3.8

5 Market Close-Up: San Antonio, TX San Antonio, a modern city with a distinct Hispanic influence, is the third largest city in Texas and has grown to become the seventh largest in the United States. San Antonio's economy is focused primarily within military, health care, government civil service, financial services, oil and gas and tourism sectors. Over twenty million tourists visit the city and its attractions every year, contributing substantially to the city's economy, primarily due to The Alamo and River Walk. It is home to six Fortune 500 companies: Valero Energy Corp, Tesoro Corp, USAA, iheartmedia, NuStar Energy and CST Brands, Inc. The city is home to one of the largest concentrations of military bases in the United States, and has become known as "Military City, USA. The Alamo Mission in San Antonio ("the Alamo"), located in Downtown, is Texas' top tourist attraction. Because of the mission, San Antonio is often called the "Alamo City". Median Income San Antonio, TX - $44,937 SMSA Total Retail Sales San Antonio, TX - $44,891,989 At-A-Glance DMA Rank TV Households Population ,320 2,429,420 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of San Antonio, TX include KABB (FOX), KCWX (MYTV), KMYS (MYTV), KNIC (UNIMAS), KPXL (ION), KVDA (TELE), KVDF (AZTECA), WOAI (NBC), KENS (CBS) & KSAT (ABC) TVB Member Stations Reliance on Media to Stay Informed % Agree 64% 48% Social Media platform Reach 42% 22% TV Newspaper Radio Magazines San Antonio, TX Interesting Facts Theodore Roosevelt recruited his famous Rough Riders in the Menger Hotel, still located in downtown San Antonio. One San Antonio native, Robert Cade, knew exactly how to beat the Texas heat and stay hydrated by inventing Gatorade. After relieving himself on the Alamo Cenotaph, Ozzy Osbourne was banned from playing city owned venues for ten years. The annual Fiesta San Antonio (once The Battle of Flowers parade) is one of the largest parades in the nation, second only to Mardi Gras. San Antonio, TX Demographic Overview Age Hispanic 65+ <18 12% 27% % % 10% 47% Social 41% Media platform Reach % loyal to vehicle brand

6 2016/17 Season Local Market Close-Up: San Antonio, TX Market: San Antonio, TX Series Ranker (Week of 12/19/16 12/25/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL on FOX Regional KABB (FOX) 1 S 3:38 PM NFL on FOX Post Gun KABB (FOX) 1 S 6:48 PM The OT KABB (FOX) 1 S 6:52 PM NBA CHRISTMAS SPECIAL-2 KSAT (ABC) 1 U 4:18 PM NBC NFL SUNDAY NT FOOTBALL WOAI (NBC) 1 U 7:31 PM NFL on FOX National KABB (FOX) 1 S 12:03 PM NBC NFL SUNDAY NT PRE-KICK WOAI (NBC) 1 U 7:22 PM NBC+NFLN THU NT FOOTBALL WOAI (NBC) 1 R 7:27 PM NBC NFL SUNDAY NT POST WOAI (NBC) 1 U 10:28 PM CBS NFL Single Post-Gun KENS (CBS) 1 S 3:40 PM FOOTBALL NT IN AMERICA 3 WOAI (NBC) 1 U 7:01 PM NFL on FOX Fill KABB (FOX) 1 S 3:25 PM NBA CHRISTMAS SPECIAL-1 KSAT (ABC) 1 U 1:28 PM FOX NFL Game Break KABB (FOX) 1 S 3:14 PM NBA CHRISTMAS SP-2 POST KSAT (ABC) 1 U 6:44 PM ABC World News Tonight with David Muir KSAT (ABC) 5 M T W R F 5:30 PM NBA Basketball KENS (CBS) 1 R 9:30 PM KSAT 12 News Nightbeat KSAT (ABC) 7 M T W R F S U 10:00 PM KSAT 12 6 O'Clock News KSAT (ABC) 5 M T W R F 6:00 PM NBC+NFLN THU NT POST-GAME WOAI (NBC) 1 R 10:38 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Oct 16 Weekday Prime (7p-10p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News 0.7 Average Cable Network News Channels 2.8 How does San Antonio, TX watch TV? Social 40.4% Media platform Other cable 36.1% Reach Broadcast Only 15.7% 7.8% Time Warner Media Satellite

7 Top 100 Programs P /19/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBC SUNDAY NIGHT FOOTBALL NBC ,186 2 NBC+NFLN THU NT FOOTBALL NBC , REG SSN SUN POSTGUN NFL NETWORK-Syn ,510 4 FOX NFL SAT-NATIONAL FOX ,509 5 FOX NFL SAT PST-GN-NAT FOX ,192 6 SUNDAY NIGHT NFL PRE-KICK NBC , REG SSN SUN NFL NETWORK-Syn ,709 8 FOX NFL SAT-REGIONAL FOX ,452 9 OT-SAT, THE FOX , FOX NFL GAME BREAK-SAT FOX , NBC+NFLN THU NT POST-GAME NBC , CBS NFL SINGLE-SPC CBS , NBC NFL SUNDAY POST NBC , FOOTBALL NT AMERICA PT 3 NBC , ESPN NFL REGULAR SEASON ESPN-Syn , CBS NFL SINGLE POST-GUN-S CBS , NFL REGULAR SEASON L ESPN , TNF POST-GUN NFL NETWORK , THURSDAY NIGHT FOOTBALL NFL NETWORK , NBA CHRISTMAS SPECIAL-1 ABC , BIG BANG-SYN (AT) WARNER BROS. TV , NBC+NFLN THU NT PRE-KICK NBC , WEEKEND ADVENTURE DADT/LITTON , REG SSN SAT POSTGUN NFL NETWORK-Syn , FAMILY FEUD (AT) 20TH TELEVISION , REG SSN SAT NFL NETWORK-Syn , FOOTBALL NT AMERICA PT 2 NBC , TNF POST-GAME NFL NETWORK , AMERICA'S GOT TALENT:HLDY NBC , FOX NFL SAT-PREKICK FOX , NBC+NFLN THU NT PRE-GM2 NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , WALL NBC , BIG BANG THEORY, THE-ENC CBS , OPRAH WINFREY SPECIAL CBS , NBA CHRISTMAS SPECIAL-2 ABC , CBS NFL SINGLE POST-SPC CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , UFC 206 SPECIAL PRES FOX , REG SSN SUN PREKICK NFL NETWORK-Syn , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , CBS NFL SINGLE PRE-KICK-S CBS , NBC NIGHTLY NEWS NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , DISNEY PARKS XMAS CELEBRT ABC , SCORPION CBS , CHARLIE BROWN XMAS ABC , JEOPARDY (AT) CBS TV DISTRIBUTION ,003

8 Top 100 Programs P /19/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 NCIS-ENC CBS , REG SSN SAT PREKICK NFL NETWORK-Syn , MAN WITH A PLAN CBS , BROKE GIRLS CBS , TNF PRE-KICK NFL NETWORK , FOX NFL SUN-PRE SAT FOX , HOW GRNCH-XMAS12/23 NBC , NFLN THU NT FOOTBALL NFL NETWORK , BIG BANG WKND (AT) WARNER BROS. TV , UNDERCOVER BOSS CBS , NBC-NITELY-NEWS NBC , NBC+NFLN THU NT PRE-GM1 NBC , ABC WORLD NEWS TONIGHT ABC , SPORTSCENTER: L ESPN , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , UNDERCOVER BOSS - SPECIAL CBS , TODAY SHOW NBC , FAMILY FEUD-WK (AT) 20TH TELEVISION , LIGA MX 12/25 UNI , TODAY SHOW-TS NBC , GREAT XMAS LIGHT FIGHT-3 ABC , GREAT INDOORS, THE-ENC CBS , NBC MOVIE SP 12/24 NBC , MOM-ENC CBS , YEAR: 2016, THE ABC , CODE BLACK CBS , CBS EVENING NEWS CBS , /20-FRI ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , SHREK THE HALLS-2 ABC , GOOD MORNING, AMERICA ABC , BULL-ENC CBS , MODERN FAMILY ABC , BEAUTY AND THE BEAST ABC , GREAT AMERICAN BAKING SHW ABC , GOLDBERGS, THE ABC , BROKE GIRLS-SYN (AT) WARNER BROS. TV , LIFE IN PIECES-ENC CBS , TONY BENNETT:CELEBRATE 90 NBC , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , LIGA MX 12/22 UNI , PRICE IS RIGHT 2 CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , TONIGHT SHOW NBC , WWE ENTERTAINMENT USA NETWORK , LAST MAN STANDING ABC , HOW MURRAY-XMAS 12/23 NBC , TOY STORY TIME FORGOT-2 ABC , MICHAEL BUBLE:SING/SWINGS NBC ,319

9 Top 100 Programs P /28/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,029 2 NBC SUNDAY NIGHT FOOTBALL NBC ,389 3 CBS NFL NATIONAL CBS ,322 4 NBC+NFLN THU NT FOOTBALL NBC ,958 5 CBS NFL NATL POST GUN CBS ,868 6 CBS NFL SINGLE CBS ,842 7 FOX NFL SUNDAY-SINGLE FOX , REG SSN SUN POSTGUN NFL NETWORK-Syn ,510 9 FOX NFL SAT-NATIONAL FOX , SUNDAY NIGHT NFL PRE-KICK NBC , FOX NFL SAT PST-GN-NAT FOX , CBS NFL REG POST GUN CBS , FOX NFL GAME BREAK FOX , FOX NFL SUNDAY-PST GN-NAT FOX , CBS NFL SINGLE POST GUN CBS , REG SSN SUN NFL NETWORK-Syn , CBS NFL TODAY UPDATE CBS , FOX NFL SAT-REGIONAL FOX , NBC NFL SUNDAY POST NBC , OT-SAT, THE FOX , FOX NFL GAME BREAK-SAT FOX , CBS NFL REGIONAL CBS , OT, THE FOX , NBC+NFLN THU NT POST-GAME NBC , CBS NFL SINGLE-SPC CBS , BIG BANG THEORY, THE CBS , ESPN NFL REGULAR SEASON ESPN-Syn , FOOTBALL NT AMERICA PT 3 NBC , FOX NFL SUNDAY-REGIONAL FOX , CBS NFL SINGLE POST-GUN-S CBS , NFL REGULAR SEASON L ESPN , FOX NFL SUNDAY-POST FOX , SEC CHAMP-CBS: DR PEPPER CBS , THIS IS US NBC , NBA CHRISTMAS SPECIAL-1 ABC , NBC+NFLN THU NT PRE-KICK NBC , TNF POST-GUN NFL NETWORK , BIG BANG-SYN (AT) WARNER BROS. TV , RUDOLPH RED-NOSE REINDEER CBS , VOICE-TUE NBC , EMPIRE FOX , THURSDAY NIGHT FOOTBALL NFL NETWORK , BIG TEN FOOTBALL CH GAME FOX , VOICE NBC , CBS NFL SINGLE PRE-KICK CBS , CBS NFL PRE-KICK 1 CBS , FAMILY FEUD (AT) 20TH TELEVISION , NCIS CBS , SURVIVOR CBS , NFL ON FOX PREKICK FOX ,228

10 Top 100 Programs P /28/ /25/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 SIMPSONS FOX , BIG 10 FTBL CHAMP GM -GUN FOX , SATURDAY NIGHT NBC , NBC+NFLN THU NT PRE-GM2 NBC , WEEKEND ADVENTURE DADT/LITTON , HAIRSPRAY LIVE! NBC , NBC MOVIE SP 11/30 NBC , CBS NFL SINGLE POST GAME CBS , VOICE-8P 12/13 NBC , MINUTES CBS , AMERICA'S GOT TALENT:HLDY NBC , BIG BANG THEORY, THE:SP CBS , FOX NFL SAT-PREKICK FOX , CHRISTMAS-ROCKEFELLER CEN NBC , BIG BANG THEORY, THE-ENC CBS , CHICAGO FIRE NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , REG SSN SAT NFL NETWORK-Syn , GREAT INDOORS, THE CBS , REG SSN SAT POSTGUN NFL NETWORK-Syn , FOOTBALL NT AMERICA PT 2 NBC , BIG 10 FTBL CHAMP GM-KICK FOX , VICTORIA'S SECRET FASHION CBS , CBS NFL SINGLE BONUS CBS , MOM CBS , SEC CHAMP POST GAME CBS , BULL CBS , WONDFL WRLD DISNEY:FROZEN ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , KEVIN CAN WAIT CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MIDDLE, THE ABC , CHARLIE BROWN CHRISTMAS ABC , MODERN FAMILY ABC , CLLG FOOTBLL-USAA CBS , PAC-12 FOOTBALL CHAMP GM FOX , BIG BANG THEORY, THE-SPCL CBS , NCIS: LOS ANGELES CBS , FROSTY THE SNOWMAN-12/10 CBS , CRIMINAL MINDS CBS , BLACK-ISH ABC , WALL NBC , LIFE IN PIECES CBS , OPRAH WINFREY SPECIAL CBS , SNL CHRISTMAS 2016 NBC , GOLDBERGS, THE ABC , NBA CHRISTMAS SPECIAL-2 ABC , AMERICAN HOUSEWIFE ABC , CBS NFL SINGLE POST-SPC CBS , SPEECHLESS ABC ,293

11 Top 100 Programs P /28/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL SUNDAY-NATIONAL FOX ,726 2 NBC SUNDAY NIGHT FOOTBALL NBC ,386 3 CBS NFL NATIONAL CBS , REG SSN SUN POSTGUN NFL NETWORK-Syn ,019 5 NBC+NFLN THU NT FOOTBALL NBC ,011 6 CBS NFL NATL POST GUN CBS ,979 7 CBS NFL SINGLE CBS ,910 8 FOX NFL SUNDAY-SINGLE FOX ,719 9 FOX NFL SAT PST-GN-NAT FOX , FOX NFL SAT-NATIONAL FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS NFL REG POST GUN CBS , FOX NFL SUNDAY-PST GN-NAT FOX , REG SSN SUN NFL NETWORK-Syn , FOX NFL GAME BREAK FOX , CBS NFL SINGLE POST GUN CBS , OT-SAT, THE FOX , FOX NFL SAT-REGIONAL FOX , NBC NFL SUNDAY POST NBC , CBS NFL TODAY UPDATE CBS , FOX NFL GAME BREAK-SAT FOX , CBS NFL REGIONAL CBS , OT, THE FOX , NBC+NFLN THU NT POST-GAME NBC , ESPN NFL REGULAR SEASON ESPN-Syn , CBS NFL SINGLE-SPC CBS , FOOTBALL NT AMERICA PT 3 NBC , NFL REGULAR SEASON L ESPN , FOX NFL SUNDAY-REGIONAL FOX , CBS NFL SINGLE POST-GUN-S CBS , NBA CHRISTMAS SPECIAL-1 ABC , BIG BANG THEORY, THE CBS , SEC CHAMP-CBS: DR PEPPER CBS , FOX NFL SUNDAY-POST FOX , TNF POST-GUN NFL NETWORK , NBC+NFLN THU NT PRE-KICK NBC , THIS IS US NBC , EMPIRE FOX , BIG TEN FOOTBALL CH GAME FOX , THURSDAY NIGHT FOOTBALL NFL NETWORK , BIG BANG-SYN (AT) WARNER BROS. TV , CBS NFL SINGLE PRE-KICK CBS , SIMPSONS FOX , HAIRSPRAY LIVE! NBC , RUDOLPH RED-NOSE REINDEER CBS , BIG 10 FTBL CHAMP GM -GUN FOX , CBS NFL PRE-KICK 1 CBS , VOICE-TUE NBC , NFL ON FOX PREKICK FOX , VICTORIA'S SECRET FASHION CBS ,734

12 Top 100 Programs P /28/ /25/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 FAMILY FEUD (AT) 20TH TELEVISION , VOICE NBC , CBS NFL SINGLE POST GAME CBS , NBC+NFLN THU NT PRE-GM2 NBC , SATURDAY NIGHT NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , REG SSN SAT NFL NETWORK-Syn , SURVIVOR CBS , REG SSN SAT POSTGUN NFL NETWORK-Syn , SEC CHAMP POST GAME CBS , NBA CHRISTMAS SPECIAL-2 ABC , FOX NFL SAT-PREKICK FOX , FOOTBALL NT AMERICA PT 2 NBC , AMERICA'S GOT TALENT:HLDY NBC , BIG 10 FTBL CHAMP GM-KICK FOX , CBS NFL SINGLE BONUS CBS , WEEKEND ADVENTURE DADT/LITTON , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , NCIS CBS , NBC MOVIE SP 11/30 NBC , CHRISTMAS-ROCKEFELLER CEN NBC , VOICE-8P 12/13 NBC , PAC-12 FOOTBALL CHAMP GM FOX , WONDFL WRLD DISNEY:FROZEN ABC , CHICAGO FIRE NBC , MINUTES CBS , UFC 206 SPECIAL PRES FOX , TNF POST-GAME NFL NETWORK , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , REG SSN SUN PREKICK NFL NETWORK-Syn , WALL NBC , MODERN FAMILY ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CLLG FOOTBLL-USAA CBS , MIDDLE, THE ABC , SNL CHRISTMAS 2016 NBC , SATURDAY NIGHT FOOTBALL ABC , CBS NFL SINGLE POST-SPC CBS , CHARLIE BROWN CHRISTMAS ABC , CBS NFL SINGLE PRE-KICK-S CBS , BLACK-ISH ABC , DISNEY PARKS XMAS CELEBRT ABC , BIG BANG THEORY, THE:SP CBS , FAMILY GUY FOX , GREAT INDOORS, THE CBS , GOLDBERGS, THE ABC , BIG BANG THEORY, THE-ENC CBS , SPEECHLESS ABC , BULL CBS ,875

13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP The Nielsen Total Audience Report: Q Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.