2017/18 Season Week 1 (9/25-10/1/17) Pittsburgh Cincinnati. National A25-54 Top Syndication 9/18/-9/24/

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1 2017/18 Season Week 1 (9/25-10/1/17) NFL Week 4 Seattle-Tacoma 42.6 HH Live+SD Ratings HH Live+SD Ratings Milwaukee 37.9 Dayton Pittsburgh Denver 36.8 Cincinnati 19.9 HH Live+SD Ratings National 10.0 National Pittsburgh Cincinnati Nashville HH Live+SD Ratings Buffalo 15.1 Pittsburgh 14.3 Dayton Atlanta Richmond 13.1 Nat l Nat l National 7.9 A25-54 Top Syndication 9/18/-9/24/ ESPN 2017 Big Bang NFL Reg. REG SSN SSN Judge Judy Family Feud Weekend Adv. 1.7 Law & Order: SVU A25-54 Ratings in Hispanic Households 9/25-10/1/ FOX NFL SENOR DE LOS SUNDAY-SINGLE CIELOS V - W SENOR DE LOS CIELOS V - R Market of the Week: Green Bay-Appleton, WI (Rank# 69) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA) Green Bay Press-Gazette Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media August 16 - July 17 Dols (000) POL-US Senate $1,841.4 POL-Congress $1,730.6 Menards Building Supply $1,597.9 US Cellular $1,574.4 Ford $1,106.6

2 2017/18 Season Week 1 (9/25-10/1/17) Top 25 Broadcast S/O-S/O (9/25-10/1/2017) Top 25 Syndication (9/18-9/24/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-SINGLE NBC SUNDAY NIGHT FOOTBALL FOX NFL SUNDAY-PST GN-NAT CBS NFL NATIONAL BIG BANG THEORY, THE CBS+NFLN THU NT FOOTBALL YOUNG SHELDON CBS+NFLN THU WEATHER DLY CBS NFL NATL POST GUN THIS IS US SUNDAY NIGHT NFL PRE-KICK CBS NFL REGIONAL FOX NFL SUNDAY-POST CBS NFL REG POST GUN WILL & GRACE FOOTBALL NT AMERICA PT CBS+NFLN THU NT PRE-KICK VOICE-TUE KEVIN CAN WAIT NFL ON FOX PREKICK FOX NFL SUNDAY-PRE FOX NFL POSTGUN VOICE NBC NFL SUNDAY POST CBS+NFLN THU NT POST-GUN ESPN NFL REGULAR SEASON REG SSN REG SSN POSTGUN BIG BANG-SYN (AT) JUDGE JUDY (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) JEOPARDY (AT) VIETNAM WAR FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) REG SSN PREKICK FAMILY GUY-MF-SYN (AT) ENTERTAINMENT TONIGHT DR. PHIL SHOW (AT) GOLDBERGS (AT) INSIDE EDITION (AT) AMERICAN NINJA-SYN (AT) FAMILY FEUD-WK (AT) TWO-HALF MEN-SYN (AT) 0.9 M-F Evening News (9/25-9/29/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.1 M-F Late Night (9/25-9/29/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.7 Top 10 Time Shifted S/O-S/O Programs (9/18-9/24/17) A25-54 Live+SD (000) BIG BROTHER-WED AMERICA'S GOT TALENT-TUE AMERICA'S GOT TALENT-WED STAR TREK: DISCOVERY-SP DANCING WITH THE STARS CBS NFL NATL POST GUN FOX NFL SUNDAY-SINGLE CBS NFL NATIONAL NFL REGULAR SEASON L NBC SUNDAY NIGHT FOOTBALL Time-Shifted LIVE

3 Week 1 (9/25-10/1/17) Household Live+SD Ratings Young Sheldon (Premiere) Monday, September 25 th, 8:30p (E) CBS National Dayton Pittsburgh Cincinnati Cleveland Buffalo The Good Doctor (Premiere) Monday, September 25 th, 10:00p (E) ABC National Pittsburgh Cincinnati Nashville Birmingham Tulsa This Is Us Tuesday, September 26 th, 9:00p (E) NBC National Buffalo Pittsburgh Richmond Providence New York

4 NFL Week 4 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Chicago@ 15.3 Bears (14) (35) Packers New Orleans* 35.4 Saints (20) (0) Dolphins 9.5 *Miami Nashville 18.2 Titans (14) (57) Texans 20.5 Houston Jacksonville 22.3 Jaguars (20) (23) Jets 9.1 New York Charlotte 22.1 Panthers (33) (30) Patriots 28.5 Boston Detroit 22.7 Lions (14) (7) Vikings 31.4 Minneapolis Buffalo 36.8 Bills (23) (17) Falcons 19.5 Atlanta Pittsburgh 35.8 Steelers (26) (9) Ravens 23.0 Baltimore Cincinnati 22.6 Bengals (31) (7) Browns 16.9 Cleveland Los Angeles 9.1 Rams (35) (30) Cowboys 25.5 Dallas Philadelphia 27.0 Eagles (26) (24) Chargers 3.2 Los Angeles New York 11.5 Giants (23) (25) Buccaneers 18.7 Tampa Bay SF-Oakland ers (15) (18) Cardinals 19.6 Phoenix SF-Oakland 8.3 Raiders (10) (16) Broncos 35.5 Denver Indianapolis 20.4 Colts (18) (46) Seahawks 42.6 Seattle DC^ 12.3 Redskins (20) (29) Chiefs 27.5 ^Kansas City Source: Nielsen Overnights, 9/28/17, 10/1/17 & CBS / NFLN game (CBS local delivery only) Game had a 45-minute weather delay (ratings post delay only) * 9:30am EST game from England ^ ESPN games simulcast on broadcast station in each market OVERTIME

5 2017/18 Season Week 1 (9/25-10/1/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 11% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Chicago, IL, Spanish- Language programs on Spanish broadcast stations attracted 19% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Chicago, IL Spanish Stations Hispanic Households 9/25-10/1/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-SINGLE SENOR DE LOS CIELOS V - W SENOR DE LOS CIELOS V - R SENOR DE LOS CIELOS V - M FOX NFL SUNDAY-PST GN-NAT 4.3 6RANK SENOR DE LOS CIELOS PROGRAMS V - T 4.2 NET 6 SENOR DE "P25-54L+SD LOS CIELOS V - T AA%" SENOR DE LOS CIELOS V - F SENOR DE LOS CIELOS V - F SIN SENOS SI HAY P II - W SIN SENOS SI HAY P II - W PORQUE EL AMOR MANDA THU UNI SIN SENOS SI HAY P II - R SIN SENOS SI HAY P II - R NBC SUNDAY NIGHT FOOTBALL SIN SENOS SI HAY P II - F CBS NFL NATIONAL NBC SUNDAY 0.5 NIGHT FOOTBALL SIN SENOS SI HAY P II - F SIN SENOS SI HAY P II - T SIN SENOS SI HAY P II - M ROSA DE GUADALUPE TUE MI MARIDO TIE FAMILIA MON MI MARIDO TIE FAMILIA TUE ROSA DE GUADALUPE THU MI MARIDO TIE FAMILIA THU MIRA QUIEN BAILA 5 SUN FOX NFL SUNDAY-SINGLE SENOR DE LOS CIELOS V - W SENOR DE LOS CIELOS V - R FOX NFL SUNDAY-PST GN-NAT SENOR DE LOS CIELOS V - M SIN SENOS SI HAY P II - T CBS NFL NATIONAL SIN SENOS SI HAY P II - M MI MARIDO TIE FAMILIA TUE ROSA DE GUADALUPE TUE ROSA DE GUADALUPE MON MI MARIDO TIE FAMILIA THU MI MARIDO TIE FAMILIA MON MIRA QUIEN BAILA 5 SUN 3.2

6 Market Close-Up: Green Bay-Appleton, WI Green Bay-Appleton, WI is the county seat of Brown County in the U.S. state of Wisconsin. It is one of the principal cities of the Green Bay Metropolitan Area, which is comprised of the Brown, Kewaunee, and Oconto Counties. Manufacturing is one of the leading sectors of the region s economy, which employs over 27,000 people. Information, professional and other services sector which follow next, employs over 24,000 people. Historically, the Green Bay economy was built around paper-related industries. These included manufacturing and print and publishing. Georgia-Pacific and Proctor & Gamble Paper, two of the largest employers in the region, are paper manufacturers. The Green Bay economy has gradually diversified into sectors like Education and Healthcare. The sector employs a workforce of approximately 21,500 people in the region. Five of the ten largest employers in the region are healthcare companies. Median Income Green Bay-Appleton, WI $43,063 SMSA Total Retail Sales Green Bay-Appleton, WI $19,208,403 At-A-Glance DMA Rank TV Households Population , ,744 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration WACY WBAY WCWF WFRV WGBA WLUK TV stations serving the area of Green Bay-Appleton, WI: MyNetworkTV, Grit, Escape ABC, StormCenter 2 24/7, Ion CW, Comet, Charge!, Stadium CBS, Bounce TV NBC, MeTV, Laff FOX, Antenna TV, TBD 67% Social Media platform Reach Reliance on Media to Stay Informed % Agree 55% 47% 21% TVB Member Stations Green Bay-Appleton, WI Interesting Facts Green bay has two well known nicknames. Titletown, obviously, because the Packers lay claim to 12 NFL titles. The other being the toilet paper capitol of the world because Northern Tissue - a precursor to Quilted Northern - invented the first "splinter-free" paper in the plant there. In 1821, the first post office in Wisconsin set up operations in the town of Green Bay. Appleton is where Harry Houdini grew up. He was born in 1874 in Budapest as Eric Weiss, then brought to Appleton in his infancy. Internationally known as an escape artist and a magician, the Houdini name remains prominent in this area % TV Newspaper Radio Magazines Green Bay-Appleton, WI Demographic Overview Age Hispanic 65+ <18 3% 16% 22% 9% % Social 39% Media platform Reach 48% loyal to vehicle brand

7 2017/18 Season Local Market Close-Up: Green Bay-Appleton, WI Market: Green Bay-Appleton, WI Series Ranker (Week of 09/04/17 09/10/17) Rtg Rnk Series Station # Eps Day Purchasers by Auto Make (comscore) Primetime HH Ratings Jun 17 Weekday Prime (8p-11p) Local Time Run Time Live+SD 1 NFL on FOX Fill WLUK (FOX) 1 U 3:25 PM NFL on FOX National WLUK (FOX) 1 U 3:39 PM NFL on FOX Post Gun WLUK (FOX) 1 U 6:34 PM FOX NFL Game Break WLUK (FOX) 1 U 3:00 PM The OT WLUK (FOX) 1 U 6:39 PM NFL on FOX Bonus WLUK (FOX) 1 U 2:57 PM NBC NFL SUNDAY NT FOOTBALL WGBA (NBC) 1 U 7:32 PM NFL on FOX Regional WLUK (FOX) 1 U 12:04 PM NBC NFL SUNDAY NT FOOTBALL WGBA (NBC) 1 R 7:42 PM The Orville WLUK (FOX) 1 U 7:00 PM NBC NFL PRE-KICK SP-PRIME WGBA (NBC) 1 R 7:29 PM NBC NFL SUNDAY NT PRE-KICK WGBA (NBC) 1 U 7:21 PM NBC NFL SUNDAY NT FTBL-SUS LN WGBA (NBC) 1 U 10:10 PM NBC NFL THU SP-SUS-LN WGBA (NBC) 1 R 11:00 PM FOX NFL Sunday Pregame WLUK (FOX) 1 U 12:03 PM ABC World News Tonight with David Muir WBAY (ABC) 5 M T W R F 5:30 PM FOX NFL Prekick WLUK (FOX) 1 U 11:58 AM FOOTBALL NT IN AMERICA 3 WGBA (NBC) 1 U 6:56 PM NBC NFL SUNDAY NT POST WGBA (NBC) 1 U 10:18 PM Action 2 News at 6 WBAY (ABC) 5 M T W R F 6:00 PM Rtg Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

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14 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

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