2017/18 Season Week 31 (4/23-4/29/18) How do you feel about the types of ads you see in these media? Brazil/China/France/UK/US 26% 25% May 24th

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Martha Grant
5 years ago
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Nat l 2017/18 Season Week 31 (4/23-4/29/18) Compared to Other Media

Growing in importance but other media investments are still more valued It

Brazil/China/France/UK/US How Frequently do you use Different Types of Media?

90% Enjoy ads in online print 26% Social media 84% Enjoy ads on 25% online TV

San Jose Sharks Cleveland 24.6 Las Vegas 14.3 Indianapolis 21.6 Buffalo 6.

4 Nielsen Live+SD HH Ratings Market of the Week: Jackson, MS (Rank #95) Auto

1 Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA)

1 Nat l 2017/18 Season Week 31 (4/23-4/29/18) Compared to Other Media Investments, How Does Digital Video Rate? Growing in importance but other media investments are still more valued It depends on the campaign 66% 31% 40% NBA Playoffs: Cleveland Cavaliers vs. Indianapolis Pacers (Gm. 7) How do you feel about the types of ads you see in these media? Brazil/China/France/UK/US How Frequently do you use Different Types of Media? United States Enjoy ads on TV on a TV set 95% a TV set 33% Listen to the radio 90% Enjoy ads in online print 26% Social media 84% Enjoy ads on 25% online TV Online video 66% NHL Playoffs: Las Vegas Knights vs. San Jose Sharks Cleveland 24.6 Las Vegas 14.3 Indianapolis 21.6 Buffalo 6.3 Nat l 4.2 Nielsen Live+SD HH Ratings May 24th 1.4 Nielsen Live+SD HH Ratings Market of the Week: Jackson, MS (Rank #95) Auto Purchasers Weekday Primetime Ratings 15.5 (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News TV Viewing Area (DMA) Clarion-Ledger (Jackson, MS) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Mar 17 Feb 18 Dols (000) C Spire $1,921.0 Richard Schwartz Attorney $1,587.1 WellCare $1,257.0 Morgan & Morgan Attorneys $1,105.6 Honda $1,091.3

2017/18 Season Week 31 (4/23-4/29/18) Top 25 Broadcast S/O-S/O (4/23-4/29/18) Top 25 Syndication (4/16-4/22/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1

2 9 ROSEANNE SP 2-4/24 2.2 10 VOICE 2.2 11 MOM 2.2 12 EMPIRE 2.1 13 ROSEANNE 2.0 14 ROSEANNE SP 1-4/24 2.0 15 AMERICAN IDOL-MON 1.9 16 GREY'S ANATOMY 1.8 17 BIG BANG THEORY,THE 9:30P 1.

4 25 NFL DRAFT ON FOX - DAY 1 1.4 M-F Evening News (4/23-4/27/18) A25-54 Rank Program Name Live+SD US AA% 1 ABC WORLD NEWS 1.4 2 NBC NIGHTLY NEWS 1.4 3 CBS EVENING NEWS 1.0 1 BIG BANG-SYN (AT) 2.

5 10 MODERN FAMILY-WK-SYN (AT) 1.3 11 MODERN FAMILY-MF-SYN (AT) 1.3 12 FAMILY FEUD-WK (AT) 1.2 13 FAMILY GUY-WK-SYN (AT) 1.2 14 BOBS BURGERS-SYN (AT) 1.1 15 ENTERTAINMENT TONIGHT(AT) 1.

9 22 TWO-HALF MEN-SYN (AT) 0.8 23 ELLEN DEGENERES SHOW 0.8 24 MIKE AND MOLLY (AT) 0.8 25 2 BROKE GIRLS-SYN (AT) 0.

2 2017/18 Season Week 31 (4/23-4/29/18) Top 25 Broadcast S/O-S/O (4/23-4/29/18) Top 25 Syndication (4/16-4/22/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 BIG BANG THEORY, THE YOUNG SHELDON NBA PLAYOFFS ON ABC-SU AMERICAN IDOL-SUN SURVIVOR VOICE-TUE NBA PLAYOFFS ON ABC-SU ROSEANNE SP 3-4/ ROSEANNE SP 2-4/ VOICE MOM EMPIRE ROSEANNE ROSEANNE SP 1-4/ AMERICAN IDOL-MON GREY'S ANATOMY BIG BANG THEORY,THE 9:30P LIFE IN PIECES BIG BANG THEORY,THE-8P:SP AMER FUNN HM VIDEOS-7PM YOUNG SHELDON 830PM-SP YOUNG SHELDON 9PM-SPECIAL STAR ABC WORLD NEWS TONIGHT NFL DRAFT ON FOX - DAY M-F Evening News (4/23-4/27/18) A25-54 Rank Program Name Live+SD US AA% 1 ABC WORLD NEWS NBC NIGHTLY NEWS CBS EVENING NEWS BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE JEOPARDY (AT) WEEKEND ADVENTURE DATELINE WKLY (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) MODERN FAMILY-MF-SYN (AT) FAMILY FEUD-WK (AT) FAMILY GUY-WK-SYN (AT) BOBS BURGERS-SYN (AT) ENTERTAINMENT TONIGHT(AT) FAMILY GUY-MF-SYN (AT) INSIDE EDITION (AT) LAST MAN STNDG-MF-SYN(AT) GOLDBERGS (AT) AMERICAN NINJA-SYN (AT) DR. PHIL SHOW (AT) TWO-HALF MEN-SYN (AT) ELLEN DEGENERES SHOW MIKE AND MOLLY (AT) BROKE GIRLS-SYN (AT) 0.8 M-F Late Night (4/23-4/27/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT JIMMY KIMMEL 0.5 Top 10 Time Shifted S/O-S/O Programs (4/23-4/29/2018) A25-54 Live+SD (000) THE BIG BANG THEORY SURVIVOR GREY'S ANATOMY YOUNG SHELDON EMPIRE AMERICAN IDOL-SUN VOICE-TUE VOICE MOM AMERICAN IDOL-MON Time-Shifted LIVE

Household Live+SD Ratings on Local Broadcast

Oklahoma City NBA Playoffs on ABC : 4/29/18 NBA SU

: 4/28 & 4/29/18 NHL SA 1 Playoffs HH Rating

3 Household Live+SD Ratings on Local Broadcast Stations NFL Draft Round 1 Thursday, 4/26/18 8:00p (E) on Fox National Cleveland Dallas Buffalo Birmingham Oklahoma City NBA Playoffs on ABC : 4/29/18 NBA SU Playoffs 1 HH Rating National 4.2 Cleveland 24.6 Indianapolis 21.6 NBA SU Playoffs 2 HH Rating National 3.6 Salt Lake City 12.1 Houston 10.9 Game 7 Round 1 Game 1 Round 2 NHL Playoffs on NBC : 4/28 & 4/29/18 NHL SA 1 Playoffs HH Rating National 1.1 Boston 8.7 Providence 8.0 NHL SA 2 Playoffs HH Rating National 1.4 Las Vegas 14.3 Buffalo 6.3 NHL SU Playoffs HH Rating National 1.3 Pittsburgh 21.2 D.C. 6.3

2017/18 Season Week 31 (4/23-4/29/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all

anish broadcast stations attracted 38% of all Total U.S.

Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 BILLBOARD-18-TEL-UNVSO 4.1 2 CONCACAF LIGA CMP FNL4/25 3.4 3 PEQUENOS GIGANTES 3 SUN 3.4 4 ROSA DE GUADALUPE TUE 3.1 5 ENEMIGO INTIMO - M 2.

4 2017/18 Season Week 31 (4/23-4/29/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 17% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Houston, Spanish- Language programs on Spanish broadcast stations attracted 38% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Dallas, TX Spanish Stations Hispanic Households 4/23-4/29/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 BILLBOARD-18-TEL-UNVSO CONCACAF LIGA CMP FNL4/ PEQUENOS GIGANTES 3 SUN ROSA DE GUADALUPE TUE ENEMIGO INTIMO - M BILLBOARD-18-TEL-UNVSO PEQUENOS GIGANTES 3 SUN CONCACAF LIGA CMP FNL4/ RICO Y LAZARO MON ENEMIGO INTIMO - M 3.7 6RANK RICO Y LAZARO MON PROGRAMS 2.9 NET 6 ENEMIGO "P25-54L+SD INTIMO - W AA%" ENEMIGO INTIMO - T POR AMAR SIN LEY MON ENEMIGO INTIMO - W ENEMIGO INTIMO - T PORQUE EL AMOR MANDA THU UNI POR AMAR SIN LEY MON ROSA DE GUADALUPE TUE PAPA A TODA MADRE MON CRONICAS SUN ROSA DE GUADALUPE MON RICO Y LAZARO TUE PAPA A TODA MADRE WED CRONICAS SUN ENEMIGO INTIMO - F PAPA A TODA MADRE TUE SIMPLEMENTE MARIA POR AMAR SIN LEY TUE ROSA DE GUADALUPE WED ALF-BILLBRD-18-TEL-UNVSO PAPA A TODA MADRE MON POR AMAR SIN LEY TUE RICO Y LAZARO TUE ENEMIGO INTIMO - F PAPA A TODA MADRE WED PAPA A TODA MADRE TUE ROSA DE GUADALUPE MON RICO Y LAZARO WED ALF-BILLBRD-18-TEL-UNVSO RICO Y LAZARO THU 3.0

Metered Market Close-Up: Jackson, MS Jackson is Mississippi s largest city and a hub of government, commerce, and manufacturing for the state.

Greater Jackson Area is comprised of the metropolitan area plus Warren county. Trade, transportation and utilities are one of the largest employers in the region, employing over 78,600 employees.

These include electrical equipment and machinery, processed food, and primary and fabricated metal products. One of the most promising sectors for Jackson is the automobile industry.

HH Rank 28 150 135 WAPT WDBD WJTV WLBT WLOO WRBJ TV stations serving the area of Jackson, MS: ABC, MeTV FOX, Antenna TV, Grit CBS, Mississippi s CW, Ion TV, Laff NBC, Bounce TV, Escape MyNetworkTV,

TV Newspaper Radio Magazines Jackson, MS Interesting Facts Jackson was named after Andrew Jackson, for his role in the Battle of New Orleans.

5 Metered Market Close-Up: Jackson, MS Jackson is Mississippi s largest city and a hub of government, commerce, and manufacturing for the state. Jackson is a metropolitan area in the central region of the U.S. state of Mississippi that covers five counties: Copiah, Hinds, Madison, Rankin, and Simpson. Greater Jackson Area is comprised of the metropolitan area plus Warren county. Trade, transportation and utilities are one of the largest employers in the region, employing over 78,600 employees. The industry accounts for approximately 26% of the region s workforce. Jackson is home to several major industries. These include electrical equipment and machinery, processed food, and primary and fabricated metal products. One of the most promising sectors for Jackson is the automobile industry. At-A-Glance DMA Rank TV Households Population , ,638 Median Income Jackson, MS $43,688 SMSA Total Retail Sales Jackson, MS - $14,005,812 African American HH Rank Hispanic HH Rank Asian HH Rank WAPT WDBD WJTV WLBT WLOO WRBJ TV stations serving the area of Jackson, MS: ABC, MeTV FOX, Antenna TV, Grit CBS, Mississippi s CW, Ion TV, Laff NBC, Bounce TV, Escape MyNetworkTV, Soul of the South Network, This TV TBN, Hillsong Channel, JUCE TV/Smile, Enlace, TBN Salsa TVB Member Stations 64% Social Media platform Reach Reliance on Media to Stay Informed % Agree 45% 37% 21% TV Newspaper Radio Magazines Jackson, MS Interesting Facts Jackson was named after Andrew Jackson, for his role in the Battle of New Orleans. The University of Mississippi Medical Center in Jackson is where the world s first human lung transplant was performed. The Mississippi River got its name from the Ojibwa (Chippewa) Indian word, misi-ziibi, meaning great river or gathering of waters. The rarest crane in North America is the Mississippi Sandhill Crane. It has an 8-foot wingspan and is indigenous to Jackson County % 15% Jackson, MS Demographic Overview Age <18 24% % Hispanic 97% 3% Social 38% Media platform Reach 50% loyal to vehicle brand

2017/18 Season Local Market Close-Up: Jackson, MS Market: Jackson, MS Series Ranker (Week of 4/9/18 4/15/18) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Severe Weather Cut-in

6 2017/18 Season Local Market Close-Up: Jackson, MS Market: Jackson, MS Series Ranker (Week of 4/9/18 4/15/18) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Severe Weather Cut-in WLBT (NBC) 1 S 7:09 AM ACM AWARDS WJTV (CBS) 1 U 7:00 PM WJTV News at 10pm WJTV (CBS) 1 U 10:00 PM Jack Hanna's Wild Countdown WAPT (ABC) 1 S 9:00 AM WAPT 8am News WAPT (ABC) 2 S U 8:00 AM Wilderness Vet WLBT (NBC) 1 S 9:34 AM WJTV Severe Weather WJTV (CBS) 1 S 7:10 AM WLBT 10PM News WLBT (NBC) 6 M T W R F U 10:00 PM The Voice WLBT (NBC) 1 M 7:00 PM Roseanne WAPT (ABC) 1 T 7:00 PM WLBT 6PM News WLBT (NBC) 5 M T W R F 6:00 PM Empire WDBD (FOX) 1 W 7:00 PM The Voice WLBT (NBC) 1 T 7:00 PM Good Morning America Weekend WAPT (ABC) 2 S U 7:00 AM Wheel of Fortune WAPT (ABC) 6 M T W R F S 6:28 PM ABC News Special WAPT (ABC) 1 U 9:01 PM ABC World News Tonight WAPT (ABC) 1 U 5:07 PM The Young and the Restless WJTV (CBS) 5 M T W R F 11:00 AM NBC Nightly News WLBT (NBC) 6 M T W R F U 5:30 PM WLBT 6:30AM News WLBT (NBC) 5 M T W R F 6:30 AM Purchasers by Auto Make (comscore) Primetime HH Ratings Feb 18 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

7 TOP 100 PROGRAMS ADULTS Dates: 4/16/2018-4/22/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 ABC ROSEANNE ,708 2 CBS BIG BANG THEORY, THE ,501 3 CBS YOUNG SHELDON ,738 4 WARNER BROS. TV BIG BANG-SYN (AT) ,130 5 NBC VOICE , TH TELEVISION FAMILY FEUD (AT) ,832 7 CBS MOM ,824 8 CBS SURVIVOR ,706 9 FOX EMPIRE , NBC VOICE-TUE , ABC GREY'S ANATOMY , ABC AMERICAN IDOL-SUN , NBC VOICE 4/ , ABC NBA PLAYOFFS ON ABC-SU , CBS TV DISTRIBUTION JUDGE JUDY (AT) , CBS NCIS , ABC AMERICAN IDOL-MON , CBS BULL , NBC LAW AND ORDER:SVU , ABC ALEX, INC. SP-4/ , WARNER BROS. TV BIG BANG WKND (AT) , CBS LIFE IN PIECES , ABC SCANDAL , CBS TV DISTRIBUTION WHEEL OF FORTUNE , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC CHICAGO PD , FOX STAR , DADT/LITTON WEEKEND ADVENTURE , NBC CHICAGO MED , NBC UNIVERSAL DATELINE WKLY (AT) , ABC BLACK-ISH , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , TURNER NETWORK TELEVISION NBA PLAYOFFS- ROUND 1 L , ABC ABC WORLD NEWS TONIGHT , ABC STATION , CBS KEVIN CAN WAIT , NBC NBC NIGHTLY NEWS , USA NETWORK WWE ENTERTAINMENT , ABC AMER FUNN HM VIDEOS-7PM , CBS NCIS: NEW ORLEANS , ABC NBA PLAYOFFS ON ABC-SU , CBS CRIMINAL MINDS 9PM-SP , CBS MAN WITH A PLAN , ABC SPLITTING UP TOGETHER , CBS HAWAII FIVE , NBC GOOD GIRLS , NBC CHICAGO FIRE , CBS 60 MINUTES , CBS S.W.A.T , TH TELEVISION MODERN FAMILY-WK-SYN (AT) ,524

8 TOP 100 PROGRAMS ADULTS Dates: 4/16/2018-4/22/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 20TH TELEVISION MODERN FAMILY-MF-SYN (AT) , ESPN NBA PLAYOFFS-1ST RD L , CBS SUPERIOR DONUTS , TH TELEVISION FAMILY FEUD-WK (AT) , ABC ABC WRLD NEWS TONIGHT-SUN , CBS CRIMINAL MINDS , CBS NCIS: LOS ANGELES , TH TELEVISION FAMILY GUY-WK-SYN (AT) , NBC TODAY SHOW , FOX RESIDENT, THE , CBS MACGYVER , NBC SATURDAY NIGHT , NBC LITTLE BIG SHOTS , NBC RISE , ABC MODERN FAMILY , ABC AMERICAN HOUSEWIFE , ABC GOOD MORNING, AMERICA , FOX SIMPSONS , FOX MASTERCHEF JUNIOR , USA NETWORK WWE SMACKDOWN , TH TELEVISION BOBS BURGERS-SYN (AT) , NBC NBC NIGHTLY NEWS-SUN , CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) , CBS SCORPION , FOX LETHAL WEAPON , FOX MASTERCHEF JUNIOR-8P , NBC DATELINE FRI , TH TELEVISION FAMILY GUY-MF-SYN (AT) , NBC SUPERSTORE , FOX FAMILY GUY , CBS INSTINCT , FOX LUCIFER , ABC GOLDBERGS, THE , CBS CBS EVENING NEWS , CBS LIVING BIBLICALLY , ABC CROSSING, THE , CBS SUNDAY MORNING , CBS TV DISTRIBUTION INSIDE EDITION (AT) , FOX BROOKLYN NINE-NINE , TH TELEVISION LAST MAN STNDG-MF-SYN(AT) , CBS YOUNG AND THE RESTLESS , ABC ALEX, INC , NBC NBC NHL PLAYOFFS-SUN 4/ , SONY PICTURES TV GOLDBERGS (AT) , NBC UNIVERSAL AMERICAN NINJA-SYN (AT) , CBS MADAM SECRETARY , FOX MNSTR ENRGY NSCR CUP 4/ , NBC DATELINE-SUN , CBS MEGHAN MARKLE: PRINCESS , CBS TV DISTRIBUTION DR. PHIL SHOW (AT) ,053

9 TOP 100 PROGRAMS ADULTS Dates: 2/26/2018-4/1/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 ABC OSCARS, THE ,865 2 ABC ROSEANNE ,645 3 CBS CBS NCAA BSKBL CHMP SU ,369 4 TBS NETWORK TBS NCAA BSKBL CHAMP SA ,213 5 ABC LIVE FROM THE RED CARPET ,112 6 TBS NETWORK TBS NCAA BSKBL CHMP SA ,917 7 TBS NETWORK TBS NCAA BSKBL CHAMP-SA ,876 8 TBS NETWORK TBS NCAA BSKBL-BRIDGE ,804 9 CBS CBS NCAA BSKBL CHMP-SU , TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT , CBS CBS NCAA BSKBL CHMP TH , CBS CBS NCAA BSKBL-BRIDGE-SUN , CBS CBS NCAA BSKBL CHMP-SU , CBS BIG BANG THEORY, THE , NBC THIS IS US , CBS CBS NCAA BSKBL CHMP FR , NBC VOICE , CBS CBS NCAA BSKBL CHMP-SA , CBS CBS NCAA BSKBL CHMP SU , ABC BACHELOR:AFTER FINAL ROSE , TBS NETWORK TBS NCAA BSKBL CHMP SA , ABC LIVE FROM THE RED CARPET , ABC SPLITTING UP TOGETHER , NBC VOICE-TUE , CBS 60 MINUTES , CBS YOUNG SHELDON , ABC BACHELOR, THE , CBS CBS NCAA POST GUN SUN , CBS CBS NCAA BSK CHP-BRG-DYSU , TBS NETWORK TBS NCAA POST GUN SAT , CBS CBS NCAA BK CHP-BRG-PRTH , FOX EMPIRE , WARNER BROS. TV BIG BANG-SYN (AT) , CBS CBS NCAA BSKBL CHMP-SA , ABC AMERICAN IDOL-SUN , CBS CBS NCAA BSKBL CHMP TH , CBS CBS NCAA BSKBL CHMP-SA , ABC GREY'S ANATOMY , CBS CBS NCAA BSK CHP-BRG-DYSA , TH TELEVISION FAMILY FEUD (AT) , CBS SURVIVOR , ABC AMERICAN IDOL-MON , NBC JESUS CHRIST SUPRSTR LIVE , CBS CBS NCAA BSKBL CHP-PRTH , TRUTV TRU NCAA BSKBL CHMP-SU , CBS CBS NCAA BSKBL CHMP-SU , ABC AMERICAN IDOL-SUN SP-4/ , CBS CBS NCAA POST GUN SAT , FOX , ABC GOOD DOCTOR, THE ,035

10 TOP 100 PROGRAMS ADULTS Dates: 2/26/2018-4/1/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 DADT/LITTON WEEKEND ADVENTURE , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , FOX STAR , CBS MOM , CBS CBS NCAA BSK CHP-BRG-PRSA , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC GOLDBERGS, THE , CBS CBS NCAA BSKBL CHP-PRTH , CBS CBS NCAA BSKBL CHMP FR , CBS CBS NCAA BSKBL CHMP-SA , TBS NETWORK TBS NCAA BSK FNL4 POST-SA , ABC MODERN FAMILY , TBS NETWORK TBS NCAA BSKBL CHMP FR , NBC VOICE 3/ , CBS NCIS , TBS NETWORK TBS NCAA BSKBL CHMP-SA , NBC SATURDAY NIGHT , TBS NETWORK TBS NCAA BKB POST GAME-SA , CBS CBS NCAA BSK CHP-BRG-PRTH , ABC BLACK-ISH , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , NBC PGAT VALSPAR CHP-SU , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHP-PRFR , CBS TV DISTRIBUTION WHEEL OF FORTUNE , ABC LIVE FROM THE RED CARPET , NBC LAW AND ORDER:SVU , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC CHICAGO MED , CBS CBS NCAA POST GUN-FRI , NBC CHICAGO PD , ABC MIDDLE, THE , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , TURNER NETWORK TELEVISION TNT NCAA POST GUN-FR , FOX O.J. SIMPSON: LOST CNFN? , CBS INSTINCT , TURNER NETWORK TELEVISION TNT NCAA BSKBL CHMP-SU , ABC STATION , WARNER BROS. TV BIG BANG WKND (AT) , TH TELEVISION BOBS BURGERS-SYN (AT) , CBS BULL , NBC GOOD GIRLS , NBC CHICAGO FIRE , USA NETWORK WWE ENTERTAINMENT , CBS CBS NCAA BK CHP-BRG-PRFR , ABC ALEX, INC , CBS BIG BANG THEORY, THE-SPCL , CBS CBS NCAA BSKBL CHP-PRFR , CBS CBS NCAA BSKBL CHP-PRFR , TBS NETWORK TBS NCAA POST GUN SAT , CBS LIFE IN PIECES ,415

11 TOP 100 PROGRAMS ADULTS Dates: 2/26/2018-4/1/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 ABC OSCARS, THE ,104 2 ABC ROSEANNE ,333 3 CBS CBS NCAA BSKBL CHMP SU ,994 4 ABC LIVE FROM THE RED CARPET ,676 5 CBS BIG BANG THEORY, THE ,624 6 TBS NETWORK TBS NCAA BSKBL CHAMP SA ,498 7 TBS NETWORK TBS NCAA BSKBL CHAMP-SA ,258 8 TBS NETWORK TBS NCAA BSKBL CHMP SA ,195 9 TBS NETWORK TBS NCAA BSKBL-BRIDGE , CBS CBS NCAA BSKBL CHMP-SU , CBS YOUNG SHELDON , NBC VOICE , NBC THIS IS US , TBS NETWORK TBS NCAA BSKBL-BRIDGE-SAT , CBS CBS NCAA BSKBL-BRIDGE-SUN , CBS CBS NCAA BSKBL CHMP-SU , CBS CBS NCAA BSKBL CHMP TH , CBS 60 MINUTES , NBC VOICE-TUE , CBS CBS NCAA BSKBL CHMP FR , WARNER BROS. TV BIG BANG-SYN (AT) , ABC SPLITTING UP TOGETHER , CBS CBS NCAA BSKBL CHMP-SA , ABC LIVE FROM THE RED CARPET , CBS CBS NCAA BSKBL CHMP SU , ABC BACHELOR:AFTER FINAL ROSE , TBS NETWORK TBS NCAA BSKBL CHMP SA , CBS CBS NCAA POST GUN SUN , ABC AMERICAN IDOL-SUN , CBS SURVIVOR , CBS CBS NCAA BSK CHP-BRG-DYSU , TH TELEVISION FAMILY FEUD (AT) , CBS CBS NCAA BK CHP-BRG-PRTH , ABC BACHELOR, THE , FOX EMPIRE , CBS MOM , ABC AMERICAN IDOL-MON , NBC JESUS CHRIST SUPRSTR LIVE , CBS CBS NCAA BSKBL CHMP-SA , DADT/LITTON WEEKEND ADVENTURE , TBS NETWORK TBS NCAA POST GUN SAT , CBS CBS NCAA BSKBL CHMP TH , CBS CBS NCAA BSKBL CHMP-SA , ABC GREY'S ANATOMY , ABC AMERICAN IDOL-SUN SP-4/ , CBS CBS NCAA BSK CHP-BRG-DYSA , ABC GOOD DOCTOR, THE , CBS NCIS , CBS TV DISTRIBUTION JUDGE JUDY (AT) , FOX ,449

12 TOP 100 PROGRAMS ADULTS Dates: 2/26/2018-4/1/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 CBS CBS NCAA BSKBL CHMP-SU , CBS CBS NCAA BSKBL CHP-PRTH , ABC GOLDBERGS, THE , CBS CBS NCAA POST GUN SAT , NBC VOICE 3/ , CBS BULL , ABC MODERN FAMILY , NBC SATURDAY NIGHT , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE , TRUTV TRU NCAA BSKBL CHMP-SU , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC PGAT VALSPAR CHP-SU , FOX STAR , CBS BIG BANG THEORY, THE-SPCL , ABC BLACK-ISH , CBS INSTINCT , CBS LIFE IN PIECES , ABC MIDDLE, THE , CBS CBS NCAA BSK CHP-BRG-PRSA , NBC LAW AND ORDER:SVU , NBC CHICAGO PD , NBC CHICAGO MED , CBS CBS NCAA BSKBL CHMP FR , CBS CBS NCAA BSKBL CHMP-SA , CBS KEVIN CAN WAIT , ABC LIVE FROM THE RED CARPET , CBS CBS NCAA BSKBL CHP-PRTH , WARNER BROS. TV BIG BANG WKND (AT) , NBC NBC NIGHTLY NEWS , TBS NETWORK TBS NCAA BSKBL CHMP FR , CBS CBS NCAA BSK CHP-BRG-PRTH , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , ABC ALEX, INC , NBC CHICAGO FIRE , CBS MAN WITH A PLAN , NBC GOOD GIRLS , ABC ABC WORLD NEWS TONIGHT , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , ABC AMERICAN HOUSEWIFE , CBS NCIS: NEW ORLEANS , TBS NETWORK TBS NCAA BKB POST GAME-SA , TBS NETWORK TBS NCAA BSKBL CHMP-SA , FOX O.J. SIMPSON: LOST CNFN? , TBS NETWORK TBS NCAA BSK FNL4 POST-SA , CBS CBS NCAA POST GUN-FRI , ABC SPEECHLESS , CBS NCIS: LOS ANGELES , NBC UNIVERSAL DATELINE WKLY (AT) , CBS YOUNG SHELDON 9PM-SP ,763

13 Data Sources: Media Investments: Engage at Every Stage, Executive Summary April 2018 (CMO Council & Viral Gains) Kantar Media: Dimension 2018 Study (5,000 connected consumers 18+ across Brazil, China, France, UK and the US Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

2017/18 Season Week 29 (4/9-4/15/18) National St. Louis Nashville Sunday Live+SD HH Rating. April 26 th. Market of the Week:

2017/18 Season Week 29 (4/9-4/15/18) TV Viewers are spending an average 3 hours and 13 minutes per day with Live TV +26% from Last Year 66% SmithGeiger 15.5 13.0 7.0 National St. Louis Nashville Sunday