TV Viewing Area (DMA) Tri-City Herald (Kennewick, WA) Newspaper Daily Penetration

Transcription

1 Richmond New York 2017/18 Season Week 51 (9/10-9/16/18) th Emmy Awards Viewers Twice as Likely to be Aware of Broadcast Shows 84% Awareness: % who have heard of / watched 43% 43% Local NFL Deliveries HH L+SD Ratings Milwaukee 40.8 New Orleans 40.7 Minneapolis 40.0 Nat l HH L+SD Ratings Broadcast Cable Streaming Content distribution method averages of 2018 Emmy Nominated Series Pittsburgh 37.9 Weekly Time Spent: African Americans Total Use of Television Live+ Time-Shifted TV Video Focused App/Web on a Smartphone 2:01 3:28 52:19 46:17 Hr:Mn The CW s DC Crossover Event of 2018 December 9, 10 & 11 Top 5 Programs: A /10-9/16/18 NBC Sun Night Football CBS NFL National CBS NFL Natl Post Gun :22 Fox NFL Sun-Single 6.5 Sun NFL Pre-Kick Market of the Week: Yakima-Pasco-Richland-Kennewick, WA (Rank #114) Auto Purchasers Weekday Primetime Ratings (comscore) TV Viewing Area (DMA) Tri-City Herald (Kennewick, WA) Newspaper Daily Penetration Top 5 Spot TV Advertisers from Kantar Media July 17 June 18 Dols (000) Spectrum $819.4 US Cellular $ Chrysler Chevrolet Dodge Local Broadcast Cable News % % % Toyota Dealer Assn $487.2 Ford $446.0 Dairy Queen Restaurant $212.3

2 2017/18 Season Week 51 (9/10-9/16/18) Top 25 Broadcast S/O-S/O (9/10-9/16/18) Top 25 Syndication (9/3-9/9/18) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL CBS NFL NATIONAL CBS NFL NATL POST GUN FOX NFL SUNDAY-SINGLE SUNDAY NIGHT NFL PRE-KICK FOX NFL SUNDAY-PST GN-NAT CBS NFL REGIONAL CBS NFL REG POST GUN NBC NFL SUNDAY POST FOOTBALL NT AMERICA PT FOX NFL SUNDAY-POST NFL ON FOX PREKICK MINUTES CBS NFL PRE-KICK AMERICA'S GOT TALENT-TUE SATURDAY NIGHT FOOTBALL FOOTBALL NT AMERICA PT NFL REGIONAL BONUS AMERICA'S GOT TALENT-WED BIG BROTHER-SUN HOME DEPOT CLLG FOOTBALL BIG BROTHER-THU BIG BROTHER-WED BIG BANG THEORY, THE NBC NIGHTLY NEWS BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) WEEKEND ADVENTURE DATELINE WKLY (AT) BIG BANG WKND (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) BOBS BURGERS-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) LAST MAN STNDG-MF-SYN(AT) FAMILY GUY-MF-SYN (AT) ENTERTAINMENT TONIGHT(AT) GOLDBERGS (AT) INSIDE EDITION (AT) FAMILY FEUD-WK (AT) AMERICAN NINJA-SYN (AT) DR. PHIL SHOW (AT) ACCESS HOLLYWD LV-WKD TWO-HALF MEN-SYN (AT) LAST MAN STNDG-WK-SYN(AT) LIVE WITH KELLY AND RYAN 0.7 M-F Evening News (9/10-9/14/18) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.1 M-F Late Night (9/10-9/14/18) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S COLBERT JIMMY KIMMEL 0.5 Top 10 Time Shifted S/O-S/O Programs (9/10 9/16/2018) A25-54 Live+SD (000) BIG BROTHER-WED BIG BROTHER-SUN BIG BROTHER-THU BACHELOR IN PARADISE-TUE NBC SUNDAY NIGHT FOOTBALL AMERICA'S GOT TALENT-TUE BACHELOR IN PARADISE-MON CBS NFL NATIONAL FOX NFL SUNDAY-SINGLE AMERICA'S GOT TALENT-WED Time-Shifted LIVE

3 Household Live+SD Ratings on Local Broadcast Stations The 70 th Annual Emmy Awards Monday, 9/17/18 8:00p (E) National Richmond New York West Palm DC Norfolk Sat Night Football on ABC (Ohio State/TCU) 9/15/18 8:00p (ET) Household Rating (Live+SD) CBS NFL Football 2 9/16/18 Various Household Rating (Live+SD) NBC Sun Night Football (Dallas vs. NY Giants) 9/16/18 8:30p (ET) Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 4.2 Columbus, OH 41.1 Dayton 23.2 Cleveland 20.9 Cincinnati 12.5 Oklahoma City 11.3 National 12.0 Jacksonville 35.2 Denver 35.1 Boston 34.4 Providence 24.7 Norfolk 21.4 National 11.7 Dallas 33.4 San Antonio 25.0 Austin 23.2 New Orleans 20.7 Richmond 20.0

4 NFL Week 2 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Baltimore@ 24.3 Ravens (23) (34) Bengals Charlotte 22.2 Panthers (24) (31) Falcons 18.7 Atlanta Baltimore 26.4 Colts (21) (09) Redskins 17.8 D.C. Houston 20.2 Texans (17) (20) Titans 19.6 Nashville Philadelphia 23.6 Eagles (21) (27) Buccaneers 22.0 Tampa Bay Kansas City 34.5 Chiefs (42) (37) Steelers 37.9 Pittsburgh Miami 13.9 Dolphins (20) (12) Jets 11.5 New York Los Angeles 7.9 Chargers (31) (20) Bills 33.1 Buffalo Minneapolis 40.0 Vikings (29) (29) Packers 40.8 Milwaukee Cleveland 27.1 Browns (18) (21) Saints 40.7 New Orleans Detroit 20.7 Lions (27) (30) 49ers 13.2 S.F.-Oakland Phoenix 13.6 Cardinals (00) (34) Rams 5.6 Los Angeles Boston 34.4 Patriots (20) (31) Jaguars 35.2 Jacksonville S.F.-Oakland 8.4 Raiders (19) (20) Broncos 35.1 Denver New York 15.6 Giants (13) (20) Cowboys 33.4 Dallas Seattle^ 21.3 Seahawks (17) (24) Bears 20.2 ^Chicago Source: Nielsen Overnights, 9/13/18, 9/16/18 & NBC Thursday Special ^ ESPN games simulcast on broadcast station in each market OVERTIME

5 2017/18 Season Week 51 (9/10-9/16/18) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Seattle, WA Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Minneapolis, MN Spanish Stations Hispanic Households 9/10-9/16/18 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL SELECCION EE.UU. 9/ SENOR DE LOS CIELO VI - M CBS NFL NATIONAL SUNDAY NIGHT NFL PRE-KICK RANK SIN SENOS SI HAY III PROGRAMS - M 3.3 NET 6 SENOR DE "P25-54L+SD LOS CIELO VI - F AA%" SENOR DE LOS CIELO VI - W CBS NFL NATIONAL SENOR DE LOS CIELO PORQUE VI - T EL AMOR 3.3 MANDA 8 SENOR THU DE LOS CIELO VI - TUNI CBS NFL NATL POST GUN SUNDAY NIGHT NFL PRE-KICK SENOR DE LOS CIELO VI - R SIN SENOS 0.5SI HAY III - M SENOR DE LOS CIELO VI - F MI MARIDO TIE MAS FAM TUE NBC NFL SUNDAY POST ROSA DE GUADALUPE TUE ROSA DE GUADALUPE MON FALSA IDENTIDAD - W FALSA IDENTIDAD - T CBS NFL REGIONAL BELLA Y LAS BESTIAS MON FOX NFL SUNDAY-SINGLE NBC SUNDAY NIGHT FOOTBALL SELECCION EE.UU. 9/ SENOR DE LOS CIELO VI - M SENOR DE LOS CIELO VI - W SENOR DE LOS CIELO VI - R CBS NFL NATL POST GUN FALSA IDENTIDAD - W MI MARIDO TIE MAS FAM TUE NBC NFL SUNDAY POST FALSA IDENTIDAD - R ROSA DE GUADALUPE MON ROSA DE GUADALUPE TUE ROSA DE GUADALUPE WED BELLA Y LAS BESTIAS MON FALSA IDENTIDAD - T 3.1

6 Market Close-Up: Yakima-Pasco-Richland-Kennewick, WA (DMA Rank 114) Yakima is a U.S. city located about 60 miles southeast of Mount Rainier in Washington. Yakima s economy has always revolved around agriculture. A wide variety of crops are grown in the Yakima Valley. In fact, Yakima County is Washington State s leader in terms of the value of the fruits, vegetables, grains, and other ag products produced by the county s farmers. The region has long been known as one of the world s leading producers of apples. Other tree fruits, like cherries, peaches, pears, nectarines, and apricots are also grown here. Mint, asparagus, hay, berries, and eggplant are also among the more than 30 varieties of fruits and vegetables that come from the Yakima Valley. While Yakima still relies on agriculture to drive its economy, over 250 manufacturing firms are also located here producing a variety of products including aircraft parts, wood products, plastic products, recreational vehicles, and communications technology. Tourism is the fastest growing segment of the Yakima economy. Median Income SRDS Total Retail Sales ($000) $56,948 1,248,207 KAPP/ KVEW KFFX / KCYU KIMA / KEPR KNDO / KNDU TV stations serving the area of Yakima-Pasco-Richland-Kennewick, WA: ABC, MeTV Fox, Telemundo, Ion Television 57% Social Media platform Reach CBS, CW9, Stadium NBC, SWX Right Now Reliance on Media to Stay Informed % Agree 49% 39% KUNW / KORX / KVVK KWYT TVB Member Stations Univision Azteca 20% TV Newspaper Radio Magazines Yakima-Pasco-Richland-Kennewick, WA Interesting Facts Yakima boasts sunshine 300 days a year because of how the Earth tilts its axis to avoid the sun the other 65 days. Not a lot of people know that this region produces about 75% of all of the hops (a key ingredient in beer) grown in the United States. The Yakima Valley is home to multiple craft beverage makers (breweries, distilleries, and wineries) that regularly draw visitors Yakima-Pasco-Richland-Kennewick, WA Demographic Overview 65+ Age 14% 11% <18 27% 11% Hispanic 26% Social 37% 74% Media platform Reach % loyal to vehicle brand

7 2017/18 Season Local Market Close-Up: Yakima-Pasco-Richland-Kennewick, WA Market: Yakima, WA Series Ranker (Week of 8/27/18 9/2/18) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL Preseason Football KCYU (FOX) 1 R 7:00 PM NFL Preseason Football KFFX (FOX) 1 R 7:00 PM College Football on ABC KVEW (ABC) 1 S 12:40 PM Seattle Seahawks Post-Game Show KCYU (FOX) 1 R 10:00 PM America's Got Talent KNDU (NBC) 1 W 8:00 PM College Football on ABC KAPP (ABC) 1 S 12:40 PM Seattle Seahawks Post-Game Show KFFX (FOX) 1 R 10:00 PM NBC Nightly News KNDU (NBC) 6 M T W R F U 5:30 PM Local 6 KNDU (NBC) 6 M T W R F U 6:00 PM America's Got Talent KNDO (NBC) 1 W 8:00 PM Jeopardy! KNDU (NBC) 5 M T W R F 7:30 PM Minutes KEPR (CBS) 1 U 7:00 PM Action News at 5pm KIMA (CBS) 5 M T W R F 5:00 PM Local 5 KNDU (NBC) 5 M T W R F 5:00 PM CBS Evening News with Jeff Glor KIMA (CBS) 5 M T W R F 5:30 PM College Football on ABC KVEW (ABC) 1 S 12:07 PM America's Got Talent KNDU (NBC) 1 T 8:00 PM Action News at 6pm KIMA (CBS) 5 M T W R F 6:00 PM Action News at 6:30pm KEPR (CBS) 2 S U 6:30 PM Wheel of Fortune KNDU (NBC) 5 M T W R F 7:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings July 18 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

8 TOP 100 PROGRAMS ADULTS Dates: 9/3/2018-9/9/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFL SUNDAY-NATIONAL ,831 2 NBC NBC SUNDAY NIGHT FOOTBALL ,486 3 NBC NBC NFL TH SPECIAL ,331 4 FOX FOX NFL SUNDAY-PST GN-NAT ,938 5 CBS CBS NFL SINGLE ,834 6 NBC NBC NFL TH PRE-KICK ,448 7 NBC SUNDAY NIGHT NFL PRE-KICK ,215 8 NBC NBC NFL SUNDAY POST ,561 9 NBC NFL WEATHER DELAY 9/ , FOX OT, THE , FOX FOX NFL SUNDAY-REGIONAL , CBS CBS NFL SINGLE POST GUN , FOX FOX NFL GAME BREAK , NBC FOOTBALL NT AMERICA PT , NBC NBC NFL TH POST , NBC NFL OPENING KICK-OFF SHOW , FOX NFL ON FOX PREKICK , CBS CBS NFL SINGLE PRE-KICK , CBS CBS NFL SINGLE POST GAME , NBC AMERICA'S GOT TALENT-TUE , FOX REL , WARNER BROS. TV BIG BANG-SYN (AT) , TH TELEVISION FAMILY FEUD (AT) , NBC AMERICA'S GOT TALENT-WED , CBS BIG BROTHER-WED , CBS BIG BROTHER-SUN , CBS BIG BROTHER-THU , CBS TV DISTRIBUTION JUDGE JUDY (AT) , DADT/LITTON WEEKEND ADVENTURE , FOX FOX NFL SUNDAY-PRE , ESPN COLL FTBL REG SSN SUST L , ESPN COLLEGE FOOTBALL PRIME L , NBC FOOTBALL NT AMERICA PT , CBS BIG BANG THEORY, THE , CBS YOUNG SHELDON , NBC AMERICAN NINJA WARRIOR , NBC UNIVERSAL DATELINE WKLY (AT) , NBC WORLD OF DANCE , NBC NBC NIGHTLY NEWS , WARNER BROS. TV BIG BANG WKND (AT) , ABC BACHELOR IN PARADISE-MON , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , ABC ABC WRLD NEWS TONIGHT-9/ , FOX MASTERCHEF , CBS HOME DEPOT CLLG FOOTBALL , ABC ABC WORLD NEWS TONIGHT , NBC NBC-NITELY-NEWS , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE , CBS CBS NFL TODAY ,567

9 TOP 100 PROGRAMS ADULTS Dates: 9/3/2018-9/9/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 ABC BACHELOR IN PARADISE-TUE , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , NBC NBC NIGHTLY NEWS 9/ , CBS 60 MINUTES , TH TELEVISION BOBS BURGERS-SYN (AT) , CBS TV DISTRIBUTION JEOPARDY (AT) , FOX SIMPSONS ENCORE , FOX MASTERCHEF WED-8P , NBC TODAY SHOW , USA NETWORK WWE ENTERTAINMENT , NBC DATELINE FRI , ABC CELEBRITY FAMILY FEUD-9/ , TH TELEVISION FAMILY GUY-WK-SYN (AT) , FOX FOX CFB - BIG12 DAY , CBS CBS EVENING NWS-LABOR DAY , ABC ABC AFTERNOON CFTBL-3:30P , TH TELEVISION LAST MAN STNDG-MF-SYN(AT) , CBS NCIS , ABC SATURDAY NIGHT FOOTBALL , ABC CELEBRITY FAMILY FEUD , NBC MAKING IT , ABC GOOD MORNING, AMERICA , TH TELEVISION FAMILY GUY-MF-SYN (AT) , CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) , ABC MISS AMERICA COMPETITION , NBC SATURDAY NIGHT , CBS SUNDAY MORNING , ABC AMER FUNN HM VIDEOS-7PM , FOX BOB'S BURGERS ENCORE , CBS CBS EVENING NEWS , CBS MOM - 9/3-SPECIAL , USA NETWORK WWE SMACKDOWN , ABC 20/20-FRI , CBS BULL , SONY PICTURES TV GOLDBERGS (AT) , ABC MODERN FAMILY , ABC GOLDBERGS, THE , CBS PRICE IS RIGHT , UNI SELECCION MEXICANA 9/ , FOX BEAT SHAZAM , CBS TV DISTRIBUTION INSIDE EDITION (AT) , TEL SENOR DE LOS CIELO VI - M , TH TELEVISION FAMILY FEUD-WK (AT) , ABC ABC AFTRNOON CFTBL-12:01P , NBC UNIVERSAL AMERICAN NINJA-SYN (AT) , FOX FOX CFB - PAC12 PRIME , ABC MATCH GAME , TEL SENOR DE LOS CIELO VI - W NBC TONIGHT SHOW TEL SENOR DE LOS CIELO VI - T

10 TOP 100 PROGRAMS ADULTS Dates: 7/30/2018-8/26/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC AMERICA'S GOT TALENT-TUE ,653 2 NBC NBC NFL PRE-SEASON GM 8/ ,527 3 FOX NFL ON FOX PRESEASON ,337 4 NBC NBC NFL PRE-SEASON GM8/ , TH TELEVISION FAMILY FEUD (AT) ,205 6 CBS PGA CHAMPIONSHIPS-SUN ,159 7 ABC BACHELORETTE, THE ,084 8 NBC NBC NFL PR-SN PRE-KICK8/ ,078 9 CBS BIG BROTHER-SUN , CBS BIG BROTHER-WED , CBS BIG BROTHER-THU , NBC AMERICA'S GOT TALENT-WED , WARNER BROS. TV BIG BANG-SYN (AT) , CBS TV DISTRIBUTION JUDGE JUDY (AT) , NBC NBC NFL PRE-SSN PRKCK8/ , FOX NFL ON FOX PRESN PRE-KIC , DADT/LITTON WEEKEND ADVENTURE , ABC BACHELOR IN PARADISE-MON , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , FOX NFL ON FOX PRESEASON , NBC WORLD OF DANCE , FOX NFL ON FOX PRESN PST GUN , ABC BACHELOR IN PARADISE-TUE , FOX NFL ON FOX PRESN PST GUN , WARNER BROS. TV BIG BANG WKND (AT) , TH TELEVISION BOBS BURGERS-SYN (AT) , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , FOX MASTERCHEF , NBC AMERICAN NINJA WARRIOR , TH TELEVISION FAMILY GUY-MF-SYN (AT) , ESPN ESPN NFL PRESEASON THU , USA NETWORK WWE ENTERTAINMENT , FOX FOUR, THE , ABC CELEBRITY FAMILY FEUD , NBC MAKING IT , CBS TV DISTRIBUTION WHEEL OF FORTUNE , FOX MASTERCHEF WED-8P , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , CBS MOM SPECIAL-8/ , CBS TV DISTRIBUTION JEOPARDY (AT) , CBS BIG BANG THEORY, THE , ESPN ESPN NFL PRESEASON , TH TELEVISION FAMILY GUY-WK-SYN (AT) , TH TELEVISION FAMILY FEUD-WK (AT) , ABC CMA FEST , NBC UNIVERSAL DATELINE WKLY (AT) , FOX 24 HOURS TO HELL & BACK , NBC NBC NIGHTLY NEWS , ESPN NFL PRE-SEASON FOOTBALL L , ABC ABC WORLD NEWS TONIGHT ,067

11 TOP 100 PROGRAMS ADULTS Dates: 7/30/2018-8/26/2018 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 NBC NBC-NITELY-NEWS , ABC $100,000 PYRAMID, THE , TEL SENOR DE LOS CIELO VI - M , CBS YOUNG SHELDON , NBC DATELINE CLASSIC , CBS NFL PRE-SEASON , NBC DATELINE NBC-MON , TEL SENOR DE LOS CIELO VI - T , SONY PICTURES TV GOLDBERGS (AT) TEL SENOR DE LOS CIELO VI - W CBS NFL PRE-SEASON FTBLL TH TELEVISION LAST MAN STNDG-MF-SYN(AT) CBS PGA CHAMPIONSHIPS-SAT CBS 60 MINUTES TEL SENOR DE LOS CIELO VI - R ABC AMER FUNN HM VIDEOS-7PM USA NETWORK WWE SMACKDOWN ABC TO TELL THE TRUTH NBC AMERICA'S GOT TALENT-SUN NBC ELLENS GAME OF GMS-ENC TEL SENOR DE LOS CIELO VI - F MTV VMA MOMENTS: JLO NBC TODAY SHOW NBC AMERICA'S GOT TALENT 8/ NBC SATURDAY NIGHT NBC NASCAR CUP SERIES RACE FOX BEAT SHAZAM NBC NBC NITELY NEWS-SUN FOX FAMILY GUY-SUN 9:30P CBS MOM - MONDAY CBS LATE LT SH CRPL-MCCARTNEY FOX SIMPSONS ENCORE FOX FAMILY GUY-ENCORE CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) NBC NASCAR CUP SERIES POST TH TELEVISION CLEVELAND SHOW-SYN (AT) TEL SIN SENOS SI HAY III - T ABC LITTLE LEAGUE-WORLD CHAMP CBS CBS EVENING NEWS FOX MASTERCHEF-SP 8/9 9P NBC US GYMNASTICS CHAMPS-PR TEL SIN SENOS SI HAY III - M ABC ARETHA:SOUL SONG RESPECT CBS SUNDAY-MRN FOX BOB'S BURGERS-SUN 930P FOX BOB'S BURGERS ENCORE ABC GOOD MORNING, AMERICA TEL SIN SENOS SI HAY III - R TEL SIN SENOS SI HAY III - W NBC UNIVERSAL AMERICAN NINJA-SYN (AT) ABC GOLDBERGS, THE

12 TOP 100 PROGRAMS ADULTS Dates: 7/30/2018-8/26/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC AMERICA'S GOT TALENT-TUE ,363 2 NBC NBC NFL PRE-SEASON GM8/ ,987 3 NBC NBC NFL PRE-SEASON GM 8/ ,881 4 FOX NFL ON FOX PRESEASON , TH TELEVISION FAMILY FEUD (AT) ,771 6 CBS PGA CHAMPIONSHIPS-SUN ,682 7 NBC AMERICA'S GOT TALENT-WED ,680 8 WARNER BROS. TV BIG BANG-SYN (AT) ,636 9 CBS BIG BROTHER-SUN , CBS BIG BROTHER-WED , NBC NBC NFL PR-SN PRE-KICK8/ , CBS BIG BROTHER-THU , NBC NBC NFL PRE-SSN PRKCK8/ , CBS TV DISTRIBUTION JUDGE JUDY (AT) , DADT/LITTON WEEKEND ADVENTURE , ABC BACHELORETTE, THE , FOX NFL ON FOX PRESN PRE-KIC , FOX NFL ON FOX PRESEASON , ABC BACHELOR IN PARADISE-MON , WARNER BROS. TV BIG BANG WKND (AT) , NBC WORLD OF DANCE , NBC AMERICAN NINJA WARRIOR , FOX NFL ON FOX PRESN PST GUN , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , ABC CELEBRITY FAMILY FEUD , FOX NFL ON FOX PRESN PST GUN , CBS TV DISTRIBUTION WHEEL OF FORTUNE , CBS MOM SPECIAL-8/ , FOX MASTERCHEF , CBS BIG BANG THEORY, THE , NBC NBC NIGHTLY NEWS , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC MAKING IT , ABC ABC WORLD NEWS TONIGHT , NBC DATELINE CLASSIC , ABC BACHELOR IN PARADISE-TUE , FOX MASTERCHEF WED-8P , NBC NBC-NITELY-NEWS , CBS YOUNG SHELDON , FOX FOUR, THE , NBC UNIVERSAL DATELINE WKLY (AT) , ABC CMA FEST , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , CBS 60 MINUTES , ESPN ESPN NFL PRESEASON THU , ABC $100,000 PYRAMID, THE , USA NETWORK WWE ENTERTAINMENT , NBC DATELINE NBC-MON , FOX 24 HOURS TO HELL & BACK ,335

13 TOP 100 PROGRAMS ADULTS Dates: 7/30/2018-8/26/2018 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 ESPN ESPN NFL PRESEASON , ABC AMER FUNN HM VIDEOS-7PM , CBS PGA CHAMPIONSHIPS-SAT , TH TELEVISION FAMILY FEUD-WK (AT) , TH TELEVISION BOBS BURGERS-SYN (AT) , TH TELEVISION FAMILY GUY-MF-SYN (AT) , TH TELEVISION LAST MAN STNDG-MF-SYN(AT) , NBC TODAY SHOW , NBC NBC NITELY NEWS-SUN , ESPN NFL PRE-SEASON FOOTBALL L , CBS MOM - MONDAY , CBS NFL PRE-SEASON , CBS NFL PRE-SEASON FTBLL , NBC NASCAR CUP SERIES RACE , NBC SATURDAY NIGHT , TH TELEVISION FAMILY GUY-WK-SYN (AT) , ABC TO TELL THE TRUTH , NBC ELLENS GAME OF GMS-ENC , NBC AMERICA'S GOT TALENT-SUN , CBS LATE LT SH CRPL-MCCARTNEY , CBS TV DISTRIBUTION ENTERTAINMENT TONIGHT(AT) , NBC NBC NIGHTLY NEWS-SUN , NBC AMERICA'S GOT TALENT 8/ , CBS CBS EVENING NEWS , ABC GOOD MORNING, AMERICA , ABC STORY OF THE ROYALS-PT , CBS SUNDAY-MRN , ABC ABC WRLD NEWS TONIGHT-SUN , SONY PICTURES TV GOLDBERGS (AT) , NBC NASCAR CUP SERIES POST , USA NETWORK WWE SMACKDOWN , CBS SUNDAY MORNING , TEL SENOR DE LOS CIELO VI - M , NBC DATELINE CLASSIC-FRI , FOX BEAT SHAZAM , ABC ARETHA:SOUL SONG RESPECT , CBS TV DISTRIBUTION INSIDE EDITION (AT) , ABC LITTLE LEAGUE-WORLD CHAMP , CBS NCIS , NBC DATELINE-SUN , TEL SENOR DE LOS CIELO VI - T CBS LIFE IN PIECES-MON TEL SENOR DE LOS CIELO VI - W NBC US GYMNASTICS CHAMPS-PR CBS PRICE IS RIGHT ABC STORY OF THE ROYALS-PT TEL SENOR DE LOS CIELO VI - R NBC AMERICA'S GOT TALENT-ENC CBS YOUNG AND THE RESTLESS FOX FAMILY GUY-SUN 9:30P CBS TV DISTRIBUTION DR. PHIL SHOW (AT)

14 Data Sources: Ratings: The Nielsen Company, NPower, NNTV, NLTV, Arianna Nielsen s From Consumers to Creators: The Digital Lives of Black Consumers Newspaper TV Viewing Area: SRDS Circulation, 2008, 2013 & 2018 National Broadcast: The Nielsen Company, NNTV, Live + Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: The Nielsen Company, NNTV Syndication: The Nielsen Company, NNTV, Live + Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live + Same Day Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live + Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.