TV Viewing Area (DMA)

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1 2017/18 Season Week 5 (10/23-10/29/17) When do you Plan to Start Holiday Shopping? Before Thanksgiving Thanksgiving Black Friday 8% 19% 36% Game NFL Week 8 Buffalo 40.8 New Orleans 39.1 Cyber Monday December 5% 32% 10.5 National L.A. Houston HH Live+SD Ratings Pittsburgh HH Live+SD Ratings 38.5 Syndication W25-54 Ratings Big Bang Nat l Dayton Judge Judy Family Feud Wheel Jeopardy 10/16-10/22/17 Upcoming CMA Specials 51 st Annual CMA Awards Wednesday 11/8 CMA Country Christmas Monday 11/27 Holiday 2017: The Most Anticipated Video Games Multi Platform 99% 95% Call Of Assassin's Duty: WWII Creed: Origins 90% 80% Star Wars: WWE 2K18 Battlefront II Market of the Week: Charleston-Huntington, WV (Rank# 73) Auto Purchasers Weekday Primetime Ratings (comscore) TV Viewing Area (DMA) Charleston Gazette Newspaper Daily Penetration Top 5 Spot TV Advertisers from Kantar Media Sept 16 - Aug 17 Dols (000) Chrysler Chevrolet Dodge Local Broadcast Cable News % % % POL- Attorney Gen $1,724.7 Toyota Dealer Assn $1,437.1 Moses Local Dealer $1,181.7 Big Sandy Furniture $1,042.5 Cabell Huntington Hospital $868.5

2 2017/18 Season Week 5 (10/23-10/29/17) Top 25 Broadcast S/O-S/O (10/23-10/29/17) Top 25 Syndication (10/16-10/22/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-NATIONAL FOX NFL SUNDAY-PST GN-NAT FOX WORLD SERIES GAME NBC SUNDAY NIGHT FOOTBALL CBS NFL SINGLE FOX NFL GAME BREAK OT, THE CBS NFL SINGLE POST GUN FOX WORLD SERIES GAME FOX WORLD SERIES GM5-PRE FOX WORLD SERIES GAME FOX WORLD SERIES GAME FOX WORLD SERIES GAME FOX NFL SUNDAY-REGIONAL CBS+NFLN THU NT FOOTBALL BIG BANG THEORY, THE SUNDAY NIGHT NFL PRE-KICK THIS IS US FOX CFB - BIG10 EVENING FOOTBALL NT AMERICA PT VOICE FOX COLLEGE FOOTBALL-GUN VOICE-TUE NBC NFL SUNDAY POST NFL ON FOX PREKICK ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) JEOPARDY (AT) WHEEL OF FORTUNE DATELINE WKLY (AT) MODERN FAMILY-MF-SYN (AT) FAMILY GUY-MF-SYN (AT) GOLDBERGS (AT) FAMILY GUY-WK-SYN (AT) DR. PHIL SHOW (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) ENTERTAINMENT TONIGHT LAW & ORDER:CI-WKL (AT) ACCESS HOLLYWD LV-WKD INSIDE EDITION (AT) FAMILY FEUD-WK (AT) AMERICAN NINJA-SYN (AT) LAST MAN STNDG-MF-SYN(AT) 0.8 M-F Evening News (10/23-10/27/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.1 M-F Late Night (10/23-10/27/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.6 Top 10 Time Shifted S/O-S/O Programs (10/23/ /29/2017) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US GREY'S ANATOMY SURVIVOR WILL & GRACE MODERN FAMILY VOICE THE GOOD DOCTOR NFL REGULAR SEASON L NCIS Time-Shifted LIVE

3 Week 5 (10/23-10/29/17) Household Live+SD Ratings 22.5 Thursday Night Football Thursday, October 26 th, 8:30p (E) CBS National Baltimore New Orleans Norfolk Buffalo Miami World Series (Game 5) Sunday, October 29 th, 8:15p (E) Fox National Houston L.A. Austin San Diego San Antonio Sunday Night Football Sunday, October 29 th, 8:30p (E) NBC National Pittsburgh Detroit New Orleans Buffalo Baltimore

4 NFL Week 8 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Baltimore@ 22.5 Ravens (40) (0) Dolphins Minneapolis* 29.6 Vikings (33) (16) Browns 16.4 *Cleveland Atlanta 20.8 Falcons (25) (20) Jets 13.0 New York Charlotte 22.3 Panthers (17) (3) Buccaneers 19.1 Tampa Bay S.F.-Oakland ers (10) (33) Eagles 29.8 Philadelphia Chicago 20.5 Bears (12) (20) Saints 39.1 New Orleans Los Angeles 7.0 Chargers (13) (21) Patriots n/a Boston S.F.-Oakland 7.9 Raiders (14) (34) Bills 40.8 Buffalo Indianapolis 23.9 Colts (23) (24) Bengals 26.2 Cincinnati Houston 20.1 Texans (38) (41) Seahawks 37.6 Seattle Dallas 31.1 Cowboys (33) (19) Redskins 27.5 D.C. Pittsburgh 38.5 Steelers (20) (15) Lions 26.7 Detroit Denver^ 17.0 Broncos (19) (29) Chiefs 30.8 ^Kansas City Source: Nielsen Overnights, 10/26/17, 10/29/17 & CBS / NFLN game (CBS local delivery only) * NFLN Sun/9:30a games simulcast on broadcast station in each market ^ ESPN games simulcast on broadcast station in each market BYE WEEK: Arizona, Green Bay, Jacksonville, Los Angeles (Rams), New York (Giants) & Tennessee OVERTIME

5 2017/18 Season Week 5 (10/23-10/29/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 8% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Pittsburgh, Spanish- Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Pittsburgh, PA Spanish Stations Hispanic Households 10/23-10/29/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX WORLD SERIES GAME FOX WORLD SERIES GAME FOX NFL SUNDAY -NATIONAL FOX WORLD SERIES GAME SENOR DE LOS CIELOS V - M 4.7 6RANK SENOR DE LOS CIELOS PROGRAMS V - T 4.5 NET 6 SENOR DE "P25-54L+SD LOS CIELOS V - T AA%" FOX WORLD SERIES GAME LAMA TLMD UNVSO PORQUE EL AMOR MANDA THU UNI SENOR DE LOS CIELOS V - W SENOR DE LOS CIELOS V - W FOX WORLD SERIES GAME FOX WORLD SERIES GAME LAMA TLMD UNVSO FOX WORLD SERIES GAME FOX NFL SUNDAY -PST GN-NAT SENOR DE LOS CIELOS V - F FOX WORLD SERIES GM5-PRE OT, THE SIN SENOS SI HAY P II - W SIN SENOS SI HAY P II - T SIN SENOS SI HAY P II - M FOX NFL GAME BREAK MI MARIDO TIE FAMILIA MON ALF LAMA TLMD UNVSO FOX WORLD SERIES GAME FOX WORLD SERIES GAME SENOR DE LOS CIELOS V - M FOX NFL SUNDAY -NATIONAL FOX WORLD SERIES GAME FOX NFL SUNDAY -PST GN-NAT SENOR DE LOS CIELOS V - F FOX WORLD SERIES GM5-PRE OT, THE SIN SENOS SI HAY P II - M SIN SENOS SI HAY P II - W SIN SENOS SI HAY P II - T ALF LAMA TLMD UNVSO FOX NFL GAME BREAK MI MARIDO TIE FAMILIA THU 3.6

6 Market Close-Up: Charleston-Huntington, WV Charleston-Huntington is the capital and largest city in West Virginia, located at the confluence of the Elk and Kanawha Rivers in Kanawha County. The city is the county seat of Kanawha County and part of the Charleston metropolitan area. The Charleston Metropolitan Statistical Area is a five-county region in West Virginia, anchored by the city of Charleston. Some of the key industrial sectors in the region are government, trade, transportation, utilities, education, health services, and professional and business services. Government is the largest employer in the Charleston metropolitan area. A workforce of over 12,000 locals is employed by the state government. The region is also home To major corporations like Toyota Motor Manufacturing, Wells Fargo, and Dow Chemical Company amongst others. Unemployment in Charleston is well below the national average. At-A-Glance DMA Rank TV Households Population , ,099 Median Income Charleston/Huntington, WV $48,959 SMSA Total Retail Sales Charleston/Huntington, WV $15,424,125 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration WCHS WOWK WQCW TV stations serving the area of Charleston/Huntington, WV: ABC, Antenna TV, Charge!, TBD CBS, Escape, Laff, Bounce TV The CW 67% Social Media platform Reach Reliance on Media to Stay Informed % Agree 51% 41% WSAZ WVAH NBC, MyNetworkTV & MeTV FOX, ASN Channel, Comet TV 21% TVB Member Stations Charleston-Huntington, WV Interesting Facts The first brick street in the world was laid in Charleston, West Virginia, on October 23 rd, 1870, on Summers Street between Kanawha and Virginia Streets. Huntington was the second city in the country to adopt electric streetcars (after San Francisco). Charleston is the state capital and the most populous city of West Virginia. Ralph Pierre LaCock, better known as Peter Marshall, the original host of The Hollywood Squares, was born in Huntington, W.V % 15% TV Newspaper Radio Magazines Charleston-Huntington, WV Demographic Overview Age 21% 9% < Hispanic 1% 99% Social 37% Media platform Reach % loyal to vehicle brand

7 2017/18 Season Local Market Close-Up: Charleston-Huntington, WV Market: Charleston-Huntington, WV Series Ranker (W eek of 10/09/17 10/15/17) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 The Voice WSAZ (NBC) 1 T 8:00 PM WSAZ NewsChannel 3 Six O'Clock WSAZ (NBC) 6 M T W R F S 6:00 PM NBC Nightly News WSAZ (NBC) 6 M T W R F S 6:30 PM The Voice WSAZ (NBC) 1 M 8:00 PM CBS NFL National Post-Gun WOWK (CBS) 1 U 7:19 PM CBS NFL National WOWK (CBS) 1 U 4:34 PM NBC NFL SUNDAY NT FOOTBALL WSAZ (NBC) 1 U 8:31 PM This Is Us WSAZ (NBC) 1 T 9:00 PM Jeopardy! WSAZ (NBC) 5 M T W R F 7:30 PM CBS NFL National Post Game WOWK (CBS) 1 U 7:23 PM NBC NFL SUNDAY NT PRE-KICK WSAZ (NBC) 1 U 8:22 PM WSAZ 5:30 Edition WSAZ (NBC) 5 M T W R F 5:30 PM Wheel of Fortune WSAZ (NBC) 6 M T W R F S 7:00 PM WSAZ First at Five WSAZ (NBC) 5 M T W R F 5:00 PM WSAZ NewsChannel 3 Six O'Clock WSAZ (NBC) 1 U 6:42 PM Today (1) WSAZ (NBC) 5 M T W R F 7:00 AM FOOTBALL NT IN AMERICA 3 WSAZ (NBC) 1 U 7:58 PM WSAZ NewsChannel 3 6a WSAZ (NBC) 5 M T W R F 6:00 AM NBC NFL SUNDAY NT FTBL-SUS LN WSAZ (NBC) 1 U 11:10 PM The Big Bang Theory WOWK (CBS) 1 M 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Aug 17 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

8 TOP 100 PROGRAMS ADULTS Dates: 10/16/ /22/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 NBC NBC SUNDAY NIGHT FOOTBALL ,924 2 CBS CBS NFL NATIONAL ,553 3 FOX FOX NFL SUNDAY-SINGLE ,082 4 CBS CBS NFL NATL POST GUN ,679 5 CBS CBS+NFLN THU NT FOOTBALL ,461 6 NBC SUNDAY NIGHT NFL PRE-KICK ,307 7 CBS CBS NFL REGIONAL ,709 8 CBS CBS+NFLN THU NT POST-GUN ,464 9 CBS CBS NFL REG POST GUN , CBS CBS NFL TODAY UPDATE , CBS BIG BANG THEORY, THE , NBC FOOTBALL NT AMERICA PT , NBC NBC NFL SUNDAY POST , NBC THIS IS US , ESPN-SYN ESPN NFL REGULAR SEASON , FOX FOX NFL SUNDAY-PST GN-NAT , CBS 60 MINUTES , ESPN NFL REGULAR SEASON L , NBC VOICE , FOX FOX NFL SUNDAY-POST , NBC VOICE-TUE , WARNER BROS. TV BIG BANG-SYN (AT) , ABC GOOD DOCTOR, THE , NBC FOOTBALL NT AMERICA PT , CBS CBS+NFLN THU NT PRE-KICK , ABC SATURDAY NIGHT FOOTBALL , CBS SURVIVOR , FOX NFL ON FOX PREKICK , ABC MODERN FAMILY , NBC WILL & GRACE , CBS NCIS , FOX EMPIRE , CBS CBS THU NT POST-GAME , TH TELEVISION FAMILY FEUD (AT) , CBS CBS NFL PRE-KICK , FOX SPORTS 1 MLB AL CHAMPIONS SERIES L , ABC GOLDBERGS, THE , TBS NETWORK MLB NLCS , CBS TV DISTRIBUTION JUDGE JUDY (AT) , ABC DANCING WITH THE STARS , CBS 9JKL , DADT/LITTON WEEKEND ADVENTURE , CBS CBS+NFLN THU NT KICK-OFF , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , CBS BULL , ABC AMERICAN HOUSEWIFE , ABC MIDDLE, THE , AMC WALKING DEAD , ABC GREAT PUMPKIN, C. BROWN , FOX SIMPSONS ,147

9 TOP 100 PROGRAMS ADULTS Dates: 10/16/ /22/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 CBS KEVIN CAN WAIT , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS NCIS: NEW ORLEANS , WARNER BROS. TV BIG BANG WKND (AT) , CBS HAWAII FIVE , CBS TV DISTRIBUTION JEOPARDY (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE , NFL NETWORK NFLN THU NT FOOTBALL , FOX STAR , ABC SNFTBL NISSAN PRE-GM 730P , CBS NCIS: LOS ANGELES , NBC UNIVERSAL DATELINE WKLY (AT) , NBC LAW AND ORDER:SVU , NBC CHICAGO FIRE , CBS SEAL TEAM , ABC BLACK-ISH , ABC SPEECHLESS , CBS WISDOM OF THE CROWD , TURNER NETWORK TELEVISION NBA BASKETBALL , CBS BLUE BLOODS , ABC FRESH OFF THE BOAT , CBS CRIMINAL MINDS , ABC TOY STORY OF TERROR! , CBS HOME DEPOT CLLG FOOTBALL , NBC CHICAGO PD , NBC NBC NIGHTLY NEWS , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , FOX BOB'S BURGERS , NBC SUPERSTORE , ABC ABC WORLD NEWS TONIGHT , ABC SCANDAL , FOX GIFTED, THE , FOX FOX NFL SUNDAY-PRE , NBC GOOD PLACE , NBC BRAVE , NFL NETWORK NFLN THU NT POST-GUN , CBS ME, MYSELF & I , CBS CBS+NFLN THU NT KICK-OFF , NBC SATURDAY NIGHT , ABC SHARK TANK , NBC BLACKLIST , FOX FAMILY GUY , CBS MACGYVER , NBC LAW & ORDER:TRUE CRIME , CBS SCORPION , ABC ABC AFTRNOON CFTBL-12:01P , ABC AMER FUNN HOME VIDEOS , FOX GHOSTED , FOX LETHAL WEAPON , NBC TODAY SHOW ,456

10 TOP 100 PROGRAMS ADULTS Dates: 08/28/ /24/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFL SUNDAY-NATIONAL ,420 2 NBC NBC NFL TH SPECIAL ,882 3 NBC NBC SUNDAY NIGHT FOOTBALL ,657 4 CBS CBS NFL NATIONAL ,547 5 CBS CBS NFL NATL POST GUN ,002 6 NBC NBC NFL TH PRE-KICK ,909 7 FOX NFL ON FOX NAT-RN DLY BNS ,646 8 NBC SUNDAY NIGHT NFL PRE-KICK ,384 9 FOX FOX NFL SUNDAY-PST GN-NAT , FOX FOX NFL SUNDAY-SINGLE , FOX FOX NFL GAME BREAK , CBS CBS NFL REGIONAL , CBS CBS NFL SINGLE , FOX OT, THE , ESPN-SYN ESPN NFL REGULAR SEASON , ESPN NFL REGULAR SEASON L , ESPN-SYN ESPN NFL REGULAR SEASON , CBS CBS NFL REG POST GUN , FOX FOX NFL SUNDAY-REGIONAL , NBC NBC NFL SUNDAY POST , NBC NBC NFL TH POST , ESPN-SYN ESPN NFL REGULAR SEASON , CBS CBS NFL SINGLE POST GUN , NBC FOOTBALL NT AMERICA PT , NFL NETWORK-SYN 2017 REG SSN , NBC NFL OPENING KICK-OFF SHOW , NFL NETWORK-SYN 2017 REG SSN POSTGUN , CBS CBS NFL PRE-KICK , NFL NETWORK TNF POST-GUN , NBC AMERICA'S GOT TALENT-TUE , FOX NFL ON FOX PREKICK , FOX FOX NFL SUNDAY-POST , CBS EMMY AWARDS , NBC AMERICA'S GOT TALENT-WED , ABC SATURDAY NIGHT FOOTBALL , CBS CBS NFL SINGLE PRE-KICK , FOX ORVILLE, THE , CBS BIG BROTHER-WED , CBS STAR TREK: DISCOVERY-SP , WARNER BROS. TV BIG BANG-SYN (AT) , CBS CBS NFL SINGLE POST GAME , CBS BIG BROTHER-SUN , CBS BIG BROTHER-THU , TH TELEVISION FAMILY FEUD (AT) , ABC DANCING WITH THE STARS , FOX FOX NFL SUNDAY-PRE , NBC AMERICAN NINJA WARRIOR , NBC FOOTBALL NT AMERICA PT , CBS TV DISTRIBUTION JUDGE JUDY (AT) , DADT/LITTON WEEKEND ADVENTURE ,861

11 TOP 100 PROGRAMS ADULTS Dates: 08/28/ /24/2017 P18-49 P18-49 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 20TH TELEVISION FAMILY GUY-WK-SYN (AT) , ABC SNFTBL NISSAN PRE-GAME , NFL NETWORK TNF POST-GAME , ABC BACHELOR IN PARADISE , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , NBC GOOD PLACE , ABC SUNDAY NIGHT KICKOFF , CBS 60 MINUTES , ABC ABC AFTERNOON CFTBL-3:30P , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , FOX MASTERCHEF , ABC BACHELOR IN PARADISE-TUE , TH TELEVISION FAMILY GUY-MF-SYN (AT) , TH TELEVISION BOBS BURGERS-SYN (AT) , CBS BIG BROTHER-FRI 9/15 SP , NBC MARLON , WARNER BROS. TV BIG BANG WKND (AT) , CBS BIG BANG THEORY, THE-SPC , CBS BIG BANG THEORY, THE , FOX WHO SHOT BIGGIE & TUPAC , NBC PALEY CENTER:WILL & GRACE , FOX MASTERCHEF WED-8P , FOX FOX CFB - PAC12 PRIME , CBS BIG BANG THEORY, THE SP , NFL NETWORK-SYN 2017 REG SSN PREKICK , NFL NETWORK THURSDAY NIGHT FOOTBALL , NBC NBC NIGHTLY NEWS , TEL RUM-MUNDIAL-TEL-UNVSO , UNI PRIMER IMPACTO 9/ , ABC MISS AMERICA COMPETITION , CBS TV DISTRIBUTION WHEEL OF FORTUNE , UNI PRIMER IMPACTO 9/ , ESPN COLL FTBL REG SSN SUST L , NBC HOLLYWOOD GAME NIGHT , CBS MOM 8:30PM-SP , NBC NBC-NITELY-NEWS , USA NETWORK WWE ENTERTAINMENT , UNI SELECCION MEXICA ELI 9/ , ABC ABC WRLD NEWS TONIGHT-9/ , FOX FOX CFB - BIG10 PRIME , NFL NETWORK TNF PRE-KICK , CBS CBS NFL TODAY , UNI TERREMOTO EN MEXICO1 9/ , FOX GOTHAM , ABC SNFTBL NISSAN PRE-GM 730P , CBS HOME DEPOT CLLG FOOTBALL , TEL SENOR DE LOS CIELO V 9/ , CBS TV DISTRIBUTION JEOPARDY (AT) , ABC ABC WORLD NEWS TONIGHT ,260

12 TOP 100 PROGRAMS ADULTS Dates: 08/28/ /24/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 1 FOX FOX NFL SUNDAY-NATIONAL ,452 2 NBC NBC NFL TH SPECIAL ,628 3 NBC NBC SUNDAY NIGHT FOOTBALL ,295 4 CBS CBS NFL NATIONAL ,515 5 CBS CBS NFL NATL POST GUN ,802 6 NBC NBC NFL TH PRE-KICK ,476 7 FOX NFL ON FOX NAT-RN DLY BNS ,248 8 FOX FOX NFL SUNDAY-PST GN-NAT ,982 9 NBC SUNDAY NIGHT NFL PRE-KICK , FOX FOX NFL SUNDAY-SINGLE , FOX FOX NFL GAME BREAK , CBS CBS NFL REGIONAL , CBS CBS NFL SINGLE , FOX OT, THE , ESPN-SYN ESPN NFL REGULAR SEASON , ESPN-SYN ESPN NFL REGULAR SEASON , FOX FOX NFL SUNDAY-REGIONAL , CBS CBS NFL REG POST GUN , ESPN NFL REGULAR SEASON L , NBC NBC NFL TH POST , NBC NBC NFL SUNDAY POST , ESPN-SYN ESPN NFL REGULAR SEASON , CBS CBS NFL SINGLE POST GUN , NBC FOOTBALL NT AMERICA PT , NFL NETWORK-SYN 2017 REG SSN , CBS CBS NFL PRE-KICK , NBC NFL OPENING KICK-OFF SHOW , NBC AMERICA'S GOT TALENT-TUE , NFL NETWORK-SYN 2017 REG SSN POSTGUN , NBC AMERICA'S GOT TALENT-WED , CBS EMMY AWARDS , FOX NFL ON FOX PREKICK , FOX FOX NFL SUNDAY-POST , NFL NETWORK TNF POST-GUN , CBS CBS NFL SINGLE PRE-KICK , ABC SATURDAY NIGHT FOOTBALL , CBS STAR TREK: DISCOVERY-SP , WARNER BROS. TV BIG BANG-SYN (AT) , FOX ORVILLE, THE , CBS BIG BROTHER-WED , ABC DANCING WITH THE STARS , CBS CBS NFL SINGLE POST GAME , TH TELEVISION FAMILY FEUD (AT) , CBS TV DISTRIBUTION JUDGE JUDY (AT) , CBS BIG BROTHER-THU , CBS BIG BROTHER-SUN , DADT/LITTON WEEKEND ADVENTURE , NBC AMERICAN NINJA WARRIOR , CBS 60 MINUTES , FOX FOX NFL SUNDAY-PRE ,211

13 TOP 100 PROGRAMS ADULTS Dates: 08/28/ /24/2017 P25-54 P25-54 Live+SD Live+SD Rank Originator Program # of Telecasts US AA% (x.xx) US AA Proj (000 s) 51 CBS BIG BANG THEORY, THE-SPC , CBS BIG BANG THEORY, THE , NBC UNIVERSAL LAW & ORDER:SVU-WKL (AT) , NBC FOOTBALL NT AMERICA PT , CBS BIG BANG THEORY, THE SP , TH TELEVISION MODERN FAMILY-MF-SYN (AT) , CBS MOM 8:30PM-SP , ABC SNFTBL NISSAN PRE-GAME , NBC NBC NIGHTLY NEWS , NBC GOOD PLACE , FOX MASTERCHEF , ABC SUNDAY NIGHT KICKOFF , ABC BACHELOR IN PARADISE , WARNER BROS. TV BIG BANG WKND (AT) , CBS BIG BROTHER-FRI 9/15 SP , NFL NETWORK TNF POST-GAME , NBC MARLON , ABC ABC AFTERNOON CFTBL-3:30P , CBS BIG BANG THEORY, THE-SPCL , TH TELEVISION MODERN FAMILY-WK-SYN (AT) , CBS TV DISTRIBUTION WHEEL OF FORTUNE , NBC NBC-NITELY-NEWS , ABC ABC WORLD NEWS TONIGHT , ABC ABC WRLD NEWS TONIGHT-9/ , NBC PALEY CENTER:WILL & GRACE , ABC BACHELOR IN PARADISE-TUE , CBS BIG BANG THEORY, THE-SP , PBS VIETNAM WAR , FOX MASTERCHEF WED-8P , CBS MOM 8:30PM-SPCL , CBS MOM 9:30PM-SP , CBS TV DISTRIBUTION JEOPARDY (AT) , NBC NBC NIGHTLY NEWS 9/ , FOX WHO SHOT BIGGIE & TUPAC , CBS MOM 8:30PM-SPECIAL , ABC MISS AMERICA COMPETITION , ABC TRUTH&LIES:MUR L.PETERSON , ABC 20/20 SP EDITION-9/ , CBS KEVIN CAN WAIT - SPECIAL , CBS KEVIN CAN WAIT - SPCL , NBC HOLLYWOOD GAME NIGHT , NBC TODAY SHOW , NFL NETWORK-SYN 2017 REG SSN PREKICK , FOX FOX CFB - PAC12 PRIME , TH TELEVISION FAMILY GUY-WK-SYN (AT) , CBS CBS FALL PREVIEW , FOX GOTHAM , ABC CELEBRITY FAM FEUD-9/ , CBS CBS NFL TODAY , ABC CELEBRITY FAMILY FEUD ,501

14 Data Sources: CPC Strategy s The 2017 U.S. Holiday Shopping Forecast Top Anticipated Video Gamest: Nielsen Insights, Holiday 2017: The Most Antiicpated Video Games 10/9/17 Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.