TV Viewing Area (DMA)
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1 2016/17 Season Week 39 (6/12-6/18/17) How to Reach Million Unduplicated Viewers Targeting: On-Target vs. Off-Target Television Campaigns 20% 80% Consumers Lose Trust in Brands that Advertise near Objectionable Content Change the way they think of the brand May 2017 # of channels # of days Broadcast TV 6 3 YouTube 5, Digital Campaigns On-Target 31% 69% Off-Target Will boycott/not do business with them Will complain or raise issues 2017 U.S. Initial Quality Study Problems per 100 vehicles Kia Genesis Porsche Ford Industry Avg. U.S. Open: Sunday, 6/18 - HH Ratings National West Palm Milwaukee Top 5 Broadcast NBA Finals Game 5 NBA Trophy America s Got Talent NBA Countdn World of Dance /12-6/18/17 A25-54 Ratings 9.6 Market of the Week: Richmond-Petersburg, VA (Rank# 55) Auto Purchasers Weekday Primetime Ratings (comscore) Lincoln Chrysler Nissan Local Broadcast Cable News TV Viewing Area (DMA) Richmond Times-Dispatch (VA) Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media May 16-Apr 17 Dols (000) Toyota Dealer Assn $1,734.3 Nissan $1,584.6 Xfinity $1,567.4 Haynes Furniture Store $1,016.7 Elephant Insurance $987.1
2 2016/17 Season Week 39 (6/12-6/18/17) Top 25 Broadcast S/O-S/O (6/12-6/18/17) Top 25 Syndication (6/5-6/11/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBA FINALS ON ABC-GM NBA TROPHY PRESENTATION AMERICA'S GOT TALENT-TUE NBA COUNTDOWN-GM WORLD OF DANCE CELEBRITY FAMILY FEUD AMERICAN NINJA WARRIOR BIG BANG THEORY, THE LITTLE BIG SHOTS J. KIMMEL LV! GM NIGHT STEVE HARVEY'S FUNDERDOME NBC NIGHTLY NEWS CELEBRITY FAM FEUD-6/ MASTERCHEF FOX US OPEN GOLF - SUN $100,000 PYRAMID, THE SUPERIOR DONUTS-THU ABC WORLD NEWS TONIGHT WRLD NEWS TONITE SATURDAY NIGHT MOM TODAY SHOW FOX US OPEN GOLF-PST MTCH SPARTAN:TEAM CHALLENGE TO TELL THE TRUTH SP-6/ BIG BANG-SYN (AT) WEEKEND ADVENTURE FAMILY FEUD (AT) JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) MODERN FAMILY-WK-SYN (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) JEOPARDY (AT) FAMILY GUY-WK-SYN (AT) FAMILY GUY-MF-SYN (AT) FAMILY FEUD-WK (AT) AMERICAN NINJA-SYN (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) ENTERTAINMENT TONIGHT ACCESS HOLLYWD LV-WKD INSIDE EDITION (AT) DR. PHIL SHOW (AT) BROKE GIRLS-SYN (AT) MIKE AND MOLLY (AT) HOW I MET-MTHR-WK-SYN(AT) LAST MAN STNDG-MF-SYN(AT) TMZ (AT) 0.7 M-F Evening News (6/12-6/16/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS (Tu,W,Th,F) CBS EVENING NEWS 1.0 M-F Late Night (6/12-6/16/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW KIMMEL LIVE! LATE SHOW-COLBERT 0.7 Top 10 Time Shifted S/O-S/O Programs (6/12-6/18/17) A25-54 Live+SD (000) NBA FINALS ON ABC-GM 5 AMERICA'S GOT TALENT-TUE NBA TROPHY PRESENTATION WORLD OF DANCE MASTERCHEF CELEBRITY FAMILY FEUD SO YOU THINK CN DANCE AMERICAN NINJA WARRIOR DATELINE FRI YOUNG AND THE RESTLESS Time-Shifted LIVE
3 Week 39 (6/12-6/18/17) 10.3 U.S. Open Sunday 6/18/17 Household Rating (Live+SD) National Milwaukee West Palm Dayton Ft. Myers Oklahoma City Orlando Jacksonville San Diego Sunday Night with Megyn Kelly 6/18/17 7:00p (ET) NBC Top 10 Metered Markets Household Rating (Live+SD) Celebrity Family Feud 6/18/17 8:00p (ET) ABC Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg National 2.3 Ft. Myers 6.0 Norfolk 4.7 Memphis 4.4 Richmond 4.4 Tampa 4.3 Buffalo 4.2 Detroit 4.1 Knoxville 4.1 National 3.8 Tulsa 7.6 Raleigh 7.5 Nashville 7.4 Cleveland 6.4 Cincinnati 6.4 Charlotte 5.9 Columbus, OH 5.8 Atlanta 5.7 Tie: Raleigh / West Palm / New Orleans 4.0 Knoxville 5.7 Tie: Indy / Ok. City / Buffalo 5.6
4 2016/17 Season Week 39 (6/12-6/18/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 16% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Washington, D.C., Spanish-Language programs on Spanish broadcast stations attracted 19% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Washington, D.C. Spanish Stations Hispanic Households 6/12-6/18/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBA FINALS ON ABC-GM NBA TROPHY PRESENTATION FIFA-CONFED-02-TEL REINA DE LA CANCION THU ROSA DE GUADALUPE TUE NBA FINALS ON ABC-GM NBA TROPHY PRESENTATION FIFA-CONFED-02-TEL REINA DE LA CANCION THU NUEVO DIA ED ESP - SUN II RANK NUEVO DIA ED ESP PROGRAMS - SUN II 3.1 NET 6 DOBLE VIDA "P25-54L+SD E CARRILLO THU AA%" DOBLE VIDA E CARRILLO THU ROSA DE GUADALUPE TUE PILOTO, LA TUE PORQUE EL AMOR 2.9 MANDA 8 PILOTO, THU LA TUE UNI ROSA DE GUADALUPE WED DOBLE VIDA E CARRILLO TUE REINA DE LA CANCION TUE ROSA 0.5 DE GUADALUPE WED DOBLE VIDA E CARRILLO TUE PILOTO, LA WED ROSA DE GUADALUPE 2 FRI DOBLE VIDA E CARRILLO FRI PILOTO, LA THU ROSA DE GUADALUPE FRI PILOTO, LA MON DOBLE VIDA E CARRILLO WED DOBLE VIDA E CARRILLO MON REINA DE LA CANCION WED PILOTO, LA WED NOTICIERO UNIVISION PILOTO, LA THU REINA DE LA CANCION TUE PILOTO, LA MON DOBLE VIDA E CARRILLO WED ROSA DE GUADALUPE 2 FRI DOBLE VIDA E CARRILLO FRI REINA DE LA CANCION WED ROSA DE GUADALUPE MON 3.0
5 Market Close-Up: Richmond-Petersburg, VA Richmond-Petersburg, VA is located in the central part of the state of Virginia in the United States. The state and federal governments are the largest employers in the area with nearly 27,000 employed by the state and 16,000 by the federal government. Other top industry sectors include professional and business services, educational and health Services, retail trade, leisure and hospitality services, and financial activities. Some of the key focused sectors in the region include advanced manufacturing, clean technology, creative and knowledge based services, finance and insurance, food processing, information & communication technology, life sciences and logistics. Richmond is home to 11 Fortune 1000 companies. A few of these include Altria Group, Dominion Resources, Glenworth Financial Insurance, Owens and Minor Healthcare wholesaler, and CarMax Automotive Retailer and MeadWestvaco. Median Income Richmond, VA- $39,445 SMSA Total Retail Sales Richmond, VA- $32,519,558 At-A-Glance DMA Rank TV Households Population ,510 1,384,269 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of Richmond-Petersburg, VA: Reliance on Media to Stay Informed % Agree WRIC ABC, Ion, GetTV 68% WRLH WTVR WUPV WWBT WZTD FOX, MyNetworkTV, Comet, Charge! CBS, Antenna TV, CBS 6 Xtra The CW, Bounce TV, GritTV NBC, MeTV, Escape Telemundo Social Media platform Reach 53% 42% 23% TV Newspaper Radio Magazines TVB Member Stations Richmond-Petersburg, VA Interesting Facts Who could possibly imagine The Today Show without Matt Lauer? He never would have gotten where he is today without Richmond, where he worked as a local talk show host. Rat basketball is actually a spectator sport at the Science Museum of Virginia. Rat Team SMV plays on a miniature court for visitors. Richmond was also the capital of the Confederate States during the Civil War Patrick Henry made his "Give me Liberty or Give me Death" speech in St. John's Church in Richmond % Richmond-Petersburg, VA Demographic Overview Age Hispanic % 18% 12% 96% 52% Social Media platform Reach 46% loyal to vehicle brand
6 2016/17 Season Local Market Close-Up: Richmond-Petersburg, VA Market: Richmond, VA Series Ranker (Week of 05/22/17 05/28/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 Empire WRLH (FOX) 1 W 9:00 PM MNSTR ENRGY NASCAR CUP WRLH (FOX) 1 U 6:25 PM MNSTR ENRGY NASCAR PRE WRLH (FOX) 1 U 6:16 PM The Voice WWBT (NBC) 1 M 8:00 PM The Voice WWBT (NBC) 1 T 9:00 PM MNSTR ENRGY NASCAR PACE WRLH (FOX) 1 U 6:14 PM MNSTR ENRGY NASCAR CUP WRLH (FOX) 1 U 9:48 PM NBC Nightly News WWBT (NBC) 7 M T W R F S U 6:30 PM Monster Energy NASCAR Cup Series WRLH (FOX) 1 U 6:00 PM News at 6:00PM WWBT (NBC) 7 M T W R F S U 6:00 PM MNSTR ENRGY NSCAR CUP BNS WRLH (FOX) 1 U 7:56 PM Dancing With the Stars WRIC (ABC) 1 M 8:00 PM Fox News at Ten WRLH (FOX) 4 M T W R 10:00 PM News Today WWBT (NBC) 5 M T W R F 6:00 AM News at 5:30PM WWBT (NBC) 5 M T W R F 5:30 PM NCIS WTVR (CBS) 1 T 8:00 PM News at 5:00PM WWBT (NBC) 5 M T W R F 5:00 PM Entertainment Tonight WWBT (NBC) 5 M T W R F 7:00 PM Shots Fired WRLH (FOX) 1 W 8:00 PM Today (1) WWBT (NBC) 5 M T W R F 7:00 AM Purchasers by Auto Make (comscore) Primetime HH Ratings April 17 Weekday Prime (8p-11p) Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels
7 Top 100 Programs P /05/2017-6/11/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 NBA FINALS ON ABC-GM 3 ABC ,259 2 NBA FINALS ON ABC-GM 4 ABC ,733 3 AMERICA'S GOT TALENT-TUE NBC ,100 4 NBC NHL STANLEY CUP FNL#6 NBC ,202 5 BIG BANG-SYN (AT) WARNER BROS. TV ,094 6 WEEKEND ADVENTURE DADT/LITTON ,042 7 WORLD OF DANCE NBC ,932 8 FAMILY FEUD (AT) 20TH TELEVISION ,839 9 NBC NHL STANLEY CUP FNL#4 NBC , CELEBRITY FAMILY FEUD ABC , NBA COUNTDOWN-GM 3 ABC , BACHELORETTE, THE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , CELEBRITY FAM FEUD 2-6/8 ABC , SELECCION MEXICANA 6/11 UNI , NBA COUNTDOWN-GM 4 ABC , STEVE HARVEY'S FUNDERDOME ABC , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , NBC NHL STANLEY CUP FNL#5 NBC , $100,000 PYRAMID, THE ABC , LITTLE BIG SHOTS NBC , WHEEL OF FORTUNE CBS TV DISTRIBUTION , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , $100,000 PYRAMID SP-6/8 ABC , BIG BANG THEORY, THE CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , CELEBRITY FAM FEUD 1-6/8 ABC , ABC WORLD NEWS TONIGHT ABC , NBC-NITELY-NEWS NBC , J. KIMMEL LV! GM NIGHT 3 ABC , KEVIN CAN WAIT CBS , BEAT SHAZAM FOX , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , SELECCION MEXICO 6/8/17 UniMas , SATURDAY NIGHT NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , FAMILY FEUD-WK (AT) 20TH TELEVISION , TODAY SHOW NBC , DATELINE FRI NBC , GOTHAM-SP 6/5 8P FOX , AMERICA'S GOT TALENT-FRI NBC , WWE ENTERTAINMENT USA NETWORK , MOM 9PM CBS , MASTERCHEF FOX , TONY AWARDS CBS , MAN WITH A PLAN CBS , AMERICAN NINJA-SYN (AT) NBC UNIVERSAL , J. KIMMEL LV! GM NIGHT 4 ABC ,366
8 Top 100 Programs P /05/2017-6/11/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 GOTHAM FOX , SUPERIOR DONUTS-THU CBS , MINUTES CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , STREET OUTLAWS:NOLA SNEAK DISCOVERY CHANNEL , NCIS CBS , MOM CBS , NASCAR M.E. CUP RACING L FOX SPORTS , CARMICHAEL SHOW 9P NBC , DOWNWARD DOG ABC , WRLD NEWS TONITE ABC , TWO-HALF MEN-SYN (AT) WARNER BROS. TV , AMER FUNN HOME VIDEOS ABC , BULL CBS , GOOD MORNING, AMERICA ABC , ENTERTAINMENT TONIGHT CBS TV DISTRIBUTION , LIFE IN PIECES-MON CBS , LOVE CONNECTION FOX , CONTACTO DEPORTIVO 6/11 UNI , GOOD MORNING, AMER ABC , CBS EVENING NEWS CBS , TODAY SHOW-TS NBC , LIFE IN PIECES CBS , ACCESS HOLLYWD LV-WKD NBC UNIVERSAL , SUNDAY MORNING CBS , CRIMINAL MINDS CBS , NCIS: NEW ORLEANS-SPECIAL CBS , PRICE IS RIGHT 2 CBS , TONIGHT SHOW-JF NBC , GOOD MORNING, AMERICA-SAT ABC , F WORD, THE FOX , SCORPION CBS , JIMMY KIMMEL LIVE! ABC , BELMONT STAKES NBC , BLACK-ISH-TUE 9PM ABC , HAWAII FIVE-0 CBS , BULL - SPECIAL CBS , WWE SMACKDOWN USA NETWORK , TONIGHT SHOW NBC , BLACK-ISH-TUE 9:30PM ABC , BLUE BLOODS CBS , CODE BLACK CBS , INSIDE EDITION (AT) CBS TV DISTRIBUTION , DR. PHIL SHOW (AT) CBS TV DISTRIBUTION , YOUNG AND THE RESTLESS CBS , NBC NITELY NEWS-SUN NBC , HOURS: NCIS CBS , BROKE GIRLS-SYN (AT) WARNER BROS. TV MIKE AND MOLLY (AT) WARNER BROS. TV MIDDLE, THE ABC
9 Top 100 Programs P /1/2017-5/28/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 KENTUCKY DERBY NBC ,821 2 BILLBOARD MUSIC AWARDS ABC ,694 3 BIG BANG THEORY, THE CBS ,672 4 NBA PLAYOFFS ON ABC-SU7 ABC ,654 5 BIG BANG THEORY, THE-SPCL CBS ,327 6 BIG BANG-SYN (AT) WARNER BROS. TV ,211 7 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,154 8 SATURDAY NIGHT NBC ,122 9 BIG BANG THEORY, THE:SP CBS , VOICE NBC , EMPIRE FOX , SURVIVOR CBS , VOICE-TUE NBC , NCIS CBS , FAMILY FEUD (AT) 20TH TELEVISION , GREY'S ANATOMY ABC , NBA PLAYOFFS-CONF FNLS L ESPN , MODERN FAMILY ABC , WEEKEND ADVENTURE DADT/LITTON , KENTUCKY DERBY PRE NBC , NBA PLAYOFFS ON ABC-SA2 ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , DANCING WITH THE STARS ABC , BIG BANG THEORY, THE-ENC CBS , CRIMINAL MINDS CBS , NBA PLAYOFFS ON ABC-SU6 ABC , BACHELORETTE, THE ABC , MOM CBS , BULL CBS , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , DANCING W/STARS SP-5/23 ABC , GOLDBERGS, THE ABC , BIG BANG WKND (AT) WARNER BROS. TV , LIFE IN PIECES CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , KEVIN CAN WAIT CBS , SURVIVOR REUNION CBS , BIG BANG THEORY, THE SP CBS , DIRTY DANCING ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , LITTLE BIG SHOTS NBC , SCORPION CBS , BLACK-ISH ABC , MIDDLE, THE ABC , BIG BANG THEORY,THE-8P:SP CBS , CHICAGO MED NBC , SCANDAL ABC , CHICAGO PD NBC , MNSTR ENRGY NASCAR CUP FOX ,979
10 Top 100 Programs P /1/2017-5/28/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 CHICAGO FIRE NBC , NCIS: NEW ORLEANS CBS , MAN WITH A PLAN CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NBC NHL PLAYOFFS-PR 5/6 NBC , SPEECHLESS ABC , AMERICAN HOUSEWIFE ABC , LAW AND ORDER:SVU NBC , KEVIN CAN WAIT - SP CBS , NBA PLAYOFFS-CONF SEMIS L ESPN , DOWNWARD DOG SP-5/17 ABC , BEAT SHAZAM FOX , SUPERIOR DONUTS CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , PREAKNESS NBC , GREAT INDOORS, THE-ENC CBS , MNSTR ENRGY NASCAR WNR CR FOX , NBC NIGHTLY NEWS NBC , WALL NBC , NBA DRAFT LOTTERY L ESPN , DERBY PREVIEW SHOW 2 NBC , AMERICAN NINJA WARR 5/25 NBC , LAST 100 DAYS OF DIANA ABC , DESIGNATED SURVIVOR ABC , NCIS-ENC CBS , CHICAGO JUSTICE NBC , LOVE CONNECTION FOX , DOWNWARD DOG ABC , INDIANAPOLIS 500 RACE ABC , NCIS: LOS ANGELES CBS , MINUTES CBS , HAWAII FIVE-0 CBS , FRESH OFF THE BOAT ABC , LIGA MX 5/28 UNI , ABC WORLD NEWS TONIGHT ABC , TODAY SHOW NBC , BLACKLIST NBC , GREAT INDOORS, THE-SP CBS , MINUTES - 8PM SPECIAL CBS , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , BLUE BLOODS CBS , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , MASTERCHEF JUNIOR FOX , BLACKLIST 9P 5/18 NBC , AMAZING RACE-SPECIAL CBS , RUNNING WILD:GRYLLS 5/25 NBC , GOTHAM FOX , SHARK TANK ABC , DATELINE FRI NBC , GREAT INDOORS, THE-SPCL CBS ,418
11 Top 100 Programs P /1/2017-5/28/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 KENTUCKY DERBY NBC ,839 2 NBA PLAYOFFS ON ABC-SU7 ABC ,685 3 BILLBOARD MUSIC AWARDS ABC ,337 4 NBA PLAYOFFS- CONF FNLS L TURNER NETWORK TELEVISION ,220 5 EMPIRE FOX ,803 6 NBA PLAYOFFS-CONF FNLS L ESPN ,725 7 BIG BANG THEORY, THE CBS ,643 8 BIG BANG-SYN (AT) WARNER BROS. TV ,556 9 SATURDAY NIGHT NBC , NBA PLAYOFFS ON ABC-SA2 ABC , VOICE NBC , GREY'S ANATOMY ABC , BIG BANG THEORY, THE-SPCL CBS , NBA PLAYOFFS- ROUND 2 L TURNER NETWORK TELEVISION , SURVIVOR CBS , BACHELORETTE, THE ABC , NBA PLAYOFFS ON ABC-SU6 ABC , FAMILY FEUD (AT) 20TH TELEVISION , VOICE-TUE NBC , MODERN FAMILY ABC , BIG BANG THEORY, THE:SP CBS , KENTUCKY DERBY PRE NBC , DANCING WITH THE STARS ABC , WEEKEND ADVENTURE DADT/LITTON , CRIMINAL MINDS CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , JUDGE JUDY (AT) CBS TV DISTRIBUTION , NBA PLAYOFFS-CONF SEMIS L ESPN , NCIS CBS , GOLDBERGS, THE ABC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , DANCING W/STARS SP-5/23 ABC , DIRTY DANCING ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , BIG BANG WKND (AT) WARNER BROS. TV , BIG BANG THEORY, THE-ENC CBS , NBA DRAFT LOTTERY L ESPN , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , NBC NHL PLAYOFFS-PR 5/6 NBC , SURVIVOR REUNION CBS , CHICAGO PD NBC , LITTLE BIG SHOTS NBC , SCANDAL ABC , BLACK-ISH ABC , LIGA MX 5/28 UNI , CHICAGO FIRE NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , MOM CBS , BULL CBS , MIDDLE, THE ABC ,538
12 Top 100 Programs P /1/2017-5/28/2017 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 LAW AND ORDER:SVU NBC , BEAT SHAZAM FOX , AMERICAN HOUSEWIFE ABC , CHICAGO MED NBC , LIFE IN PIECES CBS , SPEECHLESS ABC , KEVIN CAN WAIT CBS , BOBS BURGERS-SYN (AT) 20TH TELEVISION , BIG BANG THEORY, THE SP CBS , SCORPION CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , AMERICAN NINJA WARR 5/25 NBC , BIG BANG THEORY,THE-8P:SP CBS , CONTACTO DEPORTIVO 5/28 UNI , DOWNWARD DOG SP-5/17 ABC , MNSTR ENRGY NASCAR CUP FOX , JEOPARDY (AT) CBS TV DISTRIBUTION , INSIDE THE NBA PLAYOFFS TURNER NETWORK TELEVISION , FAMILY GUY FOX , LOVE CONNECTION FOX , NCIS: NEW ORLEANS CBS , CHICAGO JUSTICE NBC , WALL NBC , KEVIN CAN WAIT - SP CBS , FLASH CW , FAMILY GUY-SP 9P 5/21 FOX , FRESH OFF THE BOAT ABC , DERBY PREVIEW SHOW 2 NBC , PREAKNESS NBC , MAN WITH A PLAN CBS , DOWNWARD DOG ABC , MNSTR ENRGY NASCAR WNR CR FOX , DESIGNATED SURVIVOR ABC , SIMPSONS FOX , NBC NIGHTLY NEWS NBC , GOTHAM FOX , NBC NHL PLAYOFFS-PR 5/13 NBC , RUNNING WILD:GRYLLS 5/25 NBC , MASTERCHEF JUNIOR FOX , WWE ENTERTAINMENT USA NETWORK , GREAT INDOORS, THE-ENC CBS , INDIANAPOLIS 500 RACE ABC , LAST 100 DAYS OF DIANA ABC , SUPERIOR DONUTS CBS , MASTERCHEF JR-SP 5/18 8P FOX , LUCIFER FOX , BLACKLIST 9P 5/18 NBC , TODAY SHOW NBC , VINO EL AMOR FRI UNI , NCIS-ENC CBS ,122
13 Data Sources: Ratings: Nielsen NPower, NNTV, Arianna, WRAP Digital Advertising Experiences: CMO Council, How Brands Annoy Fans June 2017 Targeting: Nielsen Catalina Solutions, Five Keys to Advertising Effectiveness June 2017 Unduplicated Viewerse: May 2017 Nielsen, comscore, P2+ Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.
TV Viewing Area (DMA)
2016/17 Season Week 35 (5/15-5/21/17) Where did you see ads that were a good contextual fit? (%) Digital Advertising Fraud Losses will amount to HH Ratings TV 57% of display spending 13.2 14.6 Website
Washington, D.C. (Hagerstown) (DMA Rank #7)
TV Tablets Smartphones Computers 2015/16 Season Week 40 (6/20-6/26/16) Ad Recall Highest on TV % respondents recalled half or more of advertisers 62% 47% 46% 45% Adults 18+ Spend the Most Time Watching
2016/17 Season Week 47 (8/7-8/13/17) Have TV Ads Influenced Your Search Selections? Never 13% Yes 65% Michael Jackson s Halloween Animated Special
2016/17 Season Week 47 (8/7-8/13/17) A18+ Watch More Video on TV than the Other Platforms Combined TV 34:25 Have TV Ads Influenced Your Search Selections? Never 13% NFL Pre-Season Week 1 HH Ratings 30.5
TV Viewing Area (DMA)
Nat l Cincinnati Minneapolis Dayton 2016/17 Season Week 25 (3/6-3/12/17) Adults Spend the Most Time Watching TV A18+ Weekly Hours : Minutes TV 32:03 Survivor Game Changers HH Ratings 8.0 8.3 9.7 NCAA Basketball
TV Viewing Area (DMA)
2016/17 Season Week 32 (4/24-4/30/17) 77% Plan to Spend the Same or More this Mother s Day NRF Don t Celebrate Less 15% 8% More 21% Same 56% Planned Mother s Day Spending In Billions NRF $2.6 $4.2 $5.0
TV Viewing Area (DMA)
2016/17 Season Week 28 (3/27-4/2/17) Average Daily Time Spent with TV for Adults 18+ Flat with Last Year Live+DVR/Time-Shifted TV - HRS:MIN 4:59 4:56 Monthly TV Reach Is Growing Percentage of users among
TV Viewing Area (DMA)
2016/17 Season Week 29 (4/3-4/9/17) TV Captures the Lion s Share of Viewing Q4 2016: Weekly Time Spent A18+ Hours:Minutes Live TV+DVR/Time-Shifted TV 34:32 Video on PC 2:08 Video on Smartphone 0:44 Total
TV Viewing Area (DMA)
2016/17 Season Week 30 (4/10-4/16/17) Ft. Myers-Naples 12.8 Nat l 2.5 NBA Playoffs: 4/15-4/16 Cleveland 16.4 Indy 8.0 Stanley Cup Playoffs 9.3 12.3 Nashville 12.3 San Francisco 16.8 0.9 National 6.2 HH
Nashville, TN (DMA Rank #29)
2016/17 Season Week 12 (12/5-12/11/16) Google Spent Twice as Much on TV as on All Other Media Combined Fashion Show 2016 HH Ratings 7.6 Dayton Baltimore Miami National TV 67.8 ($183.3 million) Online 21.8
2015/16 Season Week 33 (5/2-5/8/16) The Kentucky Derby National Louisville Cincinnati Ft. Myers Playoffs HH Ratings: 5/7-5/8/16 19.
2015/16 Season Week 33 (5/2-5/8/16) 74% of Millennials & Gen Zs Dislike Social Media Ads Don t like being targeted by brands on social media 74% The Kentucky Derby 33.7 HH Rating HH Rating Oklahoma City
TV Viewing Area (DMA)
2016/17 Season Week 4 (10/10-10/16/16) NFL Week 6 HH Ratings Local Broadcast Television is the Primary Source for News 44.9 43.4 38.4 22% 14% 13% 10% HH Live + SD Rating Dallas 12 San Antonio 10.8 Seattle
Indianapolis, IN (DMA Rank #27)
2016/17 Season Week 10 (11/21-11/27/16) NBC s Macy s Thanksgiving Day Parade HH Ratings CBS Thanksgiving Day Game 12:45p Fox Thanksgiving Day Game 4:30p Norfolk W. Palm Buffalo 22.2 21.5 21.0 13.0 29.1
San Diego, CA (DMA Rank #28)
2016/17 Season Week 11 (11/28-12/4/16) Knoxville New York Buffalo National NBC s Christmas in Rockefeller Center HH Ratings 6.4 12.2 11.8 15.6 Which of the following made you aware of your local vehicle
2016/17 Season Week 52 (9/11-9/17/17) comscore Confirms Viewer Reliance on Local TV Stations during Harvey
2016/17 Season Week 52 (9/11-9/17/17) What are Your Reasons for Using Local TV web/apps during Irma? Florida 31% surveyed chose: I downloaded the app from my local TV station specifically for situations
Portland, OR (DMA Rank #25)
2016/17 Season Week 7 (10/31-11/6/16) Local TV News Top Source for those w/high community attachments CMA Awards 2016 HH Ratings Local TV News Word of Mouth Local Newspapers Local Radio 45% 45% 43% 63%
TV Viewing Area (DMA) Forum (Fargo, ND) Newspaper Daily Penetration
Milwaukee Chicago 2017/18 Season Week 50 (9/3-9/9/18) NBC Sunday Night Football 12.5 Nat l HH L+SD Ratings U.S TV Homes Up 0.3% to 119.9 Million 119.9 3:28 In Millions 119.6 49.6 35.3 2018-19 Season Local
2017/18 Season Week 31 (4/23-4/29/18) How do you feel about the types of ads you see in these media? Brazil/China/France/UK/US 26% 25% May 24th
Nat l 2017/18 Season Week 31 (4/23-4/29/18) Compared to Other Media Investments, How Does Digital Video Rate? Growing in importance but other media investments are still more valued It depends on the campaign
2017/18 Season Week 29 (4/9-4/15/18) National St. Louis Nashville Sunday Live+SD HH Rating. April 26 th. Market of the Week:
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2016/17 Season Week 5 (10/17-10/23/16) Halloween to see an Increase in Spending 4.8 Top 5 RA25-54 (Excluding Sports) 4.0 (In Billions) $7.0 $7.4 $6.9 3.6 $8.4 2013 2014 2015 2016 3.3 3.2 Nashville Pittsburgh
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2016/17 Season Week 6 (10/24-10/30/16) Cubs Deliver Super Bowl Ratings in Chicago 50.9 47.6 W. Series Gm. 7 2016 HH Ratings Super Bowl 50 42.8 W. Series Gm. 5 40.2 W. Series Gm. 6 NBC Summer Olympics:
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2016/17 Season Week 15 (12/26/16-1/1/17) Average Time Spent Per Adult 18+ Per Day Live+DVR/Time-Shifted TV HRS:MIN 4:35 4:35 Q3 2015 Q3 2016 Based on the total US population A18-24 Monthly Reach Saw Significant
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2017/18 Season Week 2 (10/2-10/8/17) 2016 2015 Holiday Sales Estimate: +3.6% to +4.0% 2017 $678.8-$682.0 $655.8 $633.1 Holiday Sales (in Billions) Auto Sales Up in September Unit increase, Sep 17 from
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2016/17 Season Week 51 (9/4-9/10/17) Top 3 Sources Florida went to for Information about Hurricane Irma TV 34:25 Local TV News 85% Most Time Spent with Local TV News Assets Local TV News 5:09 Hispanics
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2018/19 Season Week 2 (10/1-10/7/18) Holiday Sales Expected to Increase 4.3-4.8% Holiday Retail Sales (in billions) $653.5 $687.9 $717.5- $720.9 2016 2017 2018 (E) 12:22 Holiday Shopping Starting Earlier
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2017/18 Season Week 12 (12/11-12/17/17) Nearly NFL Week 15 HH Live+SD Ratings of Marketers Are Exposed to Fraud on Mobile Web, Apps Pittsburgh 46.8 New Orleans 43.6 of Marketers Don t Know Where their
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2017/18 Season Week 4 (10/16-10/22/17) How much do you expect to spend on gifts this holiday season? Factors Influencing Decision to Shop at a Retailer 46% Retailer Holiday Strategies Invest more in Marketing
TV Viewing Area (DMA)
ABC Gift cards CBS NBC Books Fox The CW ABC CBS NBC Fox The CW 2018/19 Season Week 5 (10/22-10/28/18) Live+1 % Lift vs. Live+SD Adults 18-34 Live+1 % Lift vs. Live+SD Adults 25-54 14% 15% 10% 12% 14% 16%
TV Viewing Area (DMA)
2017/18 Season Week 5 (10/23-10/29/17) When do you Plan to Start Holiday Shopping? Before Thanksgiving Thanksgiving Black Friday 8% 19% 36% Game 5 32.8 32.9 NFL Week 8 Buffalo 40.8 New Orleans 39.1 Cyber
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