TV Viewing Area (DMA)

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1 2017/18 Season Week 2 (10/2-10/8/17) Holiday Sales Estimate: +3.6% to +4.0% 2017 $678.8-$682.0 $655.8 $633.1 Holiday Sales (in Billions) Auto Sales Up in September Unit increase, Sep 17 from Sep 16 Ford F Series 14,493 Toyota RAV4 12,957 Pittsburgh Nissan Rogue 12,510 Chevy Equinox 12,251 Chevy Silverado 9,856 NFL Week 5 Kansas City 42.8 Milwaukee 41.3 Buffalo 36.0 HH Live+SD Ratings W25-54 Top Syndication 9/25/-10/1/17 HH Live+SD Ratings Dayton National Atlanta Nat l New Memphis Orleans Big Bang Theory Judge Judy Family Feud Wheel of Fortune Modern Jeopardy Family Market of the Week: Des Moines-Ames, IA (Rank# 68) Auto Purchasers Weekday Primetime Ratings (comscore) TV Viewing Area (DMA) Des Moines Register Newspaper Daily Penetration Top 5 Spot TV Advertisers from Kantar Media August 16 - July 17 Dols (000) Chrysler Chevrolet Dodge Local Broadcast Cable News % % % US Cellular $2,103.4 Ford Dealer Assn $1,673.4 Clinton For President $1,645.1 POL-Congress $1,534.8 Hy-Vee $1,349.1

2017/18 Season Week 2 (10/2-10/8/17) Top 25 Broadcast S/O-S/O (10/2-10/8/2017) Top 25 Syndication (9/25-10/1/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX

2 2017/18 Season Week 2 (10/2-10/8/17) Top 25 Broadcast S/O-S/O (10/2-10/8/2017) Top 25 Syndication (9/25-10/1/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-NATIONAL FOX NFL SUNDAY-PST GN-NAT NBC SUNDAY NIGHT FOOTBALL CBS+NFLN THU NT FOOTBALL OT, THE CBS+NFLN THU NT POST-GUN SUNDAY NIGHT NFL PRE-KICK CBS NFL SINGLE FOX NFL GAME BREAK BIG BANG THEORY, THE FOX NFL SUNDAY-REGIONAL THIS IS US CBS NFL SINGLE POST GUN NBC NFL SUNDAY POST FOOTBALL NT AMERICA PT VOICE CBS+NFLN THU NT PRE-KICK VOICE-TUE GOOD DOCTOR, THE WILL & GRACE GREY'S ANATOMY MODERN FAMILY SIMPSONS JKL NFL ON FOX PREKICK ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) JUDGE JUDY (AT) FAMILY FEUD (AT) WEEKEND ADVENTURE LAW & ORDER:SVU-WKL (AT) BIG BANG WKND (AT) WHEEL OF FORTUNE JEOPARDY (AT) MODERN FAMILY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) FAMILY GUY-MF-SYN (AT) BOBS BURGERS-SYN (AT) ENTERTAINMENT TONIGHT GOLDBERGS (AT) DR. PHIL SHOW (AT) HOW I MET-MTHR-WK-SYN(AT) TWO-HALF MEN-SYN (AT) AMERICAN NINJA-SYN (AT) FAMILY GUY-WK-SYN (AT) LAW & ORDER:CI-WKL (AT) DATELINE WKLY (AT) INSIDE EDITION (AT) FAMILY FEUD-WK (AT) ACCESS HOLLYWD LV-WKD 0.9 M-F Evening News (10/2-10/6/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS 1.2 M-F Late Night (10/2-10/6/17) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-S. COLBERT JIMMY KIMMEL LIVE! 0.7 Top 10 Time Shifted S/O-S/O Programs (9/25-10/1/17) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US YOUNG SHELDON WILL & GRACE GREY'S ANATOMY SURVIVOR VOICE-TUE MODERN FAMILY EMPIRE VOICE Time-Shifted LIVE

3 Week 2 (10/2-10/8/17) Household Live+SD Ratings Dancing With the Stars Monday, October 2 nd, 8:00p (E) ABC National Cincinnati Pittsburgh Tulsa Nashville Cleveland 12.3 Empire Wednesday, October 4 th, 8:00p (E) Fox National Memphis New Orleans Atlanta Birmingham Richmond Will & Grace Thursday, October 5 th, 9:00p (E) NBC National New Orleans Dayton Minneapolis Pittsburgh Providence

NFL Week 5 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Boston@ 28.2 Patriots (19) (14) Buccaneers 18.

5 Titans (10) (16) Dolphins 12.5 Miami Buffalo 36.0 Bills (16) (20) Bengals 26.7 Cincinnati Los Angeles 4.6 Chargers (27) (22) Giants 13.0 New York Jacksonville 22.7 Jaguars (30) (9) Steelers 33.

4 NFL Week 5 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Boston@ 28.2 Patriots (19) (14) Buccaneers Bay New York 5.3 Jets (17) (14) Browns 19.3 Cleveland Charlotte 24.9 Panthers (27) (24) Lions 24.2 Detroit S.F.-Oakland ers (23) (26) Colts 23.6 Indianapolis Nashville 16.5 Titans (10) (16) Dolphins 12.5 Miami Buffalo 36.0 Bills (16) (20) Bengals 26.7 Cincinnati Los Angeles 4.6 Chargers (27) (22) Giants 13.0 New York Jacksonville 22.7 Jaguars (30) (9) Steelers 33.8 Pittsburgh Phoenix 13.7 Cardinals (7) (34) Eagles 25.0 Philadelphia Seattle 33.7 Seahawks (16) (10) Rams 7.8 Los Angeles Baltimore 21.7 Ravens (30) (17) Raiders 8.2 S.F.-Oakland Milwaukee 41.3 Packers (35) (31) Cowboys 30.0 Dallas Kansas City 42.8 Chiefs (42) (34) Texans 26.5 Houston Minneapolis^ 26.2 Vikings (20) (17) Bears 13.1 ^Chicago Source: Nielsen Overnights, 10/5/17, 10/8/17 & CBS / NFLN game (CBS local delivery only) ^ ESPN games simulcast on broadcast station in each market BYE WEEK: Atlanta, Denver, New Orleans & Washington OVERTIME

2017/18 Season Week 2 (10/2-10/8/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 12% of all

Paul, MN, Spanish-Language programs on Spanish broadcast stations attracted 3% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Minneapolis-St.

5 2017/18 Season Week 2 (10/2-10/8/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Minneapolis-St. Paul, MN, Spanish-Language programs on Spanish broadcast stations attracted 3% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Minneapolis-St. Paul, MN Spanish Stations Hispanic Households 9/25-10/1/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY -NATIONAL SELECCION MEXICA ELI 10/ SENOR DE LOS CIELOS V - R SENOR DE LOS CIELOS V - M SENOR DE LOS CIELOS V - T 4.3 6RANK SENOR DE LOS CIELOS PROGRAMS V - W 4.1 NET 6 SENOR DE "P25 54L+SD LOS CIELOS V - W AA%" SENOR DE LOS CIELOS V - F SENOR DE LOS CIELOS V - F FOX NFL SUNDAY -PST GN-NAT FOX NFL SUNDAY -PST GN-NAT PORQUE EL AMOR MANDA THU UNI SIN SENOS SI HAY P II - T ROSA DE GUADALUPE MON NBC SUNDAY NIGHT FOOTBALL SIN SENOS HAY P II - T SIN SENOS SI HAY P II - R SIN SENOS 0.5SI HAY P II - W SIN SENOS SI HAY P II - W ROSA DE GUADALUPE MON SIN SENOS SI HAY P II - M SIN SENOS SI HAY P II - F CBS+NFLN THU NT FOOTBALL ROSA DE GUADALUPE TUE MIRA QUIEN BAILA 5 SUN MI MARIDO TIE FAMILIA WED CBS+NFLN THU NT POST-GUN FOX NFL SUNDAY-NATIONAL SENOR DE LOS CIELOS V - R SELECCION MEXICA ELI 10/ SENOR DE LOS CIELOS V - T SENOR DE LOS CIELOS V - M SIN SENOS SI HAY P II - R NBC SUNDAY NIGHT FOOTBALL SIN SENOS SI HAY P II - M MIRA QUIEN BAILA 5 SUN CBS+NFLN THU NT FOOTBALL MI MARIDO TIE FAMILIA WED SIN SENOS SI HAY P II - F ROSA DE GUADALUPE TUE NOTICIERO UNIVISION 3.4

Market Close-Up: Des Moines-Ames, IA As the cultural and economic heart of Iowa, Des Moines is headquarters to nearly 60 companies and most notably a center for the insurance industry as well as many

The area contains about 400 factories, many processing food or manufacturing farming products. The city has an assortment of parks, museums, zoos, gardens, and historic attractions.

Ames is typical of most small college towns, clean, attractive and containing a variety of independent small businesses.

6 Market Close-Up: Des Moines-Ames, IA As the cultural and economic heart of Iowa, Des Moines is headquarters to nearly 60 companies and most notably a center for the insurance industry as well as many agriculture related businesses. Most parks and recreational amenities lie west of town, the largest being West Des Moines, while the east is more industrial. The area contains about 400 factories, many processing food or manufacturing farming products. The city has an assortment of parks, museums, zoos, gardens, and historic attractions. With a 140 year tradition, the Iowa State Fair matches most people s image of a classic American fair. Ames is typical of most small college towns, clean, attractive and containing a variety of independent small businesses. The economic base is steady, anchored by the university and other state agencies and an assortment of mostly agricultural, pharmaceutical and biotech related manufacturing and research facilities for companies like 3M and BASF. Median Income Des Moines Ames, IA $46,430 SMSA Total Retail Sales Des Moines Ames, IA $20,754,149 At-A-Glance DMA Rank TV Households Population ,020 1,001,902 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration KCCI KCWI KDSM WHO WOI TV stations serving the area of Des Moines-Ames, IA: CBS, MeTV, MyNetworkTV & Heroes & Icons CW, Escape, Bounce TV FOX, Comet TV, Charge!, TBD NBC, Iowa's Weather Channel, Antenna TV / ACC Network, This TV ABC, Laff 65% Social Media platform Reach Reliance on Media to Stay Informed % Agree 54% 48% 21% TVB Member Stations Des Moines-Ames, IA Interesting Facts Ronald Reagan held one of his first entertainment jobs as an announcer of Chicago Cubs games for WHO radio in Des Moines. Des Moines was originally named Fort Raccoon, It then became Fort Des Moines, and finally, in 1857, was shortened to Des Moines. Former Superman and CW star Brandon Routh (DC s Legends of Tomorrow) was born in the Des Moines area. In 2010, Ames was ranked ninth on CNNMoney.com Best Places to Live list TV Newspaper Radio Magazines Des Moines-Ames, IA Demographic Overview Age 14% 12% <18 25% 11% Hispanic 96% 4% Social 38% Media platform Reach 47% loyal to vehicle brand

2017/18 Season Local Market Close-Up: Des Moines-Ames, IA Market: Des Moines-Ames, IA Series Ranker (W eek of 09/11/17 09/17/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL

7 2017/18 Season Local Market Close-Up: Des Moines-Ames, IA Market: Des Moines-Ames, IA Series Ranker (W eek of 09/11/17 09/17/17) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NFL on FOX National KXVA (FOX) 1 U 3:34 PM NFL on FOX Fill KXVA (FOX) 1 U 3:25 PM NFL on FOX National KXVA (FOX) 1 U 4:55 PM NFL ON FOX NAT-RN DLY BNS KXVA (FOX) 1 U 3:56 PM FOX NFL Game Break KXVA (FOX) 1 U 3:11 PM NFL on FOX Post Gun KXVA (FOX) 1 U 7:40 PM NBC NFL SUNDAY NT FOOTBALL KRBC (NBC) 1 U 7:36 PM FOX CFB - PAC12 PRIME KXVA (FOX) 1 S 7:41 PM NFL on FOX Regional KXVA (FOX) 1 U 12:04 PM NBC NFL SUNDAY NT FTBL-SUS LN KRBC (NBC) 1 U 10:28 PM The Orville KXVA (FOX) 1 U 7:48 PM FOX COLLEGE SAT-KICK KXVA (FOX) 1 S 7:37 PM FOX COLLEGE FOOTBALL-GUN KXVA (FOX) 1 S 11:44 PM NBC NFL SUNDAY NT POST KRBC (NBC) 1 U 10:49 PM FOX COLLGE FTBL-PSTGM SUS KXVA (FOX) 1 S 11:48 PM CBS NFL Single KTAB (CBS) 1 U 12:03 PM Wheel of Fortune KTAB (CBS) 5 M T W R F 6:30 PM America's Got Talent KRBC (NBC) 1 T 8:00 PM ABC World News Tonight with David Muir KTXS (ABC) 5 M T W R F 5:30 PM America's Got Talent KRBC (NBC) 1 W 7:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Jun 17 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

14 Data Sources: Holiday Sales: NRF.com Auto Sales: 10/9/17 Automotive News Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

2017/18 Season Week 1 (9/25-10/1/17) Pittsburgh Cincinnati. National A25-54 Top Syndication 9/18/-9/24/

2017/18 Season Week 1 (9/25-10/1/17) NFL Week 4 Seattle-Tacoma 42.6 HH Live+SD Ratings HH Live+SD Ratings Milwaukee 37.9 Dayton Pittsburgh 20.9 24.0 7.2 10.9 10.8 10.3 Denver 36.8 Cincinnati 19.9 HH Live+SD