TV Viewing Area (DMA)

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1 2017/18 Season Week 4 (10/16-10/22/17) How much do you expect to spend on gifts this holiday season? Factors Influencing Decision to Shop at a Retailer 46% Retailer Holiday Strategies Invest more in Marketing in % 16% 13% Start efforts earlier 79% Overall Price Brand Quality Product Selection Change efforts 77% NFL Week 7 Milwaukee 42.8 Pittsburgh 40.1 Dayton Boston 37.6 Nat l HH Live+SD Ratings Click here for all the announced 2017 Holiday Specials Many more to come! Game National L.A. Houston HH Live+SD Ratings 12.7 Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler Chevrolet Dodge Local Broadcast Cable News Market of the Week: Spokane, WA (Rank# 71) TV Viewing Area (DMA) Spokane Spokesman Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media September 16 - August 17 Dols (000) AutoNation Local Dlr $784.5 Dave Smith Local Dlr $764.1 Toyota Dealer Assn $710.4 Fred Meyer $562.4 Xfinity $533.2

2 2017/18 Season Week (10/16-10/22/17) Top 25 Broadcast S/O-S/O (10/16-10/22/17) Top 25 Syndication (10/9-10/15/17) A25-54 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 NBC SUNDAY NIGHT FOOTBALL CBS NFL NATIONAL FOX NFL SUNDAY-SINGLE CBS NFL NATL POST GUN CBS+NFLN THU NT FOOTBALL SUNDAY NIGHT NFL PRE-KICK CBS NFL REGIONAL CBS+NFLN THU NT POST-GUN CBS NFL REG POST GUN CBS NFL TODAY UPDATE BIG BANG THEORY, THE FOOTBALL NT AMERICA PT NBC NFL SUNDAY POST THIS IS US FOX NFL SUNDAY-PST GN-NAT MINUTES VOICE FOX NFL SUNDAY-POST VOICE-TUE GOOD DOCTOR, THE FOOTBALL NT AMERICA PT CBS+NFLN THU NT PRE-KICK SATURDAY NIGHT FOOTBALL SURVIVOR NFL ON FOX PREKICK ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) FAMILY FEUD (AT) JUDGE JUDY (AT) LAW & ORDER:SVU-WKL (AT) WEEKEND ADVENTURE JEOPARDY (AT) MODERN FAMILY-WK-SYN (AT) WHEEL OF FORTUNE MODERN FAMILY-MF-SYN (AT) BIG BANG WKND (AT) DATELINE WKLY (AT) FAMILY GUY-MF-SYN (AT) GOLDBERGS (AT) FAMILY GUY-WK-SYN (AT) ENTERTAINMENT TONIGHT DR. PHIL SHOW (AT) BOBS BURGERS-SYN (AT) FAMILY FEUD-WK (AT) HOW I MET-MTHR-WK-SYN(AT) TWO-HALF MEN-SYN (AT) INSIDE EDITION (AT) LAW & ORDER:CI-WKL (AT) TMZ (AT) LAST MAN STNDG-MF-SYN(AT) 0.8 M-F Evening News (10/16-10/20/17) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS ABC WORLD NEWS CBS EVENING NEWS (M-W/F) 1.0 M-F Late Night (10/16-10/20/17) A25-54 Rank Program Name Live+SD US AA% 1 JIMMY KIMMEL LIVE! TONIGHT SHOW LATE SHOW-S. COLBERT 0.6 Top 10 Time Shifted S/O-S/O Programs (10/16/ /22/2017) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US SURVIVOR WILL & GRACE VOICE MODERN FAMILY WALKING DEAD THE GOOD DOCTOR EMPIRE NCIS Time-Shifted LIVE

3 Week 4 (10/16-10/22/17) Household Live+SD Ratings It s the Great Pumpkin, Charlie Brown Thursday, October 19 th, 8:00p (E) ABC National Knoxville Pittsburgh Philadelphia West Palm Oklahoma City The Simpsons (Treehouse of Horror XXVIII) Sunday, October 22 nd, 8:00p (E) Fox National Milwaukee Buffalo San Antonio Oklahoma City Richmond World Series (Game 1) Tuesday, October 24 th, 8:30p (E) Fox National Houston L.A. Austin San Antonio Kansas City

4 NFL Week 7 Household Live+SD Ratings on Local Broadcast Stations DMA Local HH Rating Team (Score) (Score) Team Local HH Rating DMA Kansas City 31.5 Chiefs (30) (31) Raiders 11.5 S.F.-Oakland Tampa Bay 17.9 Buccaneers (27) (30) Bills 36.7 Buffalo Baltimore 22.7 Ravens (16) (24) Vikings 35.4 Minneapolis New York 9.5 Jets (28) (31) Dolphins 14.1 Miami Phoenix 14.6 Cardinals (0) (33) Rams 6.7 Los Angeles Jacksonville 22.1 Jaguars (27) (0) Colts 18.9 Indianapolis New Orleans 37.4 Saints (26) (17) Packers 42.8 Milwaukee Charlotte 22.0 Panthers (3) (17) Bears 21.1 Chicago Nashville 18.9 Titans (12) (9) Browns 20.9 Cleveland Dallas 25.2 Cowboys (40) (10) 49ers 13.4 S.F.-Oakland Denver 30.9 Broncos (0) (21) Chargers 9.4 Los Angeles Cincinnati 28.5 Bengals (14) (29) Steelers 40.1 Pittsburgh Seattle 36.6 Seahawks (24) (7) Giants 12.8 New York Atlanta 19.9 Falcons (7) (23) Patriots 37.6 Boston D.C Redskins (24) (34) Eagles 15.6 Philadelphia Source: Nielsen Overnights, 10/19/17, 10/22/17 & CBS / NFLN game (CBS local delivery only) ^ ESPN games simulcast on broadcast station in each market BYE WEEK: Detroit and Houston OVERTIME

5 2017/18 Season Week 4 (10/16-10/22/17) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 12% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. In the market of Seattle-Tacoma, Spanish-Language programs on Spanish broadcast stations attracted 0% of all primetime A18-49 viewers (not just Spanish- Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs A18-49 Live+SD Seattle-Tacoma, WA Spanish Stations Hispanic Households 10/16-10/22/17 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SENOR DE LOS CIELOS V - M SENOR DE LOS CIELOS V - R LIGA MX 10/ FOX NFL SUNDAY -SINGLE NBC SUNDAY NIGHT FOOTBALL 3.9 6RANK SENOR DE LOS CIELOS PROGRAMS V - T 3.9 NET 6 NBC SUNDAY "P25-54L+SD NIGHT FOOTBALL AA%" SENOR DE LOS CIELOS V - F SENOR DE LOS CIELOS V - F PORQUE EL AMOR MANDA THU UNI SENOR DE LOS CIELOS V - W SENOR DE LOS CIELOS V - W CBS NFL NATIONAL SIN SENOS SI HAY P II - R SIN SENOS SI HAY P II - R SIN SENOS SI HAY P II - M SIN SENOS SI HAY P II - T SIN SENOS SI HAY P II - M CBS+NFLN THU NT POST-GUN CBS+NFLN THU NT FOOTBALL SIN SENOS SI HAY P II - W SIN SENOS SI HAY P II - F MIRA QUIEN BAILA 5 SUN MI MARIDO TIE FAMILIA THU MI MARIDO TIE FAMILIA TUE MI MARIDO TIE FAMILIA MON SENOR DE LOS CIELOS V - R SENOR DE LOS CIELOS V - M LIGA MX 10/ FOX NFL SUNDAY -SINGLE SENOR DE LOS CIELOS V - T SIN SENOS SI HAY P II - T SIN SENOS SI HAY P II - W CBS NFL NATIONAL CBS+NFLN THU NT POST-GUN CBS+NFLN THU NT FOOTBALL SIN SENOS SI HAY P II - F MIRA QUIEN BAILA 5 SUN MI MARIDO TIE FAMILIA THU MI MARIDO TIE FAMILIA TUE MI MARIDO TIE FAMILIA MON 3.2

6 Market Close-Up: Spokane, WA Spokane, WA is the largest city and county seat of Spokane County, and the metropolitan center of the Inland Northwest region. It is the principal city of the Spokane Metropolitan Statistical Area, which is used synonymously with Spokane. Healthcare companies represent some of the top regional employers including Sacred Heart Medical Center and Children's Hospital and Deaconess Medical Center. Aerospace manufacturing is one of the key growing areas in the manufacturing industry in the region. Over 60 aerospace companies are currently based or have major operations in the area. Spokane was once recognized as the cheapest place to live in the Pacific Region by Forbes. Median Income Spokane, WA $42,814 SMSA Total Retail Sales Spokane, WA - $19,646,622 At-A-Glance DMA Rank TV Households Population , ,914 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration KAYU KHQ KLEW KREM TV stations serving the area of Spokane, WA: Fox, Antenna TV & MyNetworkTV NBC, SWX Right Now CBS, Charge!, Comet TV CBS, Justice Network, Decades KSKN The CW, Storm Tracker 2 KXLY KXMN ABC, MeTV, Heroes & Icons MeTV TVB Member Stations 61% Social Media platform Reach Reliance on Media to Stay Informed % Agree 54% 42% 23% TV Newspaper Radio Magazines Spokane, WA Interesting Facts The name Spokane originated from the Native American Indian tribe of the same name. The meaning of Spokane translates to Children of the Sun. The very first Father s Day celebration took place in this city on June 19 th of This city is home to the largest urban waterfall in the United States. The waterfall Spokane Falls is located in the center of the city itself. The Hoopfest is held here each year, and is said to be the largest 3-on-3 basketball tournament held in the world % 17% Spokane, WA Demographic Overview Age 22% < % Hispanic 93% 7% Social 36% Media platform Reach 43% loyal to vehicle brand

7 2017/18 Season Local Market Close-Up: Spokane, WA Market: Spokane, WA Series Ranker (W eek of 09/25/17 10/01/17) Rtg Rnk Series Station # Eps Day Loc al Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY NT FOOTBALL KHQ (NBC) 1 U 5:31 PM NBC NFL SUNDAY NT PRE-KICK KHQ (NBC) 1 U 5:21 PM NBC NFL SUNDAY NT FTBL-SUS LN KHQ (NBC) 1 U 8:33 PM NBC NFL SUNDAY NT POST KHQ (NBC) 1 U 8:46 PM FOOTBALL NT IN AMERICA 3 KHQ (NBC) 1 U 4:57 PM KHQ Primetime Local News KHQ (NBC) 1 U 8:59 PM CBS NFL National KREM (CBS) 1 U 1:45 PM American Ninja Warrior KHQ (NBC) 1 U 9:00 PM The Voice KHQ (NBC) 1 T 8:00 PM FOOTBALL NT IN AMERICA 2 KHQ (NBC) 1 U 4:30 PM CBS NFL Fill KREM (CBS) 1 U 1:41 PM The Voice KHQ (NBC) 1 M 8:00 PM The Big Bang Theory KREM (CBS) 1 M 8:00 PM CBS NFL National Post-Gun KREM (CBS) 1 U 4:26 PM CBS NFL Regional Post-Gun KREM (CBS) 1 U 1:37 PM NCIS KREM (CBS) 1 T 8:00 PM Young Sheldon KREM (CBS) 1 M 8:30 PM NBC Nightly News KHQ (NBC) 6 M T W R F S 5:30 PM This Is Us KHQ (NBC) 1 T 9:00 PM Survivor: Heroes vs. Healers vs. Hustlers KREM (CBS) 1 W 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Aug 17 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels

8 Top 100 Programs P /9/ /15/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 CBS NFL NATL POST GUN CBS ,081 2 CBS NFL NATIONAL CBS ,964 3 NBC SUNDAY NIGHT FOOTBALL NBC ,768 4 FOX NFL SUNDAY-SINGLE FOX ,254 5 CBS NFL NATL POST GAME CBS ,882 6 CBS+NFLN THU NT FOOTBALL CBS ,459 7 SUNDAY NIGHT NFL PRE-KICK NBC ,481 8 FOX NFL SUNDAY-PST GN-NAT FOX ,221 9 ESPN NFL REGULAR SEASON ESPN-SYN , CBS NFL TODAY UPDATE CBS , CBS NFL REG POST GUN CBS , BIG BANG THEORY, THE CBS , NFL REGULAR SEASON L ESPN , CBS NFL REGIONAL CBS , CBS+NFLN THU NT POST-GUN CBS , THIS IS US NBC , FOOTBALL NT AMERICA PT 3 NBC , NBC NFL SUNDAY POST NBC , VOICE NBC , MINUTES CBS , VOICE-TUE NBC , FOX NFL SUNDAY-POST FOX , CBS+NFLN THU NT PRE-KICK CBS , CBS+NFLN THU NT KICK-OFF2 CBS , CBS THU NT POST-GAME CBS , FOOTBALL NT AMERICA PT 2 NBC , GOOD DOCTOR, THE ABC , BIG BANG-SYN (AT) WARNER BROS. TV , GREY'S ANATOMY ABC , NFL ON FOX PREKICK FOX , SATURDAY NIGHT NBC , MODERN FAMILY ABC , WILL & GRACE NBC , FAMILY FEUD (AT) 20TH TELEVISION , SURVIVOR CBS , EM PIRE FOX , NCIS CBS , CBS NFL PRE-KICK 1 CBS , M LB NLCS TBS NETWORK , JKL CBS , GOLDBERGS, THE ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , BULL CBS , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , M IDDLE, THE ABC , KEVIN CAN WAIT CBS , AMERICAN HOUSEWIFE ABC , M LB AL CHAM PIONS SERIES L FOX SPORTS , DANCING WITH THE STARS ABC , FOX MLB ALCS GAME 2 FOX ,191

9 Top 100 Programs P /9/ /15/2017 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 STAR FOX , WEEKEND ADVENTURE DADT/LITTON , SEAL TEAM CBS , BLACK-ISH ABC , JEOPARDY (AT) CBS TV DISTRIBUTION , NCIS: LOS ANGELES CBS , NCIS: NEW ORLEANS CBS , WISDOM OF THE CROWD CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , WHEEL OF FORTUNE CBS TV DISTRIBUTION , NFLN THU NT FOOTBALL NFL NETWORK , LAW AND ORDER:SVU NBC , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , SPEECHLESS ABC , SCANDAL ABC , GOOD PLACE NBC , CHICAGO FIRE NBC , NBC NIGHTLY NEWS NBC , SUPERSTORE NBC , HAWAII FIVE-0 CBS , BRAVE NBC , CHICAGO PD NBC , ABC WORLD NEWS TONIGHT ABC , FRESH OFF THE BOAT ABC , BIG BANG WKND (AT) WARNER BROS. TV , FOX NFL SUNDAY-PRE FOX , GIFTED, THE FOX , CRIMINAL MINDS CBS , SHARK TANK ABC , M LB AL DIVISION SERIES L FOX SPORTS , BLUE BLOODS CBS , SIMPSONS FOX , DATELINE WKLY (AT) NBC UNIVERSAL , LAW & ORDER:TRUE CRIME NBC , GREAT NEWS NBC , ME, MYSELF & I CBS , BLACKLIST NBC , NASCAR CUP SERIES RACE NBC , ABC AFTRNOON CFTBL-12:01P ABC , M AYOR, THE ABC , CBS+NFLN THU NT KICK-OFF1 CBS , FAMILY GUY FOX , ORVILLE, THE FOX , LETHAL WEAPON FOX , M LB DIVISION SERIES TBS NETWORK , M ACGYVER CBS , FOX MLB ALCS GM2 POST FOX , SCORPION CBS , DATELINE FRI NBC , HOW TO GET AWAY W/MURDER ABC ,498

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14 Data Sources: CPC Strategy s The 2017 U.S. Holiday Shopping Forecast RetailMeNot: 2017 holiday Retail Trends & Guide Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2007, 2012 & 2017 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me TV, Bounce TV, Cozi TV, Escape, Grit & Laff. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.