San Diego, CA (DMA Rank #28)

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1 2016/17 Season Week 11 (11/28-12/4/16) Knoxville New York Buffalo National NBC s Christmas in Rockefeller Center HH Ratings Which of the following made you aware of your local vehicle dealership? 56% 53% A18-34 A25-54 Big 10 Championship Penn State (38) Wisconsin (31) HH Ratings National Columbus, OH Milwaukee Syndication Season-to-Date: 8/29-11/25/ Nov 16 Interconnect Penetrations Missed Homes 51.9 Time Warner Media 26.9 Comcast 21.2 % of TV HH UE Youngstown, OH 26% 30% TV Online Search 17% 12% Social Network The Big Bang Theory Family Feud RW25-54 Judge Judy RA25-54 Friday Dec. 16, 8PM/7PM CT Market of the Week San Diego, CA (DMA Rank #28) Auto Purchasers Weekday Primetime Ratings (comscore) Chrysler GMC Chevrolet Local Broadcast Cable News TV Viewing Area (DMA) San Diego Union-Tribune Newspaper Daily Penetration % % % Top 5 Spot TV Advertisers from Kantar Media Oct 15-Sep 16 Dols (000) Cox $10,459.2 Time Warner Cable $6,545.2 Ford Dealer Assn $6,247.1 Nissan $5,715.8 Toyota Dealer Assn $4,931.4

2016/17 Season Week 11 (11/28-12/4/16) Top 25 Broadcast S/O-S/O (11/28-12/4/16) Top 25 Syndication (11/21-11/27/16) A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL

1 7 NBC+NFLN THU NT POST-GAME 5.8 8 CBS NFL SINGLE POST GUN 5.6 9 SUNDAY NIGHT NFL PRE-KICK 5.3 10 OT, THE 4.9 11 BIG BANG THEORY, THE 4.5 12 FOX NFL SUNDAY-REGIONAL 4.

3 19 RUDOLPH RED-NOSE REINDEER 3.3 20 BIG TEN FOOTBALL CH GAME 3.1 21 NBC+NFLN THU NT PRE-GM2 3.1 22 CBS NFL SINGLE PRE-KICK 3.0 23 VOICE 2.9 24 VOICE-TUE 2.

4 5 BIG BANG WKND (AT) 2.3 6 JUDGE JUDY (AT) 1.9 7 MODERN FAMILY-MF-SYN (AT) 1.8 8 MODERN FAMILY-WK-SYN (AT) 1.7 9 FAMILY GUY-WK-SYN (AT) 1.7 10 LAW & ORDER:SVU-WKL (AT) 1.

2 17 ACCESS HOLLYWD LV-WKD 1.1 18 ENTERTAINMENT TONIGHT 1.1 19 MIKE AND MOLLY (AT) 1.1 20 2 BROKE GIRLS-SYN (AT) 1.0 21 DR. PHIL SHOW (AT) 1.

9 M-F Evening News (11/28-12/2/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (M, Tu, W, F) 1.9 2 ABC WORLD NEWS TONIGHT 1.7 3 CBS EVENING NEWS 1.

2 2016/17 Season Week 11 (11/28-12/4/16) Top 25 Broadcast S/O-S/O (11/28-12/4/16) Top 25 Syndication (11/21-11/27/16) A25-54 Rank Program Name Live+SD US AA% 1 FOX NFL SUNDAY-NATIONAL NBC+NFLN THU NT FOOTBALL NBC SUNDAY NIGHT FOOTBALL CBS NFL SINGLE FOX NFL SUNDAY-PST GN-NAT FOX NFL GAME BREAK NBC+NFLN THU NT POST-GAME CBS NFL SINGLE POST GUN SUNDAY NIGHT NFL PRE-KICK OT, THE BIG BANG THEORY, THE FOX NFL SUNDAY-REGIONAL NBC+NFLN THU NT PRE-KICK FOOTBALL NT AMERICA PT SEC CHAMP-CBS: DR PEPPER NBC NFL SUNDAY POST THIS IS US EMPIRE RUDOLPH RED-NOSE REINDEER BIG TEN FOOTBALL CH GAME NBC+NFLN THU NT PRE-GM CBS NFL SINGLE PRE-KICK VOICE VOICE-TUE MODERN FAMILY 2.8 A25-54 Rank Program Name Live+SD US AA% 1 ESPN NFL REGULAR SEASON BIG BANG-SYN (AT) WEEKEND ADVENTURE FAMILY FEUD (AT) BIG BANG WKND (AT) JUDGE JUDY (AT) MODERN FAMILY-MF-SYN (AT) MODERN FAMILY-WK-SYN (AT) FAMILY GUY-WK-SYN (AT) LAW & ORDER:SVU-WKL (AT) WHEEL OF FORTUNE JEOPARDY (AT) FAMILY GUY-MF-SYN (AT) BOBS BURGERS-SYN (AT) TWO-HALF MEN-SYN (AT) FAMILY FEUD-WK (AT) ACCESS HOLLYWD LV-WKD ENTERTAINMENT TONIGHT MIKE AND MOLLY (AT) BROKE GIRLS-SYN (AT) DR. PHIL SHOW (AT) LAST MAN STNDG-MF-SYN(AT) INSIDE EDITION (AT) LIVE WITH KELLY ES COURT COMBO 0.9 M-F Evening News (11/28-12/2/16) A25-54 Rank Program Name Live+SD US AA% 1 NBC NIGHTLY NEWS (M, Tu, W, F) ABC WORLD NEWS TONIGHT CBS EVENING NEWS 1.4 M-F Late Night (11/28-12/2/16) A25-54 Rank Program Name Live+SD US AA% 1 TONIGHT SHOW LATE SHOW-STEPHEN COLBERT JIMMY KIMMEL LIVE! 0.5 Top 10 Time Shifted S/O-S/O Programs (11/28-12/04/16) A25-54 Live+SD (000) THE BIG BANG THEORY THIS IS US SURVIVOR MODERN FAMILY EMPIRE FLASH THE GOLDBERGS THE MIDDLE VOICE-TUE ARROW Time-Shifted LIVE

2016/17 Season Week 11 (11/28-12/4/16) NFL on CBS, Fox & NBC 46.0 HH Seattle 42.

6 HH Minneapolis Top Local Deliveries in their Home Markets Thursday, Sunday, 12/1 & 12/4/16

(Live+SD) Christmas Rockefeller Center NBC 11/30/16 8:00p (ET) Top 10 Metered Markets

Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 5.0 Dayton 12.

6 Columbus, OH 8.5 National 6.4 Knoxville 15.6 New York 12.2 Buffalo 11.8 Ft. Myers 11.

4 Columbus, OH 20.1 Dayton 12.0 Pittsburgh 11.2 Cleveland 11.0 Philadelphia 10.

3 2016/17 Season Week 11 (11/28-12/4/16) NFL on CBS, Fox & NBC 46.0 HH Seattle 42.0 HH Pittsburgh 41.6 HH Buffalo 40.1 HH Milwaukee 39.8 HH New Orleans 35.1 HH Kansas City 33.6 HH Minneapolis Top Local Deliveries in their Home Markets Thursday, Sunday, 12/1 & 12/4/16 Rudolph Red-Nosed Reindeer CBS 11/29/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Christmas Rockefeller Center NBC 11/30/16 8:00p (ET) Top 10 Metered Markets Household Rating (Live+SD) Big 10 Championship Fox 12/3/16 8:15p (ET) Top 10 Metered Markets Household Rating (Live+SD) Market HH Rtg Market HH Rtg Market HH Rtg National 5.0 Dayton 12.5 Louisville 11.1 Nashville 10.3 Cincinnati 9.7 Pittsburgh 9.6 Minneapolis 8.8 New Orleans 8.6 Columbus, OH 8.5 National 6.4 Knoxville 15.6 New York 12.2 Buffalo 11.8 Ft. Myers 11.7 West Palm 10.3 Greenville-SAA 9.9 Tampa 9.6 Greensboro 9.1 National 5.3 Milwaukee 24.4 Columbus, OH 20.1 Dayton 12.0 Pittsburgh 11.2 Cleveland 11.0 Philadelphia 10.7 Birmingham 9.1 Minneapolis 8.8 Knoxville 8.3 St. Louis / Buffalo 8.1 Hartford / Norfolk/ New Orleans 9.0 Ft. Myers 8.5 Indianapolis 8.3

2016/17 Season Week 11 (11/28-12/4/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 13% of

In the market of Los Angeles, CA Language programs on Sp

4 2016/17 Season Week 11 (11/28-12/4/16) Spanish Language Television Spanish Language programs on Spanish broadcast affiliates (Azteca, Estrella TV, Telemundo, UniMas and Univision) attracted 13% of all primetime HH viewers (not just Spanish-Speaking) this week. In the market of Los Angeles, CA Language programs on Spanish broadcast stations attracted 42% of all primetime A18-49 viewers (not just Spanish-Speaking) this week. Total U.S. Primetime % Broadcast Viewing to Spanish Networks Spanish Language % Viewing to Spanish Programs HH Live+SD Los Angeles, CA Spanish Stations Hispanic Households 11/21-11/27/16 A18-49 Rank Program Name Live+SD US AA% A25-54 Rank Program Name Live+SD US AA% 1 SRA ACERO 3: COYOTE - T SIN SENOS SI HAY PARA - M SRA ACERO 3: COYOTE - F NBC+NFLN THU NT FOOTBALL SRA ACERO 3: COYOTE - W SRA ACERO 3: COYOTE - W 5.5 RANK PROGRAMS NET "P25-54L+SD AA%" 6 SRA ACERO 3: COYOTE - R SRA ACERO 3: COYOTE - R VINO EL AMOR MON VINO EL AMOR MON ROSA DE GUADALUPE PORQUE TUE EL AMOR 4.0 MANDA 8 NBC+NFLN THU THU NT POST-GAME UNI COLOR DE LA PASION MON ROSA DE GUADALUPE TUE NBC+NFLN THU NT POST-GAME COLOR 0.5 DE LA PASION MON SIN SENOS SI HAY PAR VINO EL AMOR WED VINO EL AMOR TUE DONA, LA - T VINO EL AMOR THU ROSA DE GUADALUPE WED DONA, LA - R COLOR DE LA PASION THU COLOR DE LA PASION WED ROSA DE GUADALUPE THU NBC+NFLN THU NT FOOTBALL SRA ACERO 3: COYOTE - T SIN SENOS SI HAY PARA - M SRA ACERO 3: COYOTE - F SIN SENOS SI HAY PAR VINO EL AMOR TUE VINO EL AMOR WED VINO EL AMOR THU NOTICIERO UNIVISION COLOR DE LA PASION TUE DONA, LA - T COLOR DE LA PASION THU DONA, LA - W ROSA DE GUADALUPE WED 3.7

Market Close-Up: San Diego, CA With an estimated population of 1,394,928 as of July 1, 2015, San Diego is

The largest sectors of San Diego's economy are defense/military, tourism, international trade, and

The economy of San Diego is influenced by its deep-water port, which includes the only major submarine and

Tourism is a major industry owing to the city's climate, its beaches, and numerous tourist attractions

an important factor in the city's economy.

San Diego hosts several major producers of wireless cellular technology.

in San Median Income San Diego, CA - $63,990 SMSA Total Retail Sales San Diego, CA - $46,284,636

HH Rank Asian HH Rank Cable Penetration ADS Penetration 62 12 13 72.6 21.

KNSD (NBC), KSDX (ESTRELLA), KSWB (FOX), KUSI (IND), KZSD (AZTECA), XDTV (MYTV), XETV (CW) & XHAS (TEL).

TV Newspaper Radio Magazines San Diego, CA Interesting Facts The San Diego Zoo played home to the first

5 Market Close-Up: San Diego, CA With an estimated population of 1,394,928 as of July 1, 2015, San Diego is the eighth-largest city in the United States and second-largest in California. The largest sectors of San Diego's economy are defense/military, tourism, international trade, and research/manufacturing, respectively. The economy of San Diego is influenced by its deep-water port, which includes the only major submarine and shipbuilding yards on the West Coast. San Diego hosts the largest naval fleet in the world. Tourism is a major industry owing to the city's climate, its beaches, and numerous tourist attractions such as Balboa Park, Belmont amusement park, San Diego Zoo, San Diego Zoo Safari Park, and SeaWorld San Diego. San Diego's commercial port and its location on the United States-Mexico border make international trade an important factor in the city's economy. The city is authorized by the United States government to operate as a Foreign Trade Zone. San Diego hosts several major producers of wireless cellular technology. Qualcomm was founded and is headquartered in San Diego, and is one of the largest private-sector employers in San Diego. Median Income San Diego, CA - $63,990 SMSA Total Retail Sales San Diego, CA - $46,284,636 At-A-Glance DMA Rank TV Households Population ,055,030 2,850,820 African American HH Rank Hispanic HH Rank Asian HH Rank Cable Penetration ADS Penetration TV stations serving the area of San Diego, CA include KBNT (UNI), KDTF (UNIMAS), KFMB (CBS), KGTV (ABC), KNSD (NBC), KSDX (ESTRELLA), KSWB (FOX), KUSI (IND), KZSD (AZTECA), XDTV (MYTV), XETV (CW) & XHAS (TEL). Reliance on Media to Stay Informed % Agree 56% 47% 39% Social Media platform Reach 23% TVB Member Stations TV Newspaper Radio Magazines San Diego, CA Interesting Facts The San Diego Zoo played home to the first baby panda born in the Western Hemisphere since 1990 with Hua Mei, born to a pair of giant pandas. Officials of San Diego have declared May 29th to be Tony Hawk Day in the city. The first person to drive across the Coronado bridge was Ronald Reagan in Fallbrook in San Diego is the Avocado capital of the world. San Diego, CA Demographic Overview Age Hispanic 65+ <18 11% 23% % 29% 12% % Social 43% Media platform Reach % loyal to vehicle brand

2016/17 Season Local Market Close-Up: San Diego, CA Market: San Diego, CA Series Ranker (Week of 11/14/16 11/20/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY

5 5 CBS NFL Regional Post-Gun KFMB (CBS) 1 U 1:06 PM 3 12.3 6 60 Minutes KFMB (CBS) 1 U 7:00 PM 60 11.8 7 CBS NFL Today KFMB (CBS) 1 U 1:09 PM 16 11.

0 11 CBS News 8 Post-Game Edition KFMB (CBS) 1 U 4:46 PM 14 9.1 12 The Big Bang Theory KFMB (CBS) 1 R 8:00 PM 31 8.7 13 FOOTBALL NT IN AMERICA 3 KNSD (NBC) 1 U 4:58 PM 24 8.

4 17 CBS News 8 at 5PM KFMB (CBS) 2 S U 5:00 PM 60 7.3 18 CBS Weekend News KFMB (CBS) 2 S U 6:00 PM 30 7.3 19 CBS Evening News with Scott Pelley KFMB (CBS) 5 M T W R F 6:00 PM 30 7.

6 2016/17 Season Local Market Close-Up: San Diego, CA Market: San Diego, CA Series Ranker (Week of 11/14/16 11/20/16) Rtg Rnk Series Station # Eps Day Local Time Run Time Live+SD Rtg 1 NBC NFL SUNDAY NT FOOTBALL KNSD (NBC) 1 U 5:32 PM CBS NFL Regional KFMB (CBS) 1 U 10:03 AM CBS NFL National KFMB (CBS) 1 U 1:29 PM CBS NFL Fill KFMB (CBS) 1 U 1:25 PM CBS NFL Regional Post-Gun KFMB (CBS) 1 U 1:06 PM Minutes KFMB (CBS) 1 U 7:00 PM CBS NFL Today KFMB (CBS) 1 U 1:09 PM NBC NFL SUNDAY NT PRE-KICK KNSD (NBC) 1 U 5:22 PM CBS NFL National Post-Gun KFMB (CBS) 1 U 4:42 PM NBC NFL SUNDAY NT POST KNSD (NBC) 1 U 8:42 PM CBS News 8 Post-Game Edition KFMB (CBS) 1 U 4:46 PM The Big Bang Theory KFMB (CBS) 1 R 8:00 PM FOOTBALL NT IN AMERICA 3 KNSD (NBC) 1 U 4:58 PM NCIS KFMB (CBS) 1 T 8:00 PM CBS NFL Pre-Kick 1 KFMB (CBS) 1 U 10:00 AM NBC+NFLN THU NT FOOTBALL KNSD (NBC) 1 R 5:27 PM CBS News 8 at 5PM KFMB (CBS) 2 S U 5:00 PM CBS Weekend News KFMB (CBS) 2 S U 6:00 PM CBS Evening News with Scott Pelley KFMB (CBS) 5 M T W R F 6:00 PM Survivor: Millennials vs. Gen X KFMB (CBS) 1 W 8:00 PM Purchasers by Auto Make (comscore) Primetime HH Ratings Oct 16 Weekday Prime (8p-11p) Chevrolet Chrysler Dodge Ford GMC Honda Hyundai Jeep Nissan Subaru Toyota Volkswagen Local Broadcast Cable News Local Broadcast News Avg. HH Rating vs. Cable Network News Avg. HH Rating Avg. Local Broadcast News Average Cable Network News Channels How does San Diego, CA watch TV? 0.3% Cox Media Social 24.8% Media platform Other cable 8.0% 66.9% Reach Broadcast Only Satellite

7 Top 100 Programs P /21/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX NFL-THU FOX ,425 2 FOX NFL-THU POST GUN FOX ,110 3 FOX NFL-THU POST GAME FOX ,162 4 CBS NFL SINGLE - THU CBS ,696 5 CBS NFL-THU POST GUN CBS ,838 6 FOX NFL-THU PRE KICK FOX ,414 7 CBS NFL NATIONAL CBS ,013 8 NBC NFL TH SPECIAL NBC ,651 9 MACYS THANKSGIVING PARADE NBC , CBS NFL NATL POST GUN CBS , NBC SUNDAY NIGHT FOOTBALL NBC , CBS NFL-THU POST GAME CBS , CBS NFL-THU PRE-KICK CBS , FOX NFL SUNDAY-SINGLE FOX , ABC AFTRNOON CFTBL-12:01P ABC , NBC NFL TH PRE-KICK NBC , FOX NFL PRE-THU FOX , SUNDAY NIGHT NFL PRE-KICK NBC , NBC NFL TH POST NBC , CBS NFL REG POST GUN CBS , ESPN NFL REGULAR SEASON ESPN-Syn , CBS NFL TODAY UPDATE CBS , NFL REGULAR SEASON L ESPN , CBS NFL REGIONAL CBS , NBC NFL TH PRE-GAME NBC , FOX NFL SUNDAY-PST GN-NAT FOX , CBS NFL TODAY-THU CBS , NBC NFL SUNDAY POST NBC , FOOTBALL NT AMERICA PT 3 NBC , MINUTES CBS , NATIONAL DOG SHOW NBC , THIS IS US NBC , BIG BANG-SYN (AT) WARNER BROS. TV , FOX NFL SUNDAY-POST FOX , HOME DEPOT CLLG FOOTBALL2 CBS , VOICE NBC , NCIS CBS , VOICE-TUE NBC , WEEKEND ADVENTURE DADT/LITTON , ROSEWOOD-SP TKG DAY FOX , DANCING WITH THE STARS ABC , CHARLIE BROWN THANKSGVING ABC , DANCING W/STARS SP-11/22 ABC , NFL ON FOX PREKICK FOX , FAMILY FEUD (AT) 20TH TELEVISION , CBS NFL PRE-KICK 1 CBS , THANKSGIVING DAY PARADE CBS , NCIS: LOS ANGELES CBS , BIG BANG WKND (AT) WARNER BROS. TV , SATURDAY NIGHT FOOTBALL ABC ,727

8 Top 100 Programs P /21/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 BULL CBS , KEVIN CAN WAIT CBS , MIDDLE, THE ABC , SURVIVOR-SPECIAL CBS , BIG BANG THEORY, THE SP CBS , AMERICAN HOUSEWIFE ABC , BROKE GIRLS CBS , CBS COLLEGE FOOTBALL POST CBS , SNL THANKSGIVING 2016 NBC , MAN WITH A PLAN CBS , CHICAGO FIRE NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , ABC AFTERNOON CFTBL-3:30P ABC , NCIS: NEW ORLEANS CBS , NBC NIGHTLY NEWS NBC , SCORPION CBS , MODERN FAMILY-MF-SYN (AT) 20TH TELEVISION , NBC NIGHTLY NEWS 11/23 NBC , MOM - SPECIAL CBS , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , HOW GRINCH STOLE XMAS NBC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LAW & ORDER:SVU-WKL (AT) NBC UNIVERSAL , GREAT INDOORS, THE - SP CBS , WHEEL OF FORTUNE CBS TV DISTRIBUTION , ODD COUPLE, THE CBS , TIMELESS NBC , ABC WORLD NEWS TONIGHT ABC , ABC W NEWS TONIGHT-11/23 ABC , MODERN FAMILY SP-11/23 ABC , MADAM SECRETARY CBS , SNFTBL NISSAN PRE-GAME ABC , SATURDAY NIGHT NBC , FOX NFL SUNDAY-PRE FOX , SPORTSCENTER: L ESPN , LIFE IN PIECES - SPECIAL CBS , CBS EVENING NEWS CBS , JEOPARDY (AT) CBS TV DISTRIBUTION , TODAY SHOW NBC , FAMILY GUY-MF-SYN (AT) 20TH TELEVISION , GOTHAM FOX , TODAY SHOW 11/24 NBC , BLACK-ISH SP-11/23 ABC , CODE BLACK - SPECIAL CBS , LUCIFER FOX , COLL FTBL SCOREBOARD L ESPN , BOBS BURGERS-SYN (AT) 20TH TELEVISION , CBS EVENING NEWS SPECIAL CBS , GOOD MORNING, AMERICA ABC , LIGA MX 11/27 UNI ,560

9 Top 100 Programs P /31/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX WORLD SERIES GAME 7 FOX ,247 2 FOX NFL-THU FOX ,425 3 FOX NFL-THU POST GUN FOX ,110 4 FOX NFL SUNDAY-NATIONAL FOX ,011 5 FOX NFL-THU POST GAME FOX ,162 6 CBS NFL SINGLE - THU CBS ,696 7 CBS NFL-THU POST GUN CBS ,838 8 FOX NFL-THU PRE KICK FOX ,414 9 FOX WRLD SERIES GM7-POST FOX , CBS NFL NATIONAL CBS , NBC NFL TH SPECIAL NBC , MACYS THANKSGIVING PARADE NBC , FOX WORLD SERIES GAME 6 FOX , OT, THE FOX , NBC SUNDAY NIGHT FOOTBALL NBC , CBS NFL-THU POST GAME CBS , CBS NFL NATL POST GUN CBS , CBS NFL-THU PRE-KICK CBS , FOX NFL SUNDAY-SINGLE FOX , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , SUNDAY NIGHT NFL PRE-KICK NBC , CBS NFL TODAY UPDATE CBS , NBC NFL TH PRE-KICK NBC , FOX NFL PRE-THU FOX , NBC NFL TH POST NBC , CBS NFL REG POST GUN CBS , NBC+NFLN THU NT FOOTBALL NBC , CBS NFL REGIONAL CBS , CBS NFL SINGLE POST GUN CBS , FOX NFL GAME BREAK FOX , CBS NFL SINGLE CBS , BIG BANG THEORY, THE CBS , ESPN NFL REGULAR SEASON ESPN-Syn , DECISION'16-ELECT PRIME NBC , NBC NFL TH PRE-GAME NBC , NBC NFL SUNDAY POST NBC , NFL REGULAR SEASON L ESPN , CBS NFL TODAY-THU CBS , ELECTION NIGHT IN AMERICA CNN , FOOTBALL NT AMERICA PT 3 NBC , MINUTES CBS , CMA AWARDS ABC , NATIONAL DOG SHOW NBC , HOME DEPOT PRIME CLG FTBL CBS , VOTE :35PM ABC , NBC+NFLN THU NT POST-GAME NBC , EMPIRE FOX , VOTE :00AM ABC , FOX NFL SUNDAY-POST FOX ,780

10 Top 100 Programs P /31/ /27/2016 P25-54 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 VOTE :00PM ABC , BIG BANG-SYN (AT) WARNER BROS. TV , THIS IS US NBC , VOTE :30AM ABC , VOICE NBC , NBC+NFLN THU NT PRE-KICK NBC , AMERICAN MUSIC AWARDS ABC , MODERN FAMILY ABC , SNL ELECTION SPECIAL NBC , CBS NFL PRE-KICK 1 CBS , SATURDAY NIGHT NBC , NFL ON FOX PREKICK FOX , DECISION'16-ELECT LATE NBC , NCIS CBS , REG SSN GAMES NFL NETWORK-Syn , CAMPAIGN 2016 ELECT 3 CBS , CAMPAIGN 2016 ELECT 4 CBS , FAMILY FEUD (AT) 20TH TELEVISION , CBS NFL SINGLE PRE-KICK CBS , VOTE :00AM ABC , ROSEWOOD-SP TKG DAY FOX , VOICE-TUE NBC , GOLDBERGS, THE ABC , SURVIVOR CBS , CHARLIE BROWN THANKSGVING ABC , DECISION'16-ELECT 7P NBC , GREY'S ANATOMY ABC , DANCING W/STARS SP-11/22 ABC , THURSDAY NIGHT FOOTBALL NFL NETWORK , THANKSGIVING DAY PARADE CBS , GREAT INDOORS, THE CBS , NBC+NFLN THU NT PRE-GM2 NBC , ABC AFTRNOON CFTBL-12:01P ABC , JUDGE JUDY (AT) CBS TV DISTRIBUTION , LETHAL WEAPON FOX , BULL CBS , KEVIN CAN WAIT CBS , WEEKEND ADVENTURE DADT/LITTON , DANCING WITH THE STARS ABC , CAMPAIGN 2016 ELECT 5 CBS , NCIS: LOS ANGELES CBS , SPEECHLESS ABC , MOM CBS , SIMPSONS FOX , BIG BANG WKND (AT) WARNER BROS. TV , SURVIVOR-SPECIAL CBS , BIG BANG THEORY, THE SP CBS , MIDDLE, THE ABC , BLACK-ISH ABC , AMERICAN HOUSEWIFE ABC ,432

11 Top 100 Programs P /31/ /27/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 1 FOX WORLD SERIES GAME 7 FOX ,191 2 FOX NFL-THU FOX ,441 3 FOX NFL-THU POST GUN FOX ,155 4 FOX NFL SUNDAY-NATIONAL FOX ,705 5 FOX NFL-THU POST GAME FOX ,471 6 CBS NFL SINGLE - THU CBS ,771 7 CBS NFL-THU POST GUN CBS ,126 8 FOX WRLD SERIES GM7-POST FOX ,809 9 FOX NFL-THU PRE KICK FOX , NBC NFL TH SPECIAL NBC , MACYS THANKSGIVING PARADE NBC , OT, THE FOX , CBS NFL NATIONAL CBS , NBC SUNDAY NIGHT FOOTBALL NBC , FOX WORLD SERIES GAME 6 FOX , CBS NFL-THU POST GAME CBS , CBS NFL NATL POST GUN CBS , CBS NFL-THU PRE-KICK CBS , FOX NFL SUNDAY-SINGLE FOX , FOX NFL SUNDAY-REGIONAL FOX , FOX NFL SUNDAY-PST GN-NAT FOX , SUNDAY NIGHT NFL PRE-KICK NBC , NBC NFL TH PRE-KICK NBC , FOX NFL PRE-THU FOX , CBS NFL TODAY UPDATE CBS , NBC NFL TH POST NBC , CBS NFL REG POST GUN CBS , NBC+NFLN THU NT FOOTBALL NBC , CBS NFL REGIONAL CBS , FOX NFL GAME BREAK FOX , DECISION'16-ELECT PRIME NBC , CBS NFL SINGLE POST GUN CBS , ELECTION NIGHT IN AMERICA CNN , ESPN NFL REGULAR SEASON ESPN-SYN , CBS NFL SINGLE CBS , NBC NFL SUNDAY POST NBC , NBC NFL TH PRE-GAME NBC , NFL REGULAR SEASON L ESPN , CBS NFL TODAY-THU CBS , FOOTBALL NT AMERICA PT 3 NBC , BIG BANG THEORY, THE CBS , NATIONAL DOG SHOW NBC , HOME DEPOT PRIME CLG FTBL CBS , VOTE :35PM ABC , EMPIRE FOX , VOTE :00AM ABC , NBC+NFLN THU NT POST-GAME NBC , CMA AWARDS ABC , VOTE :30AM ABC , MINUTES CBS ,581

12 Top 100 Programs P /31/ /27/2016 P18-49 L+SD Rank Program Name Originator # Telecasts AA % AA Proj (000) 51 VOTE :00PM ABC , FOX NFL SUNDAY-POST FOX , DECISION'16-ELECT LATE NBC , THIS IS US NBC , AMERICAN MUSIC AWARDS ABC , NBC+NFLN THU NT PRE-KICK NBC , CAMPAIGN 2016 ELECT 3 CBS , BIG BANG-SYN (AT) WARNER BROS. TV , CAMPAIGN 2016 ELECT 4 CBS , VOTE :00AM ABC , CBS NFL PRE-KICK 1 CBS , REG SSN GAMES NFL NETWORK-SYN , NFL ON FOX PREKICK FOX , MODERN FAMILY ABC , ROSEWOOD-SP TKG DAY FOX , VOICE NBC , SATURDAY NIGHT NBC , SNL ELECTION SPECIAL NBC , DECISION'16-ELECT 7P NBC , GREY'S ANATOMY ABC , THURSDAY NIGHT FOOTBALL NFL NETWORK , FAMILY FEUD (AT) 20TH TELEVISION , CBS NFL SINGLE PRE-KICK CBS , CAMPAIGN 2016 ELECT 5 CBS , CHARLIE BROWN THANKSGVING ABC , SIMPSONS FOX , ABC AFTRNOON CFTBL-12:01P ABC , GOLDBERGS, THE ABC , THANKSGIVING DAY PARADE CBS , NBC+NFLN THU NT PRE-GM2 NBC , NCIS CBS , VOICE-TUE NBC , DANCING W/STARS SP-11/22 ABC , FAMILY GUY-WK-SYN (AT) 20TH TELEVISION , LETHAL WEAPON FOX , SURVIVOR CBS , SELECCION EE.UU /11 UNI , SPEECHLESS ABC , WEEKEND ADVENTURE DADT/LITTON , BIG BANG WKND (AT) WARNER BROS. TV , FOX WORLD SERIES GM7-PRE FOX , FOX WORLD SERIES GM6-PRE FOX , DANCING WITH THE STARS ABC , MODERN FAMILY-WK-SYN (AT) 20TH TELEVISION , DAVID BLAINE:BEYOND MAGIC ABC , SATURDAY NIGHT FOOTBALL ABC , CBS NFL SINGLE POST GAME CBS , GREAT INDOORS, THE CBS , SNL THANKSGIVING 2016 NBC , JUDGE JUDY (AT) CBS TV DISTRIBUTION ,993

13 Data Sources: Local Dealership: Video Advertising Report 2016 Start Your Engines Ratings: Nielsen NPower, NNTV, Arianna, WRAP Newspaper TV Viewing Area: SRDS Circulation, 2017, 2012 & 2007 National Broadcast: The Nielsen Company, NNTV, Live +Same Day estimates, S/O-S/O = Sign-On to Sign-Off Time Shifted Programs: The Nielsen Company, NNTV, Live and Live + Same Day estimates. Top 100 Programs: Nielsen NPower Syndication: The Nielsen Company, NNTV, Live +Same Day. Syndication data is a week behind the current report week. Hispanic Households: The Nielsen Company, NPower, Live+SD Spanish Language Programs: The Nielsen Company, NPower, Live + Same Day. For Primetime daypart, Spanish Broadcast affiliates: Azteca, Estrella TV, Telemundo, UniMas & Univision; English Broadcast affiliates: ABC, NBC, CBS, Fox, CW, Me-TV, Bounce TV & Cozi TV. Independents excluded due to unknown language format. For local markets: The Nielsen Company, Arianna, Live+Same Day. Local Market At-A Glance/Overview: SRDS (Nielsen Segmentation & Market Solutions), GfK MEMRI Local Market Close-Up: comscore StationView Essentials, Affinity Answers, Kantar Media Top 20: HH Series Ranker All Day, Ranked on Same Day DVR Metrics Auto Purchasers: comscore data. Weekday Primetime comparison of the top broadcast networks versus the top 4 cable news networks, standard and HD feeds. Local News Strength: All Day average of top 4 cable networks (CNN, Fox News, Headline News and MSNBC), standard and HD feeds vs. All Day Local Broadcast News average. Live HH rating used from the latest available month.

Nashville, TN (DMA Rank #29)

Nashville, TN (DMA Rank #29) 2016/17 Season Week 12 (12/5-12/11/16) Google Spent Twice as Much on TV as on All Other Media Combined Fashion Show 2016 HH Ratings 7.6 Dayton Baltimore Miami National TV 67.8 ($183.3 million) Online 21.8